{"id":15000,"date":"2017-01-31T14:25:30","date_gmt":"2017-01-31T22:25:30","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=3579"},"modified":"2020-02-23T19:41:12","modified_gmt":"2020-02-23T19:41:12","slug":"campanas-creativas-y-personalizadas-de-cumpleanos-por-correo-electronico","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/campanas-creativas-y-personalizadas-de-cumpleanos-por-correo-electronico\/","title":{"rendered":"Campa\u00f1as creativas y personalizadas de cumplea\u00f1os por correo electr\u00f3nico"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Es un hecho que a las personas les encanta sentirse especiales. Como mercad\u00f3logo y\/o representante de marca, tener conocimiento de esto es una gran ventaja. Ya sea que se trate de un cumplea\u00f1os, nacimiento o victorias especiales, hay ciertos eventos en la vida de tu cliente que debes estar celebrando con ellos siempre. Sin embargo, a medida que tu empresa crece, esto ser\u00e1 m\u00e1s dif\u00edcil de mantener, con excepci\u00f3n de los cumplea\u00f1os, ya que los cumplea\u00f1os son una oportunidad perenne, una fecha de a\u00f1o consistente que siempre tendr\u00e1 un significado especial. Esta, ser\u00e1 la fecha que tambi\u00e9n deber\u00e1 ser importante para ti. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tener presente el cumplea\u00f1os de tus clientes te da visibilidad, es como decir \u201cm\u00edrame, aqu\u00ed estoy\u201d. Y, por supuesto, al tener presente su d\u00eda especial, los clientes tambi\u00e9n te tendr\u00e1n en la mente. \u00c9ste, ya es un cl\u00e1sico movimiento de las redes sociales: \u201csiempre desear a la gente feliz cumplea\u00f1os\u201d, pues muchas veces esto te pone en el radar de alguien y\/o abre un canal de comunicaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed es cuando el email marketing se vuelve m\u00e1s especial. Si env\u00edas a tus suscriptores campa\u00f1as \u00fanicas de cumplea\u00f1os (especialmente si \u00e9stas son personalizadas), ser\u00e1s capaz de transmitir algo representativo a comparaci\u00f3n de lo que hacen los dem\u00e1s que es \u00fanicamente el env\u00edo de un mensaje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Las campa\u00f1as de cumplea\u00f1os se pueden automatizar. Es conveniente ingresar esta tarea en el sistema de gesti\u00f3n de proyectos para dedicarle un par de horas al comienzo de cada mes o trimestre y as\u00ed dejar programadas las campa\u00f1as. Recuerda que entre m\u00e1s personalizadas las hagas, el resultado ser\u00e1 mejor. Puedes utilizar el nombre del cliente y\/o tratar de imitar su estilo para enviarle algo adaptado a \u00e9l y lograr satisfacer sus gustos. Esto demostrar\u00e1 que la empresa ha dado un paso m\u00e1s all\u00e1 y tendr\u00e1 mejor presencia de marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuando env\u00edes la campa\u00f1a puedes ofrecer un c\u00f3digo de descuento y\/o un detalle gratis al realizar una compra. Si tienes la capacidad, la mejor opci\u00f3n es enviar al cliente un peque\u00f1o regalo que pueda canjear ingresando un c\u00f3digo especial en la caja de tu p\u00e1gina. Puede tener un valor de $100 o $200, pero es algo que est\u00e1n recibiendo gratis que desencadenar\u00e1 inter\u00e9s. Incluso, dirigir al consumidor a tu p\u00e1gina web para que ingrese el c\u00f3digo, los har\u00e1 realizar una compra para obtener dicho obsequio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al final de cuentas, no se trata de la compra o el obsequio. Se trata de la marca y la creaci\u00f3n de v\u00ednculos con los consumidores. Sephora, empresa l\u00edder en la industria de la belleza, ofrece un regalo bastante grande: un pastel especial de cumplea\u00f1os acompa\u00f1ado de un jab\u00f3n de ba\u00f1o perfumado o un ba\u00f1o de burbujas. Para Sephora, el regalo representa una gota en el oc\u00e9ano en comparaci\u00f3n con cu\u00e1nto gana en un a\u00f1o. Sin embargo, para los destinatarios, se ha convertido en un gran tema de qu\u00e9 hablar y consiguieron que la gente se inscribiera en la lista de correos para obtener el freebie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo real de obsequiar algo en una campa\u00f1a de email marketing es conseguir que la gente se registre como tu suscriptor. Incluso, si est\u00e1s regalando algo de poco valor, estar\u00e1s ganando suscriptores que probablemente te seguir\u00e1n a largo plazo, lo que significa que tambi\u00e9n estar\u00e1n expuestos a otras campa\u00f1as de correo electr\u00f3nico. \u00bfQui\u00e9n dijo que el acto de dar es m\u00e1s gratificante que el acto de recibir? Si lo planificas bien, puedes dar y recibir para beneficio mutuo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es un hecho que a las personas les encanta sentirse especiales. Como mercad\u00f3logo y\/o representante de marca, tener conocimiento de esto es una gran ventaja. Ya sea que se trate de un cumplea\u00f1os, nacimiento o victorias especiales, hay ciertos eventos en la vida de tu cliente que debes estar celebrando con ellos siempre. Sin embargo,&hellip;<\/p>\n","protected":false},"author":309,"featured_media":21141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-15000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as creativas y personalizadas de cumplea\u00f1os por correo electr\u00f3nico - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/campanas-creativas-y-personalizadas-de-cumpleanos-por-correo-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as creativas y personalizadas de cumplea\u00f1os por correo electr\u00f3nico - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Es un hecho que a las personas les encanta sentirse especiales. 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