{"id":12154,"date":"2016-12-19T07:00:47","date_gmt":"2016-12-19T07:00:47","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/fr\/blog\/comment-balancer-mes-ventes-et-ma-strategie-de-marque-pendant-mes-campagnes-marketings-durant-les-vacances\/"},"modified":"2020-02-03T21:48:56","modified_gmt":"2020-02-03T21:48:56","slug":"comment-balancer-mes-ventes-et-ma-strategie-de-marque-pendant-mes-campagnes-marketings-durant-les-vacances","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/fr\/blog\/comment-balancer-mes-ventes-et-ma-strategie-de-marque-pendant-mes-campagnes-marketings-durant-les-vacances\/","title":{"rendered":"Comment balancer mes ventes et ma strat\u00e9gie de marque pendant mes campagnes marketings durant les vacances"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nous sommes \u00e0 une semaine du \u201cBlack Friday\u201d et juste apr\u00e8s cela il y a le \u201cCyber\u201d lundi. Ensuite, il y les trois semaines de shopping de vacance. Vous devriez \u00eatre en mode marketing de courriels non? Enfaite, oui et non. <\/span><\/p>\n<p>Beaucoup d\u2019entreprises voient leur chiffre d\u2019affaire augmenter durant la p\u00e9riode de f\u00eate. Le marketing de courriel y contribue. Cependant, ce n\u2019est que la moiti\u00e9 de la strat\u00e9gie pour une r\u00e9ussite. Vous voulez que vos abonn\u00e9s aient ce sentiment de f\u00eate durant toute l\u2019ann\u00e9e. Le meilleur moyen d\u2019y parvenir est d\u2019\u00e9quilibrer les ventes avec une strat\u00e9gie de marque positive durant les campagnes marketing de courriel pendant la saison des f\u00eates. Pour retourner \u00e0 la question de cet article: comment pouvez vous y parvenir?<\/p>\n<p><span style=\"font-weight: 400;\">Peu importe f\u00eates que vous c\u00e9l\u00e9brez, Il y a une certaine coh\u00e9rence \u00e0 la fa\u00e7on dont les gens c\u00e9l\u00e8brent les f\u00eates. Passez du temps avec ses amis et sa famille. Des repas particuliers. Peut \u00eatre m\u00eame des \u00e9changes de cadeaux. Toutes les traditions qui tiennent \u00e0 coeur. Essayer de transmettre cela dans une campagne marketing de courriel qui met l\u2019accent sur votre marque. <\/span><\/p>\n<p>Il y a diff\u00e9rentes mani\u00e8res de transmettre cet esprit de f\u00eate \u00e0 travers les inbox. La premi\u00e8re est de simplement souhaiter de bonnes f\u00eates \u00e0 vos abonn\u00e9s. Vous pouvez m\u00eame aller plus loin en partageant une tradition de f\u00eate ou un souvenir. Cela peut humaniser votre marque et donner un sentiment de joie \u00e0 vos abonn\u00e9s tout en consolidant vos relations avec.<\/p>\n<p><span style=\"font-weight: 400;\">Un autre moyen d\u2019y parvenir est de fusionner les ventes et l&#8217;image de marque dans une seule et m\u00eame campagne. Le \u201cacheter un\u201d, fournit une strat\u00e9gie adopt\u00e9e par TOMS et beaucoup d\u2019autres entreprises. Vous pouvez aussi accepter de faire une donation sur le pourcentage des ventes durant la p\u00e9riode de f\u00eate \u00e0 une oeuvre de charit\u00e9 qui refl\u00e8te \u00a0les id\u00e9ologies de votre marque. Cela montre une certaine bonne volont\u00e9 avec vos ventes durant les f\u00eates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peu importe la strat\u00e9gie que vous d\u00e9cider d\u2019adopter, il est essentiel d\u2019avoir de l\u2019\u00e9quilibre dans votre strat\u00e9gie. Un moyen assez facile pour y parvenir est de toujours se rappeler que le client passe toujours en premier. Oui, vous voulez faire des ventes. Cependant, le plus important est que vos clients cherchent le cadeau parfait pour leur proches. Ne perdez surtout pas cela de vue. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous sommes \u00e0 une semaine du \u201cBlack Friday\u201d et juste apr\u00e8s cela il y a le \u201cCyber\u201d lundi. Ensuite, il y les trois semaines de shopping de vacance. Vous devriez \u00eatre en mode marketing de courriels non? Enfaite, oui et non. Beaucoup d\u2019entreprises voient leur chiffre d\u2019affaire augmenter durant la p\u00e9riode de f\u00eate. Le marketing&hellip;<\/p>\n","protected":false},"author":26,"featured_media":12155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2207],"tags":[154,224],"class_list":["post-12154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emailing","tag-email-marketing","tag-holiday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment balancer mes ventes et ma strat\u00e9gie de marque pendant mes campagnes marketings durant les vacances - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/fr\/blog\/comment-balancer-mes-ventes-et-ma-strategie-de-marque-pendant-mes-campagnes-marketings-durant-les-vacances\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment balancer mes ventes et ma strat\u00e9gie de marque pendant mes campagnes marketings durant les vacances - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Nous sommes \u00e0 une semaine du \u201cBlack Friday\u201d et juste apr\u00e8s cela il y a le \u201cCyber\u201d lundi. Ensuite, il y les trois semaines de shopping de vacance. Vous devriez \u00eatre en mode marketing de courriels non? Enfaite, oui et non. Beaucoup d\u2019entreprises voient leur chiffre d\u2019affaire augmenter durant la p\u00e9riode de f\u00eate. 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