{"id":14683,"date":"2017-11-28T09:19:25","date_gmt":"2017-11-28T09:19:25","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/tacticas-de-email-marketing-para-ayudar-impulsar-tu-seo\/"},"modified":"2020-06-05T16:59:36","modified_gmt":"2020-06-05T16:59:36","slug":"tacticas-de-email-marketing-para-ayudar-impulsar-tu-seo","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/tacticas-de-email-marketing-para-ayudar-impulsar-tu-seo\/","title":{"rendered":"T\u00e1cticas de email marketing para ayudar a impulsar tu SEO"},"content":{"rendered":"

Si bien las campa\u00f1as tanto de email marketing y SEO est\u00e1n compuestas de elementos muy diferentes y utilizan diferentes herramientas, ambas comparten el mismo objetivo: generar tr\u00e1fico hacia tu sitio web.<\/p>\n

La implementaci\u00f3n de una simple campa\u00f1a de email marketing en tu estrategia comercial no afectar\u00e1 directamente los resultados de tu SEO, ya que los motores de b\u00fasqueda no pueden clasificar y rastrear correos electr\u00f3nicos como hacen los listados de p\u00e1ginas web. Sin embargo, existen t\u00e1cticas involucradas en el email marketing que ayudan a orientar a las audiencias hacia el sitio web y a las p\u00e1ginas de redes sociales de tu empresa, fomentando as\u00ed, las iniciativas de SEO.<\/p>\n

\"\"<\/p>\n

Fomenta el compromiso<\/h2>\n

Los profesionales de SEO saben que la clave para crear autoridad hacia tu sitio web es hacerlo popular.<\/p>\n

Cuanto m\u00e1s tiempo pasa alguien en una p\u00e1gina, m\u00e1s lo valora Google. El email marketing puede ayudar a alentar a los consumidores a engancharse con tu blog o \u00a0a las p\u00e1ginas de tus redes sociales, persuadi\u00e9ndolos as\u00ed de dejar comentarios o compartir algo en tus p\u00e1ginas. Interactuar con tus redes sociales o blog te ayudar\u00e1 a ganar exposici\u00f3n y tambi\u00e9n aumentar\u00e1 el tiempo que se le dedica a tus p\u00e1ginas.<\/p>\n

Enviar correos masivos tambi\u00e9n puede llevar a m\u00e1s personas a tu sitio web m\u00e1s que nunca. Al crear mensajes potentes sobre tu producto o servicio y vincularlos a las p\u00e1ginas de inicio en tu sitio web a trav\u00e9s de un bot\u00f3n o imagen, estar\u00e1s impulsando el SEO.<\/p>\n

El compromiso continuo es a\u00fan mejor<\/h2>\n

Es muy \u00fatil convencer a las personas para que dejen comentarios y compartan tus redes sociales y publicaciones de blogs una o dos veces, pero atraer a seguidores y suscriptores habituales es mucho m\u00e1s beneficioso.<\/p>\n

Ofrece a tus suscriptores de correo electr\u00f3nico (y no suscriptores) la opci\u00f3n de suscribirse a listas m\u00e1s espec\u00edficas como emails diarios o semanales. Adem\u00e1s, puede ser \u00fatil alentar a los suscriptores a seguir tus canales de redes sociales mediante el env\u00edo de vistas previas para tentarlos. Por ejemplo, puedes enviar algunas im\u00e1genes de tu Instagram con un enlace a tu perfil, dici\u00e9ndole a las personas que pueden ver m\u00e1s si te siguen.<\/p>\n

Convierte tus emails en blogs<\/b><\/h2>\n

\u00bfNo ser\u00eda genial si hubiera una forma en que Google pudiera rastrear el contenido de los boletines electr\u00f3nicos?<\/p>\n

Bueno, reutilizar el contenido en publicaciones de blog y cargarlo con palabras clave es una gran soluci\u00f3n que impacta directamente en el SEO. Tambi\u00e9n les da a las personas que no tienen correo electr\u00f3nico la oportunidad de ver el contenido. Si un email es demasiado corto para usarlo en una publicaci\u00f3n de blog, puedes agregar contenido externo o combinar varios correos cortos en un blog.<\/p>\n

Elige el proveedor de servicios de email correcto<\/b><\/h2>\n

Elegir el proveedor de servicios de correo electr\u00f3nico (ESP) correcto es crucial para una campa\u00f1a de email marketing por varias razones, incluido el SEO.<\/p>\n

Para tu campa\u00f1a, el ESP te proporcionar\u00e1 una direcci\u00f3n IP, informes y an\u00e1lisis que incluyen clics y tasas de rebote y, lo m\u00e1s importante, asistencia con los proveedores de servicios de internet (ISP). La relaci\u00f3n entre el ESP y el ISP puede ser bastante compleja durante una campa\u00f1a de email marketing, por lo que es esencial elegir un ESP que gestione esa relaci\u00f3n correctamente.<\/p>\n

Incorpora el email al SEO<\/b><\/h2>\n

Aunque le facilitar\u00eda las cosas a los marketers especialistas en SEO si los resultados de los motores de b\u00fasqueda incluyeran directamente el contenido y las palabras clave de los correos electr\u00f3nicos, sigue siendo extremadamente valioso implementar campa\u00f1as de email marketing por sus beneficios indirectos para el SEO. Ser creativo y pensar fuera de la caja es necesario cuando se trata de desarrollar nuevas formas de impulsar el SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"

Si bien las campa\u00f1as tanto de email marketing y SEO est\u00e1n compuestas de elementos muy diferentes y utilizan diferentes herramientas, ambas comparten el mismo objetivo: generar tr\u00e1fico hacia tu sitio web. La implementaci\u00f3n de una simple campa\u00f1a de email marketing en tu estrategia comercial no afectar\u00e1 directamente los resultados de tu SEO, ya que los…<\/p>\n","protected":false},"author":344,"featured_media":14684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[154,189,267,545,2235,2537,2556,3653],"class_list":["post-14683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-email-marketing","tag-conversion","tag-benchmark-email","tag-seo","tag-estrategia","tag-correo-electronico","tag-contenido","tag-trafico"],"yoast_head":"\nT\u00e1cticas de email marketing para ayudar a impulsar tu SEO - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/tacticas-de-email-marketing-para-ayudar-impulsar-tu-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e1cticas de email marketing para ayudar a impulsar tu SEO - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Si bien las campa\u00f1as tanto de email marketing y SEO est\u00e1n compuestas de elementos muy diferentes y utilizan diferentes herramientas, ambas comparten el mismo objetivo: generar tr\u00e1fico hacia tu sitio web. 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