{"id":14405,"date":"2015-10-03T03:00:14","date_gmt":"2015-10-03T03:00:14","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/detectando-el-error-el-problema-de-usar-graficos-en-las-campanas-de-correo-electronico\/"},"modified":"2020-02-08T23:37:22","modified_gmt":"2020-02-08T23:37:22","slug":"detectando-el-error-el-problema-de-usar-graficos-en-las-campanas-de-correo-electronico","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/detectando-el-error-el-problema-de-usar-graficos-en-las-campanas-de-correo-electronico\/","title":{"rendered":"Detectando El Error: El Problema De Usar Gr\u00e1ficos En Las Campa\u00f1as De Correo Electr\u00f3nico"},"content":{"rendered":"

Usar gr\u00e1ficos o no usarlos – ese es el dilema para muchos en el campo del marketing. \u00a0Por un lado, los gr\u00e1ficos pueden ser magnificas declaraciones visuales que impulsan el mensaje. \u00a0Se pueden utilizar como la pieza de comunicaci\u00f3n incrustada en el texto usando PhotoShop; con el objetivo de promover la narrativa con gr\u00e1ficos ingeniosamente colocados; o pueden ser utilizados estrat\u00e9gicamente en una firma de correo electr\u00f3nico que sea significativa para los lectores o para enviarlos a una p\u00e1gina de destino. \u00a0Por otro lado, tambi\u00e9n pueden dificultar las comunicaciones si no se descargan correctamente. Hay algunas razones porque \u00a0sucede esto.<\/p>\n

La ra\u00edz del problema est\u00e1 en los servidores de correo electr\u00f3nico. El hecho es que no todos los servidores de correo electr\u00f3nico son los mismos. \u00a0Algunos ser\u00e1n m\u00e1s compatibles con las im\u00e1genes y otros (como Outlook) no lo son. \u00a0Outlook, es el correo electr\u00f3nico de negocios m\u00e1s utilizado, \u00a0tiende a ser un problema para muchos – y hay una mala interpretaci\u00f3n com\u00fan de que no hay manera de evitar el bloqueo de la imagen.<\/p>\n

Son tres razones por los que los \u00a0servidores como Outlook bloquean las im\u00e1genes:<\/p>\n

    \n
  1. Est\u00e1 bloqueando el contenido externo<\/li>\n
  2. La carpeta SecureTemp est\u00e1 “llena”<\/li>\n
  3. Tienes habilitada el ajuste de la posici\u00f3n de la imagen de la palabra<\/li>\n<\/ol>\n

    Si la mayor\u00eda de los destinatarios son usuarios de Outlook, puedes guiarlos para desbloquear las im\u00e1genes en servidores como Outlook<\/strong><\/a> \u00a0a trav\u00e9s de pasos muy sencillos. \u00a0El reto es hacer esto de forma remota a trav\u00e9s de instrucciones a solas con la mayor parte de la poblaci\u00f3n porque a\u00fan no es un conocimiento de tecnolog\u00eda com\u00fan cuando se trata de entender la mec\u00e1nica de cosas como la configuraci\u00f3n del correo electr\u00f3nico.<\/p>\n

    Otro servidor de correo electr\u00f3nico de uso com\u00fan es Gmail, que tambi\u00e9n tiene el mismo problema para descargar gr\u00e1ficos como en Outlook. \u00a0Para eludir el obst\u00e1culo, es necesario alentar a los suscriptores a desactivar su configuraci\u00f3n de HTTPS \u00a0para su cuenta de Gmail.<\/p>\n

    M\u00e1s all\u00e1 de Outlook y Gmail, te \u00a0encontrar\u00e1s con los problemas de Hotmail, Yahoo e incluso la tecnolog\u00eda m\u00f3vil. \u00a0En cada uno de los casos, tendr\u00e1s que comunicar a tus suscriptores que deben proporcionarte que tipo de servidores de correo electr\u00f3nico utilizan, ya que no pod\u00eda adivinar que tipo de servidor de usos general tienen, si tienes aproximadamente de 200 a 2.000 suscriptores. La soluci\u00f3n aqu\u00ed es redactar un correo electr\u00f3nico que enumere los pasos para desbloquear im\u00e1genes para los distintos servidores<\/strong><\/a>.<\/p>\n

    A\u00fan mejor la soluci\u00f3n es contar con una plataforma de e-mail marketing. \u00a0La \u00fanica manera segura de evitar el problema de los gr\u00e1ficos es el uso de una plantilla de campa\u00f1a de correo electr\u00f3nico para todas las comunicaciones por correo electr\u00f3nico. \u00a0La plantilla se asegurar\u00e1 de que las im\u00e1genes, gifs y v\u00eddeos se enmarquen de una manera que apoye el contenido, y la campa\u00f1a de marketing tendr\u00e1 una opci\u00f3n de texto, as\u00ed como una opci\u00f3n de visualizaci\u00f3n de HTML. De esta manera, los dos tipos de usuarios pueden acceder a tu comunicaci\u00f3n en la forma en que prefieren en lugar de ser forzados a pasar tus gr\u00e1ficos por un embudo dejando la informaci\u00f3n desordenada.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Usar gr\u00e1ficos o no usarlos – ese es el dilema para muchos en el campo del marketing. \u00a0Por un lado, los gr\u00e1ficos pueden ser magnificas declaraciones visuales que impulsan el mensaje. \u00a0Se pueden utilizar como la pieza de comunicaci\u00f3n incrustada en el texto usando PhotoShop; con el objetivo de promover la narrativa con gr\u00e1ficos ingeniosamente…<\/p>\n","protected":false},"author":309,"featured_media":14406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[19,109,2393,3435,3511,3512],"class_list":["post-14405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-email","tag-marketing","tag-campanas","tag-imagenes","tag-graficos","tag-problemas"],"yoast_head":"\nDetectando El Error: El Problema De Usar Gr\u00e1ficos En Las Campa\u00f1as De Correo Electr\u00f3nico - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/detectando-el-error-el-problema-de-usar-graficos-en-las-campanas-de-correo-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Detectando El Error: El Problema De Usar Gr\u00e1ficos En Las Campa\u00f1as De Correo Electr\u00f3nico - 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