{"id":21857,"date":"2019-03-17T16:04:10","date_gmt":"2019-03-17T16:04:10","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/?p=21857"},"modified":"2020-03-24T14:25:20","modified_gmt":"2020-03-24T14:25:20","slug":"what-is-html-for-email-and-how-to-use-it-effectively","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/what-is-html-for-email-and-how-to-use-it-effectively\/","title":{"rendered":"Qu\u00e9 es el &#8216;HTML para Email&#8217; y C\u00f3mo Utilizarlo de Manera Eficaz"},"content":{"rendered":"<h2><strong>Qu\u00e9 es el &#8216;HTML para Email&#8217; y C\u00f3mo Utilizarlo de Manera Eficaz<\/strong><\/h2>\n<p class=\"fs16\"><strong><i>Exactamente, c\u00f3mo hago para crear un email HTML?<\/i><\/strong><\/p>\n<p>Antes de que los\u00a0<a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/es\/email-marketing\/html-email-templates\">emails basados en HTML\u00a0<\/a>llegaran a la escena de\u00a0<a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/es\">email marketing<\/a>, las empresas se basaban en emails de texto plano para comunicarse con los clientes. Ahora, ellos env\u00edan emails con un contenido gr\u00e1fico brillante, enlaces para distintas p\u00e1ginas web e incluso encuestas en l\u00ednea en simples emails. Una de las ventajas del email HTML es que puede llevar su marca y se ver\u00e1 como su propio sitio web. Puede incluir im\u00e1genes, gr\u00e1ficos y dise\u00f1o de una manera que deje asombrados a sus clientes. Entonces, qu\u00e9 se puede incluir en un email basado en HTML?<\/p>\n<h2 class=\"subtopic\"><strong>Gr\u00e1ficas y Videos<\/strong><\/h2>\n<p>Las gr\u00e1ficas hacen su email colorido y agradable a la vista. En emails basados en HTML, usted puede incluir im\u00e1genes deslumbrantes que a\u00f1aden valor est\u00e9tico a su comunicaci\u00f3n que sus lectores lo encontrar\u00e1n m\u00e1s atractivos que los emails de texto plano. Despu\u00e9s de todo, una imagen vale m\u00e1s que mil palabras y esta afirmaci\u00f3n es verdadera, porque sus clientes van a entender que sus mensajes son mucho mejor a trav\u00e9s de im\u00e1genes y texto en lugar de s\u00f3lo texto sin formato. Si utiliza Benchmark Email, incluso puede a\u00f1adir v\u00eddeos a su correo electr\u00f3nico f\u00e1cilmente con s\u00f3lo arrastrar los v\u00eddeos al dise\u00f1o de su email. Sin embargo, es importante la utilizaci\u00f3n de gr\u00e1ficos y videos con prudencia, porque tambi\u00e9n muchas im\u00e1genes hacen a su email pesado y dif\u00edcil de abrir. Emails sobrecargados de im\u00e1genes y videos pondr\u00e1n en marcha los filtros spam y nunca podr\u00e1 llegar a sus clientes. Incluso si lo hace, no podr\u00e1n ser capaces de ver qu\u00e9 contiene su correo.<\/p>\n<h2 class=\"subtopic\"><strong>Enlaces<\/strong><\/h2>\n<p>Los enlaces son muy \u00fatiles por dos razones. En primer lugar, pueden hacer sus campa\u00f1as m\u00e1s interactivas, ya que puede a\u00f1adir y llevar los art\u00edculos o comentarios de expertos en su campo. En segundo lugar, reducir la longitud total y el tama\u00f1o del email. Por ejemplo, si usted es un proveedor de filtros de agua, entonces usted puede agregar una video de c\u00f3mo funcionan los filtros en su sitio web y proporcionar un enlace en el correo electr\u00f3nico. Los enlaces garantizar\u00e1n que los emails no tomen mucho tiempo para abrir.<\/p>\n<h2 class=\"subtopic\"><strong>Fondo<\/strong><\/h2>\n<p>El aspecto general de la revista hace una gran diferencia. Usted puede incluir un gran contenido, pero sus clientes no lo leen si no les gusta el aspecto general del correo electr\u00f3nico. Si va a utilizar un color de letras oscura utilice un tono de fondo claro, preferiblemente blanco. Evite el uso de una imagen para el fondo, a menos que est\u00e9 seguro de que sus clientes utilizan un correo de cliente que autom\u00e1ticamente descarga im\u00e1genes.<\/p>\n<p>La creaci\u00f3n de emails HTML pueden llegar a ser un trabajo muy tedioso, incluso si est\u00e1 familiarizado con HTML. En su lugar, puede acudir a un profesional de servicios de email marketing como Benchmark Email. Benchmark ofrece una gama de plantillas confeccionadas para boletines electr\u00f3nicos, tarjetas, promociones, invitaciones a eventos o casi cualquier comunicaci\u00f3n por correo electr\u00f3nico. Con su Constructor de Email, usted puede incluso personalizar las plantillas e incorporar el logotipo de su empresa, los datos de contacto, enlaces y gr\u00e1ficos.<\/p>\n<p>Correo electr\u00f3nico HTML es una herramienta de marketing muy potente y eficaz, si se usa bien, usted puede aprovechar para construir relaciones s\u00f3lidas con los clientes, aumentar las ventas y aumentar el tr\u00e1fico a su sitio web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 es el &#8216;HTML para Email&#8217; y C\u00f3mo Utilizarlo de Manera Eficaz Exactamente, c\u00f3mo hago para crear un email HTML? Antes de que los\u00a0emails basados en HTML\u00a0llegaran a la escena de\u00a0email marketing, las empresas se basaban en emails de texto plano para comunicarse con los clientes. Ahora, ellos env\u00edan emails con un contenido gr\u00e1fico brillante,&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-21857","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es el &#039;HTML para Email&#039; y C\u00f3mo Utilizarlo de Manera Eficaz - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/what-is-html-for-email-and-how-to-use-it-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el &#039;HTML para Email&#039; y C\u00f3mo Utilizarlo de Manera Eficaz - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e9 es el &#8216;HTML para Email&#8217; y C\u00f3mo Utilizarlo de Manera Eficaz Exactamente, c\u00f3mo hago para crear un email HTML? 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