{"id":14425,"date":"2015-10-27T03:20:58","date_gmt":"2015-10-27T03:20:58","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/introduccion-al-marketing-para-millennials-integrando-las-redes-sociales-con-las-campanas-de-email\/"},"modified":"2020-02-08T23:28:47","modified_gmt":"2020-02-08T23:28:47","slug":"introduccion-al-marketing-para-millennials-integrando-las-redes-sociales-con-las-campanas-de-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/introduccion-al-marketing-para-millennials-integrando-las-redes-sociales-con-las-campanas-de-email\/","title":{"rendered":"Introducci\u00f3n al Marketing para Millennials: Integrando las redes Sociales con las Campa\u00f1as de Email"},"content":{"rendered":"

Los millennials no \u00a0han desechado el correo electr\u00f3nico por las redes sociales pero eso no significa que no debemos tomar ventaja de las redes sociales. \u00a0Los vendedores pueden revertir el tr\u00e1fico a sus campa\u00f1as de marketing de redes sociales. \u00a0Hay varias maneras de hacerlo, pero la forma m\u00e1s eficaz y enfocada es a trav\u00e9s de su lista de suscriptores de correo electr\u00f3nico actual. A continuaci\u00f3n te presento la forma de hacerlo:<\/p>\n

Incluye los iconos de las redes sociales para poder compartir\u00a0<\/strong><\/h2>\n
\n

Incluir iconos de redes sociales en tus campa\u00f1as de e-mail marketing para que los destinatarios compartan la campa\u00f1a en su red social. \u00a0Esto te ayuda a atraer m\u00e1s atenci\u00f3n hacia tus campa\u00f1as y aumentar tus suscriptores. \u00a0Sin embargo, para que esto suceda, es necesario tener una campa\u00f1a de correo electr\u00f3nico visualmente impresionante y altamente creativa con llamadas muy claras a la acci\u00f3n que motiven a compartir. \u00a0Una vez que hayas establecido la llamada a la acci\u00f3n, debes activar esa barra, gr\u00e1fico o icono de v\u00ednculo o disparador para obtener la participaci\u00f3n social. \u00a0Para los millennials, nunca debes decir algo tan horrible como “haz clic aqu\u00ed para compartir esta campa\u00f1a de correo electr\u00f3nico”, ya que no lo ver\u00e1n como un candidato atractivo.<\/p>\n

Adem\u00e1s del intercambio social en m\u00faltiples plataformas, trata de concentrarte en una. Y si no est\u00e1s seguro de qu\u00e9 canal social puedes elegir, ejecuta una prueba A \/ B que provocar\u00e1 una acci\u00f3n con tus dos mejores conjeturas. Esto nos lleva a nuestro siguiente punto: centrarse en una sola red.<\/p>\n<\/div>\n

\n

Centrarse en una red<\/strong><\/h2>\n

Lo que los millennials y los s\u00faper ricos exitosos tienen en com\u00fan es que son gente muy ocupada. \u00a0El exitoso ejecutivo de 40 a\u00f1os de edad, puede centrarse en hacer crecer su imperio y el aumento de su familia, pero el millennial lo hace r\u00e1pidamente. El punto es que la naturaleza de los millennials es multifac\u00e9tico e h\u00edper veloz, lo que significa que pueden filtrarse a trav\u00e9s de m\u00faltiples flujos de comunicaci\u00f3n, haciendo \u00a0malabarismos con un pu\u00f1ado de prioridades. \u00a0Es esta capacidad que se hizo tan atractiva para una fuerza de trabajo. Sin embargo, para que esto tenga significado tienes que hacer la comunicaci\u00f3n tan simple como sea posible.<\/p>\n<\/div>\n

\n

F\u00f3rmula de oro: Borrar las llamadas a la acci\u00f3n y promover eficientes acciones de un solo paso<\/strong><\/h3>\n

Cuando se trata del e-mail marketing, puedes utilizar la misma estrategia para llevar a los usuarios a compartir tu campa\u00f1a de e-mail marketing. Sin embargo, en este caso va a enfocarse en un solo paso para compartir en una red social espec\u00edfica. \u00a0Esto funciona por dos razones: (1) has tomado distancia de una decisi\u00f3n que tienen que hacer, por peque\u00f1o que sea, libera m\u00e1s tiempo para la acci\u00f3n, (2) has hecho que sea muy simple para seguir adelante con la acci\u00f3n.<\/p>\n

Como regla general, estos dos protocolos de paso miden el nivel de eficiencia en la comunicaci\u00f3n ya que es un proceso debe-haber con investigaci\u00f3n de antecedentes para cualquier pieza de comunicaci\u00f3n a dise\u00f1ar para una audiencia de millennials. Pero no te limites a iniciar y detenerte con los millennials. Que los ejecutivos de la Generaci\u00f3n X dominan el mundo del milenio – y una parte de ellos tambi\u00e9n querr\u00e1n el mismo nivel de claridad. \u00a0Y por supuesto, como \u00faltima medida, aseg\u00farate de que est\u00e1s ofreciendo autorizaciones para suscribirse en tus redes sociales: Facebook, Twitter, e incluso Pinterest, son buenos lugares para comenzar la ampliaci\u00f3n de la red de tu lista de suscriptores.\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Los millennials no \u00a0han desechado el correo electr\u00f3nico por las redes sociales pero eso no significa que no debemos tomar ventaja de las redes sociales. \u00a0Los vendedores pueden revertir el tr\u00e1fico a sus campa\u00f1as de marketing de redes sociales. \u00a0Hay varias maneras de hacerlo, pero la forma m\u00e1s eficaz y enfocada es a trav\u00e9s de…<\/p>\n","protected":false},"author":309,"featured_media":14426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[1189],"class_list":["post-14425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-millennials"],"yoast_head":"\nIntroducci\u00f3n al Marketing para Millennials: Integrando las redes Sociales con las Campa\u00f1as de Email - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/introduccion-al-marketing-para-millennials-integrando-las-redes-sociales-con-las-campanas-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducci\u00f3n al Marketing para Millennials: Integrando las redes Sociales con las Campa\u00f1as de Email - 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