{"id":15196,"date":"2016-09-06T08:00:42","date_gmt":"2016-09-06T15:00:42","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=2466"},"modified":"2020-02-23T19:51:38","modified_gmt":"2020-02-23T19:51:38","slug":"que-porcentaje-de-rebote-deberia-esperar","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/que-porcentaje-de-rebote-deberia-esperar\/","title":{"rendered":"\u00bfQu\u00e9 porcentaje de rebote deber\u00eda esperar?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El valor de sumar suscriptores, clientes y objetivos es incalculable. Estos datos son importantes, y tambi\u00e9n es importante que tengamos presente que es algo muy valioso. Por otro lado, es importante tambi\u00e9n entender el ciclo de vida de tus suscriptores, as\u00ed como tener una lista limpia. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El ciclo de vida de un email puede quedarse en dos a\u00f1os. Puedes pensar que este es un ciclo de vida muy corto, pero muchos de tus suscriptores cambian su correo electr\u00f3nico debido a su trabajo o cambios generales de posici\u00f3n y esto puede afectar a tu tasa de entrega. Es importante tener un porcentaje de rebote por debajo del 5%. Lograr esto ayuda a los Proveedores de Servicios de Internet (ISPs) a entender que est\u00e1s prestando mucha atenci\u00f3n a tu lista de emails y a su limpieza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Benchmark, determinamos 3 tipos de rebote:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Rebote suave.<\/strong> Este tipo de rebote se refiere a cuando enviamos un email a una direcci\u00f3n que sabemos que existe, pero no est\u00e1 disponible en este momento. Esto puede suceder por varias razones (la bandeja de entrada est\u00e1 llena, el servidor del \u00a0receptor est\u00e1 en tiempo de espera o temporalmente no est\u00e1 disponible).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Rebote duro.<\/strong> En este caso, es posible que hayas enviado un email a una direcci\u00f3n que no existe o que ha expirado. Esto es com\u00fan para los suscriptores que comenten errores tipogr\u00e1ficos o introducen direcciones de email inv\u00e1lidas, abandonadas, etc. Por esta raz\u00f3n, es una gran idea asegurar un doble m\u00e9todo de confirmaci\u00f3n para tus suscriptores.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Rebote confirmado.<\/strong> Una vez que una direcci\u00f3n de email ha tenido tres rebotes leves o m\u00e1s, nuestro sistema considera autom\u00e1ticamente que la direcci\u00f3n de email ha expirado o no es v\u00e1lida. Esto asegurar\u00e1 que ning\u00fan email ofrezca un porcentaje de rebote calificado como duro en el futuro.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Con el fin de mantener un bajo porcentaje de rebote, es importante limpiar tus listas cada seis meses o cada a\u00f1o. Esto eliminar\u00e1 direcciones de email caducadas y no v\u00e1lidas. De esta manera, mantendr\u00e1s una buena reputaci\u00f3n con los mencionados ISPs y ver\u00e1s una mejor tasa de aperturas. Tambi\u00e9n debes prestar mucha atenci\u00f3n a tus informes y tratar de reenganchar a los suscriptores que han perdido inter\u00e9s, reenviando emails de confirmaci\u00f3n para asegurar que su suscripci\u00f3n sigue siendo v\u00e1lida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mantener tu lista limpia demostrar\u00e1 tu atenci\u00f3n al detalle con los ISP, y ayudar\u00e1 a lograr una mayor tasa de aperturas. Eliminando direcciones de email no v\u00e1lidas tendr\u00e1s una lista m\u00e1s precisa, lo que se traduce en datos de mayor valor, en cuanto a su porcentaje de aperturas y clics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tienes preguntas sobre limpieza de listas de correo, por favor ponte en contacto con nuestro servicio de atenci\u00f3n al cliente a trav\u00e9s de chat, tel\u00e9fono o email. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El valor de sumar suscriptores, clientes y objetivos es incalculable. Estos datos son importantes, y tambi\u00e9n es importante que tengamos presente que es algo muy valioso. Por otro lado, es importante tambi\u00e9n entender el ciclo de vida de tus suscriptores, as\u00ed como tener una lista limpia. El ciclo de vida de un email puede quedarse&hellip;<\/p>\n","protected":false},"author":89,"featured_media":21234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-15196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 porcentaje de rebote deber\u00eda esperar? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/que-porcentaje-de-rebote-deberia-esperar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 porcentaje de rebote deber\u00eda esperar? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"El valor de sumar suscriptores, clientes y objetivos es incalculable. Estos datos son importantes, y tambi\u00e9n es importante que tengamos presente que es algo muy valioso. Por otro lado, es importante tambi\u00e9n entender el ciclo de vida de tus suscriptores, as\u00ed como tener una lista limpia. 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