{"id":14695,"date":"2018-05-18T08:32:53","date_gmt":"2018-05-18T08:32:53","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/como-benchmark-esta-adaptada-rgpd\/"},"modified":"2022-03-10T10:53:17","modified_gmt":"2022-03-10T10:53:17","slug":"como-benchmark-esta-adaptada-rgpd","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/como-benchmark-esta-adaptada-rgpd\/","title":{"rendered":"C\u00f3mo Benchmark Email cumple y te ayuda a cumplir con el RGPD"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Llevamos ya un tiempo hablando del <\/span><a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/webinar-rgpd-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Reglamento General de Protecci\u00f3n de Datos (RGPD)<\/span><\/a><span style=\"font-weight: 400\"> y la fecha del 25 de mayo, que es cuando entra en vigor, se acerca. Durante todo este tiempo te hemos proporcionado toda la informaci\u00f3n necesaria para adaptar tu estrategia de email marketing al mismo, por eso en este art\u00edculo te queremos hacer un resumen de todos los cambios que hemos implementado y que tu tambi\u00e9n necesitas conocer y en algunos casos aplicar:<\/span><\/p>\n<h2><b>Derecho al olvido<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Este derecho es uno de los grandes cambios del nuevo Reglamento. Por primera vez se legisla el derecho a que el usuario pueda solicitar la completa eliminaci\u00f3n de sus datos, sin que, en la mayor parte de los casos, el responsable de los datos pueda oponerse a dicha eliminaci\u00f3n. Para ejercer el derecho al olvido, se plantean dos escenarios diferentes:<\/span><\/p>\n<p><strong>Benchmark | Responsable<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Este es el caso en el que, t\u00fa, como cliente de Benchmark, quieres que te eliminemos por completo de nuestras bases de datos. Tan s\u00f3lo, debes de enviarnos un correo electr\u00f3nico con tu solicitud a: support@benchmarkemail.com y procederemos con la eliminaci\u00f3n de los mismos.<\/span><\/p>\n<p><strong>Benchmark | Responsable | Suscriptor<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Cualquiera de vuestros usuarios puede solicitar ser eliminado de la \u201cLista de Cancelaciones\u201d. Esta lista no puede ser modificada por el responsable, por lo que ser\u00e1 necesario que nos env\u00edes un correo electr\u00f3nico a support@benchmarkemail.com, reenviando el correo de solicitud del suscriptor, y procederemos a eliminar ese contacto.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">**La lista de cancelaciones no puede ser modificada por el responsable.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Te explicamos <\/span><a href=\"https:\/\/kb.benchmarkemail.com\/es\/que-es-la-rgdp-como-benchmark-te-ayuda-a-cumplir-con-este-reglamento-y-que-significa-el-derecho-a-ser-olvidado\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">todos los pasos en esta FAQ<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n<h2><b>Derecho de acceso\/rectificaci\u00f3n\/baja<\/b><\/h2>\n<p><span style=\"font-weight: 400\">El responsable de forma obligatoria debe de incluir en sus campa\u00f1as de correo la opci\u00f3n: \u201cAdministraci\u00f3n de Su Suscripci\u00f3n\u201d.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10256 aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/image4.png\" alt=\"\" width=\"597\" height=\"133\" \/><\/p>\n<p><span style=\"font-weight: 400\">De este modo est\u00e1 dando al suscriptor la opci\u00f3n de acceso, rectificaci\u00f3n y baja de sus datos. El suscriptor al hacer clic en este enlace, se encontrar\u00e1 con esta pantalla:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10257 aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/image1-4.png\" alt=\"\" width=\"419\" height=\"585\" \/><\/p>\n<p><span style=\"font-weight: 400\">En esta pantalla el suscriptor puede ejercer sus derechos. En Benchmark, estamos trabajando para que adem\u00e1s de poder rectificar el nombre, apellido y email, pueda hacerlo con el resto de los datos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Consentimiento<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Los formularios de registro: cl\u00e1sicos y popoup cumplen con el RGPD. Para ello, debes de incluir la casilla del consentimiento. El proceso de c\u00f3mo se hace te lo explicamos en detalle <\/span><a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/como-adaptar-formularios-registro-nuevo-rgpd\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">en este art\u00edculo<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26516\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2018\/05\/image2-4.png\" alt=\"\" width=\"526\" height=\"451\" srcset=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2018\/05\/image2-4.png 526w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2018\/05\/image2-4-300x257.png 300w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/p>\n<h2><b>Transferencia internacional de datos<\/b><\/h2>\n<p><span style=\"font-weight: 400\">El art\u00edculo 45 menciona que podr\u00e1 realizarse una transferencia de datos personales a un tercer pa\u00eds u organizaci\u00f3n internacional cuando la Comisi\u00f3n haya decidido que el tercer pa\u00eds, un territorio o uno o varios sectores espec\u00edficos de ese tercer pa\u00eds, o la organizaci\u00f3n internacional de que se trate garantizan un nivel de protecci\u00f3n adecuado. Dicha transferencia no requerir\u00e1 ninguna autorizaci\u00f3n espec\u00edfica.<\/span><\/p>\n<p><span style=\"font-weight: 400\"> Esta transferencia internacional de datos personales est\u00e1 garantizada por las Standard Contractual Clause (SCC). <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/anulacion-privacy-shield\/\" target=\"_blank\" rel=\"noopener\">Lee m\u00e1s aqu\u00ed<\/a>.<span class=\"c-message__edited_label\" dir=\"ltr\" data-sk=\"tooltip_parent\">\u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Pol\u00edtica de privacidad<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Hemos modificado <\/span><a href=\"https:\/\/www.benchmarkemail.com\/es\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">nuestra pol\u00edtica de privacidad<\/span><\/a><span style=\"font-weight: 400\">, explicando el papel que juega Benchmark dentro del RGPD y qu\u00e9 papel le corresponde al usuario. Tambi\u00e9n hemos determinado durante cu\u00e1nto tiempo vamos a almacenar tus datos o explicado con m\u00e1s detalle que vamos hacer con ellos. Adicionalmente, hemos creado una nueva Pol\u00edtica de Cookies, la cual deber\u00e1s aceptar cada vez que navegues por nuestra p\u00e1gina web. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Localizaci\u00f3n de los servidores<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Nunca fue un requisito obligatorio por nuestra legislaci\u00f3n nacional y ahora tampoco se menciona nada de ello. Uno de los objetivos del RGPD era equipar el esfuerzo de las empresas europeas en materia de protecci\u00f3n de datos con las de fuera de la UE, y lo consigue a trav\u00e9s de este Reglamento. De forma que equipara a ambas y las obliga a competir en igualdad de condiciones.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Contrato entre el responsable del tratamiento y encargado del tratamiento<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Otro de los requerimientos que nos pide el Reglamento, es firmar un contrato con el responsable de los datos. En el art. 28 explica en detalle esta obligaci\u00f3n. Hemos desarrollado un contrato que ponemos a tu disposici\u00f3n a trav\u00e9s de la herramienta. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Si a\u00fan no dispones del Reglamento, <\/span><a class=\"external\" href=\"https:\/\/www.boe.es\/doue\/2016\/119\/L00001-00088.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">en este enlace<\/span><\/a><span style=\"font-weight: 400\">, te lo puedes descargar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Si este art\u00edculo te ha resultado interesante, comp\u00e1rtelo con tu comunidad. Y si tienes dudas, d\u00e9janos tus comentarios un poquito m\u00e1s abajo. \u00a1Sigue aprendiendo con Benchmark!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Llevamos ya un tiempo hablando del Reglamento General de Protecci\u00f3n de Datos (RGPD) y la fecha del 25 de mayo, que es cuando entra en vigor, se acerca. Durante todo este tiempo te hemos proporcionado toda la informaci\u00f3n necesaria para adaptar tu estrategia de email marketing al mismo, por eso en este art\u00edculo te queremos&hellip;<\/p>\n","protected":false},"author":106,"featured_media":14696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737],"tags":[18,154,267,3654,3655,3656],"class_list":["post-14695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-benchmark","tag-email-marketing","tag-benchmark-email","tag-proteccion-de-datos","tag-reglamento-general-de-proteccion-de-datos","tag-rgpd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Benchmark Email cumple y te ayuda a cumplir con el RGPD - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/como-benchmark-esta-adaptada-rgpd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Benchmark Email cumple y te ayuda a cumplir con el RGPD - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Llevamos ya un tiempo hablando del Reglamento General de Protecci\u00f3n de Datos (RGPD) y la fecha del 25 de mayo, que es cuando entra en vigor, se acerca. Durante todo este tiempo te hemos proporcionado toda la informaci\u00f3n necesaria para adaptar tu estrategia de email marketing al mismo, por eso en este art\u00edculo te queremos&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/es\/blog\/como-benchmark-esta-adaptada-rgpd\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email - Herramienta de Email Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/benchmarkemailes\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-18T08:32:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-10T10:53:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/C\u00f3mo-Benchmark-est\u00e1-adaptada-al-RGPD-JPG2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ejaz Ahmed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ejaz Ahmed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/como-benchmark-esta-adaptada-rgpd\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/como-benchmark-esta-adaptada-rgpd\\\/\"},\"author\":{\"name\":\"Ejaz Ahmed\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/6d935046b1095214c8376b0ab14d2919\"},\"headline\":\"C\u00f3mo Benchmark Email cumple y te ayuda a cumplir con el RGPD\",\"datePublished\":\"2018-05-18T08:32:53+00:00\",\"dateModified\":\"2022-03-10T10:53:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/como-benchmark-esta-adaptada-rgpd\\\/\"},\"wordCount\":760,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/como-benchmark-esta-adaptada-rgpd\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/C\u00f3mo-Benchmark-est\u00e1-adaptada-al-RGPD-JPG2.jpg\",\"keywords\":[\"Benchmark\",\"Email Marketing\",\"Benchmark Email\",\"protecci\u00f3n de datos\",\"reglamento general de protecci\u00f3n de datos\",\"rgpd\"],\"articleSection\":[\"Estrategias de Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/como-benchmark-esta-adaptada-rgpd\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/como-benchmark-esta-adaptada-rgpd\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/como-benchmark-esta-adaptada-rgpd\\\/\",\"name\":\"C\u00f3mo Benchmark Email cumple y te ayuda a cumplir con el RGPD - 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