{"id":49745,"date":"2026-02-17T07:46:04","date_gmt":"2026-02-17T07:46:04","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/es\/?p=49745"},"modified":"2026-02-17T07:46:04","modified_gmt":"2026-02-17T07:46:04","slug":"playable-y-benchmark","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/playable-y-benchmark\/","title":{"rendered":"Nueva alianza entre Playable y Benchmark impulsa el video con reproducci\u00f3n instant\u00e1nea en campa\u00f1as de email"},"content":{"rendered":"<p><strong>PLEASANTON, California, 10 de febrero de 2026. Playable Inc., <\/strong>pionera en la reproducci\u00f3n instant\u00e1nea de v\u00eddeos para marketing digital, <strong>y<\/strong> <strong>Benchmark Email<\/strong>, una plataforma global de email marketing, han anunciado hoy una asociaci\u00f3n estrat\u00e9gica que incorpora la capacidad de reproducci\u00f3n instant\u00e1nea de v\u00eddeos directamente en la plataforma de email marketing de Benchmark.<\/p>\n<p>Esta alianza permite a los clientes de Benchmark crear campa\u00f1as de email con video de alto rendimiento de forma r\u00e1pida y sencilla. Las marcas suelen experimentar hasta un <strong>30% de aumento en interacci\u00f3n y generaci\u00f3n de ingresos<\/strong> al utilizar la tecnolog\u00eda de reproducci\u00f3n instant\u00e1nea de Playable.<\/p>\n<p>Gracias a esta integraci\u00f3n, los usuarios de Benchmark Email pueden incluir videos de alta calidad y carga r\u00e1pida directamente dentro de sus emails HTML, sin necesidad de programaci\u00f3n, dise\u00f1o o conocimientos t\u00e9cnicos. Playable transforma autom\u00e1ticamente cualquier archivo de v\u00eddeo en un formato optimizado que ofrece una reproducci\u00f3n consistente en todos los dispositivos y entornos de bandeja de entrada, lo que hace que el correo electr\u00f3nico con v\u00eddeo sea accesible y escalable para equipos de marketing de todos los tama\u00f1os.<\/p>\n<p>La alianza tambi\u00e9n introduce un modelo de precios escalonado para los clientes de Benchmark, que incluye un plan Starter con prueba gratuita de 7 d\u00edas, adem\u00e1s de un proceso de onboarding simplificado y flujos de trabajo optimizados para ayudar a los marketers a acelerar la producci\u00f3n de campa\u00f1as, mejorar el rendimiento y ofrecer mejores experiencias al cliente.<\/p>\n<p>Phillip Wing, PhD, CEO y fundador de Playable Inc., coment\u00f3:<br \/>\n\u201cNuestra alianza con Benchmark Email pone el video con reproducci\u00f3n instant\u00e1nea al alcance de miles de empresas en un solo paso. El video se ha convertido en la forma m\u00e1s poderosa de comunicaci\u00f3n digital, y ahora los clientes de Benchmark pueden crear campa\u00f1as con video en cuesti\u00f3n de minutos y lograr mejoras significativas en interacci\u00f3n e ingresos.\u201d<\/p>\n<p>Jonathan Herrick, CEO de Benchmark Email, afirm\u00f3:<br \/>\n\u201cLos profesionales del email marketing necesitan nuevas formas de destacar. Al incorporar las capacidades de video con reproducci\u00f3n instant\u00e1nea de Playable, estamos ofreciendo a nuestros clientes una herramienta sencilla y de alto impacto que genera resultados reales. Nos entusiasma llevar esta innovaci\u00f3n a nuestra base global de usuarios.\u201d<\/p>\n<p>Benchmark y Playable lanzar\u00e1n actividades conjuntas de co-marketing, incluido un webinar en ingl\u00e9s el <strong>19 de febrero<\/strong>, titulado <em>\u201cVideo in Email That Actually Works\u201d<\/em>, donde se abordar\u00e1 c\u00f3mo utilizar video en email, los errores m\u00e1s comunes en bandeja de entrada y las mejores pr\u00e1cticas para garantizar una reproducci\u00f3n instant\u00e1nea y confiable en los distintos buzones de correo. <a href=\"https:\/\/benchmarkemail.zoom.us\/webinar\/register\/7717703877590\/WN_FnnP-t-MTVuTQRTJBaeRCg\">Haz clic para registrarte<strong>.<\/strong><\/a><\/p>\n<p><strong>Acerca de Benchmark Email<\/strong><\/p>\n<p>Benchmark Email es una plataforma global de email marketing que presta servicio a peque\u00f1as y medianas empresas en m\u00e1s de 15 pa\u00edses. Benchmark permite a las organizaciones tachar el email marketing de su lista en una fracci\u00f3n del tiempo, con el respaldo de un equipo de soporte de primer nivel formado por expertos en email marketing.<\/p>\n<p><strong>Acerca de Playable<\/strong><\/p>\n<p>Playable permite a las empresas ofrecer experiencias de video de alta calidad con reproducci\u00f3n instant\u00e1nea en email y otros canales digitales. Dise\u00f1ado para funcionar de manera confiable en diferentes bandejas de entrada, dispositivos y redes, Playable transforma los videos en formatos optimizados para maximizar rendimiento, interacci\u00f3n y escalabilidad. Al simplificar la creaci\u00f3n, entrega y medici\u00f3n de video, Playable ayuda a los equipos a utilizar este formato de manera m\u00e1s efectiva, sin a\u00f1adir complejidad a sus procesos.<\/p>\n<p><strong>Contactos con los medios:<\/strong><\/p>\n<p>Nicole Kennedy, Playable INC.: <strong>nicole.kennedy@playable.video<\/strong><\/p>\n<p>Isabel Delgado, Benchmark Email: <strong>isabel@benchmarkemail.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PLEASANTON, California, 10 de febrero de 2026. Playable Inc., pionera en la reproducci\u00f3n instant\u00e1nea de v\u00eddeos para marketing digital, y Benchmark Email, una plataforma global de email marketing, han anunciado hoy una asociaci\u00f3n estrat\u00e9gica que incorpora la capacidad de reproducci\u00f3n instant\u00e1nea de v\u00eddeos directamente en la plataforma de email marketing de Benchmark. Esta alianza permite&hellip;<\/p>\n","protected":false},"author":3,"featured_media":49746,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737,3938],"tags":[],"class_list":["post-49745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-creacion-contenido"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nueva alianza entre Playable y Benchmark impulsa el video con reproducci\u00f3n instant\u00e1nea en campa\u00f1as de email - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Playable y Benchmark Email han anunciado una alianza que incorpora la capacidad de reproducir v\u00eddeos instant\u00e1neamente en la plataforma de email marketing de Benchmark.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/playable-y-benchmark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nueva alianza entre Playable y Benchmark impulsa el video con reproducci\u00f3n instant\u00e1nea en campa\u00f1as de email - 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