{"id":14819,"date":"2019-09-10T08:10:34","date_gmt":"2019-09-10T08:10:34","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/union-benchmark-hatchbuck-saas-crm-automatizacion\/"},"modified":"2022-12-21T15:07:26","modified_gmt":"2022-12-21T15:07:26","slug":"union-benchmark-hatchbuck-saas-crm-automatizacion","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/union-benchmark-hatchbuck-saas-crm-automatizacion\/","title":{"rendered":"Uni\u00f3n de Benchmark y Hatchbuck, soluciones SaaS l\u00edderes de Email Marketing y CRM"},"content":{"rendered":"<p><span style=\"font-weight: 400\">La uni\u00f3n de las dos compa\u00f1\u00edas Benchmark y Hatchbuck, dando como resultado a Benchmark, ayudar\u00e1 a las empresas a crecer con herramientas de marketing y ventas poderosamente sencillas.<\/span><\/p>\n<p><b>Los Alamitos, California \u2013 10 de septiembre de 2019 <\/b><span style=\"font-weight: 400\">\u2013 Benchmark Email y Hatchbuck, proveedores l\u00edderes de SaaS (software como servicio) de soluciones de ventas y marketing, han anunciado su reciente fusi\u00f3n, creando un l\u00edder tecnol\u00f3gico global en tecnolog\u00edas de automatizaci\u00f3n del Email Marketing y CRM.<\/span><\/p>\n<p><span style=\"font-weight: 400\">La nueva entidad operar\u00e1 bajo el nombre de Benchmark y tendr\u00e1 oficinas en Estados Unidos, en St. Louis y Los \u00c1ngeles, contando con presencia internacional en 15 pa\u00edses. Jonathan Herrick, anteriormente CEO y cofundador de Hatchbuck asumir\u00e1 el rol de CEO. Curt Keller, anteriormente CEO de Benchmark, asumir\u00e1 el cargo de Director de Innovaci\u00f3n y Presidente del Consejo de Administraci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400\">La nueva compa\u00f1\u00eda re\u00fane a 130 empleados que dan servicio a m\u00e1s de 150,000 usuarios de 15 pa\u00edses, en 9 idiomas diferentes en todo el mundo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">En un escenario global marcado por la r\u00e1pida adaptaci\u00f3n de las empresas a la digitalizaci\u00f3n de los procesos de ventas y marketing, la uni\u00f3n de la plataforma de Email Marketing y Automatizaci\u00f3n del Marketing de Benchmark junto al potente CRM de Hatchbuck, permitir\u00e1 a la compa\u00f1\u00eda aportar mayor valor a sus clientes y ganar mayor peso en un mercado definido por tecnolog\u00edas del marketing y del CRM en constante crecimiento. Para 2025, se prev\u00e9 que el mercado del CRM alcance casi 82 mil millones de d\u00f3lares de valor y, en el caso del email marketing, los\u00a0 22 mil millones de d\u00f3lares (<\/span><a class=\"external\" href=\"https:\/\/www.grandviewresearch.com\/press-release\/global-customer-relationship-management-crm-market\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">Grand View Research<\/span><\/a><span style=\"font-weight: 400\">).<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cEl Email Marketing siempre ha sido una forma rentable de conectar con los clientes\u201d, dice Curt Keller. \u201cA medida que crece la inversi\u00f3n de la peque\u00f1a y mediana empresa en canales digitales, es fundamental que cuenten con un lugar donde centralizar y obtener rendimiento de las relaciones con sus clientes, que han trabajado duro para construir. Estamos muy entusiasmados con la fusi\u00f3n con Hatchbuck para hacer del CRM capital en nuestra s\u00f3lida plataforma de Email Marketing\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cLa uni\u00f3n de las dos entidades es una victoria para las empresas a escala global\u201d, a\u00f1adi\u00f3 Herrick. \u201cLa visi\u00f3n de Benchmark es llevar nuestra plataforma de Email Marketing al siguiente nivel, incorporando herramientas de CRM y haciendo que ambas soluciones sean accesibles para las peque\u00f1as y medianas empresas. La experiencia de Hatchbuck en el espacio del CRM ser\u00e1 clave para enriquecer la oferta de productos de Benchmark\u201c.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cEl mercado del CRM es el m\u00e1s grande de todos los mercados de software y crece a un ritmo del 12% interanual\u201d, agreg\u00f3 Cliff Holekamp, \u200b\u200bcofundador y socio general de Cultivation Capital. \u201cEl futuro es brillante para Benchmark, y estamos encantados de apoyar su \u00e9xito\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">El nuevo equipo directivo incluye a l\u00edderes con amplia experiencia en soluciones SaaS de Hatchbuck y Benchmark, aportando m\u00e1s de 350 a\u00f1os de experiencia en su conjunto.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hatchbuck y Benchmark continuar\u00e1n operando como dos marcas y plataformas separadas y concluir\u00e1n la fusi\u00f3n en una plataforma \u00fanica e innovadora en 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Alkali Partners, con sede en Portland, un banco de inversi\u00f3n especializado en tecnolog\u00eda, sirvi\u00f3 como asesor durante el proceso de fusi\u00f3n. Los t\u00e9rminos del acuerdo no fueron revelados.<\/span><\/p>\n<h3><b>Sobre Benchmark<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Benchmark Email ofrece de forma integrada un conjunto de funciones automatizadas y robustas creadas para ayudar a la empresa de cualquier tama\u00f1o. Una soluci\u00f3n de Email Marketing potente y sencilla dise\u00f1ada para ayudar a crear y enviar campa\u00f1as profesionales con facilidad. M\u00e1s informaci\u00f3n en <\/span><a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/es\"><span style=\"font-weight: 400\">https:\/\/www-new.benchmarkemail.wpengine.com\/es<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<h3><b>Sobre Hatchbuck<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Hatchbuck es un software de ventas y marketing para peque\u00f1as empresas y agencias de marketing. Herramienta caracterizada por una gran facilidad de uso, la compa\u00f1\u00eda ayuda a agencias y propietarios de peque\u00f1as empresas a focalizar la relaci\u00f3n con sus clientes hacia las ventas, con una plataforma CRM todo en uno y la automatizaci\u00f3n del marketing. M\u00e1s informaci\u00f3n en <\/span><a class=\"external\" href=\"https:\/\/www.hatchbuck.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400\">https:\/\/www.hatchbuck.com\/<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La uni\u00f3n de las dos compa\u00f1\u00edas Benchmark y Hatchbuck, dando como resultado a Benchmark, ayudar\u00e1 a las empresas a crecer con herramientas de marketing y ventas poderosamente sencillas. Los Alamitos, California \u2013 10 de septiembre de 2019 \u2013 Benchmark Email y Hatchbuck, proveedores l\u00edderes de SaaS (software como servicio) de soluciones de ventas y marketing,&hellip;<\/p>\n","protected":false},"author":44,"featured_media":14820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3603],"tags":[],"class_list":["post-14819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uni\u00f3n de Benchmark y Hatchbuck, soluciones SaaS l\u00edderes de Email Marketing y CRM - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/union-benchmark-hatchbuck-saas-crm-automatizacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uni\u00f3n de Benchmark y Hatchbuck, soluciones SaaS l\u00edderes de Email Marketing y CRM - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"La uni\u00f3n de las dos compa\u00f1\u00edas Benchmark y Hatchbuck, dando como resultado a Benchmark, ayudar\u00e1 a las empresas a crecer con herramientas de marketing y ventas poderosamente sencillas. 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