{"id":15312,"date":"2016-06-08T11:25:27","date_gmt":"2016-06-08T18:25:27","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=752"},"modified":"2020-02-23T19:56:27","modified_gmt":"2020-02-23T19:56:27","slug":"el-poder-de-mama-porque-invertir-en-las-madres-es-una-idea-brillante","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-poder-de-mama-porque-invertir-en-las-madres-es-una-idea-brillante\/","title":{"rendered":"El poder de mam\u00e1: \u00bfPor qu\u00e9 invertir en las madres es una idea brillante?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Seamos realistas, las mam\u00e1s son las que toman las decisiones cuando se trata de casi cualquier cosa que se compr\u00f3 para el hogar o la familia. Esto incluye al hombre de familia, ya que las mujeres tienden a influir incluso si no tienen un control sobre sus compras. De hecho, hay un t\u00e9rmino para eso y se llama \u201c<a href=\"http:\/\/she-conomy.com\/\" target=\"_blank\" class=\"external\" rel=\"nofollow noopener noreferrer\">Ella-economiza<\/a>\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un informe de Greenfield sobre el conocimiento de las mujeres, comparte algunos hechos incre\u00edbles en el poder adquisitivo de las mujeres en todas las industrias. Para empezar, las mujeres son el grupo demogr\u00e1fico decisivo en el 91% de las compras en nuevos hogares. Te mostramos los porcentajes de otras industrias en las que influyen las mujeres al momento de tomar la decisi\u00f3n de adquirirlos:<\/span><\/p>\n<ul>\n<li>66% Computadoras<\/li>\n<li><span style=\"font-weight: 400;\">92% Vacaciones<\/span><\/li>\n<li><span style=\"font-weight: 400;\">80% Cuidado de la salud<\/span><\/li>\n<li><span style=\"font-weight: 400;\">65% Autos nuevos<\/span><\/li>\n<li><span style=\"font-weight: 400;\">89% Cuentas bancarias<\/span><\/li>\n<li><span style=\"font-weight: 400;\">93% Comida<\/span><\/li>\n<li><span style=\"font-weight: 400;\">93% Productos farmac\u00e9uticos<\/span><\/li>\n<li><span style=\"font-weight: 400;\">58% del total de los gastos en l\u00ednea<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Su inversi\u00f3n total llega a $20 trillones en todo el mundo. Pero realmente, hay m\u00e1s en la historia, y es lo siguiente. Las mujeres esperan m\u00e1s tiempo para tener hijos, as\u00ed que si nos fijamos en las caracter\u00edsticas demogr\u00e1ficas de las madres que tienen m\u00e1s influencia, son las mujeres mayores o madres maduras mayores de 30 a\u00f1os de edad. La raz\u00f3n de esto es que a esa edad, tienen m\u00e1s discreci\u00f3n en los ingresos. Se han pagado pr\u00e9stamos estudiantiles y probablemente tienen carreras estables con ingresos estables.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que ya sabes el poder de compra de las mam\u00e1s en t\u00e9rminos de autonom\u00eda y capital. La siguiente pregunta es, \u00bfest\u00e1s invirtiendo en ellas? Hay una buena probabilidad de que est\u00e9s ocultando tu marca de alguna manera.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En marzo del a\u00f1o 2015, FanFinder realiz\u00f3 una encuesta a 5,330 madres, la que mostr\u00f3 que:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">35% de las mam\u00e1s se sienten \u201cacorraladas\u201d por marcas<\/span><\/li>\n<li><span style=\"font-weight: 400;\">46% siente la presi\u00f3n del marketing y presentan ideales irreales<\/span><\/li>\n<li><span style=\"font-weight: 400;\">28% siente que el marketing para las mam\u00e1s es sexista<\/span><\/li>\n<li><span style=\"font-weight: 400;\">32% siente que la mayor\u00eda del marketing para las mam\u00e1s es condescendiente<\/span><\/li>\n<li><span style=\"font-weight: 400;\">87% siente que las marcas podr\u00edan incorporar m\u00e1s padres en su marketing<\/span><\/li>\n<\/ul>\n<p><span style=\"line-height: 1.5;\"><span style=\"font-weight: 400;\">Las mam\u00e1s tienen una cosa en com\u00fan: ellas quieren ser entendidas. As\u00ed que cuando hagas marketing enfocado a las\u201cmadres\u201d, tienes que ver con qu\u00e9 tipo de mam\u00e1 est\u00e1s tratando:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Mam\u00e1s trabajadoras<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Amas de casa<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mam\u00e1s del milenio<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Madres de la generaci\u00f3n X<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si est\u00e1s buscando mam\u00e1s trabajadoras, no descartes que hay una buena probabilidad que ella es la que lleva el pan a casa o que tal vez sea mam\u00e1 soltera. Las mam\u00e1s que trabajan son generalmente motivadas por dos cosas: la culpa y la eficiencia. Siempre hay un nivel de culpa por no estar el tiempo suficiente con sus hijos, por lo que las motiva esas decisiones que ayudan a enriquecer la vida de sus hijos y con las decisiones que puedan tomar. Estas mam\u00e1s se parecen mucho a las mam\u00e1s de la generaci\u00f3n X (nacidos entre 1965 y 1980) quienes van a usar la tecnolog\u00eda para ofrecer un equilibrio. Esto significa que este grupo va a responder m\u00e1s favorablemente a tus campa\u00f1as de email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado las amas de casa buscan lo barato. Con menos ingresos, las motiva lo barato y no est\u00e1n presionadas por estar en lugares (la oficina) como las mam\u00e1s que s\u00ed lo est\u00e1n. Esto significa que aunque ambos tipos de mam\u00e1s tienen platos llenos, las amas de casa tienen m\u00e1s tiempo para negociar sus b\u00fasquedas. Por lo general sus compras son a trav\u00e9s de canales sociales de marca. Las amas de casa y madres milenarias tienen algo en com\u00fan; son \u00e1vidos consumidores en medios sociales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seamos realistas, las mam\u00e1s son las que toman las decisiones cuando se trata de casi cualquier cosa que se compr\u00f3 para el hogar o la familia. Esto incluye al hombre de familia, ya que las mujeres tienden a influir incluso si no tienen un control sobre sus compras. De hecho, hay un t\u00e9rmino para eso&hellip;<\/p>\n","protected":false},"author":309,"featured_media":21272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-15312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El poder de mam\u00e1: \u00bfPor qu\u00e9 invertir en las madres es una idea brillante? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/el-poder-de-mama-porque-invertir-en-las-madres-es-una-idea-brillante\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El poder de mam\u00e1: \u00bfPor qu\u00e9 invertir en las madres es una idea brillante? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Seamos realistas, las mam\u00e1s son las que toman las decisiones cuando se trata de casi cualquier cosa que se compr\u00f3 para el hogar o la familia. 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De hecho, hay un t\u00e9rmino para eso&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/es\/blog\/el-poder-de-mama-porque-invertir-en-las-madres-es-una-idea-brillante\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email - Herramienta de Email Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/benchmarkemailes\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-08T18:25:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-23T19:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/03\/Mom-Buying-Power-Why-Investing-in-Moms-is-a-Brilliant-Idea.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-poder-de-mama-porque-invertir-en-las-madres-es-una-idea-brillante\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-poder-de-mama-porque-invertir-en-las-madres-es-una-idea-brillante\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"El poder de mam\u00e1: \u00bfPor qu\u00e9 invertir en las madres es una idea brillante?\",\"datePublished\":\"2016-06-08T18:25:27+00:00\",\"dateModified\":\"2020-02-23T19:56:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-poder-de-mama-porque-invertir-en-las-madres-es-una-idea-brillante\\\/\"},\"wordCount\":647,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-poder-de-mama-porque-invertir-en-las-madres-es-una-idea-brillante\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/03\\\/Mom-Buying-Power-Why-Investing-in-Moms-is-a-Brilliant-Idea.png\",\"articleSection\":[\"Otros Contenidos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-poder-de-mama-porque-invertir-en-las-madres-es-una-idea-brillante\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-poder-de-mama-porque-invertir-en-las-madres-es-una-idea-brillante\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-poder-de-mama-porque-invertir-en-las-madres-es-una-idea-brillante\\\/\",\"name\":\"El poder de mam\u00e1: \u00bfPor qu\u00e9 invertir en las madres es una idea brillante? 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