{"id":12190,"date":"2017-06-30T07:12:22","date_gmt":"2017-06-30T07:12:22","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/fr\/blog\/2018-le-grand-cru-a-venir-de-lemail-marketing\/"},"modified":"2022-10-11T15:34:58","modified_gmt":"2022-10-11T15:34:58","slug":"2018-le-grand-cru-a-venir-de-lemail-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/fr\/blog\/2018-le-grand-cru-a-venir-de-lemail-marketing\/","title":{"rendered":"2018: Le Grand Cru \u00e0 venir de l’email marketing."},"content":{"rendered":"

\"\"<\/span><\/p>\n

Bordeaux a \u00e9t\u00e9 \u00e9lue \u00a0la ville la plus tendance de l\u2019ann\u00e9e selon le c\u00e9l\u00e8bre guide touristique Lonely Planet. Son offre culturelle, le vin bien s\u00fbr et un dynamisme \u00e9conomique remarquable auront fait pencher les juges en faveur de la capitale d\u2019Aquitaine. C\u2019est une actrice de ce dynamisme \u00e9conomique que nous avons eu le plaisir d\u2019interviewer ce mois ci. Marjorie Vanmeenen, fondatrice d\u2019IPERFORM nous livre son exp\u00e9rience autours \u00a0de l\u2019email marketing. <\/span><\/p>\n

R\u00e9ponses questionnaire\u00a0:<\/span><\/p>\n

\u00c0 quand remonte la cr\u00e9ation de votre soci\u00e9t\u00e9 et o\u00f9 \u00eates vous situ\u00e9e?<\/i><\/strong><\/p>\n

Iperform est cr\u00e9\u00e9e en 2014, nous sommes situ\u00e9s \u00a0\u00e0 Lormont pr\u00e8s de Bordeaux..<\/span><\/p>\n

Qu\u2019est ce qui vous diff\u00e9rencie par rapports \u00e0 la concurrence?<\/i><\/strong><\/p>\n

Nous sommes aujourd\u2019hui la seule soci\u00e9t\u00e9 de d\u00e9veloppement \u00e9conomique au service de la silver \u00e9conomie en Nouvelle Aquitaine.<\/span><\/p>\n

\"\"<\/p>\n

Quelle a \u00e9t\u00e9 la raison de la cr\u00e9ation d\u2019IPERFORM?<\/i><\/strong><\/p>\n

Pourquoi\u00a0 avoir cr\u00e9\u00e9e IPERFORM\u00a0? 15 ann\u00e9es d\u2019\u00e9volution dans l\u2019enseignement sup\u00e9rieur, enseignante, coordinatrice p\u00e9dagogique, responsable des partenariats entreprise, directrice d\u2019une \u00e9cole d\u2019ost\u00e9opathie, j\u2019avais envie de me lancer dans l\u2019entreprenariat et cr\u00e9er une entreprise type \u00ab\u00a0cluster\u00a0\u00bb pour favoriser l\u2019\u00e9mergence de projet commun par des actions collaboratives-> d\u2019o\u00f9 la cr\u00e9ation du SAPS\u00a0: Symposium Acteur des Professionnels des Seniors dont la 1<\/span>\u00e8re<\/span> \u00e9dition s\u2019est tenue en 2016 qui deviendra LONGEVITY en 2018.<\/span><\/p>\n

Quels sont vos effectifs ?<\/i><\/strong><\/p>\n

J\u2019ai une salari\u00e9e \u00e0 ce jour.<\/span><\/p>\n

Comment se passe votre d\u00e9but d\u2019ann\u00e9e?<\/strong><\/p>\n

Nous pr\u00e9parons le SAPS 2018-> LONGEVITY avec des projets internationaux et ambitieux pour cette 3\u00e8me \u00e9dition qui se tiendra au Palais des Congr\u00e8s les 12 et 13 mars.<\/span><\/p>\n

Quelle est votre fonction au sein \u00a0d\u2019IPEFORM?<\/i><\/strong><\/p>\n

Je dirige IPERFORM, je suis la fondatrice et la \u00a0g\u00e9rante.<\/span><\/p>\n

\u00cates vous amen\u00e9e \u00e0 utiliser r\u00e9guli\u00e8rement des outils d\u2019email marketing?<\/i><\/strong><\/p>\n

Les outils de mailing sont tr\u00e8s importants pour nous, cela reste un moyen de rester en contact avec nos partenaires, visiteurs et futurs clients.<\/span><\/p>\n

Comment est organis\u00e9 le d\u00e9partement o\u00f9 vous travaillez? Combien \u00eates vous?<\/i><\/strong><\/p>\n

Je n\u2019ai pas de d\u00e9partement, juste une collaboratrice charg\u00e9e de communication, nous pr\u00e9voyons d\u2019\u00e9largir notre staff pour septembre, une commerciale et un stagiaire en community manager et marketing digital\u00a0!<\/span><\/p>\n

\"\"<\/i><\/strong><\/p>\n

Au travers de vos campagnes emailing, que recherchez-vous? Quelles diff\u00e9rences voyez- vous entre l\u2019emailing et l\u2019utilisation des r\u00e9seaux sociaux?<\/i><\/strong><\/p>\n

Le-mailing nous sert principalement \u00e0 faire conna\u00eetre nos actions \u00a0et \u00e0 prospecter.<\/span><\/p>\n

Les r\u00e9seaux sociaux aussi mais avec une touche personnelle\u00a0\u00ab\u00a0actu\u00a0\u00bb pour moi la r\u00e9activit\u00e9 est autre et le but est diff\u00e9rent.<\/span><\/p>\n

Pensez-vous qu\u2019il existe une compl\u00e9mentarit\u00e9 entre ces diff\u00e9rents supports.?<\/i><\/strong><\/p>\n

Oui ils peuvent \u00eatre compl\u00e9mentaire, il faut \u00e0 mon sens \u00e9tudier plus en profondeur leurs efficacit\u00e9s.<\/span><\/p>\n

Comment mesurez vous la performance d\u2019une campagne?<\/strong><\/p>\n

Performance d\u2019une campagne\u00a0: excellent taux d\u2019ouverture, des clics et des retours\u00a0qui se transforment en ventes. Vos conseils sont les bienvenus.<\/span><\/p>\n

Que faites-vous pour que votre liste d\u2019abonn\u00e9s emails ait envie d\u2019ouvrir vos emails?<\/i><\/strong><\/p>\n

La personnalisation est, me semble t-il, le plus efficace pour inciter les contacts \u00e0 ouvrir leurs emails.<\/span><\/p>\n

\"\"<\/i><\/strong><\/p>\n

Utilisez-vous les fonctions de marketing relationnel automatis\u00e9es propos\u00e9es dans Benchmark?<\/i><\/strong><\/p>\n

Je ne sais pas ce qu\u2019est le marketing op\u00e9rationnel automatis\u00e9\u00a0donc je ne pense pas que nous l\u2019utilisons (rires).<\/span><\/p>\n

Comment collectez vous vos listes emails d\u2019abonn\u00e9s ? Fa\u00eetes-vous un nettoyage de liste apr\u00e8s l\u2019envoi d\u2019une campagne d\u2019emailing ?<\/i><\/strong><\/p>\n

Je demande \u00e0 ce que les listes soient nettoy\u00e9es.<\/span><\/p>\n

Pour vous quel est un bon taux d\u2019ouverture d\u2019email ?<\/i><\/strong><\/p>\n

Un bon taux d\u2019ouverture serait 30% \u00e0 50%!<\/span><\/p>\n

Quel est le meilleur conseil que vous ayez re\u00e7u au sujet de l\u2019Email marketing?<\/strong><\/span><\/i><\/p>\n

Meilleur conseil, ne mettre qu\u2019un seul message \/eMail\u00a0!<\/span><\/p>\n

Quels conseils donneriez-vous aux \u00a0jeunes qui d\u00e9butent dans le secteur de l\u2019Email Marketing?<\/i><\/strong><\/p>\n

Conseils\u00a0: se former, \u00eatre attentif \u00e0 la concurrence, s\u2019inspirer de ce qui fonctionne\u00a0!<\/span><\/p>\n

Etudier et faire attention \u00e0 son orthographe et tournure de phrase.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

Comment avez vous connu Benchmark?<\/strong><\/p>\n

Nous avons connu Benchmark par internet et des recherches personnelles, nous voulions une plateforme simple d\u2019utilisation, intuitive et raisonnable en prix.<\/span><\/p>\n

Comment d\u00e9finiriez vous Benchmark en trois mots?<\/strong><\/p>\n

Intuitive, pratique et design !<\/span><\/p>\n

J\u2019aimerai que la plateforme soit force d\u2019id\u00e9es et d\u2019accompagnement pour les novices comme nous\u00a0! Et \u00e9galement peut \u00eatre que benchmark puisse proposer un CRM int\u00e9gr\u00e9 et une plateforme d\u2019inscription ou de gestion de retours de mails.<\/span><\/p>\n

Merci de votre attention.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Bordeaux a \u00e9t\u00e9 \u00e9lue \u00a0la ville la plus tendance de l\u2019ann\u00e9e selon le c\u00e9l\u00e8bre guide touristique Lonely Planet. Son offre culturelle, le vin bien s\u00fbr et un dynamisme \u00e9conomique remarquable auront fait pencher les juges en faveur de la capitale d\u2019Aquitaine. C\u2019est une actrice de ce dynamisme \u00e9conomique que nous avons eu le plaisir d\u2019interviewer…<\/p>\n","protected":false},"author":82,"featured_media":12191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[154,267],"class_list":["post-12190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aller-plus-loin","tag-email-marketing","tag-benchmark-email"],"yoast_head":"\n2018: Le Grand Cru \u00e0 venir de l'email marketing. - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/fr\/blog\/2018-le-grand-cru-a-venir-de-lemail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018: Le Grand Cru \u00e0 venir de l'email marketing. - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Bordeaux a \u00e9t\u00e9 \u00e9lue \u00a0la ville la plus tendance de l\u2019ann\u00e9e selon le c\u00e9l\u00e8bre guide touristique Lonely Planet. Son offre culturelle, le vin bien s\u00fbr et un dynamisme \u00e9conomique remarquable auront fait pencher les juges en faveur de la capitale d\u2019Aquitaine. 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