{"id":48619,"date":"2025-11-26T09:37:45","date_gmt":"2025-11-26T09:37:45","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/fr\/?page_id=48619"},"modified":"2025-12-02T13:06:31","modified_gmt":"2025-12-02T13:06:31","slug":"segmentation-made-simple","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/fr\/12-days-of-benchmark\/segmentation-made-simple\/","title":{"rendered":"La segmentation simplifi\u00e9e : qui cibler pour un engagement maximal"},"content":{"rendered":"\n<h1>\n\t\t\tLa segmentation simplifi\u00e9e : \t<\/h1>\n<h3>\n\t\t\tqui cibler pour un engagement maximal\t<\/h3>\n\t<p>Tous les abonn\u00e9s ne sont pas \u00e9gaux, en particulier pendant les f\u00eates. Envoyer le m\u00eame email \u00e0 tout le monde peut sembler facile, mais cela r\u00e9duit l&#8217;engagement (et les revenus).<\/p>\n\t<p>Le cadeau du jour :<\/p>\n\t<p>une fiche pratique avec quatre segments d&#8217;audience que vous pouvez cibler d\u00e8s maintenant pour obtenir de meilleurs r\u00e9sultats.<\/p>\n<h1>\n\t\t\tSegments \u00e0 essayer\t<\/h1>\n\t<section id=\"metrics\">\n    <!--box-->\n          1. Vos acheteurs VIP\n   <ul>\n  <li><strong>Qui sont-ils ?<\/strong> Les clients qui ouvrent, cliquent ou ach\u00e8tent souvent.<\/li>\n  <li><strong>Pourquoi cela fonctionne-t-il ?<\/strong>  En leur offrant des r\u00e9compenses, vous les incitez \u00e0 revenir.<\/li>\n  <li><strong>Gain rapide :<\/strong> pour envoyer des offres en avant-premi\u00e8re ou \u00ab en exclusivit\u00e9 \u00bb.<\/li>\n<\/ul>\n<!--box end-->\n<!-- 2 -->\n2. Les acheteurs de derni\u00e8re minute      \n       <ul>\n  <li><strong>Qui sont-ils ?<\/strong> Les contacts qui ont effectu\u00e9 des achats tardivement lors des saisons pr\u00e9c\u00e9dentes.<\/li>\n  <li><strong>Pourquoi cela fonctionne-t-il ?<\/strong> Ils attendent la date limite d&#8217;exp\u00e9dition pour se d\u00e9cider.<\/li>\n  <li><strong>Gain rapide :<\/strong> mettez en avant les dates limites d&#8217;exp\u00e9dition et les offres de derni\u00e8re chance.<\/li>\n<\/ul>\n    <!-- 3 -->\n        3. Les curieux\n     <ul>\n  <li><strong>Qui sont-ils ?<\/strong> Les abonn\u00e9s qui cliquent mais ach\u00e8tent rarement.<\/li>\n  <li><strong>Pourquoi cela fonctionne :<\/strong> ils sont int\u00e9ress\u00e9s, mais ont besoin d&#8217;un petit coup de pouce.<\/li>\n  <li><strong>Solution rapide :<\/strong> proposez une remise ou un lot \u00e0 dur\u00e9e limit\u00e9e.<\/li>\n<\/ul>\n      <!-- 4 -->\n4. La liste silencieuse      \n       <ul>\n  <li><strong>Qui sont-ils ?<\/strong> Les contacts inactifs (qui n&#8217;ont pas ouvert de message depuis 3 \u00e0 6 mois).<\/li>\n  <li><strong>Pourquoi cela fonctionne :<\/strong> les f\u00eates de fin d&#8217;ann\u00e9e sont l&#8217;occasion de les r\u00e9engager.<\/li>\n  <li><strong>Solution rapide :<\/strong> essayez une campagne \u00ab Vous nous manquez \u00bb avec une petite incitation.<\/li>\n<\/ul>\n<\/section> \n\t<p>La segmentation n&#8217;a pas besoin d&#8217;\u00eatre compliqu\u00e9e : quelques divisions intelligentes peuvent faire une grande diff\u00e9rence. D\u00e9marrez par l&#8217;un de ces publics dans Benchmark et observez votre engagement augmenter.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>La segmentation simplifi\u00e9e : qui cibler pour un engagement maximal Tous les abonn\u00e9s ne sont pas \u00e9gaux, en particulier pendant les f\u00eates. Envoyer le m\u00eame email \u00e0 tout le monde peut sembler facile, mais cela r\u00e9duit l&#8217;engagement (et les revenus). Le cadeau du jour : une fiche pratique avec quatre segments d&#8217;audience que vous pouvez&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":48585,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-48619","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La segmentation simplifi\u00e9e : qui cibler pour un engagement maximal - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Utilisez notre guide pour vous aider \u00e0 \u00e9laborer un plan de segmentation simple pour vos campagnes emailing des f\u00eates de fin d&#039;ann\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/fr\/12-days-of-benchmark\/segmentation-made-simple\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La segmentation simplifi\u00e9e : qui cibler pour un engagement maximal - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Utilisez notre guide pour vous aider \u00e0 \u00e9laborer un plan de segmentation simple pour vos campagnes emailing des f\u00eates de fin d&#039;ann\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/fr\/12-days-of-benchmark\/segmentation-made-simple\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email en fran\u00e7ais\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T13:06:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/12-days-of-benchmark\\\/segmentation-made-simple\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/12-days-of-benchmark\\\/segmentation-made-simple\\\/\",\"name\":\"La segmentation simplifi\u00e9e : qui cibler pour un engagement maximal - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-11-26T09:37:45+00:00\",\"dateModified\":\"2025-12-02T13:06:31+00:00\",\"description\":\"Utilisez notre guide pour vous aider \u00e0 \u00e9laborer un plan de segmentation simple pour vos campagnes emailing des f\u00eates de fin d'ann\u00e9e.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/12-days-of-benchmark\\\/segmentation-made-simple\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/12-days-of-benchmark\\\/segmentation-made-simple\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/12-days-of-benchmark\\\/segmentation-made-simple\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"12 jours de cadeaux de No\u00ebl &#8211; Benchmark Email\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/12-days-of-benchmark\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La segmentation simplifi\u00e9e : qui cibler pour un engagement maximal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/\",\"name\":\"Benchmark Email en fran\u00e7ais\",\"description\":\"Outil de marketing digital. 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