{"id":14697,"date":"2018-05-23T00:17:17","date_gmt":"2018-05-23T00:17:17","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/como-puedes-confirmar-tu-base-de-datos-de-nuevo\/"},"modified":"2020-06-05T16:40:47","modified_gmt":"2020-06-05T16:40:47","slug":"como-puedes-confirmar-tu-base-de-datos-de-nuevo","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/como-puedes-confirmar-tu-base-de-datos-de-nuevo\/","title":{"rendered":"Consigue el consentimiento de tu base de datos y cumple con el RGPD"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si has actualizado tu pol\u00edtica de privacidad, si quieres quedarte solo con los suscriptores que realmente quieren recibir tus campa\u00f1as o si quieres conseguir el consentimiento de tu base de datos como medida preventiva para el nuevo <\/span><a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/webinar-rgpd-email-marketing\/\"><span style=\"font-weight: 400;\">Reglamento General de Protecci\u00f3n de Datos (RGPD)<\/span><\/a><span style=\"font-weight: 400;\"> en este video te contamos c\u00f3mo lo debes de implementar con Benchmark.<\/span><\/p>\n<h2><b>Re-confirmaci\u00f3n de la base de datos:<\/b><\/h2>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"Wistia video player\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/zr75fvw155?videoFoam=true\" name=\"wistia_embed\" width=\"100%\" height=\"100%\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><br \/>\n<span style=\"font-weight: 400;\">El texto que debes de utilizar:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etiqueta para confirmar la suscripci\u00f3n: \u00a0<\/span><b>[opt-in:<\/b> <i><span style=\"font-weight: 400;\">aqu\u00ed va el texto que tu quieras<\/span><\/i><b>]<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Etiqueta para darse de baja: <\/span><b>[unsubscribe:<\/b> <i><span style=\"font-weight: 400;\">aqu\u00ed va el texto que tu quieras<\/span><\/i><b>]<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Este texto es 100% personalizable. Solo debes de modificar todo lo que est\u00e1 en it\u00e1lica.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Esta acci\u00f3n solo se puede hacer desde la herramienta de email marketing y no con Automatizaciones Pro.<\/span><\/i><\/p>\n<h2><b>\u00bfCu\u00e1les son los contactos que han confirmado?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Una vez que has enviado tu campa\u00f1a, debes de ir a tu lista y hacer clic en el nombre de la misma. Dentro ver\u00e1s que tendr\u00e1s los contactos segmentados de este modo:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10243 aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/image1-3.png\" alt=\"\" width=\"1161\" height=\"442\" srcset=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/image1-3.png 1161w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/image1-3-470x179.png 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/image1-3-768x292.png 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/05\/image1-3-970x369.png 970w\" sizes=\"auto, (max-width: 1161px) 100vw, 1161px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">En la pesta\u00f1a \u201cContactos autorizados\u201d encontrar\u00e1s los contactos que confirmaron su suscripci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, debes de hacer clic en los \u201ctres puntitos\u201d de la esquina superior derecha y dar a la opci\u00f3n \u201cExportar a un archivo\u201d. Se te abrir\u00e1 una pesta\u00f1a, y entre las opciones que te ofrece la pregunta \u201c\u00bfQu\u00e9 contactos quieres exportar?\u201d debes de seleccionar \u201cOpt in Emails\u201d. De este modo, te estar\u00e1s descargando los contactos confirmados que les deber\u00e1s subir de nuevo para tenerlos en una lista separada.<\/span><\/p>\n<h2>\u00bfC\u00f3mo demuestro el consentimiento de mi base de datos?<\/h2>\n<p>Cuando te descargas la lista, tambi\u00e9n te vas a descargar las columnas de &#8220;Fecha de modificaci\u00f3n&#8221; y &#8220;Optin email&#8221;. \u00c9sta \u00faltima columna, va a incluir la IP de confirmaci\u00f3n del consentimiento que es \u00fanica e identificable y que debes de guardar para demostrar el consentimiento.<\/p>\n<p><span style=\"font-weight: 400;\">Si quieres saber m\u00e1s sobre el RGPD, te invitamos a <\/span><a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/webinar-rgpd-email-marketing\/\"><span style=\"font-weight: 400;\">leer y ver la webinar<\/span><\/a><span style=\"font-weight: 400;\"> donde recorrimos todos los puntos que afectaban a tu estrategia de email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9janos tus comentarios y \u00a1sigue aprendiendo con Benchmark!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si has actualizado tu pol\u00edtica de privacidad, si quieres quedarte solo con los suscriptores que realmente quieren recibir tus campa\u00f1as o si quieres conseguir el consentimiento de tu base de datos como medida preventiva para el nuevo Reglamento General de Protecci\u00f3n de Datos (RGPD) en este video te contamos c\u00f3mo lo debes de implementar con&hellip;<\/p>\n","protected":false},"author":106,"featured_media":14698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737],"tags":[154,3608,3655,3656,3657,3658],"class_list":["post-14697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-base-de-datos","tag-reglamento-general-de-proteccion-de-datos","tag-rgpd","tag-confirmar-base-de-datos","tag-consentimiento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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