{"id":21761,"date":"2019-03-17T13:01:26","date_gmt":"2019-03-17T13:01:26","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/?p=21761"},"modified":"2020-03-24T13:49:58","modified_gmt":"2020-03-24T13:49:58","slug":"how-important-is-it-to-have-a-business-newsletter","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/how-important-is-it-to-have-a-business-newsletter\/","title":{"rendered":"Qu\u00e9 Tan Importante es Tener un Bolet\u00edn de Negocios"},"content":{"rendered":"<h2><strong>Qu\u00e9 Tan Importante es Tener un Bolet\u00edn de Negocios<\/strong><\/h2>\n<p class=\"fs16\"><strong><i>Boletines informativos de negocios pueden ir muy lejos en la educaci\u00f3n y convencer a sus clientes y prospectos de trabajar con usted.<\/i><\/strong><\/p>\n<p><b>&#8220;&#8221;Boletines informativos electr\u00f3nicos son la mejor forma para mantener relaciones con los clientes en Internet.&#8221;<\/b><br \/>\n&#8211; Jakob Nielsen, Gur\u00fa del Internet<\/p>\n<p>Nosotros no lo dijimos! Esta es una frase procedente de uno de los l\u00edderes en Internet expertos en la facilidad de uso. As\u00ed que si est\u00e1 tratando de encontrar maneras de atraer clientes y prospectos, no busque m\u00e1s, el\u00a0<a href=\"https:\/\/www1.benchmarkemail.com\/es\/email-marketing\/html-email-templates\">bolet\u00edn de negocio informativo<\/a>\u00a0ha llegado.<\/p>\n<p>Podr\u00edamos pensar en varias razones por las que deber\u00eda invertir en el env\u00edo de un bolet\u00edn de negocios, pero aqu\u00ed est\u00e1n algunos de los m\u00e1s importantes.<\/p>\n<h2 class=\"subtopic\"><strong>Recordar la marca superior y la asociaci\u00f3n<\/strong><\/h2>\n<p>Qu\u00e9 hacer despu\u00e9s de que ha vendido esa m\u00e1quina de lavado o el software? En lugar de esperar a los clientes para ponerse en contacto con usted cuando tienen problemas, los boletines de negocios le ofrecen una forma de interactuar con los clientes &#8220;durmientes&#8221;, la venta cruzada de otros productos y agregar valor a trav\u00e9s de informaci\u00f3n como consejos para el cuidado del producto y mucho m\u00e1s. As\u00ed que la pr\u00f3xima vez que sus clientes quieran actualizar\u00a0 un producto m\u00e1s sofisticado o servicio, usted es la primera marca en que ellos van a pensar.<\/p>\n<h2 class=\"subtopic\"><strong>Comunicaci\u00f3n personalizada y espec\u00edfica con el cliente<\/strong><\/h2>\n<p>A diferencia de otras formas de comunicaci\u00f3n que son dif\u00edciles e inc\u00f3modas para personalizar, los boletines electr\u00f3nicos de negocios son una brisa. Si usted utiliza un proveedor de\u00a0<a href=\"https:\/\/www-new.benchmarkemail.com\/es\/\">servicio de email marketing<\/a>\u00a0profesional como Benchmark Email, le puede a\u00f1adir autom\u00e1ticamente el nombre del destinatario a cada bolet\u00edn de noticias para ese aporte adicional de calidez. Incluso pueden administrar sus listas de email de una manera que clasifica a su base de clientes de acuerdo a varios atributos, como la demograf\u00eda, ubicaci\u00f3n geogr\u00e1fica y mucho m\u00e1s. Esto le ayuda a enviar la comunicaci\u00f3n dirigida a diferentes perfiles de clientes. Imag\u00ednese hacer esto en una campa\u00f1a de impresi\u00f3n!<\/p>\n<h2 class=\"subtopic\"><strong>M\u00e1s r\u00e1pido, alcance m\u00e1s amplio<\/strong><\/h2>\n<p>La pr\u00f3xima vez que tenga una nueva versi\u00f3n de un producto o servicio, no espere m\u00e1s al clic de un bot\u00f3n a que los clientes y prospectos conozcan acerca de \u00e9l. Eso debido al poder del email masivo. Con su propio bolet\u00edn electr\u00f3nico, puede llegar a millones de clientes en todo el mundo en un instante. Alguna vez hab\u00eda tenido los antiguos folletos de escuela impresos llegar tan r\u00e1pido? No es una casualidad!<\/p>\n<h2 class=\"subtopic\"><strong>Soluci\u00f3n Efectiva con el costo<\/strong><\/h2>\n<p>No nos vamos a molestar en hacer una comparaci\u00f3n de un bolet\u00edn electr\u00f3nico de negocios con un folleto impreso o bolet\u00edn de noticias. Es m\u00e1s barato enviar. La forma m\u00e1s barata!<\/p>\n<h2 class=\"subtopic\"><strong>Conservando el medio ambiente (relativamente!)<\/strong><\/h2>\n<p>En oposici\u00f3n al corte de una d\u00e9cima parte de un bosque amaz\u00f3nico a la literatura del producto que podr\u00eda estar destrozado con lo menos el 50% de los destinatarios, boletines electr\u00f3nicos de negocio son mucho m\u00e1s f\u00e1ciles para conservar el medio ambiente. No hay papel, no hay impresi\u00f3n, no hay gastos de env\u00edo.<\/p>\n<p>Bueno, si no le hemos convencido para que usted empiece su propio bolet\u00edn de negocios, nada lo har\u00e1. Pero como hemos dicho, al inicio de esta publicaci\u00f3n, no tome nuestra palabra para ello!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 Tan Importante es Tener un Bolet\u00edn de Negocios Boletines informativos de negocios pueden ir muy lejos en la educaci\u00f3n y convencer a sus clientes y prospectos de trabajar con usted. &#8220;&#8221;Boletines informativos electr\u00f3nicos son la mejor forma para mantener relaciones con los clientes en Internet.&#8221; &#8211; Jakob Nielsen, Gur\u00fa del Internet Nosotros no lo&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-21761","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 Tan Importante es Tener un Bolet\u00edn de Negocios - 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