{"id":51860,"date":"2026-09-17T08:34:28","date_gmt":"2026-09-17T08:34:28","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/es\/?p=51860"},"modified":"2026-09-16T08:36:03","modified_gmt":"2026-09-16T08:36:03","slug":"como-enviar-email-7-pasos","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/como-enviar-email-7-pasos\/","title":{"rendered":"C\u00f3mo enviar emails en solo 7 pasos"},"content":{"rendered":"<p>Muchos email marketers caen en la trampa de saber <em>cu\u00e1ndo<\/em> enviar emails pero no <em>c\u00f3mo<\/em> enviarlos. Claro, son capaces de <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/gestionar-campanas-de-email\/\">crear una campa\u00f1a<\/a>, enviarla a las masas y recoger los resultados, pero hay mucho m\u00e1s en el <a href=\"https:\/\/www.benchmarkemail.com\/es\/email-marketing\/\">email marketing<\/a> que simplemente seguir los pasos para crear y enviar una campa\u00f1a. Aqu\u00ed est\u00e1n los pasos que recomendamos al enviar emails.<\/p>\n<h2><strong>Paso 1: Define un objetivo y planifica<\/strong><\/h2>\n<p>\u00bfQu\u00e9 quieres conseguir con tu email? \u00bfCu\u00e1les son tus objetivos a largo plazo y a corto plazo? \u00bfQu\u00e9 tipo de mensaje quieres enviar o qu\u00e9 plantilla quieres usar? Estas preguntas, totalmente leg\u00edtimas, deben responderse antes de enviar tu email HTML o tu <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/el-poder-de-los-boletines-electronicos\/\">newsletter<\/a>.<\/p>\n<p>Aqu\u00ed tienes algunos objetivos habituales de email marketing a considerar:<\/p>\n<ul>\n<li>Aumentar la tasa de apertura<\/li>\n<li>Aumentar las conversiones<\/li>\n<li>Incrementar las ventas<\/li>\n<li>Aumentar el engagement de los suscriptores<\/li>\n<li>Avanzar los leads m\u00e1s abajo en el embudo<\/li>\n<\/ul>\n<h2><strong>Paso 2: Elige una plantilla y los elementos gr\u00e1ficos<\/strong><\/h2>\n<p>\u00bfQu\u00e9 <a href=\"https:\/\/www.benchmarkemail.com\/es\/email-templates\/\">plantillas de email<\/a> usar\u00e1s al enviar campa\u00f1as? Es una buena pregunta. Revisa tus opciones y elige una o varias seg\u00fan para qu\u00e9 las vas a usar. Elige una plantilla para tus <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-redactar-correos-marketing-ventas\/\">emails de ventas<\/a>, otra para tus consejos pr\u00e1cticos, etc. Una vez que hayas tomado estas decisiones, mantente fiel a ellas para construir una sensaci\u00f3n de uniformidad con tus clientes.<\/p>\n<h2><strong>Paso 3: Pon en orden tu lista de contactos<\/strong><\/h2>\n<p>Revisa tu <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/opt-in-email-marketing\/\">lista de email<\/a> y elimina los rebotes duros y blandos que parece que nunca llegan a ning\u00fan sitio. <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/segmentacion-email-guia\/\">Segmenta tu lista de email<\/a> para una mejor segmentaci\u00f3n. Una vez que tus listas de contactos est\u00e9n en orden, podr\u00e1s configurar f\u00e1cilmente tus campa\u00f1as para que salgan con resultados \u00f3ptimos.<\/p>\n<h2><strong>Paso 4: Crea tu copy y tu asunto<\/strong><\/h2>\n<p>Tu copy debe conectar con tus destinatarios y darles una raz\u00f3n para absorber lo que dices. Elaborar un buen copy de email no siempre es f\u00e1cil. Quieres ser conciso y convincente, pero para quienes <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/herramientas-copywriting-ia-pueden-sustituir-redactor-de-contenidos\/\">no somos copywriters<\/a> de profesi\u00f3n, \u00bfc\u00f3mo lo conseguimos? Hemos creado el <a href=\"https:\/\/www.benchmarkemail.com\/es\/features\/email-builder\/\">Texto Inteligente<\/a> para ayudar a resolver este problema a nuestros usuarios. Solo tienen que introducir una direcci\u00f3n y el Texto Inteligente genera copy de email atractivo y espec\u00edfico.<\/p>\n<p>Pero tan importante como tu copy \u2014quiz\u00e1s m\u00e1s a\u00fan\u2014 es tu <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/redactar-linea-de-asunto\/\">asunto<\/a>. El asunto es la informaci\u00f3n m\u00e1s cr\u00edtica para que los clientes abran tus emails. Ded\u00edcale tiempo extra a elaborarlo.<\/p>\n<p>\u00bfNecesitas ayuda adicional para crear asuntos de email impactantes? Usa nuestro <a href=\"https:\/\/www.benchmarkemail.com\/es\/email-subject-line-generator\/\">generador gratuito de asuntos de email<\/a>.<\/p>\n<h2><strong>Paso 5: Env\u00eda emails de prueba<\/strong><\/h2>\n<p>Debes <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/pruebas-de-email\/\">enviar emails de prueba<\/a> antes de lanzar cualquier campa\u00f1a. La raz\u00f3n principal es detectar errores, pero tambi\u00e9n necesitar\u00e1s ver c\u00f3mo quedar\u00e1 tu maquetaci\u00f3n en los principales proveedores de email como Yahoo!, Gmail y otros.<\/p>\n<h2><strong>Paso 6: Programa y env\u00eda<\/strong><\/h2>\n<p>Elige <a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/mejor-hora-enviar-newsletter\/\">un buen d\u00eda para enviar tus emails<\/a>. Los datos han mostrado anteriormente que de martes a jueves son buenos d\u00edas. Sea cual sea el d\u00eda que elijas, programa tu campa\u00f1a con antelaci\u00f3n para tener tiempo de hacer cambios si algo cambia.<\/p>\n<h2><strong>Paso 7: Revisa tus informes<\/strong><\/h2>\n<p>Revisa tu seguimiento e informes una semana o as\u00ed despu\u00e9s de enviar tu campa\u00f1a para ver qu\u00e9 tal ha funcionado. Compara tus campa\u00f1as de email una junto a la otra para ver si hubo alguna diferencia en las tasas de apertura. Crea gr\u00e1ficos e imprime tus datos para analizarlos con m\u00e1s detalle. Una vez que tengas los datos en tus manos, puedes ajustar las campa\u00f1as futuras bas\u00e1ndote en lo que hayas aprendido.<\/p>\n<p>No dejes que la idea de enviar emails te abrume. Ve paso a paso y podr\u00e1s enviar emails que te mantengan presente en la mente de tus suscriptores y mantengan el engagement. Si necesitas ayuda adicional, <a href=\"https:\/\/app.benchmarkemail.io\/register?language=es\">prueba el plan gratuito de Benchmark Email<\/a> hoy mismo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchos email marketers caen en la trampa de saber cu\u00e1ndo enviar emails pero no c\u00f3mo enviarlos. Claro, son capaces de crear una campa\u00f1a, enviarla a las masas y recoger los resultados, pero hay mucho m\u00e1s en el email marketing que simplemente seguir los pasos para crear y enviar una campa\u00f1a. Aqu\u00ed est\u00e1n los pasos que&hellip;<\/p>\n","protected":false},"author":357,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3737],"tags":[],"class_list":["post-51860","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo enviar emails de marketing en 7 pasos<\/title>\n<meta name=\"description\" content=\"Muchos marketers saben cu\u00e1ndo enviar emails, pero no c\u00f3mo hacerlo bien. Esta gu\u00eda en 7 pasos te ayuda a crear y enviar campa\u00f1as que realmente funcionan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/como-enviar-email-7-pasos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo enviar emails de marketing en 7 pasos\" \/>\n<meta property=\"og:description\" content=\"Muchos marketers saben cu\u00e1ndo enviar emails, pero no c\u00f3mo hacerlo bien. 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