{"id":14956,"date":"2017-07-13T07:00:20","date_gmt":"2017-07-13T14:00:20","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=5927"},"modified":"2020-12-04T17:46:41","modified_gmt":"2020-12-04T17:46:41","slug":"los-beneficios-de-una-ip-dedicada","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/los-beneficios-de-una-ip-dedicada\/","title":{"rendered":"Los beneficios de una IP dedicada"},"content":{"rendered":"

Spam.<\/span><\/p>\n

Es esa palabra que tiene la capacidad de darnos escalofr\u00edos en todo el cuerpo.<\/span><\/p>\n

Como una empresa que se dedica al email marketing, a veces parece una broma que a menudo aparece en nuestro camino.<\/span><\/p>\n

Estamos seguros que al decir que te dedicas a realizar email marketing a tus familiares y amigos has escuchado algo similar a\u2026<\/span><\/p>\n

“Oh … eres un spammer.”<\/span><\/p>\n

Despu\u00e9s de escuchar dicho comentario, tendemos a explicar que hoy en d\u00eda, el email marketing est\u00e1 basado en el permiso y la suscripci\u00f3n voluntaria. Algunas personas nos creen, sin embargo, los marketers pr\u00e1cticos no se molestan con las bromas, pues est\u00e1n demasiado ocupados disfrutando del retorno de la inversi\u00f3n que deja dicha profesi\u00f3n.<\/span><\/p>\n

Al final, estos comentarios son ocasionados por empresas leg\u00edtimas que, a veces, no entienden el impacto de los correos electr\u00f3nicos no deseados. De este modo, es que las empresas que no siguen las mejores pr\u00e1cticas del email marketing pueden convertirse en un gran problema.<\/span><\/p>\n

De hecho, muchos marketers ni siquiera se dan cuenta de los da\u00f1os que pueden causar si no prestan atenci\u00f3n a su<\/span> reputaci\u00f3n de remitente<\/span><\/a>. La peor parte es que a veces estas malas pr\u00e1cticas pueden afectar a otros remitentes dentro de los mismos servidores.<\/span><\/p>\n

\u00bfPor qu\u00e9 utilizar una IP dedicada?<\/b><\/h2>\n

En Benchmark ofrecemos IPs y servidores compartidos para muchos de nuestros usuarios, pues es una gran manera de comenzar a adentrarse al email marketing.<\/span><\/p>\n

Siempre tratamos de agrupar usuarios que tienen patrones de env\u00edo y reputaci\u00f3n similares. A pesar de que hacemos esto, a veces un remitente malo puede deslizarse del camino. Para esto, tenemos algoritmos y medidas de seguridad que detectan estas malas pr\u00e1cticas bastante r\u00e1pido. De este modo, tomamos medidas inmediatas, deteniendo al usuario da\u00f1ino, sin embargo en ocasiones es capaz de afectar al servidor entero.<\/span><\/p>\n

C\u00f3mo funciona<\/b><\/h2>\n

Como mencionamos anteriormente, Benchmark intenta agrupar usuarios con patrones de env\u00edo y puntuaciones de reputaci\u00f3n similares. Basamos esto en la <\/span>puntuaci\u00f3n del dominio<\/span><\/a> del remitente y en los h\u00e1bitos de env\u00edo.<\/span><\/p>\n

Por ejemplo, si tu negocio se dedica a la comercializaci\u00f3n de productos y env\u00eda promociones y descuentos frecuentemente como emails, nuestro sistema tomar\u00eda como referencia este hecho y tu puntuaci\u00f3n de remitente para colocarlo en un grupo de otros usuarios con pr\u00e1cticas similares.<\/span><\/p>\n

Har\u00edamos lo mismo para un blogger o una organizaci\u00f3n sin fines de lucro que enviar\u00eda m\u00e1s emails tipo boletines.<\/span><\/p>\n

Esta pr\u00e1ctica ayuda a mantener una buena reputaci\u00f3n con los proveedores de servicios de internet y una buena tasa general de entregas para los correos electr\u00f3nicos.<\/span><\/p>\n

Cu\u00e1ndo utilizar una IP dedicada<\/b><\/h2>\n

A medida que se inicia a practicar el email marketing, los espacios compartidos son una soluci\u00f3n perfecta y rentable. De hecho, \u00a1ya est\u00e1 incluido en tu cuenta!<\/span><\/p>\n

Sin embargo, a medida que tu lista crece y la importancia de tu canal de email marketing se construye, tu volumen de correos electr\u00f3nicos seguramente aumentar\u00e1. Aqu\u00ed es cuando deber\u00e1s considerar una IP dedicada para tu cuenta.<\/span><\/p>\n

Tu propia IP dedicada<\/b><\/h2>\n

Tener una <\/span>IP dedicada<\/span><\/a> significa que hemos creado una IP solo para t\u00ed!<\/span><\/p>\n

Piensa en ella como si tuvieras a un empleado para trabajarla. Esto le da un control total sobre tu reputaci\u00f3n y la puntuaci\u00f3n que tienes como remitente.<\/span><\/p>\n

Cuantos m\u00e1s emails env\u00edes y mientras m\u00e1s crezca el compromiso entre tus suscriptores y tus correos electr\u00f3nicos, mejores tasas de entrega tendr\u00e1s.<\/span><\/p>\n

Por solo $30 al mes, puedes tener tu propia IP dedicada. Tenemos diversas IPs que se est\u00e1n calentando y solo toma unos minutos configurarlas para tu negocio.<\/span><\/p>\n

Revisemos<\/b><\/h2>\n

Una IP compartida es perfecta para el email marketer est\u00e1ndar o para aquellos que tienen listas peque\u00f1as de suscriptores.<\/span><\/p>\n

Sin embargo, conforme tu lista crece y tus correos electr\u00f3nicos se convierten en fabricantes de dinero, te animamos a analizar las <\/span>ventajas de tener una IP dedicada<\/span><\/a>.<\/span><\/p>\n

Te repito una vez m\u00e1s, tener tu propia IP te dar\u00e1 un control absoluto sobre tu reputaci\u00f3n y tasa de entrega. Cuanto m\u00e1s compromiso generes, \u00a0\u00a1mejores tasas tendr\u00e1s!<\/span><\/p>\n

Como consejo,<\/b> le recomendamos a todas las empresas que tienen una lista de 50,000 o m\u00e1s suscriptores que consideren la opci\u00f3n de IP dedicada, especialmente si son remitentes frecuentes.<\/span><\/p>\n

Estamos aqu\u00ed para ayudar<\/b><\/h2>\n

Si tienes preguntas o deseas obtener m\u00e1s informaci\u00f3n sobre las IP dedicadas, ll\u00e1manos, escr\u00edbenos o env\u00edanos un correo electr\u00f3nico. Nuestro experto y dedicado equipo de especialistas en creaci\u00f3n de compromiso con el cliente puede ayudarte a identificar si una IP dedicada es la adecuada para ti.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Spam. Es esa palabra que tiene la capacidad de darnos escalofr\u00edos en todo el cuerpo. Como una empresa que se dedica al email marketing, a veces parece una broma que a menudo aparece en nuestro camino. Estamos seguros que al decir que te dedicas a realizar email marketing a tus familiares y amigos has escuchado…<\/p>\n","protected":false},"author":26,"featured_media":21121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-14956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"\nLos beneficios de una IP dedicada - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/los-beneficios-de-una-ip-dedicada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los beneficios de una IP dedicada - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Spam. 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