{"id":21876,"date":"2019-03-17T16:39:27","date_gmt":"2019-03-17T16:39:27","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/?p=21876"},"modified":"2021-05-20T13:20:13","modified_gmt":"2021-05-20T13:20:13","slug":"publicidad-organica-vs-pagada","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/publicidad-organica-vs-pagada\/","title":{"rendered":"Publicidad Org\u00e1nica vs Pagada"},"content":{"rendered":"

Cuando se trata de negocios en l\u00ednea, existen b\u00e1sicamente dos tipos de medios de comunicaci\u00f3n en el n\u00facleo de un plan de marketing: publicidad org\u00e1nica y pagada.<\/p>\n

La publicidad org\u00e1nica<\/strong> toma m\u00e1s que un enfoque org\u00e1nico y natural de la comercializaci\u00f3n. Se va acumulando por los art\u00edculos o gu\u00edas que publicas en tu blog<\/a>, los v\u00eddeos que subes a tu canal de YouTube o el asesoramiento de expertos que proporciones en sitios de Q&A. Piensa en ello como todo el esfuerzo que pones en la creaci\u00f3n de conciencia y la b\u00fasqueda de participaci\u00f3n por parte de su audiencia.<\/p>\n

La publicidad pagada<\/strong> es representada por todos los esfuerzos de marketing online en los que se invierte presupuesto. Se manifiesta en Google Ads, anuncios nativos, Facebook Ads…\u00a0 Estar\u00e1s invirtiendo dinero para crear conciencia y atraer a tu p\u00fablico.<\/p>\n

 <\/p>\n

La publicidad de pago es a menudo el centro de una estrategia de marketing online de \u00e9xito y los dos m\u00e9todos tienen unas ventajas \u00fanicas:<\/p>\n

Ventajas de la publicidad org\u00e1nica
\n<\/strong><\/h3>\n
Rentable<\/strong>\u00a0– En la mayor\u00eda de los casos, en la publicidad org\u00e1nica, no es necesario hacer ninguna inversi\u00f3n financiera. Aqu\u00ed se trata de dedicar tiempo, energ\u00eda y esfuerzo en la comunicaci\u00f3n con su p\u00fablico y la entrega de contenido s\u00f3lido en forma consistente.<\/div>\n
<\/div>\n
Tr\u00e1fico Calificado\u00a0<\/strong>– sea a trav\u00e9s de tus esfuerzos de SEO o redes sociales, la publicidad org\u00e1nica puede garantizar generar tr\u00e1fico altamente calificado. Este es el tr\u00e1fico que se compone de los visitantes que vienen a pre-comprometerse con un alto nivel de inter\u00e9s.<\/div>\n
<\/div>\n
La Diversidad<\/strong> – la publicidad se puede aprovechar en una amplia variedad de formas. Que te permitir\u00e1n ejecutar tu estrategia de e-mail marketing<\/a> a trav\u00e9s de blogs, redes sociales, videos y otros medios que podr\u00edan beneficiar esos esfuerzos.<\/div>\n

 <\/p>\n

Ventajas de la publicidad pagada<\/strong><\/h3>\n
Mayor Alcance<\/strong>\u00a0– La publicidad pagada ofrece la posibilidad de ampliar de inmediato su alcance a un p\u00fablico m\u00e1s amplio. Una campa\u00f1a de publicidad solo podr\u00eda permitir generar un flujo constante de visitantes que se repiten y clientes potenciales.<\/div>\n
<\/div>\n
Efectivo\u00a0<\/strong>\u2013 Con una estrategia de marketing<\/a> bien ejecutada, la publicidad de pago puede ser muy eficaz. Una campa\u00f1a de marketing m\u00f3vil que recibe un alto n\u00famero de conversiones de suscriptores de su lista de email es un ejemplo perfecto de c\u00f3mo se puede producir excelentes resultados.<\/div>\n
<\/div>\n
Una Visi\u00f3n M\u00e1s Profunda\u00a0<\/strong>– Una de las mayores ventajas de la publicidad de pago proviene de la capacidad para medir sus esfuerzos de marketing. Si se trata de una simple\u00a0campa\u00f1a de email o un programa de marketing digital<\/a> m\u00e1s elaborado, tendr\u00e1s acceso a potentes herramientas que permiten conocer c\u00e1lculos de su rendimiento.<\/div>\n
<\/div>\n

<\/h3>\n

Sigue aprendiendo con Benchmark<\/strong><\/h3>\n
C\u00f3mo elegir la mejor herramienta de email marketing<\/a><\/div>\n
C\u00f3mo identificar a tus clientes potenciales<\/a><\/div>\n
C\u00f3mo comercializar eficazmente un producto<\/a><\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Cuando se trata de negocios en l\u00ednea, existen b\u00e1sicamente dos tipos de medios de comunicaci\u00f3n en el n\u00facleo de un plan de marketing: publicidad org\u00e1nica y pagada. La publicidad org\u00e1nica toma m\u00e1s que un enfoque org\u00e1nico y natural de la comercializaci\u00f3n. Se va acumulando por los art\u00edculos o gu\u00edas que publicas en tu blog, los…<\/p>\n","protected":false},"author":44,"featured_media":21188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-21876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"\nPublicidad Org\u00e1nica vs Pagada - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Cuando se trata de negocios en l\u00ednea, existen b\u00e1sicamente dos tipos de medios en un plan de marketing: publicidad org\u00e1nica y pagada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/publicidad-organica-vs-pagada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad Org\u00e1nica vs Pagada - 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