{"id":14643,"date":"2017-08-16T09:39:46","date_gmt":"2017-08-16T09:39:46","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/7-caracteristicas-basicas-de-un-digital-marketer\/"},"modified":"2021-05-07T13:24:42","modified_gmt":"2021-05-07T13:24:42","slug":"7-caracteristicas-basicas-de-un-digital-marketer","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-caracteristicas-basicas-de-un-digital-marketer\/","title":{"rendered":"7 caracter\u00edsticas b\u00e1sicas de un Digital Marketer."},"content":{"rendered":"<p>Ser digital marketer no es cualquier cosa, ustedes mueven el rumbo de las empresas\u00a0con estrategias de marketing escalables.<\/p>\n<p>Adem\u00e1s, ser digital marketer es\u00a0vivir en un constante cambio, adoptando las nuevas tendencias y herramientas, de hecho\u2026<\/p>\n<blockquote><p><em><strong>El 40% de los marketers se quiere reinventar como marketer, pero s\u00f3lo el 14% saben c\u00f3mo hacerlo.<\/strong><\/em><\/p><\/blockquote>\n<p>No importa si trabajas de marketer en una empresa o eres un solopreneur que adem\u00e1s de manejar tu compa\u00f1\u00eda tienes que hacer el marketing.<\/p>\n<p>Est\u00e1s en el camino correcto. Pero\u2026<\/p>\n<h2>\u00bfTienes todas las caracter\u00edsticas de un digital marketer exitoso?<\/h2>\n<h4><strong>1. Tienes facilidad para cambiar<\/strong><\/h4>\n<p>Si trabajas en una industria tan din\u00e1mica como el marketing digital, especialmente por la parte digital,\u00a0tendr\u00e1s que adaptarte a nuevas herramientas y m\u00e9todos todos los d\u00edas.<\/p>\n<h4><strong>2. Te encanta el autoestudio<\/strong><\/h4>\n<p>Como el marketing se mueve tan r\u00e1pido,\u00a0tienes que aprender nuevas t\u00e9cnicas\u00a0todos los d\u00edas.<\/p>\n<p>Este aprendizaje\u00a0tiene que ser propulsado por ti mismo, buscando y leyendo las cosas nuevas que aparecen en el mundo.<\/p>\n<h4><strong>3. Eres bueno para la tecnolog\u00eda<\/strong><\/h4>\n<p>Aunque las <a href=\"https:\/\/www.benchmarkemail.com\/es\/features\/\" target=\"_blank\" rel=\"noopener\">herramientas de marketing digital<\/a> se hacen m\u00e1s f\u00e1ciles todos los d\u00edas,\u00a0tener un conocimiento m\u00ednimo de tecnolog\u00eda es requerido.<\/p>\n<p>Si en verdad te apasiona la tecnolog\u00eda, se te va a facilitar el marketing digital.<\/p>\n<h4><strong>4. Sabes crear contenido<\/strong><\/h4>\n<p>\u00a1El contenido es Rey! Hoy en d\u00eda, la base\u00a0del marketing digital es el contenido.<\/p>\n<p>Las marcas, las personas, las asociaciones\u2026todas crean contenido.<\/p>\n<p>Si eres un verdadero digital marketer\u00a0tienes que <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/6-ideas-de-contenido-interactivo-para-tus-campanas-3\/\" target=\"_blank\" rel=\"noopener\">crear contenido<\/a> que la gente quiera consumir, sin importar tu giro.<\/p>\n<h4><strong>5. Conoces a la perfecci\u00f3n a tu producto y a tu cliente<\/strong><\/h4>\n<p>El marketing se trata de conectar a un producto o servicio con su cliente, es el puente entre ambos.<\/p>\n<p>Cuando conoces a la perfecci\u00f3n ambos lados del puente, es mucho m\u00e1s f\u00e1cil.<\/p>\n<h4><strong>6. Tomas decisiones basadas en datos<\/strong><\/h4>\n<p>Las decisiones que tomamos con base en datos reales\u00a0tienen mucha m\u00e1s probabilidad de \u00e9xito.<\/p>\n<p>No tengas opiniones, ten decisiones comprobables.<\/p>\n<p>Los verdaderos marketers toman\u00a0decisiones educadas y riesgos calculados.<\/p>\n<h4><strong>7. Te gusta experimentar<\/strong><\/h4>\n<p>Haces <a class=\"external\" href=\"https:\/\/www.mercatitlan.com\/blog\/google-analytics\/porque-google-usa-pruebas-ab-y-tu-tambien-deberias\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">A\/B tests<\/a>\u00a0y an\u00e1lisis estad\u00edsticos todos los d\u00edas\u00a0para mejorar tu rendimiento y lo amas.<\/p>\n<p>&nbsp;<\/p>\n<p>Entonces\u2026Ahora que conoces las 7 caracter\u00edsticas\u2026<\/p>\n<p>\u00bfTienes todas? \u00bfCu\u00e1l te falta?<\/p>\n<p>Y sobre todo\u2026<\/p>\n<p><strong>\u00bfCu\u00e1ndo empiezas a desarrollarla?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ser digital marketer no es cualquier cosa, ustedes mueven el rumbo de las empresas\u00a0con estrategias de marketing escalables. Adem\u00e1s, ser digital marketer es\u00a0vivir en un constante cambio, adoptando las nuevas tendencias y herramientas, de hecho\u2026 El 40% de los marketers se quiere reinventar como marketer, pero s\u00f3lo el 14% saben c\u00f3mo hacerlo. No importa si&hellip;<\/p>\n","protected":false},"author":178,"featured_media":14644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737],"tags":[154,2556,3589,3611,3644],"class_list":["post-14643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-contenido","tag-emprendedor","tag-marketing-digital","tag-estrategias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 caracter\u00edsticas b\u00e1sicas de un Digital Marketer. - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Ser digital marketer no es cualquier cosa, ustedes mueven el rumbo de las empresas\u00a0con estrategias de marketing escalables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/7-caracteristicas-basicas-de-un-digital-marketer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 caracter\u00edsticas b\u00e1sicas de un Digital Marketer. - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Ser digital marketer no es cualquier cosa, ustedes mueven el rumbo de las empresas\u00a0con estrategias de marketing escalables.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/es\/blog\/7-caracteristicas-basicas-de-un-digital-marketer\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email - Herramienta de Email Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/benchmarkemailes\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-16T09:39:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-07T13:24:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/dmc-2-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juan Lombana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juan Lombana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-caracteristicas-basicas-de-un-digital-marketer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-caracteristicas-basicas-de-un-digital-marketer\\\/\"},\"author\":{\"name\":\"Juan Lombana\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/73e5adba1f90d0e36e128bfd91bf6380\"},\"headline\":\"7 caracter\u00edsticas b\u00e1sicas de un Digital Marketer.\",\"datePublished\":\"2017-08-16T09:39:46+00:00\",\"dateModified\":\"2021-05-07T13:24:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-caracteristicas-basicas-de-un-digital-marketer\\\/\"},\"wordCount\":406,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-caracteristicas-basicas-de-un-digital-marketer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/dmc-2-3.jpg\",\"keywords\":[\"Email Marketing\",\"contenido\",\"emprendedor\",\"Marketing Digital\",\"estrategias\"],\"articleSection\":[\"Estrategias de Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-caracteristicas-basicas-de-un-digital-marketer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-caracteristicas-basicas-de-un-digital-marketer\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-caracteristicas-basicas-de-un-digital-marketer\\\/\",\"name\":\"7 caracter\u00edsticas b\u00e1sicas de un Digital Marketer. - 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