{"id":12136,"date":"2016-11-30T07:00:53","date_gmt":"2016-11-30T07:00:53","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/fr\/blog\/quel-est-le-taux-douverture-prevu-pour-mon-industrie\/"},"modified":"2020-02-03T21:50:13","modified_gmt":"2020-02-03T21:50:13","slug":"quel-est-le-taux-douverture-prevu-pour-mon-industrie","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/fr\/blog\/quel-est-le-taux-douverture-prevu-pour-mon-industrie\/","title":{"rendered":"Quel est le taux d\u2019ouverture pr\u00e9vu pour mon industrie?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Un taux d\u2019ouverture d\u00e9pend d&#8217;une vari\u00e9t\u00e9 de choses quand il s&#8217;agit de marketing par courriel. Tout le monde ne peut ouvrir votre courrier \u00e9lectronique, vous ne devez donc pas vous attendre \u00e0 un taux d&#8217;ouverture de 100% lorsque vous envoyez une campagne. Il n&#8217;est pas impossible d&#8217;obtenir 100%, mais vous devrez \u00eatre un peu psychique. Quel est donc le taux d&#8217;ouverture pr\u00e9vu d&#8217;une campagne de courrier \u00e9lectronique?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Certains seraient surpris de constater qu&#8217;en moyenne, toutes industries confondues, c&#8217;est de 15% \u00e0 20%. \u00c9tant donn\u00e9 que c&#8217;est le cas dans toutes les industries, essayons de d\u00e9compos\u00e9s ces diff\u00e9rentes industries, mesur\u00e9 au cours d&#8217;une ann\u00e9e comme Smart Insights nous l\u2019indique :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automobile : 24,9%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Logiciels informatiques : 22,1%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Service alimentaire : 22%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assurance : 29,7%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9cole : 27,9%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nous pouvons voir que la moyenne, lorsqu&#8217;on la d\u00e9compose en diff\u00e9rentes industries, est am\u00e9lior\u00e9e. Ne vous inqui\u00e9tez pas si vous n&#8217;obtenez pas ces chiffres! Il y a certains outils et astuces que vous pouvez mettre \u00e0 profit afin d&#8217;augmenter votre taux d\u2019ouverture &#8230; m\u00eame si c&#8217;est juste un peu.<\/span><\/p>\n<ol>\n<li><b><\/b> <b>Segmenter votre liste<\/b><span style=\"font-weight: 400;\">. La cr\u00e9ation d&#8217;une liste segment\u00e9e et cibl\u00e9e am\u00e9liorera vos tarifs d&#8217;ouverture. Dans le commerce de d\u00e9tail, vous pouvez essayer de suivre quels produits int\u00e9ressent vos abonn\u00e9s et essayer de promouvoir des produits similaires.<\/span><\/li>\n<\/ol>\n<ol start=\"2\">\n<li><b><\/b> <b>\u00c9num\u00e9rer l&#8217;hygi\u00e8ne<\/b><span style=\"font-weight: 400;\">. Lorsque les gens entendent l&#8217;hygi\u00e8ne de la liste, ils pensent: \u00abSupprimer les contacts, NON!\u00bb Cependant, la suppression de contacts qui ne lisent pas ou n&#8217;ouvrent pas votre courrier \u00e9lectronique est b\u00e9n\u00e9fique lorsque vous y r\u00e9fl\u00e9chissez bien. Vous r\u00e9duisez le nombre total d&#8217;e-mails que vous envoyez, vous faisant \u00e9conomiser de l&#8217;argent. Vous r\u00e9duisez \u00e9galement les Greymails et les possibles plaintes pour abus, ce qui augmentera votre productivit\u00e9.<\/span><\/li>\n<li><b>Aper\u00e7u du texte<\/b><span style=\"font-weight: 400;\">. Il s&#8217;agit d&#8217;un outil avanc\u00e9 pour certains qui permet aux utilisateurs de contr\u00f4ler ce que les abonn\u00e9s voient avant m\u00eame d&#8217;ouvrir le courrier \u00e9lectronique, incitant les utilisateurs \u00e0 ouvrir le courrier \u00e9lectronique au-del\u00e0 de la ligne d&#8217;objet. N&#8217;oubliez pas de ne pas mentir ou d&#8217;\u00eatre trompeur \u00e0 ce sujet non plus.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Un taux d\u2019ouverture d\u00e9pend d&#8217;une vari\u00e9t\u00e9 de choses quand il s&#8217;agit de marketing par courriel. Tout le monde ne peut ouvrir votre courrier \u00e9lectronique, vous ne devez donc pas vous attendre \u00e0 un taux d&#8217;ouverture de 100% lorsque vous envoyez une campagne. Il n&#8217;est pas impossible d&#8217;obtenir 100%, mais vous devrez \u00eatre un peu psychique.&hellip;<\/p>\n","protected":false},"author":98,"featured_media":12137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2207],"tags":[154,166],"class_list":["post-12136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emailing","tag-email-marketing","tag-open-rates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quel est le taux d\u2019ouverture pr\u00e9vu pour mon industrie? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/fr\/blog\/quel-est-le-taux-douverture-prevu-pour-mon-industrie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel est le taux d\u2019ouverture pr\u00e9vu pour mon industrie? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Un taux d\u2019ouverture d\u00e9pend d&#8217;une vari\u00e9t\u00e9 de choses quand il s&#8217;agit de marketing par courriel. 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He now helps both his colleagues and Benchmark Email users learn with his vast understanding of the email marketing industry."}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/posts\/12136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/users\/98"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/comments?post=12136"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/posts\/12136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/media\/12137"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/media?parent=12136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/categories?post=12136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/tags?post=12136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}