{"id":14395,"date":"2015-09-13T04:49:38","date_gmt":"2015-09-13T04:49:38","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/los-millennials-no-se-han-deshecho-del-e-mail-pesar-de-las-redes-sociales\/"},"modified":"2020-02-08T23:37:25","modified_gmt":"2020-02-08T23:37:25","slug":"los-millennials-no-se-han-deshecho-del-e-mail-pesar-de-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/los-millennials-no-se-han-deshecho-del-e-mail-pesar-de-las-redes-sociales\/","title":{"rendered":"Los Millennials No Se Han Deshecho del E-mail a Pesar de las Redes Sociales"},"content":{"rendered":"

Las empresas enfocadas en los millennials (Tambi\u00e9n conocida como Generaci\u00f3n Y<\/strong><\/a>) pueden encontrarse en una situaci\u00f3n dif\u00edcil cuando se trata de apuntar a las ventas a trav\u00e9s del\u00a0e-mail marketing<\/strong><\/a>. \u00a0El error com\u00fan es creer que los millennials ya no utilizan los correos electr\u00f3nicos; en cambio, \u00a0est\u00e1n utilizando las redes sociales como un medio fundamental de comunicaci\u00f3n.<\/p>\n

Esto es cierto… y a la vez no lo es<\/strong><\/p>\n

Socialmente, los milenarios son conducidos a las redes sociales. \u00a0Sin embargo, la comercializaci\u00f3n hacia ellos en las redes sociales es m\u00e1s dif\u00edcil de lo que parece. A los millennials les gustan las plataformas basadas en la popularidad. Primero fue Facebook, luego Tumblr, Pinterest, Instagram, Snapchat y Vine. \u00a0Ahora es una mezcla amorfa de las mejores plataformas %96 lo que garantiza el cambio a medida que las plataformas y tendencias de los usuarios lo hacen.<\/p>\n

Lo \u00fanico que permanece constante es el e-mail marketing. Los millennials est\u00e1n todav\u00eda en el correo electr\u00f3nico – algunos m\u00e1s que otros. Los millennials con el trabajo y el poder de compra est\u00e1n sin duda en el correo electr\u00f3nico y est\u00e1n prestando atenci\u00f3n a las campa\u00f1as que se est\u00e1n enviando. \u00a0Los que carecen de correo electr\u00f3nico como medio fundamental de comunicaci\u00f3n no son el tipo de clientela a largo plazo que necesitas o deseas tener. \u00a0\u00bfQuieres atraer poderosos millennials que tienen influencia que est\u00e1n en busca de sobresalir y que puedan comprar?<\/p>\n

Tambi\u00e9n debes querer su atenci\u00f3n en calidad de uno-a-uno, y vas a conseguir eso a trav\u00e9s de campa\u00f1as de e-mail marketing enfocadas en \u00a0lo visual. \u00a0Hay otra propuesta a lo largo de estas l\u00edneas y \u00a0es que los millennials solamente usan el correo electr\u00f3nico para los negocios – incluso el tipo inteligente influyente con dinero para invertir. En esa teor\u00eda, hay 2 hechos:<\/p>\n

    \n
  1. Los millennials tienden a mantener el correo electr\u00f3nico para los negocios, pero todav\u00eda est\u00e1n interesados en invitar a las empresas a sus bandejas de entrada para aprovechar promociones.<\/li>\n
  2. El correo electr\u00f3nico es para negocios serios, mientras que las redes sociales todav\u00eda se consideran solo para socializar.<\/li>\n<\/ol>\n

    En ese sentido, los millennials s no se est\u00e1n alejando del correo electr\u00f3nico tambi\u00e9n est\u00e1n utilizando m\u00e1s canales para comunicarse. Pueden utilizar Pinterest para la navegaci\u00f3n; \u00a0Instagram para mantenerse al d\u00eda con sus amigos; \u00a0Facebook para hacer bromas; \u00a0y Twitter para obtener informaci\u00f3n r\u00e1pida. \u00a0De hecho, el promedio de millennials no es tan normal en la forma en que se involucran las redes sociales. El uso siempre tiende a variar en funci\u00f3n de la persona, los objetivos y el acceso a tiempo y los recursos libres que se tengan para participar realmente en estos canales. Por ejemplo, Instagram es donde los aspirantes a estilistas creativos se dan a conocer. Van a navegar a trav\u00e9s de Instagram para ver lo que hacen los dem\u00e1s, y compartir\u00e1n sus propias creaciones. \u00a0Sin embargo, los jugadores minoristas deben estar presentes en Instagram en calidad de facilitadores, pero todav\u00eda tendr\u00e1n que elevar su estrategia de comunicaci\u00f3n enviando tambi\u00e9n \u00a0campa\u00f1as de correo electr\u00f3nico. As\u00ed es como se logra tener \u00e9xito con los milenarios.<\/p>\n

    Una buena regla a seguir es enviar a tu lista de correo electr\u00f3nico actual una encuesta con un cup\u00f3n por 20% de descuento al final de la encuesta, y ver\u00e1s c\u00f3mo los indicadores de tr\u00e1fico digitales aumentan seg\u00fan tu grupo de consumidores. Tambi\u00e9n vale la pena invertir en alg\u00fan an\u00e1lisis sobre la competencia, comienza con las campa\u00f1as de correo electr\u00f3nico de tus cinco competidores principales usando referencias cruzadas de esas campa\u00f1as de marketing con sus iniciativas de redes sociales. Con el fin de entender a los millennials, tienes que hablar con ellos y tambi\u00e9n hay que ver que est\u00e1 trabajando para otros en la misma industria. \u00a0Pero, sobre todo, debes mantenerte por delante de la curva: eso lo logras conociendo lo que viene alrededor de la curva. \u00a0La mejor manera de hacerlo es contratando a un equipo de millennials.<\/p>\n

    Generaci\u00f3n Y<\/span><\/strong>, tambi\u00e9n conocida como Generaci\u00f3n del Milenio o Millennials<\/strong>,es la cohorte demogr\u00e1fica que sigue a la Generaci\u00f3n X. No hay fechas precisas respecto a cuando la Generaci\u00f3n Y comienza y termina. Los comentaristas utilizan las fechas de nacimiento desde comienzos de la d\u00e9cada de 1980 \/1981 hasta 2000s.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Las empresas enfocadas en los millennials (Tambi\u00e9n conocida como Generaci\u00f3n Y) pueden encontrarse en una situaci\u00f3n dif\u00edcil cuando se trata de apuntar a las ventas a trav\u00e9s del\u00a0e-mail marketing. \u00a0El error com\u00fan es creer que los millennials ya no utilizan los correos electr\u00f3nicos; en cambio, \u00a0est\u00e1n utilizando las redes sociales como un medio fundamental de…<\/p>\n","protected":false},"author":309,"featured_media":14396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[19,109,114,354,1189,3508,3509],"class_list":["post-14395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-email","tag-marketing","tag-social","tag-media","tag-millennials","tag-generacion","tag-y"],"yoast_head":"\nLos Millennials No Se Han Deshecho del E-mail a Pesar de las Redes Sociales - 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