{"id":14669,"date":"2017-11-02T08:49:01","date_gmt":"2017-11-02T08:49:01","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/atrevete-usar-gifs-en-tus-campanas-de-email-con-benchmark\/"},"modified":"2022-10-05T10:50:13","modified_gmt":"2022-10-05T10:50:13","slug":"atrevete-usar-gifs-en-tus-campanas-de-email-con-benchmark","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/atrevete-usar-gifs-en-tus-campanas-de-email-con-benchmark\/","title":{"rendered":"Atr\u00e9vete a usar GIFs en tus Campa\u00f1as de Email con Benchmark"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Me imagino que han llegado a tu correo impactantes campa\u00f1as de email con im\u00e1genes llenas de movimiento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfTe gustar\u00eda que tu pr\u00f3xima campa\u00f1a contenga esta clase de im\u00e1genes?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crear im\u00e1genes con movimiento no es cosa de otro mundo. Te mostrar\u00e9 c\u00f3mo crear estas im\u00e1genes a partir de un video e insertarlas en tus emails como GIFs<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Antes que nada, quiero decirte que un GIF es tan solo una imagen animada la cual puedes subir a nuestro editor como una imagen regular.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para comenzar tomemos como ejemplo el siguiente video:<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"Wistia video player\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/w6h37egbrf?seo=false&amp;videoFoam=true\" name=\"wistia_embed\" width=\"100%\" height=\"100%\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Al elegir un video te recomiendo altamente utilizar un video corto de no m\u00e1s de 10 segundos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recuerda que el GIF que realices ser\u00e1 cargado en tu email como una imagen, y los lectores usualmente no le prestar\u00e1n atenci\u00f3n por m\u00e1s de 10 segundos, adem\u00e1s, un GIF no contiene sonido alguno.<\/span><\/p>\n<h2><b>M\u00e9todo 1<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Comienza por descargar una app como GIF Brewery o Giphy, cualquier app de esta clase te permitir\u00e1 grabar tu pantalla y guardar el contenido en formato GIF.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con apps como Brewery y Giphy, solo tendr\u00e1s que abrir la app y dar clic en la opci\u00f3n Grabar Pantalla (esto ser\u00eda en el caso que quieras hacer una demostraci\u00f3n de algo) o bien, puedes grabar alguna parte de un video o la acci\u00f3n realizada en alguna ventana.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27294 size-full\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2017\/11\/ezgif.com-gif-maker-1.webp\" alt=\"\" width=\"857\" height=\"458\" srcset=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2017\/11\/ezgif.com-gif-maker-1.webp 857w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2017\/11\/ezgif.com-gif-maker-1-300x160.webp 300w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2017\/11\/ezgif.com-gif-maker-1-768x410.webp 768w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">El paso siguiente es seleccionar el \u00e1rea que deseas sea capturada, posterior a esto deber\u00e1s hacer clic en el bot\u00f3n grabar o rec, y bueno, hasta el momento, no te preocupes por esos errores de captura, ya que al terminar, estas apps te dar\u00e1n opciones como configurar el inicio o el final del GIF, as\u00ed como aumentar la velocidad del movimiento.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7786\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/image2-3.png\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" srcset=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/image2-3.png 798w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/10\/image2-3-460x300.png 460w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/10\/image2-3-768x501.png 768w\" alt=\"Screen Capture\" width=\"798\" height=\"521\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Una vez lista la edici\u00f3n, haz clic en Crear.<\/span><\/p>\n<p><a class=\"external\" href=\"https:\/\/giphy.com\/gifs\/gif-of-a-video-3ov9jDKJu9HDYvzyog\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/3ov9jDKJu9HDYvzyog\/giphy.gif\" alt=\"Animated GIF - Find &amp; Share on GIPHY\" width=\"480\" height=\"327\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Nota Importante:<\/strong> No olvides que en nuestro editor solo podr\u00e1s subir una imagen de hasta<strong> 200 kb<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9? Esto lo hacemos debido a que 1 de cada 2 personas leen emails desde sus dispositivos m\u00f3viles, y cuando ellos abren sus emails esperan dos cosas: velocidad y facilidad de lectura, as\u00ed que no les hagamos perder tiempo cargando im\u00e1genes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hacemos esto para asegurarnos de que tus emails lleguen a la bandeja de entrada, por esto debemos cuidar el peso de las im\u00e1genes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En caso de que tu GIF pes\u00e9 m\u00e1s de 200kb, ser\u00e1 mostrado en tu email como una imagen est\u00e1tica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed es como se ver\u00e1 tu GIF dentro de tu email:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29856 size-full\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2017\/11\/ezgif.com-gif-maker.gif\" alt=\"\" width=\"756\" height=\"793\" \/><\/p>\n<h2><\/h2>\n<h2><b>M\u00e9todo 2<\/b><\/h2>\n<p><strong>Hazlo con Playable<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Playable es un software online capaz de reproducir videos en tus emails. Para hacer uso de esta herramienta arrastra y suelta un video de hasta 10 segundos a la plataforma de Playable, la cual te devolver\u00e1 un c\u00f3digo html.<\/span><\/p>\n<div id=\"attachment_7788\" class=\"wp-caption aligncenter\" style=\"width: 625px;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7788\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/image3-3.png\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" srcset=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/image3-3.png 615w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/10\/image3-3-24x24.png 24w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/10\/image3-3-48x48.png 48w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/10\/image3-3-96x96.png 96w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/10\/image3-3-297x300.png 297w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2017\/10\/image3-3-125x125.png 125w\" alt=\"Playable\" width=\"615\" height=\"622\" aria-describedby=\"caption-attachment-7788\" \/><\/p>\n<p id=\"caption-attachment-7788\" class=\"wp-caption-text\">Sube tu video.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_7789\" class=\"wp-caption aligncenter\" style=\"width: 1178px;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27296 size-full\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2017\/11\/ezgif.com-gif-maker-2.webp\" alt=\"\" width=\"1168\" height=\"439\" srcset=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2017\/11\/ezgif.com-gif-maker-2.webp 1168w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2017\/11\/ezgif.com-gif-maker-2-300x113.webp 300w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2017\/11\/ezgif.com-gif-maker-2-1024x385.webp 1024w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2017\/11\/ezgif.com-gif-maker-2-768x289.webp 768w\" sizes=\"auto, (max-width: 1168px) 100vw, 1168px\" \/><\/p>\n<p id=\"caption-attachment-7789\" class=\"wp-caption-text\">Copia el c\u00f3digo.<\/p>\n<\/div>\n<p><a class=\"external\" href=\"https:\/\/giphy.com\/gifs\/upload-a-gif-to-benchmark-email-l1J9qyu6NHlrDhMkw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/l1J9qyu6NHlrDhMkw\/giphy.gif\" alt=\"Upload A Gif To Benchmark Email GIF - Find &amp; Share on GIPHY\" width=\"480\" height=\"267\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Como puedes observar en el GIF de arriba, solo debes agregar el c\u00f3digo que Playable te ha proporcionado a un bloque de texto en el Editor de Benchmark. Con Playable puedes olvidarte de seleccionar pantalla, hacer ediciones e incluso olv\u00eddate del peso, lo \u00fanico que debes cuidar es <strong>que tu v\u00eddeo no pase de 10 segundos.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si eres un profesional del dise\u00f1o, tal vez utilizas la Suite de Adobe o alg\u00fan software especializado para crear estas im\u00e1genes, aun as\u00ed te recomiendo que pruebes estos m\u00e9todos que te ayudar\u00e1n a ahorrar tiempo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hay much\u00edsimas razones por las cuales debes utilizar GIFs. Estas im\u00e1genes no s\u00f3lo te ayudar\u00e1n a mejorar el mensaje que env\u00edas a tus lectores con un impactante contenido visual, tambi\u00e9n son amigables con los dispositivos m\u00f3viles y f\u00e1cilmente puedes agregarlos a tus campa\u00f1as por correo electr\u00f3nico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Confucio sol\u00eda decir \u201cuna im\u00e1gen dice m\u00e1s que 1,000 palabras\u201d pues bien, el CEO de Giphy, Alex Chung, dice \u201cUn GIF en promedio contiene 60 im\u00e1genes, entonces, con un GIF somos capaces de decir 60,000 palabras\u201d \u2013 lo mismo que una novela promedio\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atr\u00e9vete a enviar emails experienciales y a mantener a tu audiencia interesada con estos cambios, comienza a usar GIFs y cu\u00e9ntanos c\u00f3mo te va con eso, si quieres conocer m\u00e1s sobre GIFs y otras herramientas para mejorar tus emails d\u00e9janos un comentario.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Me imagino que han llegado a tu correo impactantes campa\u00f1as de email con im\u00e1genes llenas de movimiento. \u00bfTe gustar\u00eda que tu pr\u00f3xima campa\u00f1a contenga esta clase de im\u00e1genes? Crear im\u00e1genes con movimiento no es cosa de otro mundo. Te mostrar\u00e9 c\u00f3mo crear estas im\u00e1genes a partir de un video e insertarlas en tus emails como&hellip;<\/p>\n","protected":false},"author":349,"featured_media":14670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737],"tags":[55,154],"class_list":["post-14669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-video","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atr\u00e9vete a usar GIFs en tus Campa\u00f1as de Email con Benchmark - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/atrevete-usar-gifs-en-tus-campanas-de-email-con-benchmark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atr\u00e9vete a usar GIFs en tus Campa\u00f1as de Email con Benchmark - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Me imagino que han llegado a tu correo impactantes campa\u00f1as de email con im\u00e1genes llenas de movimiento. \u00bfTe gustar\u00eda que tu pr\u00f3xima campa\u00f1a contenga esta clase de im\u00e1genes? Crear im\u00e1genes con movimiento no es cosa de otro mundo. Te mostrar\u00e9 c\u00f3mo crear estas im\u00e1genes a partir de un video e insertarlas en tus emails como&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/es\/blog\/atrevete-usar-gifs-en-tus-campanas-de-email-con-benchmark\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email - Herramienta de Email Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/benchmarkemailes\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-02T08:49:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-05T10:50:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/How-to-Use-GIFs-with-Benchmark.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yamile Flores\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yamile Flores\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/atrevete-usar-gifs-en-tus-campanas-de-email-con-benchmark\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/atrevete-usar-gifs-en-tus-campanas-de-email-con-benchmark\\\/\"},\"author\":{\"name\":\"Yamile Flores\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/4b86d0b713d0d2e5e6b0f33e0e896453\"},\"headline\":\"Atr\u00e9vete a usar GIFs en tus Campa\u00f1as de Email con Benchmark\",\"datePublished\":\"2017-11-02T08:49:01+00:00\",\"dateModified\":\"2022-10-05T10:50:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/atrevete-usar-gifs-en-tus-campanas-de-email-con-benchmark\\\/\"},\"wordCount\":736,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/atrevete-usar-gifs-en-tus-campanas-de-email-con-benchmark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/How-to-Use-GIFs-with-Benchmark.jpg\",\"keywords\":[\"video\",\"Email Marketing\"],\"articleSection\":[\"Estrategias de Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/atrevete-usar-gifs-en-tus-campanas-de-email-con-benchmark\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/atrevete-usar-gifs-en-tus-campanas-de-email-con-benchmark\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/atrevete-usar-gifs-en-tus-campanas-de-email-con-benchmark\\\/\",\"name\":\"Atr\u00e9vete a usar GIFs en tus Campa\u00f1as de Email con Benchmark - 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