{"id":14862,"date":"2019-10-15T11:49:24","date_gmt":"2019-10-15T18:49:24","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=42178"},"modified":"2022-08-18T12:26:23","modified_gmt":"2022-08-18T12:26:23","slug":"guia-para-segmentar-tus-listas-de-contactos","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/guia-para-segmentar-tus-listas-de-contactos\/","title":{"rendered":"Gu\u00eda para segmentar tus listas de contactos"},"content":{"rendered":"

La segmentaci\u00f3n de una lista es necesaria para conseguir ofrecer un contenido m\u00e1s relevante en tus emails a tus suscriptores, los cuales llegan a la bandeja de entrada de los correos.\u00a0<\/span><\/p>\n

Es la mejor manera de crear una relaci\u00f3n cercana, de uno a uno, con tus <\/span>campa\u00f1as de email<\/span><\/a>. Pero, \u00bfc\u00f3mo puedes crear exitosamente una segmentaci\u00f3n de listas? Hay muchas formas de hacerlo, vamos a dividirlo de modo que logres una buena segmentaci\u00f3n de listas antes y despu\u00e9s del registro.<\/span><\/p>\n

\"\"<\/p>\n

Antes de registrarse<\/b><\/h2>\n

La segmentaci\u00f3n de tu lista desde el principio es el mejor camino a seguir. De este modo, los suscriptores reciben el contenido correcto desde el primer email que les env\u00edas. Puedes segmentar tus listas usando formularios de registro de dos maneras muy eficaces.<\/span><\/p>\n

La primer forma es usar los campos de datos en el <\/span>formulario de registro<\/span><\/a>. Esto hace referencia a la industria, la ubicaci\u00f3n, el g\u00e9nero u otras opciones m\u00e1s.\u00a0<\/span><\/p>\n

Esta informaci\u00f3n te ayudar\u00e1 a conocer y ordenar a los nuevos suscriptores en las listas y te permitir\u00e1 enviar contenido relevante para cada segmento.\u00a0<\/span><\/p>\n

Por ejemplo, si tienes una empresa de ropa, puedes enviar la nueva l\u00ednea para hombres y mujeres al g\u00e9nero correcto.\u00a0\u00a0<\/span><\/p>\n

Cuando se segmenta por ubicaci\u00f3n, puedes incluso elegir la hora en que te gustar\u00eda enviar la campa\u00f1a en cada zona horaria, como por ejemplo a las 9am.<\/span><\/p>\n

La otra forma de segmentar antes del registro es permitir a las personas elegir el listado al que les gustar\u00eda unirse. La forma m\u00e1s f\u00e1cil de explicarles esta opci\u00f3n es mediante un bolet\u00edn mensual o semanal.\u00a0<\/span><\/p>\n

Algunos suscriptores quieren saber sobre ti una vez al mes mientras que otros necesitan tener noticias tuya una vez a la semana. Incluso tus clientes m\u00e1s fieles pueden preferir los dos boletines.\u00a0\u00a0<\/span><\/p>\n

Despu\u00e9s de registrarse<\/b><\/h2>\n

Algunos pueden emocionarse al poner en marcha su campa\u00f1a de email marketing y se olvidan de planear el camino que tienen que recorrer en t\u00e9rminos de segmentaci\u00f3n de listas.\u00a0<\/span><\/p>\n

Para este grupo de personas, los informes son especialmente importantes.<\/span><\/p>\n

Tus reportes te ofrecer\u00e1n informaci\u00f3n valiosa respecto a las preferencias de tus <\/span>suscriptores<\/span><\/a>. Al prestar atenci\u00f3n a los tipos de enlaces sobre los que tus suscriptores est\u00e1n haciendo clic, puedes hacerte una idea de cu\u00e1les son los tipos de art\u00edculos o informaci\u00f3n que m\u00e1s captan su atenci\u00f3n.\u00a0<\/span><\/p>\n

A partir de ah\u00ed, puedes segmentar tus listas bas\u00e1ndote en esa informaci\u00f3n.<\/span><\/p>\n

Usando tus reportes tambi\u00e9n puedes segmentar las listas por niveles de interacci\u00f3n. Puedes dividirla en las personas que est\u00e1n abriendo todas tus campa\u00f1as de email, en las personas que solo abren algunos correos o en aquellas que no abren ning\u00fan correo.\u00a0<\/span><\/p>\n

De este modo, puedes variar la estrategia para cada grupo. Puedes tratar de mandar una re-interacci\u00f3n a cada uno de los que no han abierto un solo email. La mejor forma de hacerlo es simplemente dici\u00e9ndoles que vas a dejar de enviarles correos. Todo el mundo quiere lo que no puede tener.<\/span><\/p>\n

Bono: Las anulaciones de suscripci\u00f3n<\/b><\/h2>\n

Cuando alguien decide darse de baja en tus campa\u00f1as de email, es porque ya tienen un pie fuera de la empresa. Sin embargo, antes que se vayan puedes dirigirlos a un centro de preferencias.\u00a0<\/span><\/p>\n

Ah\u00ed, pueden darse de baja si eso es lo que est\u00e1n decididos a hacer. Pero al igual que en el formulario de registro, puedes permitir a estas personas que cambien la frecuencia con la que reciben emails o cambiarse de grupo dentro de las listas.\u00a0<\/span><\/p>\n

Puedes guardar algunos contactos y convertir a los suscriptores descontentos en suscriptores encantados.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La segmentaci\u00f3n de una lista es necesaria para conseguir ofrecer un contenido m\u00e1s relevante en tus emails a tus suscriptores, los cuales llegan a la bandeja de entrada de los correos.\u00a0 Es la mejor manera de crear una relaci\u00f3n cercana, de uno a uno, con tus campa\u00f1as de email. Pero, \u00bfc\u00f3mo puedes crear exitosamente una…<\/p>\n","protected":false},"author":44,"featured_media":21169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-14862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nGu\u00eda para segmentar tus listas de contactos - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/guia-para-segmentar-tus-listas-de-contactos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda para segmentar tus listas de contactos - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"La segmentaci\u00f3n de una lista es necesaria para conseguir ofrecer un contenido m\u00e1s relevante en tus emails a tus suscriptores, los cuales llegan a la bandeja de entrada de los correos.\u00a0 Es la mejor manera de crear una relaci\u00f3n cercana, de uno a uno, con tus campa\u00f1as de email. 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