{"id":15058,"date":"2016-12-05T07:00:36","date_gmt":"2016-12-05T15:00:36","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=2503"},"modified":"2020-02-23T19:44:23","modified_gmt":"2020-02-23T19:44:23","slug":"como-mantener-tu-campana-activa-evita-la-monotonia-del-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/como-mantener-tu-campana-activa-evita-la-monotonia-del-email-marketing\/","title":{"rendered":"C\u00f3mo mantener tu campa\u00f1a activa: Evita la monoton\u00eda del email marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Incluso los mejores departamentos de marketing se enfrentan a un obst\u00e1culo en com\u00fan: quedarse sin ideas. A veces puede resultar desafiante encontrar inspiraci\u00f3n para la pr\u00f3xima campa\u00f1a de email marketing. A diferencia de lo que podamos pensar, quedarse sin inspiraci\u00f3n no es un fracaso. Se trata de un lento proceso que proviene de la sobrecarga de trabajo, del error en la planificaci\u00f3n del proyecto, o incluso, de la monoton\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La verdad es que hay mucho espacio para la creatividad en el d\u00eda a d\u00eda del marketing. La mayor parte del marketing consiste en ejecutar una idea o proyecto que est\u00e9 bien engrasado entre todas sus piezas. En el momento en que vas de cliente en cliente o de proyecto en proyecto es cuando surge la monoton\u00eda. Nosotros no tenemos la capacidad de so\u00f1ar en la creaci\u00f3n de \u00a0conceptos para campa\u00f1as de un modo pausado y sin prisas \u2013 ya sea para nuestros clientes o para nosotros \u2013 pero hay algunas cosas que s\u00ed puedes hacer.<\/span><\/p>\n<p><b>Crea una ruleta <\/b><span style=\"font-weight: 400;\">\u2013 Crea una lista de cosas que te permitan crear t\u00f3picos. No todas las campa\u00f1as de email tienen que tratar sobre dos o tres aspectos en concreto. En su defecto, desglosa el tema para que puedas profundizar m\u00e1s sobre \u00e9l y enfocarte en dos o m\u00e1s temas dentro de una misma campa\u00f1a. La meta de las campa\u00f1as de email marketing es lograr que el p\u00fablico se mueva entorno a una venta, promoci\u00f3n o p\u00e1gina de destino. Mientras m\u00e1s llenes de cosas tu campa\u00f1a de email, m\u00e1s eficaz ser\u00e1 esta acci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por lo tanto, puedes optar por hacer un perfil, un art\u00edculo principal, una opini\u00f3n, un caso de \u00e9xito, un caso detr\u00e1s del escenario, etc. Observa tu negocio y tu audiencia y decide cu\u00e1l de \u00e9stos est\u00e1 m\u00e1s en sinton\u00eda con lo que est\u00e1s ofreciendo. Ahora que ya tienes una lista, puedes ir rotando los temas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La pr\u00f3xima vez que crees una campa\u00f1a, no lanzar\u00e1s ideas simples y azarosas, en su lugar sabr\u00e1s que los temas son \u2018x\u2019 o \u2018y\u2019, a partir de los cuales puedes encontrar un t\u00f3pico que est\u00e9 relacionado con el tema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9sta tambi\u00e9n es una estrategia Lean, ya que la mayor parte del tiempo que dedicamos a las reuniones para definir estrategias se enfoca en el \u2018qu\u00e9\u2019. Es decir, estamos haciendo referencia al \u201cqu\u00e9 estamos haciendo\u201d o \u201cde qu\u00e9 vamos a hablar\u201d. Tener una ruleta de t\u00f3picos es una buena ocasi\u00f3n para entrar en el negocio de la creatividad, en lugar de invertir mucho tiempo en el negocio de la planificaci\u00f3n.<\/span><\/p>\n<p><b>Desarrolla una serie <\/b><span style=\"font-weight: 400;\">\u2013 Esta es una idea excelente en el caso en que tengas que crear m\u00faltiples campa\u00f1as individuales o una campa\u00f1a compleja que necesite cubrir cuatro o m\u00e1s t\u00f3picos por campa\u00f1a. La manera en c\u00f3mo desarrollas las series depende de ti. Las series pueden ir detr\u00e1s de un cliente, un producto, una campa\u00f1a o un miembro del equipo, durante todo un mes, un cuarto de a\u00f1o o todo el a\u00f1o. Una serie es una buena opci\u00f3n porque forma parte de la idea de la ruleta y te da algo con lo que puede contar cada mes. El reto es tener en mente el objetivo final, el cual se debe enfocar menos a una venta que a una narrativa de marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incluso romper con la monoton\u00eda de un proceso es un proceso. Est\u00e1s configurando algo que crear\u00e1 un abanico m\u00e1s peque\u00f1o para un conjunto infinito de pensamientos creativos que te permitir\u00e1n enfocar tus energ\u00edas. Podr\u00e1s tener una idea m\u00e1s contundente de c\u00f3mo reavivar tus campa\u00f1as de email marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mi m\u00e9todo favorito para romper la monoton\u00eda es siempre mantenerme documentada sobre la industria y pensar en c\u00f3mo conectar los puntos. Es una idea que Einstein gener\u00f3: no necesitas reinventar la rueda, si no juntar las ideas de una nueva forma.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Incluso los mejores departamentos de marketing se enfrentan a un obst\u00e1culo en com\u00fan: quedarse sin ideas. A veces puede resultar desafiante encontrar inspiraci\u00f3n para la pr\u00f3xima campa\u00f1a de email marketing. A diferencia de lo que podamos pensar, quedarse sin inspiraci\u00f3n no es un fracaso. Se trata de un lento proceso que proviene de la sobrecarga&hellip;<\/p>\n","protected":false},"author":309,"featured_media":21195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-15058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mantener tu campa\u00f1a activa: Evita la monoton\u00eda del email marketing - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/como-mantener-tu-campana-activa-evita-la-monotonia-del-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mantener tu campa\u00f1a activa: Evita la monoton\u00eda del email marketing - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Incluso los mejores departamentos de marketing se enfrentan a un obst\u00e1culo en com\u00fan: quedarse sin ideas. 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