{"id":14379,"date":"2015-08-18T03:35:33","date_gmt":"2015-08-18T03:35:33","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/como-recuperarse-del-desgaste-relacionado-al-e-mail-marketing\/"},"modified":"2020-02-08T23:40:31","modified_gmt":"2020-02-08T23:40:31","slug":"como-recuperarse-del-desgaste-relacionado-al-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/como-recuperarse-del-desgaste-relacionado-al-e-mail-marketing\/","title":{"rendered":"C\u00f3mo Recuperarse Del Desgaste Relacionado Al E-Mail Marketing"},"content":{"rendered":"

Yo dir\u00eda que una cosa es reconocer un problema y otra muy distinta es solucionarlo. Sin embargo, cuando se trata del marketing, muchas personas enfrentan un desaf\u00edo al reconocer cu\u00e1l es el problema en el primer lugar. \u00a0En el caso del e-mail marketing, no s\u00f3lo puedes decir que est\u00e1s luchando con las campa\u00f1as de correo electr\u00f3nico y que te sientes agotado. Siempre hay una raz\u00f3n por la cual\u00a0te sientes agotado en la ejecuci\u00f3n del e-mail marketing<\/strong><\/a>\u00a0<\/strong>y la buena noticia es que siempre hay una manera de recuperarse del agotamiento. \u00a0La evaluaci\u00f3n de la situaci\u00f3n es averiguar tu parte en el desgaste como primer paso. \u00a0Desde all\u00ed se puede encontrar la manera de acercarse a una soluci\u00f3n.<\/p>\n

Problema: Est\u00e1s luchando con ideas sobre qu\u00e9 crear – incluso en una lluvia de ideas con un colega.\u00a0<\/strong><\/h3>\n

Soluci\u00f3n: Desarrolla una serie. \u00a0Una serie es una gran manera de crear contenido interconectado que cuenta una historia y contin\u00faa a trav\u00e9s de varios ciclos de campa\u00f1a m\u00e1s peque\u00f1os. \u00a0Tambi\u00e9n te da un descanso de tener que volver a la ideaci\u00f3n en cada nueva campa\u00f1a.<\/p>\n

Problema: el argumento de venta para un cliente es d\u00e9bil, y \u00a0vas en c\u00edrculos sobre c\u00f3mo lograr esta pr\u00f3xima campa\u00f1a de e-mail sea una gran idea. Est\u00e1s aburrido y realmente no tiene m\u00e1s ideas.\u00a0<\/strong><\/h3>\n

Soluci\u00f3n: Es necesario exponerse a m\u00e1s conversaciones de la industria. \u00a0Lee m\u00e1s libros y publicaciones de blog. \u00a0Sigue la industria de l\u00edderes de opini\u00f3n. Configura alertas de Google. Usa la red. S\u00f3lo sal y exponte a nuevas ideas.<\/p>\n

Problema: Careces de inversi\u00f3n personal y entusiasmo.<\/strong><\/h3>\n

Soluci\u00f3n: tienes que traer algo a la mesa e involucrarte. \u00a0Asume la responsabilidad personal para el proyecto. \u00a0Preg\u00fantate si pudieras cambiar algo, \u00bfqu\u00e9 ser\u00eda y por qu\u00e9? Ah\u00ed est\u00e1 tu soluci\u00f3n, ahora sal y promueve tu idea para que sea implementada.<\/p>\n

Problema: El cliente est\u00e1 fallando en cumplir con enviar el contenido y los gr\u00e1ficos que necesitas para seguir adelante con la campa\u00f1a de e-mail marketing.\u00a0<\/strong><\/h3>\n

Soluci\u00f3n: A veces el cliente no puede entregarte a ti hasta que alguien en su equipo lo haga primero. \u00a0La soluci\u00f3n aqu\u00ed es llegar con el enfoque “plan B” que no depende de las entregas.<\/p>\n

La soluci\u00f3n a un problema relacionado con el cliente es a menudo simplemente una conversaci\u00f3n con el cliente para entender realmente donde est\u00e1 ocurriendo el fracaso y c\u00f3mo moverse m\u00e1s all\u00e1.<\/p>\n

Problema: Temes el hecho de que pronto vas a tener que pensar en una campa\u00f1a de e-mail marketing.\u00a0<\/strong><\/h3>\n

Soluci\u00f3n: Piensa en el “\u00e1rbol” \u00a0en lugar del “Bosque” en lugar de preocuparte por el env\u00edo de una gran campa\u00f1a Piensa en tus clientes – lo que est\u00e1 pasando en sus vidas, lo que les interesa, etc. Si estuvieran en frente de ti, \u00bfqu\u00e9 har\u00edas para hablar con ellos acerca de lo que te interesa para realizar la campa\u00f1a? \u00a0\u00bfQu\u00e9 consejo les dar\u00edas? \u00a0Y el resultado ser\u00e1 tu pr\u00f3xima campa\u00f1a.<\/p>\n

Superando el agotamiento provocado por el e-mail marketing: La creaci\u00f3n orientada a la acci\u00f3n con gr\u00e1ficas para la resoluci\u00f3n de problemas<\/strong><\/h3>\n
\n

La resoluci\u00f3n de problemas al trabajar desde experiencias pasadas con sentimiento es una gran manera de dirigirse a la ra\u00edz de cualquier desgaste. \u00a0La pr\u00e1ctica, para el agotamiento del e-mail marketing o cualquier otro problema que puedas tener.<\/p>\n

Comienza redactando c\u00f3mo te sientes acerca de un dilema – as\u00ed que, por ejemplo, se podr\u00eda afirmar cualquiera de los problemas anteriores. A continuaci\u00f3n, trabaja hacia atr\u00e1s para crear silos que llegan hasta el “por qu\u00e9” detr\u00e1s de cada problema. \u00bfPor qu\u00e9 estabas atascado?; \u00a0\u00bfpor qu\u00e9 te sientes de esa manera?; \u00bfpor qu\u00e9 no puedes seguir adelante? \u00a0Despu\u00e9s de una serie de identificadores se llega a los \u00faltimos dos silos, que deber\u00eda generar transici\u00f3n en el “c\u00f3mo” o “qu\u00e9”. Aqu\u00ed es donde usas la transici\u00f3n para poder cambiar los obst\u00e1culos para tomar s\u00f3lidos pasos para llegar satisfactoriamente al cumplimiento de tus objetivos.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Yo dir\u00eda que una cosa es reconocer un problema y otra muy distinta es solucionarlo. Sin embargo, cuando se trata del marketing, muchas personas enfrentan un desaf\u00edo al reconocer cu\u00e1l es el problema en el primer lugar. \u00a0En el caso del e-mail marketing, no s\u00f3lo puedes decir que est\u00e1s luchando con las campa\u00f1as de correo…<\/p>\n","protected":false},"author":309,"featured_media":14380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[19,109,3502,3503],"class_list":["post-14379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-email","tag-marketing","tag-desgaste","tag-recuperarse"],"yoast_head":"\nC\u00f3mo Recuperarse Del Desgaste Relacionado Al E-Mail Marketing - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/como-recuperarse-del-desgaste-relacionado-al-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Recuperarse Del Desgaste Relacionado Al E-Mail Marketing - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Yo dir\u00eda que una cosa es reconocer un problema y otra muy distinta es solucionarlo. 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An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. 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