{"id":15174,"date":"2016-09-19T09:00:32","date_gmt":"2016-09-19T16:00:32","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=2265"},"modified":"2020-02-23T19:50:36","modified_gmt":"2020-02-23T19:50:36","slug":"cual-es-el-mejor-dia-y-hora-para-enviar-un-boletin-de-noticias-frente-un-email-promocional","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/cual-es-el-mejor-dia-y-hora-para-enviar-un-boletin-de-noticias-frente-un-email-promocional\/","title":{"rendered":"\u00bfCu\u00e1l es el mejor d\u00eda y hora para enviar un bolet\u00edn de noticias frente a un email promocional?"},"content":{"rendered":"

Esta pregunta se parece mucho a cualquier otra acerca de marketing, con una respuesta sencilla: \u201cdepende\u201d. Esta es la respuesta m\u00e1s honesta en el mundo del marketing. \u00bfPor qu\u00e9? Porque son muchas las variables de una campa\u00f1a de marketing, por lo que no es posible dar otra respuesta. Tal vez ya has probado las mejores pr\u00e1cticas y m\u00e9todos, pero si a\u00fan no tienes la respuesta al t\u00edtulo de este blog, es porque debes preguntarte: \u00bfde qu\u00e9 depende?<\/span><\/p>\n

La \u00fanica forma de obtener las respuestas definitivas es realizar pruebas, y prestar atenci\u00f3n a las cifras en tus informes. De todas formas, por algo debes empezar. Para empezar con el pie derecho, existen dos factores a considerar en una campa\u00f1a de email marketing. Estos dos factores te ayudar\u00e1n a descubrir el mejor d\u00eda para enviar una campa\u00f1a con noticias o una con promociones. Y tambi\u00e9n te ayudar\u00e1n con muchos otros aspectos relacionados con el email marketing. Aqu\u00ed est\u00e1n los puntos a tener en cuenta:<\/span><\/p>\n

Conoce tus objetivos<\/h2>\n

Debes saber con certeza qu\u00e9 es lo que esperas de cada uno de los emails que env\u00edas. En los boletines de noticias puedes ofrecer informaci\u00f3n actualizada de tu empresa, compartir algunos post del blog o, simplemente, informar a tus suscriptores sobre lo que est\u00e1 pasando en tu compa\u00f1\u00eda y con tus empleados. En los Emails Promocionales buscamos incentivar a los clientes y guiarles hacia una compra.<\/span><\/p>\n

Suele suceder que el mejor d\u00eda y horario para enviar uno u otro email, es el mismo. Sin embargo, un bolet\u00edn de noticias que es \u00fatil para el suscriptor que quiere leer en el trabajo, puede no serlo para otro suscriptor que quiere hacer una compra online. Por lo tanto, el primer paso es saber qu\u00e9 quieres conseguir. El segundo paso ser\u00e1 el que te ayudar\u00e1 a decidir cu\u00e1l es el mejor horario y d\u00eda para enviar tu pr\u00f3ximo bolet\u00edn de noticias o email promocional. <\/span><\/p>\n

Escucha a tu audiencia<\/h2>\n

Sabemos que comprender al p\u00fablico lector es muy importante para tener \u00e9xito en email marketing. Tanto como saber cu\u00e1l es el mejor momento para llegar a ellos. Como ya mencion\u00e9, para el empleado que prefiere leer sus emails desde su escritorio de trabajo, ese viejo est\u00e1ndar de enviar los martes y jueves a las 9:00 de la ma\u00f1ana a\u00fan puede funcionar.<\/span><\/p>\n

Sin embargo, una persona que trabaja desde casa y, adem\u00e1s, es padre o madre de familia, tendr\u00e1 diferentes prioridades. Esta actividad la dejan para cuando los peque\u00f1os se han ido a la escuela o a la cama. Tal vez un negocio que vende paquetes vacacionales deba enviar sus promociones a este tipo de usuarios los fines de semana, momento en el que puede que est\u00e9n planeando alg\u00fan viaje. Conocer en profundidad a tu audiencia y crear perfiles espec\u00edficos, seg\u00fan sus pautas de comportamiento, te dar\u00e1 la respuesta a la pregunta inicial sobre cu\u00e1ndo es el mejor momento para enviar un bolet\u00edn de noticias o uno de tipo promocional.<\/span><\/p>\n

Para concluir, lamento no poder darte una respuesta exacta sobre si debes enviar el d\u00eda \u201cx\u201d o en el horario \u201cy\u201d, o si tus emails promocionales ser\u00e1n m\u00e1s apropiados el d\u00eda A o B, pero creo que te he dado los pasos necesarios para que llenes esos espacios en blanco. \u00bfPor qu\u00e9? Porque la respuesta a la pregunta sigue siendo \u201cdepende\u201d.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Esta pregunta se parece mucho a cualquier otra acerca de marketing, con una respuesta sencilla: \u201cdepende\u201d. Esta es la respuesta m\u00e1s honesta en el mundo del marketing. \u00bfPor qu\u00e9? Porque son muchas las variables de una campa\u00f1a de marketing, por lo que no es posible dar otra respuesta. Tal vez ya has probado las mejores…<\/p>\n","protected":false},"author":26,"featured_media":21229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-15174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n\u00bfCu\u00e1l es el mejor d\u00eda y hora para enviar un bolet\u00edn de noticias frente a un email promocional? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/cual-es-el-mejor-dia-y-hora-para-enviar-un-boletin-de-noticias-frente-un-email-promocional\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1l es el mejor d\u00eda y hora para enviar un bolet\u00edn de noticias frente a un email promocional? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Esta pregunta se parece mucho a cualquier otra acerca de marketing, con una respuesta sencilla: \u201cdepende\u201d. 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