{"id":14617,"date":"2017-05-23T07:00:44","date_gmt":"2017-05-23T07:00:44","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/3-cosas-que-todo-especialista-en-email-marketing-debe-saber\/"},"modified":"2020-02-08T19:13:10","modified_gmt":"2020-02-08T19:13:10","slug":"3-cosas-que-todo-especialista-en-email-marketing-debe-saber","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/3-cosas-que-todo-especialista-en-email-marketing-debe-saber\/","title":{"rendered":"3 cosas que todo especialista en email marketing debe saber"},"content":{"rendered":"

Ya sea que est\u00e9s manejando el frente del email marketing en una compa\u00f1\u00eda, la formaci\u00f3n de un equipo, o buscando contratar a un especialista, hay algunas habilidades concretas que cada especialista en email marketing debe tener. Es por eso que estamos aqu\u00ed, para ayudarte a averiguar de qu\u00e9 se trata esa lista y para que sepas c\u00f3mo hacerle para obtener dichas habilidades.<\/span><\/p>\n

#1 Saber c\u00f3mo examinar la escena<\/h2>\n

\"Survey<\/p>\n

Es importante que sepas que el email marketing no comienza con tus campa\u00f1as de correo electr\u00f3nico. \u00c9ste comienza con la comprensi\u00f3n de la conversaci\u00f3n a tu alrededor. Una de las tareas m\u00e1s importantes para cada especialista en email marketing es encuestar la escena y comprender la conversaci\u00f3n alrededor de ella. \u00bfC\u00f3mo se logra? Escuchando.<\/span><\/p>\n

De hecho, escuchar es en realidad una de las cosas m\u00e1s importantes que puedes hacer en las redes sociales. Mientras que muchos marketers piensan que el punto esencial de las redes sociales es hacer engagement \u00a0la verdad es que es igual de importante mantener tus ojos y o\u00eddos abiertos para descubrir qu\u00e9 y c\u00f3mo es lo que la gente est\u00e1 diciendo. Hoy en d\u00eda, hay formas muy sencillas de hacer esto, incluyendo la creaci\u00f3n de listas as\u00ed como la revisi\u00f3n diaria de las mismas para ver hacia a d\u00f3nde va la conversaci\u00f3n. Sin embargo, para los especialistas en email marketing m\u00e1s agresivos, hay herramientas de escucha de redes sociales que van desde estructuras gratuitas a pagadas.<\/p>\n

#2 Entender qu\u00e9 es lo que tu audiencia quiere<\/h2>\n

Un estudio de “Science of Email” prueba que el 64% de los suscriptores de correo electr\u00f3nico prefieren mensajes de texto enriquecidos. Una vez que averiguas si tu demogr\u00e1fica (y qu\u00e9 parte de tu demogr\u00e1fica) cae en esta categor\u00eda, el siguiente paso es investigar qu\u00e9 es lo que consideran textos \u201cenriquecidos\u201d. Mientras que rico para m\u00ed podr\u00eda ser algo cerca a las mil palabras, el mismo adjetivo para la mayor\u00eda de la gente podr\u00eda significar un m\u00e1ximo de 400 palabras con un enlace que te env\u00ede a una p\u00e1gina de destino por si quieren leer m\u00e1s.<\/span><\/p>\n

Luego est\u00e1 la cuesti\u00f3n de saber que no \u00a0todo el mundo quiere palabras. Esto tambi\u00e9n se remonta a tu demogr\u00e1fica. Puede ser que algunos lectores solo est\u00e9n interesados en contenido visual o cierto tipo de contenido muy espec\u00edfico como actualizaciones trimestrales o chequeos semanales. Tambi\u00e9n, puede que a otros \u00fanicamente les gustar\u00eda recibir material relevante. Para entender lo que tu p\u00fablico quiere, te recomiendo preguntarles. El mejor momento para hacerlo es inmediatamente cuando deciden suscribirse a tu lista. Puedes llevarlo a cabo a trav\u00e9s de un palomeo de casillas que desplieguen las diferentes opciones. <\/span><\/p>\n

#3 Automatizar har\u00e1 tu vida mucho m\u00e1s sencilla<\/h2>\n

\"Automation\"<\/p>\n

Los emails que premian a las personas por haberse suscrito tambi\u00e9n hacen otra cosa: acercan a la gente al mundo de tu marca. Por si no lo sab\u00edas, el primer correo electr\u00f3nico que env\u00edas una vez que alguien se ha suscrito a tu lista es el m\u00e1s importante. Es el que, estad\u00edsticamente, tiene un 41% de posibilidades de ser abierto sobre cualquier otro correo electr\u00f3nico. Adem\u00e1s, tiene un 14% de clics, que es bastante alto si tenemos en cuenta que se est\u00e1 hablando del 14% de 41%.<\/span><\/p>\n

Ser un especialista en email marketing tiende a ser una posici\u00f3n mal entendida. A menos de que ya lo hayas hecho anteriormente y comprendas lo que hay que hacer para tener \u00e9xito (ver m\u00e1s arriba), la gente va a pensar que est\u00e1s sentado all\u00ed rellenando y lamiendo sobres (el equivalente en tiempo real de lo que piensan que es el email marketing). Sin embargo, sabemos m\u00e1s que eso. Sabemos que ya tienes un ojo entrenado para saber cu\u00e1l debe ser el mensaje, c\u00f3mo elaborarlo y c\u00f3mo representarlo para cada p\u00fablico segmentado. En realidad, \u00e9se es el motivo de por qu\u00e9 debes utilizar la automatizaci\u00f3n tanto como puedas, especialmente en los emails de seguimiento que agradecen a la audiencia por haberse suscrito.<\/span><\/p>\n

Ser un especialista en email marketing es significado de ser inteligente y al mismo tiempo, poder usar todas las herramientas a tu disposici\u00f3n para ejecutar una m\u00e1quina a tiempo completo y bien engrasada. Tambi\u00e9n significa que eres el mago proverbial detr\u00e1s de la cortina, tirando de palancas y empujando botones (y que, de alguna manera todo parece funcionar perfectamente en el otro extremo). Sin embargo, t\u00fa y yo sabemos que, para que esto funcione, hay mucho trabajo detr\u00e1s de las escenas.<\/span><\/p>\n

\u00bfQu\u00e9 otras habilidades piensas que los marketers deben tener? \u00a1Comparte tus ideas en los comentarios!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ya sea que est\u00e9s manejando el frente del email marketing en una compa\u00f1\u00eda, la formaci\u00f3n de un equipo, o buscando contratar a un especialista, hay algunas habilidades concretas que cada especialista en email marketing debe tener. Es por eso que estamos aqu\u00ed, para ayudarte a averiguar de qu\u00e9 se trata esa lista y para que…<\/p>\n","protected":false},"author":309,"featured_media":14618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[154],"class_list":["post-14617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-email-marketing"],"yoast_head":"\n3 cosas que todo especialista en email marketing debe saber - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/3-cosas-que-todo-especialista-en-email-marketing-debe-saber\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 cosas que todo especialista en email marketing debe saber - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Ya sea que est\u00e9s manejando el frente del email marketing en una compa\u00f1\u00eda, la formaci\u00f3n de un equipo, o buscando contratar a un especialista, hay algunas habilidades concretas que cada especialista en email marketing debe tener. 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