{"id":15252,"date":"2016-07-29T11:00:36","date_gmt":"2016-07-29T18:00:36","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=1656"},"modified":"2020-06-05T17:51:08","modified_gmt":"2020-06-05T17:51:08","slug":"que-puestos-aspiran-los-community-managers-2a-parte","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/que-puestos-aspiran-los-community-managers-2a-parte\/","title":{"rendered":"\u00bfA qu\u00e9 puestos aspiran los Community Managers? (2a parte)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ya viste en la <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/que-puestos-aspiran-los-community-managers-1a-parte\/?utm_source=blogES&amp;utm_medium=postsLATAM&amp;utm_campaign=p270716\" target=\"_blank\" rel=\"noopener noreferrer\">primera parte<\/a>\u00a0de este post el organigrama del Social Media Team, ahora quiero detallarte las funciones y habilidades de cada perfil que conforma al equipo de Social Media.<\/span><\/p>\n<p><strong>Community Manager: <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Responsable de la comunidad<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dar seguimiento diariamente a las comunidades donde la marca est\u00e9 presente<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evaluar e interpretar tendencias, interacci\u00f3n y \u00e1nimo de tu audiencia<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Preparar informes sobre la actividad de la marca en los entornos sociales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ser el comunicador entre las personas y la empresa<\/span><\/li>\n<\/ul>\n<p><strong>Social Media SEO<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experto en SEO aplicado en medios sociales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campa\u00f1as de reputaci\u00f3n online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coordinar la aparici\u00f3n de la marca en medios sociales y buscadores<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implementar estrat\u00e9gicamente campa\u00f1as de pago<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incrementar tr\u00e1fico org\u00e1nico<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Asesorar al Community Manager<\/span><\/li>\n<\/ul>\n<p><strong>Social Media Developer<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Programador con alto conocimiento de las API\u2019s sociales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Perfil t\u00e9cnico (inform\u00e1tico) especializado en herramientas de comunicaci\u00f3n (social media)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trabaja de la mano con el departamento de marketing<\/span><\/li>\n<\/ul>\n<p><strong>Social Media Public Relations<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promover contenido fuera de los canales propios<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Parte de la comunicaci\u00f3n que se encarga de la empresa y no del producto o servicios<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mantener la reputaci\u00f3n online (la opini\u00f3n del p\u00fablico en medios sociales)<\/span><\/li>\n<\/ul>\n<p><strong>Content Curator<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selector y organizador de informaci\u00f3n relevante<\/span><\/li>\n<\/ul>\n<p><strong>Social Media Analyst<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acumulaci\u00f3n e interpretaci\u00f3n de m\u00e9tricas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifica los requerimientos t\u00e9cnicos para planificaciones y desarrollos sociales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Planificador de medios<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conocer perfectamente los entornos sociales (horizontales y verticales) para saber d\u00f3nde y cu\u00e1ndo crear conversaciones (lo har\u00e1 el Community Manager)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Planificar cu\u00e1les ser\u00e1n los elementos evaluadores\/indicadores de las acciones\/campa\u00f1as<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conocer datos de comienzo de cada campa\u00f1a\/acci\u00f3n\/marca<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cuantificar los efectos, beneficios y perjuicios de las acciones de Social Media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Planificar acciones a realizar bas\u00e1ndose en datos generados<\/span><\/li>\n<\/ul>\n<p><strong>Social Media Manager<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coordina a los Community Managers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vigila la implementaci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gestiona procesos m\u00e1s all\u00e1 del contenido: anuncios sociales, desarrollos sociales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Calendariza y contribuye a la generaci\u00f3n de la estrategia en coherencia con la identidad de la marca, p\u00fablico y objetivos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Definir y controlar objetivos y la estrategia del Social Media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Administra y controla los presupuestos para distintas acciones de la estrategia<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ayuda en la estrategia para construir\/aumentar las bases de followers\/fas y desarrollar canales que refuercen el engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Define campa\u00f1as de promociones, concursos, publicidades de pago, eventos y lanzamientos de productos junto con el departamento de marketing para aplicarlo en Social Media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Supervisa la estrategia de contenido, estilo de comunicaci\u00f3n y controla la ejecuci\u00f3n del calendario de contenido<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Define y segmenta el usuario o \u201cmarketing person\u201d a quien ser\u00e1 dirigida la comunicaci\u00f3n y acciones<\/span><\/li>\n<\/ul>\n<p><strong>Social Media Strategist<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creaci\u00f3n de estrategias<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interpreta informes y objetivos para adaptarlos a la estrategia y optimizar la implementaci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Desarrolla e implementa estrategias innovadoras, efectivas y globales en Social Media bas\u00e1ndose en los inputs de los clientes, herramientas de monitorizaci\u00f3n, an\u00e1lisis de competencias e investigaci\u00f3n de entornos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monitorea tendencias, herramientas, aplicaciones en Social Media y las aplica<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Busca crear nuevas oportunidades de negocios, herramientas e innovaci\u00f3n en los entornos sociales<\/span><\/li>\n<\/ul>\n<p><strong>Social Media Director<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dirige al equipo de trabajo Social Media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Administra el tiempo y desarrolla proyectos con tiempo de entrega<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interpreta y genera investigaciones cualitativas y cuantitativas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Convertir conversaciones en transacciones (toda interacci\u00f3n del p\u00fablico debe poderse convertir)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decide sobre las propuestas del equipo para la estrategia y plan t\u00e1ctico de ejecuci\u00f3n diario<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An\u00e1lisis de conversaciones y nichos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Habilidades y Experiencia: SEO, Search Marketing, WebTrends, Omniture, Digital Marketing, Campa\u00f1as, Blogs, Anal\u00edticos y M\u00e9tricas, Landing Pages, SMS, An\u00e1lisis y manejo de conversaciones, Video, Widgets, Social Media.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Puede s\u00f3lo enfocarse en Marketing, Ventas, Servicios, etc. En todas las \u00e1reas que impacten al cliente<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Como te diste cuenta, cada perfil tiene su especialidad y dedican el tiempo invertido cada uno en su \u00e1rea. Por eso te advert\u00ed que no te adelantaras a pensar que puedes solicitar un ascenso en alg\u00fan puesto. En verdad espero que te hayas identificado con alguno de estos perfiles y veas la necesidad de profundizar tus conocimientos para que puedas adquirir el conocimiento suficiente y as\u00ed postularte para ello, incluso dentro de la misma empresa donde trabajas. Recuerda la frase que nos dej\u00f3 Charles Dickens: \u201cEl hombre nunca sabe de lo que es capaz hasta que lo intenta\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si conoces m\u00e1s perfiles dentro de un equipo de Social Media no dudes en dec\u00edrmelo, puedes dejar tus comentarios abajo para compartir todo con los lectores.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya viste en la primera parte\u00a0de este post el organigrama del Social Media Team, ahora quiero detallarte las funciones y habilidades de cada perfil que conforma al equipo de Social Media. Community Manager: Responsable de la comunidad Dar seguimiento diariamente a las comunidades donde la marca est\u00e9 presente Evaluar e interpretar tendencias, interacci\u00f3n y \u00e1nimo&hellip;<\/p>\n","protected":false},"author":349,"featured_media":21251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-15252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfA qu\u00e9 puestos aspiran los Community Managers? 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