{"id":32302,"date":"2023-02-03T21:07:59","date_gmt":"2023-02-03T21:07:59","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/es\/?p=32302"},"modified":"2023-02-07T07:30:53","modified_gmt":"2023-02-07T07:30:53","slug":"email-marketing-para-san-valentin","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/email-marketing-para-san-valentin\/","title":{"rendered":"Estrategia de email marketing paso a paso para San Valent\u00edn"},"content":{"rendered":"<p>El 14 de febrero se celebra en varios pa\u00edses de latinoam\u00e9rica y Europa el d\u00eda del amor y la amistad, y para celebrar este d\u00eda en muchos lugares tienen como costumbre realizar intercambios de regalos, otros acostumbran a vestir de rojo, muchos regalan bombones, chocolates, arreglos especiales, flores, poes\u00eda, etc\u2026<\/p>\n<p>Pero eso ya lo sab\u00edas, vamos a ver algunos datos importantes:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32304 size-full\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2023\/02\/grafica-san-valentin.png\" alt=\"gr\u00e1fica san valent\u00edn\" width=\"943\" height=\"954\" srcset=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2023\/02\/grafica-san-valentin.png 943w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2023\/02\/grafica-san-valentin-297x300.png 297w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2023\/02\/grafica-san-valentin-768x777.png 768w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2023\/02\/grafica-san-valentin-60x60.png 60w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2023\/02\/grafica-san-valentin-120x120.png 120w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/es.statista.com\/grafico\/20815\/personas-que-celebran-san-valentin-en-latinoamerica\/\">Gr\u00e1fica publicada por Statista<\/a><\/p>\n<ul>\n<li>Algunos pa\u00edses como Uruguay, Colombia y Bolivia celebran este d\u00eda en otra fecha, as\u00ed que revisa tus segmentos y no env\u00edes informaci\u00f3n sobre el 14 de febrero a los residentes de estos pa\u00edses.<\/li>\n<li>El gasto promedio en estas fechas por persona es de $70 d\u00f3lares.<\/li>\n<li>Google report\u00f3 un incremento del 18% en b\u00fasquedas previas por regalos en dispositivos m\u00f3viles<\/li>\n<li>YouTube tambi\u00e9n incrementa sus b\u00fasquedas un 47% sobre temas relacionados a San Valent\u00edn.<\/li>\n<li>Las b\u00fasquedas se incrementan a partir de los \u00faltimos d\u00edas de enero y los primeros de febrero.<\/li>\n<li>Los m\u00e1s vendidos son perfumes, joyas, chocolates y comida.<\/li>\n<li>5 de cada 10 personas esperan recibir comida como regalo<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Si alguno de los datos anteriores ha movido tu inter\u00e9s en activar tu marketing en San Valent\u00edn, aqu\u00ed est\u00e1 el c\u00f3mo paso a paso para enviar campa\u00f1as de email y levantar tus ventas en estas fechas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Antes de comenzar:<\/h3>\n<ul>\n<li>Si tu campa\u00f1a se extiende m\u00e1s all\u00e1 de un pa\u00eds, recuerda excluir a aquellos que no celebran este d\u00eda.<\/li>\n<li>Crea un email template consistente para todas las campa\u00f1as y recuerda incluir colores relativos a la fecha.<\/li>\n<li>Apoya tu campa\u00f1a en otros canales, por ejemplo comparte bajo el mismo branding im\u00e1genes de tus promos en redes, las mismas que manejes en tu campa\u00f1a.<\/li>\n<li>Incluye a todos no solo a las parejas, recuerda que tambi\u00e9n es el d\u00eda de la amistad.<\/li>\n<li>Incentiva la compra a trav\u00e9s de im\u00e1genes y un dise\u00f1o limpio.<\/li>\n<li>Utiliza los cl\u00e1sicos emoticonos de regalos y corazones en l\u00ednea de asunto<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Secuencia de email marketing para San Valent\u00edn<\/strong><\/h2>\n<h3>Email 1<\/h3>\n<p><strong>Fecha de env\u00edo:<\/strong> \u00daltima semana de Enero o primeros siete d\u00edas de febrero<\/p>\n<p><strong>L\u00ednea de asunto:<\/strong> Sin urgencia y a nivel recordatorio, Ej. \u00bfYa pensaste qu\u00e9 regalar en San Valent\u00edn?, Encuentra el regalo ideal,<\/p>\n<p><strong>Detalles del email:<\/strong><\/p>\n<ul>\n<li>Env\u00eda un email de preferencia que incluya algunos de tus art\u00edculos como opciones de regalos, si es necesario redirige a tu audiencia a una p\u00e1gina de destino.<\/li>\n<li>Incluye im\u00e1genes de cada uno de los art\u00edculos, de preferencia utiliza bloques con dos columnas en tu campa\u00f1a.<\/li>\n<li>Si ofreces alg\u00fan descuento notifica el tiempo que durar\u00e1 el descuento y si te es posible utiliza un contador de cuenta regresiva.<\/li>\n<li>Si tienes un producto especial para la fecha, recuerda incluir una imagen grande del mismo y col\u00f3calo como encabezado.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32305 size-full\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2023\/02\/san-valentin-ejemplos.jpg\" alt=\"plantillas para san valent\u00edn\" width=\"1645\" height=\"954\" srcset=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2023\/02\/san-valentin-ejemplos.jpg 1645w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2023\/02\/san-valentin-ejemplos-300x174.jpg 300w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2023\/02\/san-valentin-ejemplos-1024x594.jpg 1024w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2023\/02\/san-valentin-ejemplos-768x445.jpg 768w, https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2023\/02\/san-valentin-ejemplos-1536x891.jpg 1536w\" sizes=\"auto, (max-width: 1645px) 100vw, 1645px\" \/><\/p>\n<h5><\/h5>\n<h3>Email 2<\/h3>\n<p><strong>Fecha de env\u00edo:<\/strong> segunda semana del mes o unos 5 d\u00edas antes de la fecha<\/p>\n<p><strong>L\u00ednea de asunto:<\/strong> Ponle un poquito de urgencia. Ej. El 14 de febrero ya est\u00e1 cerca \u00bfYa tienes tus regalos?<\/p>\n<p><strong>Detalles del email:<\/strong><\/p>\n<ul>\n<li>Sigue con la cuenta regresiva del email anterior<\/li>\n<li>Recuerda el descuento o promoci\u00f3n y menciona el n\u00famero de \u00edtems en stock (si son pocos)<\/li>\n<li>Incluye im\u00e1genes de tus productos o servicios recuerda de la vista nace el amor<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Email 3<\/h3>\n<p><strong>Fecha de env\u00edo:<\/strong> 1 \u00f3 2 d\u00edas antes de la fecha<\/p>\n<p><strong>L\u00ednea de asunto:<\/strong> Con urgencia. Ej. Tenemos el regalo perfecto\u2026 Regalo de San Valent\u00edn<\/p>\n<p><strong>Detalles del email:<\/strong><\/p>\n<ul>\n<li>Sigue con la cuenta regresiva del email anterior<\/li>\n<li>Aprovecha el sentido de urgencia y de escasez \u00a1Corre porque se acababan!<\/li>\n<li>Recuerda que tus ofertas son limitadas y exclusivas a la fecha<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Email 4<\/h3>\n<p><strong>Fecha de env\u00edo:<\/strong> El d\u00eda de San Valent\u00edn<\/p>\n<p><strong>L\u00ednea de asunto:<\/strong> Campa\u00f1a de \u00faltimo momento Ej. \u00bfSe te han olvidado los regalos?, Regalos de \u00faltimo minuto, Aprovecha los \u00faltimos descuentos de San Valent\u00edn, A\u00fan est\u00e1s a tiempo<\/p>\n<p><strong>Detalles del email:<\/strong><\/p>\n<ul>\n<li>Recu\u00e9rdales que a\u00fan pueden realizar su compra de \u00faltima hora<\/li>\n<li>Felicita a tus usuarios por su amistad e inter\u00e9s en tu marca<\/li>\n<li>Ofrece regalar un c\u00f3digo o cup\u00f3n de descuento de tu marca (si a m\u00e1s de alguno se le ha pasado por alto la fecha m\u00ednimo una tarjetita de regalo contigo ser\u00e1 posible)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Algunas marcas recomiendan y practican enviar un email cinco d\u00edas despu\u00e9s para dar seguimiento a la compra (si hubo compra). La cantidad de <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/estrategias-email-marketing\/\">campa\u00f1as de email marketing<\/a> de San Valent\u00edn enviadas depender\u00e1 del tipo de producto o servicio de tu marca, si en realidad no vendes o ofreces nada que pueda ser \u00fatil para aprovechar la fecha, entonces con enviar el email n\u00famero cuatro a manera de felicitaci\u00f3n a tus usuarios y agradecimiento ser\u00e1 suficiente.<\/p>\n<p>Utiliza <a href=\"https:\/\/www.benchmarkemail.com\/es\/features\/marketing-automation\/\">Automatizaciones Pro<\/a> de Benchmark Email para realizar tu secuencia de correos.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 14 de febrero se celebra en varios pa\u00edses de latinoam\u00e9rica y Europa el d\u00eda del amor y la amistad, y para celebrar este d\u00eda en muchos lugares tienen como costumbre realizar intercambios de regalos, otros acostumbran a vestir de rojo, muchos regalan bombones, chocolates, arreglos especiales, flores, poes\u00eda, etc\u2026 Pero eso ya lo sab\u00edas,&hellip;<\/p>\n","protected":false},"author":377,"featured_media":32303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-32302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paso a paso: Hacer email marketing en San Valent\u00edn\u2764\ufe0f<\/title>\n<meta name=\"description\" content=\"Te explicamos paso a paso la estrategia que deber\u00e1s llevar a cabo para San Valent\u00edn \u00a1apl\u00edcala a tu negocio f\u00e1cilmente!\" \/>\n<meta name=\"robots\" content=\"index, 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