{"id":14754,"date":"2018-11-08T10:03:52","date_gmt":"2018-11-08T10:03:52","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/el-email-marketing-en-guatemala-y-sus-beneficios-para-tu-empresa\/"},"modified":"2020-02-07T21:53:53","modified_gmt":"2020-02-07T21:53:53","slug":"el-email-marketing-en-guatemala-y-sus-beneficios-para-tu-empresa","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-email-marketing-en-guatemala-y-sus-beneficios-para-tu-empresa\/","title":{"rendered":"El Email Marketing en Guatemala y sus Beneficios para tu Empresa"},"content":{"rendered":"

El Email Marketing, Emailing o E-mailing son palabras que se usan en ingl\u00e9s para definir lo que para nosotros es env\u00edo de correos electr\u00f3nicos de forma masiva para comunicar un mensaje a una lista de suscriptores y este proceso se puede hacer por medio de plataformas que se especializan en env\u00edos tal y como lo es Benchmark<\/a>.<\/span><\/p>\n

En la actualidad marketing por email es una pieza importante dentro de toda estrategia de mercadeo y esto es gracias a su gran retorno de inversi\u00f3n (ROI) el cual sigue siendo el m\u00e1s alto de todos los canales de publicidad, as\u00ed que si quieres tener buenos resultados el marketing por email no debe de faltar dentro de tu estrategia.<\/p>\n

Entre los beneficios del Email se encuentra el ya mencionado ROI \u00bfY esto porque sucede? Bueno, por una sencilla raz\u00f3n, todos nuestros remitentes han mostrado un inter\u00e9s previo en nuestros productos o servicios y por ello su gran \u00e9xito.<\/p>\n

Otro de los grandes beneficios que se tiene por este medio son los reportes o estad\u00edsticas de rendimiento de tus campa\u00f1as las cuales puedes ir revisando de forma inmediata y comparar resultados para tomar mejores decisiones dentro de tu estrategia, \u00a1genial no!<\/p>\n

Costos, \u00a0\u00bfa qui\u00e9n no le importa hacer m\u00e1s con menos? el email entra tambi\u00e9n en \u00e9ste punto ya que con una m\u00ednima inversi\u00f3n puedes llegar a impactar a tus clientes, lo que contrasta con cualquier otro canal sea online u offline.<\/p>\n

Con Benchmark puedes crear tus correos de forma f\u00e1cil y sencilla ya que contamos con cientos de plantillas<\/a> totalmente responsive (que se ajustan a todo tipo de pantalla) y son de f\u00e1cil modificaci\u00f3n para adaptarlas a tu branding de empresa, y listo, no necesitas a un dise\u00f1ador o programador para que te ayude con esto, \u00a1f\u00e1cil no!<\/p>\n

Hay muchas herramientas que proveen las plataformas de email marketing para ayudarte a obtener los mejores resultados de tus campa\u00f1as, tales como las pruebas A\/B<\/a> las que te permiten enviar el email o la l\u00ednea de asunto que tenga mejor aceptaci\u00f3n dentro de tus suscriptores, casillas de registros que te ayudan a captar m\u00e1s suscriptores interesados en tus listas, etc.<\/p>\n

Dentro de esta gama de herramientas para ayudarte a obtener mejores resultados quiero resaltar las automatizaciones<\/a>.<\/p>\n

Empresas como Amazon, Ebay, Mercado Libre, Alibaba entre otros usan las automatizaciones en su estrategias de ventas y con ello ganan millones y millones, entonces yo te pregunto \u00bfporqu\u00e9 no utilizarlas tambi\u00e9n? Automatizaciones Pro<\/a> de Benchmark te ayudan a monitorear el comportamiento de tus suscriptores en tus correos o en tu p\u00e1gina web y as\u00ed poder enviarles informaci\u00f3n concreta en el momento preciso a cada uno de ellos. Por ejemplo a cu\u00e1ntos de nosotros no hemos visitado Amazon y hemos visto el producto A y no compramos, \u00a0casi de forma inmediata Amazon comienza a dispararnos una serie de emails para ayudarnos a tomar la decisi\u00f3n de comprar, hasta que compramos, este tipo de estrategias las puedes hacer con nosotros y entrar en el juego de los grandes, \u00bfQuieres ser parte de esto? Te invito a que adquieras un plan premium<\/a> con nosotros y construye tu automatizaci\u00f3n y deja que ella trabaje por t\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

El Email Marketing, Emailing o E-mailing son palabras que se usan en ingl\u00e9s para definir lo que para nosotros es env\u00edo de correos electr\u00f3nicos de forma masiva para comunicar un mensaje a una lista de suscriptores y este proceso se puede hacer por medio de plataformas que se especializan en env\u00edos tal y como lo…<\/p>\n","protected":false},"author":128,"featured_media":21093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-14754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nEl Email Marketing en Guatemala y sus Beneficios para tu Empresa - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/el-email-marketing-en-guatemala-y-sus-beneficios-para-tu-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Email Marketing en Guatemala y sus Beneficios para tu Empresa - 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