Attendee
A user who has registered for your event (also known as a registrant).
CAN-SPAM Act
Federal legislation meant to prevent malicious email spamming. It requires that any email communication must contain a legitimate header, From address, Subject Line, and the physical address of the email sender. In addition, an unsubscribe link (or instructions on how to opt-out of future emailings) must be present in all emails sent. Benchmark requires that users abide by CAN-SPAM rules.
Click-Through Rate
The number of clicks your email receives divided by the number of emails opened. This indicates what percentage of your email recipients are taking action.
Confirmation Email
Users who register for your event receive this to confirm their registration details.
Confirmation Page
After a registrant signs up for your event, this page is displayed to confirm their information was received.
Email Registrants
This feature can be used to send email messages to registrants (users who've registered for your event). Used to update registrants or share additional event information.
Event
The raison d'etre for event marketing! An event is any special occasion that you want to invite multiple people to, be it a business conference, trade expo, convention, seminar, wedding, open house, anniversary, fundraiser or party.
Event Planner
A person who professionally plans events. At Benchmark Events, the Planner is you (no CMP certificate required).
Event Status
Reflects your event's setting. Your event has two settings: Active and Inactive. While your event is active, registration is open and users can buy tickets. An inactive event can still be viewed, but users can no longer buy tickets or register.
Event Webpage
The promotional page for your event, created once your event goes Live. This page includes your Event Description, Details, Dates, Times, Location, Ticket Prices and registration info.
Google Checkout
An online service that allows users to conduct secure financial transactions. The Google Checkout account is linked to a user's bank account, credit card or debit card. Benchmark Events allows registrants to pay for tickets via this method, if the organizer chooses this payment method.
Invitation
An email that is sent to your subscribers to invite them to your event.
Not Paid
Status that indicates no payment has been made.
Open Rate
The percentage expressing the total number of emails opened divided by the total number of emails delivered. When measuring your event's success, check this number to see how closely your attendance matches your email opens.
Paid
A status for registrants who pay for their tickets via Credit Card or PayPal.
PayPal
An online service that allows users to conduct secure financial transactions. The PayPal account is linked to a user's bank account, credit card or debit card. Benchmark Events allows registrants to pay for tickets via this method, if the organizer chooses this payment method.
PayPal Account Types
There are 3 PayPal account types: Personal (for purchasing goods/services), Premiere (for individuals who transact online, buying and selling), and Business (for businesses that buy and sell online).
Pending
This status refers to registrants whose payments are either "Collect at Door - Not Paid" or "Collect by Check - Not Paid."
Purchased List
A list of email addresses that have been purchased from a third-party with the intent of sending them marketing messages. The holders of the addresses may or may not have opted in to such a list, but Benchmark does not consider these lists to be permission-based. Snake oil salesmen will assure you all the names on purchased lists want to hear from you. They don't. Benchmark does not allow purchased, borrowed, rented or third-party lists.
Registration Details
A registrant's data. Can include: name, contact details (email, phone number, address) and answers/information gathered from a customized signup form.
Registration Limits
Benchmark Events allows you to vary your invitees ticket-buying options. When creating your event, you select how many tickets are available. You can also create different kinds of tickets (e.g. VIP tickets) for different occasions. Your Registration Limits can be set so that users can no longer buy tickets once a certain threshold has been reached, either a maximum numbers of users or a specific date.
Registration Status
Events can display one of two statuses after you make it live: Active and Deactivated. After an event is deactivated, it no longer accepts new registrants.
Rental List
A collection of email addresses of potential recipients that have supposedly opted in to receive a particular category of messages. Benchmark does not allow purchased, borrowed, rented or any type of third-party lists.
Subject Line
The most important part of your email invitation, the subject line is the first thing your invitees will see in their inboxes. This should be a short (no more than 40 characters) call to action that gives a truthful description of what your email is about.
Ticket
A voucher functioning as proof that a user has registered for an event.