{"id":25694,"date":"2021-03-25T20:23:39","date_gmt":"2021-03-25T20:23:39","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/es\/?p=25694"},"modified":"2024-09-18T17:01:18","modified_gmt":"2024-09-18T17:01:18","slug":"5-formas-para-hacer-una-auditoria-de-tu-contenido-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/5-formas-para-hacer-una-auditoria-de-tu-contenido-de-marketing-digital\/","title":{"rendered":"5 Formas para hacer una auditoria de tu contenido de marketing digital"},"content":{"rendered":"

\u00bfPor qu\u00e9 deber\u00edas hacer una auditor\u00eda a tu contenido en marketing?<\/h2>\n

En general en todas las herramientas del marketing digital, el reto m\u00e1s importante es realizar un buen contenido conociendo a nuestras buyer personas<\/a> por ello que en este art\u00edculo te proponemos cinco pasos con los que puedes realizar una auditor\u00eda a tu contenido<\/b> y as\u00ed mejorar tu estrategia.<\/p>\n

\"\"<\/p>\n

Pasos para crear una auditor\u00eda a tu contenido:<\/h2>\n

Primer paso<\/b><\/h2>\n

Conoce c\u00f3mo es la estructura de tu contenido, para ello analiza cada parte de tus publicaciones en redes sociales, campa\u00f1as de email<\/a>, etc y hazte estas tres preguntas:<\/p>\n

    \n
  1. \u00bfEl contenido tiene un \u201cpor qu\u00e9\u201d que hace hincapi\u00e9 en la conexi\u00f3n con el p\u00fablico?<\/li>\n
  2. \u00bfEl contenido tiene un \u201cqu\u00e9\u201d que transmite la informaci\u00f3n necesaria?<\/li>\n
  3. \u00bfEl contenido es claro en se\u00f1alar el valor y lo que hace diferente a tu marca?<\/li>\n<\/ol>\n

    Ya sea que est\u00e9s buscando contenido en un sitio web o en un blog, cada parte del contenido debe ser capaz de responder estas tres preguntas, as\u00ed ser\u00e1 m\u00e1s f\u00e1cil crear una auditor\u00eda a tu contenido.<\/b><\/p>\n

    Segundo paso<\/h2>\n

    El siguiente paso es el SEO. La optimizaci\u00f3n de motores de b\u00fasqueda<\/a> (SEO) es la forma en que Google sabe si eres leg\u00edtimo y valioso para los usuarios de Google. Las palabras clave que uses son para que Google sepa c\u00f3mo clasificar y presentarte a otras personas \u2013 pero Google necesita esta informaci\u00f3n de tu parte. SEO se reduce a palabras claves (y ya deber\u00edas tener una lista de palabras clave lista para usar en cualquier parte de tu industria) Las palabras clave deben ser consistentes en tu t\u00edtulo, URL, meta descripci\u00f3n, en el contenido alrededor de unas 3-5 veces por cada 500 palabras, y en el t\u00edtulo de tu imagen.<\/p>\n

    Tercer paso<\/h2>\n

    Define el contenido para tu buyer persona<\/a>, al conocer a detalle quienes son tus clientes ideales y en qu\u00e9 etapas se encuentran podr\u00e1s saber cu\u00e1l es el contenido que necesitan. Es importante que tomes en cuenta que el cliente ideal evoluciona,\u00a0 los clientes y usuarios se adaptan a nuevas redes sociales pero sobre todo est\u00e1n en busca de una personalizaci\u00f3n<\/a> en el contenido que reciben, aqu\u00ed te puedes apoyar de la automatizaci\u00f3n. De aqu\u00ed la importancia de realizar al menos una vez cada dos meses una auditor\u00eda a tu contenido.<\/b><\/p>\n

    Cuarto paso<\/h2>\n

    Por qu\u00e9 eres importante y c\u00f3mo la gente puede interactuar contigo. Esto es clave para recordarle a tus contactos por qu\u00e9 eres relevante y as\u00ed impresionarlos con la presencia de la marca, mientras a\u00fan est\u00e1s creciendo a nivel empresarial. Los banners dentro tu p\u00e1gina son tambi\u00e9n un excelente lugar para recordarle a la gente que se suscriba a tu sitio web<\/a>. Benchmark tiene un fant\u00e1stico plugin de correo electr\u00f3nico de WordPress<\/a> el cual facilita a tus lectores suscribirse a tu bolet\u00edn de noticias.<\/p>\n

    Quinto paso<\/h2>\n

    Mientras est\u00e1s evaluando el contenido que debes publicar, preg\u00fantate lo siguiente:<\/p>\n

      \n
    • \u00bfMi mapa de sitio tiene sentido de marca y las necesidades de mi p\u00fablico han cambiado en el \u00faltimo a\u00f1o?<\/li>\n
    • \u00bfEs necesario un nuevo dise\u00f1o?<\/li>\n
    • \u00bfC\u00f3mo ha cambiado el n\u00famero de lectores?<\/li>\n
    • \u00bfTendr\u00edan que hacer frente a cualquier cambio de contenido?<\/li>\n
    • \u00bfDeber\u00eda el sitio web reconsiderar el contenido destacado bas\u00e1ndose en el tr\u00e1fico y la participaci\u00f3n de la audiencia?<\/li>\n<\/ul>\n

      Una vez que hayas tomado estas medidas necesarias y revitalizado tu contenido con una auditor\u00eda a tu contenido<\/b>, ll\u00e9valo a las redes sociales para ayudar a generar tr\u00e1fico. Esto te ayudar\u00e1 enormemente si esas publicaciones van acompa\u00f1adas por im\u00e1genes actualizadas.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u00bfPor qu\u00e9 deber\u00edas hacer una auditor\u00eda a tu contenido en marketing? En general en todas las herramientas del marketing digital, el reto m\u00e1s importante es realizar un buen contenido conociendo a nuestras buyer personas por ello que en este art\u00edculo te proponemos cinco pasos con los que puedes realizar una auditor\u00eda a tu contenido y…<\/p>\n","protected":false},"author":44,"featured_media":25696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-25694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"\n5 Formas para hacer una auditoria de tu contenido de marketing digital - Benchmark Email<\/title>\n<meta name=\"description\" content=\"el reto m\u00e1s importante es realizar un buen contenido de marketing digital para as\u00ed lograr la interacci\u00f3n adecuada con nuestro buyer persona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/5-formas-para-hacer-una-auditoria-de-tu-contenido-de-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Formas para hacer una auditoria de tu contenido de marketing digital - 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