{"id":12467,"date":"2017-03-28T07:00:55","date_gmt":"2017-03-28T14:00:55","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=4808"},"modified":"2020-02-03T22:11:10","modified_gmt":"2020-02-03T22:11:10","slug":"fini-le-service-client-voici-venu-le-temps-de-lengagement-client","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/","title":{"rendered":"Fini le service client, voici venu le temps de l\u2019engagement client"},"content":{"rendered":"

On est d\u2019accord que se limiter \u00e0 envoyer un mailing \u00e0 ses abonn\u00e9s n\u2019est pas suffisant. Derri\u00e8re une adresse mail, il y a une personne \u00e0 qui il faut savoir capter l\u2019attention. En email marketing, le ROI \u00e0 court terme avec des faibles taux d\u2019ouvertures o\u00f9 on compense avec peu de ventes mais un gros b\u00e9nefice \u00e7a n\u2019existe pas. Il s\u2019agit au contraire d\u2019un travail de longue haleine pour cr\u00e9er une relation durable avec vos contacts.<\/span><\/p>\n

Pour les millenials, par exemple, combien de comptes de r\u00e9seaux sociaux sont ouverts et plus jamais utilis\u00e9s par la suite? Combien d\u2019entre eux disent ne pas avoir re\u00e7us de notifications alors qu\u2019elles viennent s\u2019accumuler inexorablement les unes apr\u00e8s les autres sans g\u00e9n\u00e9rer aucune interactions. Le fait est que les Millennials re\u00e7oivent une telle quantit\u00e9 d\u2019informations qu\u2019il est difficile de retenir leurs attentions. Et leurs comptes d\u2019adresses emails n\u2019est pas non plus la panac\u00e9e pour cr\u00e9er de l\u2019engagement avec eux. Bref, le millennial c\u2019est compliqu\u00e9 \u00e0 rassembler.<\/span><\/p>\n

Pour nous, les autres de l\u2019\u00e8re pal\u00e9olithique pr\u00e9-r\u00e9seaux sociaux, si l\u2019emailing peut nous sembler obsol\u00e8te, pour eux il est carr\u00e9ment per\u00e7u comme une tare \u00e0 laquelle on ne peut pas se d\u00e9roger alors qu\u2019il s\u2019agit bien l\u00e0 d\u2019une r\u00e9elle opportunit\u00e9. Celle de cr\u00e9er un lien direct o\u00f9 l\u2019on peut faire passer un message sans \u00eatre limit\u00e9 \u00e0 140 caract\u00e8res. Celle de les amener \u00e0 d\u00e9couvrir notre marque. Dans ce lien direct qu\u2019est l\u2019emailing, il n\u2019y a pas d\u2019autres commentaires, de publicit\u00e9s ou de banners avoisinants, vous \u00eates en t\u00eate en t\u00eate. Mettez la musique de fond, allumez les bougies, c\u2019est le moment o\u00f9 jamais de sortir le grand jeu pour l\u2019op\u00e9ration S\u00e9duction.<\/span><\/p>\n

C\u2019est ici que l\u2019engagement client commence vraiment. Comprendre que l\u2019emailing reste une fantastique opportunit\u00e9 pour capter l\u2019attention de votre target. Dans un d\u00eener romantique, on gagnera plus de points en \u00e9coutant qu\u2019en racontant sa vie sans que l\u2019autre puisse en placer une. Avec l\u2019engagement client c\u2019est pareil, soyez \u00e0 l\u2019\u00e9coute pour r\u00e9ussir \u00e0 capter l\u2019attention de votre cible.<\/span><\/p>\n

L\u2019email marketing n\u2019est plus, longue vie \u00e0 l\u2019engagement client, Hourra! Prenez de l\u2019avance sur la concurrence, vous \u00eates aux fronti\u00e8re d\u2019un nouveau royaume \u00e0 conqu\u00e9rir.<\/span><\/p>\n

Mais vous le savez sans doute et vous vous \u00eates m\u00eame probablement d\u00e9j\u00e0 attel\u00e9 \u00e0 partir \u00e0 la conqu\u00eate de ce royaume de l\u2019engagement client. \u00a0<\/span><\/p>\n

Par exemple, vous avez commenc\u00e9 \u00e0 organiser des \u00e9v\u00e9nements pour que votre marque et votre public se rencontrent, vous menez des enqu\u00eates aupr\u00e8s de vos abonn\u00e9s et de vos lecteurs. Vous \u00eates dans une d\u00e9marche d\u2019engagement client. Il n\u2019y a plus qu\u2019\u00e0 appliquer la m\u00eame d\u00e9marche d\u2019engagement dans vos campagnes d\u2019emailings pour renforcer le message de votre marque.<\/span><\/p>\n

Oui mais comment peut-on mesurer cet engagement client? \u00c0 partir de quels crit\u00e8res? Nombres de clics, taux d\u2019ouvertures, partages sur les r\u00e9seaux sociaux? Il s\u2019agit d\u2019une combinaison de plusieurs facteurs \u00a0et cela d\u00e9pendra du type de passage \u00e0 l\u2019action que vous recherchez. Il n\u2019y a pas de mesures types mais plut\u00f4t des objectifs variables.<\/span><\/p>\n

Ceci \u00e9tant dit, il faut savoir regarder au del\u00e0 des chiffres. Par exemple, un taux d\u2019ouverture de 100% ferait le r\u00eave de tout les marketeurs du monde entier, cela ne veut pas dire pour autant qu\u2019il y ait eu un engagement associ\u00e9 \u00e0 ce taux d\u2019ouverture d\u00e9fiant les lois de la gravit\u00e9. L\u2019engagement client, c\u2019est plut\u00f4t un honn\u00eate 35% de taux d\u2019ouverture, 3 r\u00e9ponses directes et 2 partages sur les r\u00e9seaux sociaux. Voil\u00e0 une mani\u00e8re tangible de mesurer l\u2019engagement client.<\/span><\/p>\n

De la m\u00eame mani\u00e8re, imaginez que vous organisez une f\u00eate: traiteur, derni\u00e8re playlist qui tue, d\u00e9co de malade tout le monde vient et…tout le monde s’ennuie ferme et repart comme il est venu. Pas terrible comme engagement. Maintenant; m\u00eame ambiance, sauf qu\u2019au lieu d\u2019afficher complet, vous n\u2019avez que le tiers des invit\u00e9s pr\u00e9sents. Par contre l\u00e0, l\u2019ambiance est digne d\u2019un Studio 54 au sommet de sa gloire et 48 heures plus tard (faut bien r\u00e9cup\u00e9rer quand m\u00eame), toutes les convives ne tarissent pas d\u2019\u00e9loges sur votre soir\u00e9e. Il est o\u00f9 l\u2019engagement? Il est o\u00f9?<\/span><\/p>\n

C\u2019est \u00e7a l\u2019engagement client.<\/span><\/p>\n

P.S: C\u2019\u00e9tait vraiment super votre soir\u00e9e. Quand est-ce que vous en refaite une?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

On est d\u2019accord que se limiter \u00e0 envoyer un mailing \u00e0 ses abonn\u00e9s n\u2019est pas suffisant. Derri\u00e8re une adresse mail, il y a une personne \u00e0 qui il faut savoir capter l\u2019attention. En email marketing, le ROI \u00e0 court terme avec des faibles taux d\u2019ouvertures o\u00f9 on compense avec peu de ventes mais un gros…<\/p>\n","protected":false},"author":309,"featured_media":12685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-12467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aller-plus-loin"],"yoast_head":"\nFini le service client, voici venu le temps de l\u2019engagement client - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fini le service client, voici venu le temps de l\u2019engagement client - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"On est d\u2019accord que se limiter \u00e0 envoyer un mailing \u00e0 ses abonn\u00e9s n\u2019est pas suffisant. Derri\u00e8re une adresse mail, il y a une personne \u00e0 qui il faut savoir capter l\u2019attention. En email marketing, le ROI \u00e0 court terme avec des faibles taux d\u2019ouvertures o\u00f9 on compense avec peu de ventes mais un gros…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email en fran\u00e7ais\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-28T14:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-03T22:11:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/fr\/wp-content\/uploads\/sites\/3\/2020\/02\/\u201cCustomer-Engagement\u201d-is-the-New-\u201cEmail\u201d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"Fini le service client, voici venu le temps de l\u2019engagement client\",\"datePublished\":\"2017-03-28T14:00:55+00:00\",\"dateModified\":\"2020-02-03T22:11:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/\"},\"wordCount\":812,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/02\\\/\u201cCustomer-Engagement\u201d-is-the-New-\u201cEmail\u201d.jpg\",\"articleSection\":[\"Aller plus loin\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/\",\"name\":\"Fini le service client, voici venu le temps de l\u2019engagement client - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/02\\\/\u201cCustomer-Engagement\u201d-is-the-New-\u201cEmail\u201d.jpg\",\"datePublished\":\"2017-03-28T14:00:55+00:00\",\"dateModified\":\"2020-02-03T22:11:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/02\\\/\u201cCustomer-Engagement\u201d-is-the-New-\u201cEmail\u201d.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/02\\\/\u201cCustomer-Engagement\u201d-is-the-New-\u201cEmail\u201d.jpg\",\"width\":1400,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/blog\\\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fini le service client, voici venu le temps de l\u2019engagement client\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/\",\"name\":\"Benchmark Email en fran\u00e7ais\",\"description\":\"Outil de marketing digital. D\u00e9couvrez ou approfondissez vos connaissances en email marketing, automatisations, captation de prospects... et bien plus encore !\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail\",\"https:\\\/\\\/x.com\\\/benchmarkemail\",\"https:\\\/\\\/www.instagram.com\\\/benchmarkemail\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/benchmark-email\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCEQOJxM8HtdJpjkE1HO6L6Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/fr\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\",\"name\":\"Shireen Qudosi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"caption\":\"Shireen Qudosi\"},\"description\":\"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fini le service client, voici venu le temps de l\u2019engagement client - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/","og_locale":"en_US","og_type":"article","og_title":"Fini le service client, voici venu le temps de l\u2019engagement client - Benchmark Email","og_description":"On est d\u2019accord que se limiter \u00e0 envoyer un mailing \u00e0 ses abonn\u00e9s n\u2019est pas suffisant. Derri\u00e8re une adresse mail, il y a une personne \u00e0 qui il faut savoir capter l\u2019attention. En email marketing, le ROI \u00e0 court terme avec des faibles taux d\u2019ouvertures o\u00f9 on compense avec peu de ventes mais un gros…","og_url":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/","og_site_name":"Benchmark Email en fran\u00e7ais","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail","article_published_time":"2017-03-28T14:00:55+00:00","article_modified_time":"2020-02-03T22:11:10+00:00","og_image":[{"width":1400,"height":730,"url":"https:\/\/www.benchmarkemail.com\/fr\/wp-content\/uploads\/sites\/3\/2020\/02\/\u201cCustomer-Engagement\u201d-is-the-New-\u201cEmail\u201d.jpg","type":"image\/jpeg"}],"author":"Shireen Qudosi","twitter_card":"summary_large_image","twitter_creator":"@benchmarkemail","twitter_site":"@benchmarkemail","twitter_misc":{"Written by":"Shireen Qudosi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/"},"author":{"name":"Shireen Qudosi","@id":"https:\/\/www.benchmarkemail.com\/fr\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4"},"headline":"Fini le service client, voici venu le temps de l\u2019engagement client","datePublished":"2017-03-28T14:00:55+00:00","dateModified":"2020-02-03T22:11:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/"},"wordCount":812,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/fr\/wp-content\/uploads\/sites\/3\/2020\/02\/\u201cCustomer-Engagement\u201d-is-the-New-\u201cEmail\u201d.jpg","articleSection":["Aller plus loin"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/","url":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/","name":"Fini le service client, voici venu le temps de l\u2019engagement client - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/fr\/wp-content\/uploads\/sites\/3\/2020\/02\/\u201cCustomer-Engagement\u201d-is-the-New-\u201cEmail\u201d.jpg","datePublished":"2017-03-28T14:00:55+00:00","dateModified":"2020-02-03T22:11:10+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/fr\/wp-content\/uploads\/sites\/3\/2020\/02\/\u201cCustomer-Engagement\u201d-is-the-New-\u201cEmail\u201d.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/fr\/wp-content\/uploads\/sites\/3\/2020\/02\/\u201cCustomer-Engagement\u201d-is-the-New-\u201cEmail\u201d.jpg","width":1400,"height":730},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/fr\/blog\/fini-le-service-client-voici-venu-le-temps-de-lengagement-client\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Fini le service client, voici venu le temps de l\u2019engagement client"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/fr\/#website","url":"https:\/\/www.benchmarkemail.com\/fr\/","name":"Benchmark Email en fran\u00e7ais","description":"Outil de marketing digital. D\u00e9couvrez ou approfondissez vos connaissances en email marketing, automatisations, captation de prospects... et bien plus encore !","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/fr\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/fr\/wp-content\/uploads\/sites\/3\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/fr\/wp-content\/uploads\/sites\/3\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail","https:\/\/x.com\/benchmarkemail","https:\/\/www.instagram.com\/benchmarkemail\/","https:\/\/www.linkedin.com\/company\/benchmark-email\/","https:\/\/www.youtube.com\/channel\/UCEQOJxM8HtdJpjkE1HO6L6Q"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/fr\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4","name":"Shireen Qudosi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","caption":"Shireen Qudosi"},"description":"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others."}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/posts\/12467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/comments?post=12467"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/posts\/12467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/media\/12685"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/media?parent=12467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/categories?post=12467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/tags?post=12467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}