{"id":15122,"date":"2016-10-19T09:00:37","date_gmt":"2016-10-19T16:00:37","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=2464"},"modified":"2020-02-23T19:47:35","modified_gmt":"2020-02-23T19:47:35","slug":"cual-es-el-porcentaje-de-clics-optimo-para-las-campanas-de-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/cual-es-el-porcentaje-de-clics-optimo-para-las-campanas-de-email\/","title":{"rendered":"\u00bfCu\u00e1l es el porcentaje de clics \u00f3ptimo para las campa\u00f1as de email?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Las tasas de clics no son igual que las tasas de apertura, y pueden tener diferentes significados para diferentes empresas. Por ejemplo, en compa\u00f1\u00edas minoristas que venden art\u00edculos por email, un buen porcentaje de clics puede significar m\u00e1s compras o conversiones. Pero \u00bfa qu\u00e9 nos referimos con un buen porcentaje de clics?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con Hubspot, tras el env\u00edo de entre 16 y 30 campa\u00f1as mensuales, fueron capaces de alcanzar un m\u00e1ximo de 6.5%, con una excelente tasa de apertura (32.4%). Su estrategia se bas\u00f3 en la frecuencia de env\u00edo. Adapt\u00e1ndola adecuadamente consiguieron la mejor tasa de apertura y clics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo relaciono esto con mi actividad? Pues bien, el estudio tambi\u00e9n establece relaciones entre el tama\u00f1o de la compa\u00f1\u00eda y la frecuencia de env\u00edo, y refleja lo siguiente:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Empresas peque\u00f1as, de entre uno y diez empleados, obtienen beneficio de un env\u00edo ininterrumpido. Con 16-30 campa\u00f1as al mes se obtuvo una tasa de clic del 6.3%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Las empresas medianas, de 11 a 25 empleados, se benefician de un env\u00edo con frecuencia, m\u00e1s de 31 campa\u00f1as al mes con un resultado de 6,7%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Las grandes empresas, sin embargo, se benefician mediante el env\u00edo constante. Esto significa 6-15 campa\u00f1as al mes, con una tasa de clics del 7.0%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Por tanto, m\u00e1s tama\u00f1o no significa m\u00e1s env\u00edos. S\u00f3lo significa que tendr\u00e1s que enviar de forma m\u00e1s inteligente. M\u00e1s inteligente quiere decir segmentar tus listas para estar seguro de que est\u00e1s enviando contenido apropiado para cada suscriptor. Para aumentar tu tasa de clics, ten en cuenta los siguientes consejos:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Comprueba tus emails.<\/strong> Realiza diversas pruebas para ver con qu\u00e9 gr\u00e1ficos, botones o cualquier elemento de correo electr\u00f3nico se obtienen mejores resultados.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Segmentar tus listas.<\/strong> Lo notar\u00e1s tambi\u00e9n en las tasas de apertura. Lo mejor es segmentar las listas y definir a tus suscriptores con contenido espec\u00edfico. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Enviar constantemente.<\/strong> Aseg\u00farate de enviar cuando tus suscriptores lo esperen, siempre en la misma fecha y hora, para que puedan abrir regularmente tu correo electr\u00f3nico.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Las tasas de clics no son igual que las tasas de apertura, y pueden tener diferentes significados para diferentes empresas. Por ejemplo, en compa\u00f1\u00edas minoristas que venden art\u00edculos por email, un buen porcentaje de clics puede significar m\u00e1s compras o conversiones. Pero \u00bfa qu\u00e9 nos referimos con un buen porcentaje de clics? De acuerdo con&hellip;<\/p>\n","protected":false},"author":98,"featured_media":21217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-15122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCu\u00e1l es el porcentaje de clics \u00f3ptimo para las campa\u00f1as de email? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/cual-es-el-porcentaje-de-clics-optimo-para-las-campanas-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1l es el porcentaje de clics \u00f3ptimo para las campa\u00f1as de email? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Las tasas de clics no son igual que las tasas de apertura, y pueden tener diferentes significados para diferentes empresas. 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Through the years, he has grown from his role as a Sales Representative, to learning the technical side of things in Customer Support as a Manager and eventually evolving into the Training Manager that he is today. 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