{"id":12455,"date":"2017-04-19T07:00:40","date_gmt":"2017-04-19T14:00:40","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=4971"},"modified":"2020-02-03T22:10:23","modified_gmt":"2020-02-03T22:10:23","slug":"de-limportance-dun-graphisme-demailing-adequate-pour-augmenter-votre-delivrabilite","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/fr\/blog\/de-limportance-dun-graphisme-demailing-adequate-pour-augmenter-votre-delivrabilite\/","title":{"rendered":"De l\u2019importance d\u2019un graphisme d\u2019emailing ad\u00e9quate pour augmenter votre d\u00e9livrabilit\u00e9."},"content":{"rendered":"

L\u2019objectif de cet article n\u2019est pas tant de partager de nobles consid\u00e9rations esth\u00e9tiques de graphisme autours de vos campagnes d\u2019emailing mais plut\u00f4t de nous centrer dans l\u2019aspect pratique pour \u00e9viter les \u00e9cueils, les tant redout\u00e9s filtres anti-spams et ainsi parvenir \u00e0 la tant aim\u00e9 bo\u00eete de r\u00e9ception de votre destinataire.<\/span><\/p>\n

Qu\u2019est-ce qui fonctionne le mieux dans l\u2019emailing? Que ce soit du texte 100%. <\/span><\/p>\n

Voil\u00e0, voil\u00e0 , merci pour votre attention\u2026 Au revoir. Attendez, attendez, on va plut\u00f4t vous expliquer ce qu\u2019il en est de la th\u00e9orie et vous serez ainsi plus \u00a0\u00e0 m\u00eame de juger par vous m\u00eame de la meilleure approche \u00e0 choisir.<\/span><\/p>\n

\u00c9l\u00e9ments \u00e0 prendre en compte pour que votre newsletter parvienne \u00e0 ses destinataires.<\/b><\/p>\n

Un usage limit\u00e9 des images.<\/b><\/h3>\n

Dans le meilleur des cas, il faudrait que l\u2019emailing ne soit que du texte. Ok, \u00e7a on a compris. En m\u00eame temps, c\u2019est un peu moche. Si l\u2019on souhaite quelque peu \u00e9gayer son propos le rapport id\u00e9al est de 30% d\u2019images pour 70% de texte. Au del\u00e0 de ce rapport 30\/70 la d\u00e9livrabilit\u00e9 de vos campagnes s\u2019en ressent.<\/span><\/p>\n

Une mise en page \u00e0 une colonne pour vos campagnes emailing.<\/b><\/h3>\n

\u201cAh ben c\u2019est vraiment pas tr\u00e8s folichon non plus\u201d me direz vous. Oui mais voil\u00e0, la cl\u00e9 du succ\u00e8s de votre campagne emailing r\u00e9side dans sa simplicit\u00e9. La mise en page de campagnes \u00e0 deux ou trois colonnes, ou plus alambiqu\u00e9e encore, n\u2019aide en rien \u00e0 augmenter la d\u00e9livrabilit\u00e9.<\/span><\/h3>\n

La mise en page d\u2019emailing \u00e0 une colonne a deux avantages: clart\u00e9 et ordre dans le contenu, mais surtout le plus important \u00e9tant que ce format permet \u00e0 vos campagnes d\u2019\u00eatre responsive et ainsi de s\u2019adapter \u00e0 tous les types d\u2019\u00e9crans. Bref, l\u2019utilisateur final vous en sera reconnaissant..<\/span><\/p>\n

Ne portez pas \u201ctrop haut\u201d les couleurs.<\/b><\/h3>\n

Les couleurs HEX que nous pr\u00e9conisons sont: \u00a0#FFFFFF pour le fond de l\u2019emailing et #000000 pour la couleur des lettres. Soit, fond blanc et lettre noire. La \u00a0punchline est servi! Alors \u00e9videmment, il y a les couleurs \u201ccorporate\u201d, dans ce cas l\u00e0, rappelez vos couleurs dans votre logo mais pas dans la couleur de fond. Il est aussi chaudement recommand\u00e9 d\u2019\u00e9viter les couleurs trop criardes et de porter un soin particulier au contraste pour favoriser l\u2019exp\u00e9rience de lecture.<\/span><\/p>\n

Format et taille de polices<\/h2>\n

Vous \u00eates nombreux \u00e0 nous demander pourquoi nous ne proposons seulement que \u00a017 types de polices diff\u00e9rentes. La raison est simple, ce sont les 17 polices lues et accept\u00e9es unanimement par les principaux webmails. Ce qui tend \u00e0 dire qu\u2019en utilisant l\u2019une de ces polices, le format restera exactement identique quelque soit la bo\u00eete de r\u00e9ception. C\u2019est pourquoi nous ne proposons pas l\u2019option d\u2019importer d\u2019autres types de polices personnalis\u00e9es.<\/span><\/p>\n

De la m\u00eame mani\u00e8re, nous vous recommandons l\u2019usage d\u2019une police au design simple. En effet, l\u2019abus de lettre en gras peut vous faire atterrir directement en spam, ou l\u2019utilisation de majuscules est abusive car \u00a0ON DIRAIT QU\u2019ON EST EN TRAIN DE CRIER ce qui produit le m\u00eame effet qu\u2019une police <\/span>en gras<\/b>. Les couleurs sont \u00e9galement \u00e0 prendre en compte. Il faut bien garder \u00e0 l\u2019esprit que l\u2019important ici est d\u2019offrir une exp\u00e9rience de qualit\u00e9 \u00e0 votre lecteur quand il lira votre emailing.<\/span><\/p>\n

Les mots maudits, les spams et les symboles.<\/h2>\n

Un classique du genre. Vous saurez d\u00e9j\u00e0 sans doute qu\u2019il est des mots qu\u2019il convient d\u2019\u00e9viter: \u201cBon march\u00e9, Gagner argent, Millions, Salaires, Paye Extra, Gratuit, Garantie, Travail \u00e0 domicile, Incroyable Opportunit\u00e9, Offre Sp\u00e9ciale<\/span>, Cr\u00e9dits, Offre \u00e0 dur\u00e9e limit\u00e9e, Commandez Maintenant, Engagement, Perdre du poids…\u201d <\/span><\/p>\n

Il faut aussi faire preuve de parcimonie quant \u00e0 l\u2019usage des points d\u2019exclamations, des symboles mon\u00e9taires ($ ou \u20ac), des ast\u00e9risques et des symboles farfelus. Cela risquerait de faire plonger votre d\u00e9livrabilit\u00e9. <\/span><\/p>\n

Les \u00e9motic\u00f4nes? Oui, mais avec mod\u00e9ration.<\/span><\/p>\n

Il faut aussi s\u2019assurer des liens inclus dans l\u2019emailing. Un email avec des liens erron\u00e9s est comme une bo\u00eete vide.<\/p>\n

Administrer les abonnements.<\/h2>\n

Ce param\u00e9trage se fait au moment m\u00eame de la cr\u00e9ation de l\u2019emailing \u00e0 partir de notre \u00c9diteur \u201cDrag & Drop\u201d, alors on ne vas pas se priver de vous donner quelques conseils en plus. A l\u2019int\u00e9rieur du bloc, vous avez la possibilit\u00e9, la n\u00e9cessit\u00e9, que \u00a0dis-je, le devoir m\u00eame d\u2019int\u00e9grer les informations suivantes:<\/span><\/p>\n

    \n
  • G\u00e9rer mon abonnement<\/span><\/li>\n
  • Envoyer un email<\/span><\/li>\n
  • Me d\u00e9sabonner<\/span><\/li>\n
  • Abus<\/span><\/li>\n<\/ul>\n

    Ces quatres liens participeront en silence au maintien de votre bonne r\u00e9putation aux regards des FAI. La transparence offerte \u00e0 vos lecteurs ne peut que vous \u00eatre b\u00e9n\u00e9fique.<\/span><\/p>\n

    That\u2019s all folks! Six conseils utiles \u00e0 prendre en compte sans oublier pour autant vos propres imp\u00e9ratifs. \u00a0N\u2019h\u00e9sitez pas \u00e0 mettre nos remarques en pratique et \u00e0 partager avec nous vos r\u00e9sultats. <\/span><\/p>\n

    En \u00e9change de quoi ces pr\u00e9cieux conseils?…Mais de rien! Faites nous seulement le plaisir de partager notre article et n\u2019h\u00e9sitez pas \u00e0 laissez vos commentaires \u00e0 la fin de cet article..<\/span><\/p>\n

    Vive l\u2019email marketing avec Benchmark Email!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    L\u2019objectif de cet article n\u2019est pas tant de partager de nobles consid\u00e9rations esth\u00e9tiques de graphisme autours de vos campagnes d\u2019emailing mais plut\u00f4t de nous centrer dans l\u2019aspect pratique pour \u00e9viter les \u00e9cueils, les tant redout\u00e9s filtres anti-spams et ainsi parvenir \u00e0 la tant aim\u00e9 bo\u00eete de r\u00e9ception de votre destinataire. Qu\u2019est-ce qui fonctionne le mieux…<\/p>\n","protected":false},"author":301,"featured_media":12678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2207],"tags":[],"class_list":["post-12455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emailing"],"yoast_head":"\nDe l\u2019importance d\u2019un graphisme d\u2019emailing ad\u00e9quate pour augmenter votre d\u00e9livrabilit\u00e9. - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/fr\/blog\/de-limportance-dun-graphisme-demailing-adequate-pour-augmenter-votre-delivrabilite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De l\u2019importance d\u2019un graphisme d\u2019emailing ad\u00e9quate pour augmenter votre d\u00e9livrabilit\u00e9. - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"L\u2019objectif de cet article n\u2019est pas tant de partager de nobles consid\u00e9rations esth\u00e9tiques de graphisme autours de vos campagnes d\u2019emailing mais plut\u00f4t de nous centrer dans l\u2019aspect pratique pour \u00e9viter les \u00e9cueils, les tant redout\u00e9s filtres anti-spams et ainsi parvenir \u00e0 la tant aim\u00e9 bo\u00eete de r\u00e9ception de votre destinataire. Qu\u2019est-ce qui fonctionne le mieux…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/fr\/blog\/de-limportance-dun-graphisme-demailing-adequate-pour-augmenter-votre-delivrabilite\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email en fran\u00e7ais\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-19T14:00:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-03T22:10:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/fr\/wp-content\/uploads\/sites\/3\/2020\/02\/6-\u00bfCo\u0301mo-influye-la-calidad-de-la-lista-de-contactos-y-el-comportamiento-del-suscriptor_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sally Beers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sally Beers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/de-limportance-dun-graphisme-demailing-adequate-pour-augmenter-votre-delivrabilite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/de-limportance-dun-graphisme-demailing-adequate-pour-augmenter-votre-delivrabilite\\\/\"},\"author\":{\"name\":\"Sally Beers\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#\\\/schema\\\/person\\\/b265ce6a01984299ab75203d90da57ce\"},\"headline\":\"De l\u2019importance d\u2019un graphisme d\u2019emailing ad\u00e9quate pour augmenter votre d\u00e9livrabilit\u00e9.\",\"datePublished\":\"2017-04-19T14:00:40+00:00\",\"dateModified\":\"2020-02-03T22:10:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/de-limportance-dun-graphisme-demailing-adequate-pour-augmenter-votre-delivrabilite\\\/\"},\"wordCount\":892,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/de-limportance-dun-graphisme-demailing-adequate-pour-augmenter-votre-delivrabilite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/02\\\/6-\u00bfCo\u0301mo-influye-la-calidad-de-la-lista-de-contactos-y-el-comportamiento-del-suscriptor_.png\",\"articleSection\":[\"Emailing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/de-limportance-dun-graphisme-demailing-adequate-pour-augmenter-votre-delivrabilite\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/de-limportance-dun-graphisme-demailing-adequate-pour-augmenter-votre-delivrabilite\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/de-limportance-dun-graphisme-demailing-adequate-pour-augmenter-votre-delivrabilite\\\/\",\"name\":\"De l\u2019importance d\u2019un graphisme d\u2019emailing ad\u00e9quate pour augmenter votre d\u00e9livrabilit\u00e9. - 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