{"id":12489,"date":"2017-02-08T08:05:10","date_gmt":"2017-02-08T16:05:10","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=4812"},"modified":"2022-10-11T11:00:52","modified_gmt":"2022-10-11T11:00:52","slug":"automatiser-votre-onboarding-client","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/fr\/blog\/automatiser-votre-onboarding-client\/","title":{"rendered":"Automatiser votre Onboarding Client"},"content":{"rendered":"

Votre secteur d\u2019activit\u00e9 \u00e0 beau \u00eatre ancr\u00e9 dans le digital, il ait des pratiques de l\u2019off line qu\u2019il convient de garder \u00e0 l\u2019esprit. Dans une quincaillerie, celle du Papa de Richie Cunningham dans Happy Days par exemple ( vous voyez?), si un passant regarde par la vitrine, et bien Howard (c\u2019est son nom) ne va pas se frotter les mains en criant victoire. Si le client franchit le pas de porte, l\u00e0 \u00e7a devient d\u00e9j\u00e0 un peu plus s\u00e9rieux. Cela s\u2019applique \u00e9galement dans le marketing digital. <\/span><\/p>\n

Avoir un site Internet et une pr\u00e9sence sur les r\u00e9seaux sociaux, c\u2019est une chose. Bien \u00e9videmment, c\u2019est toujours agr\u00e9able de pouvoir interagir avec votre audience mais il est bon de garder en t\u00eate l\u2019exemple de notre passant. <\/span><\/p>\n

Tant qu\u2019il reste de l\u2019autre c\u00f4t\u00e9 de la vitrine, son engagement ne g\u00e9n\u00e9rera que bien peu de valeur pour l\u2019entreprise.<\/span><\/p>\n

Pour continuer avec cet exemple, un passant qui franchit la porte de la quincaillerie est l\u2019\u00e9quivalent d\u2019un nouvel abonn\u00e9 qui vient de s\u2019inscrire \u00e0 votre newsletter. Il faut encore capter son \u00a0attention, lui faire d\u00e9couvrir vos marques et vos valeurs pour qu\u2019il puisse y adh\u00e9rer et g\u00e9n\u00e9rer une vente.<\/span><\/p>\n

Une campagne d\u2019Onboarding d\u00e9finit le processus pour parvenir \u00e0 convertir une visite sur votre site en une souscription \u00e0 vos campagnes d\u2019emailing. <\/span><\/p>\n

L\u2019utilisation de formulaire pop-ups sur votre site Web peut vous y aider. Vous pouvez les faire appara\u00eetre au bout d\u2019une minute de pr\u00e9sence sur une page de votre site ou son apparition peut \u00eatre d\u00e9clench\u00e9e pour une page bien concr\u00e8te. Automatiser leurs apparitions vous permet d\u2019anticiper \u00a0\u00e0 quel moment vos leads \u00a0seront les plus \u00e0 m\u00eame<\/span><\/p>\n

d\u2019\u00eatre r\u00e9ceptif \u00e0 vos informations. Gr\u00e2ce aux pop-up, vous pouvez les guider vers les\u201d autres rayons\u201d de votre site e-commerce.<\/span><\/p>\n

L\u2019entreprise am\u00e9ricaine Evernote applique les savoirs du off-line dans son Onboarding client. Le logiciel de prise de notes a bien compris qu\u2019il faut cr\u00e9er un engagement tr\u00e8s rapidement. Nous avions d\u00e9j\u00e0 \u00e9voqu\u00e9 les campagnes d\u2019Onboarding que vous permet Automatisation Pro et de l\u2019importance du premier message que vous allez adresser \u00e0 votre cible. D\u2019apr\u00e8s <\/span>plusieurs \u00e9tudes<\/span><\/a>, 70% des souscripteurs sont \u00e0 la recherche de remises et de promotion lorsqu\u2019ils s\u2019abonnent.<\/span><\/p>\n

Evernote sait pertinemment que ses clients sont int\u00e9ress\u00e9s par les notions d\u2019organisations et de gestion du temps de travail. Ainsi, Evernote, programme un Onboarding client gr\u00e2ce \u00e0 l\u2019envoi de mails \u00a0automatis\u00e9s \u00e0 fr\u00e9quence r\u00e9guli\u00e8re. Chaque mailing poss\u00e8de un num\u00e9ro dans son corps d\u2019objet. Ainsi, si un lead ouvre directement le mailing n\u00ba3 il en d\u00e9duira naturellement qu\u2019il lui manque les 2 pr\u00e9c\u00e9dents. Cela peut le motiver \u00e0 retrouver les mailings manquants et ainsi augmenter les taux d\u2019ouverture. L\u2019objectif pour Evernote est de faire utiliser son produit.<\/span><\/p>\n

Evernote ne se cantonne pas \u00e0 envoyer du contenu, il dirige ses campagnes emailing \u00e0 des utilisateurs qui sont engag\u00e9s avec son produit. Evernote sait bien que lors du prochain renouvellement de souscription, il est possible que l\u2019utilisateur se soit d\u00e9ja d\u00e9sengager. C\u2019est pourquoi la soci\u00e9t\u00e9 n\u2019h\u00e9site pas \u00e0 miser sur des campagnes Onboarding Client audacieuses.<\/span><\/p>\n

Faites participer vos abonn\u00e9s \u00e0 votre Onboarding Client<\/h2>\n

Pourquoi s\u2019arr\u00eater en si bon chemin? Maintenant que l\u2019on a compris l\u2019int\u00e9r\u00eat des campagnes d\u2019emailing pour l\u2019Onboarding client, essayons d\u2019augmenter la dur\u00e9e du cycle de vie de cet Onboarding.<\/span><\/p>\n

Bien que ce n\u2019est pas ce qui nous viendrait \u00e0 l\u2019esprit en premier lieu quand on fignole les derniers d\u00e9tails de la campagne d\u2019onboarding, une invitation \u00e0 partager sur les R\u00e9seaux Sociaux peut s\u2019av\u00e8rer \u00eatre une strat\u00e9gie gagnante. En effet ,une \u00e9tude montre que <\/span>55% des consommateurs partagent leurs achats sur les r\u00e9seaux sociaux<\/span><\/a><\/p>\n

Cela est particuli\u00e8rement vrai chez Amazon. Le bouche \u00e0 oreille men\u00e9 aux travers des r\u00e9seaux sociaux peut s\u2019av\u00e9rer particuli\u00e8rement efficace pour votre strat\u00e9gie de marketing.<\/span><\/p>\n

Bien qu\u2019il n\u2019y ait pas de transaction financi\u00e8re r\u00e9elle autour de l\u2019emailing en tant que tel, Il s\u2019agit l\u00e0 d\u2019un contenu, et comme tout contenu vous pouvez tout \u00e0 fait inviter \u00e0 le partager sur les r\u00e9seaux sociaux.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Votre secteur d\u2019activit\u00e9 \u00e0 beau \u00eatre ancr\u00e9 dans le digital, il ait des pratiques de l\u2019off line qu\u2019il convient de garder \u00e0 l\u2019esprit. Dans une quincaillerie, celle du Papa de Richie Cunningham dans Happy Days par exemple ( vous voyez?), si un passant regarde par la vitrine, et bien Howard (c\u2019est son nom) ne va…<\/p>\n","protected":false},"author":309,"featured_media":29855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-12489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aller-plus-loin"],"yoast_head":"\nAutomatiser votre Onboarding Client - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/fr\/blog\/automatiser-votre-onboarding-client\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automatiser votre Onboarding Client - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Votre secteur d\u2019activit\u00e9 \u00e0 beau \u00eatre ancr\u00e9 dans le digital, il ait des pratiques de l\u2019off line qu\u2019il convient de garder \u00e0 l\u2019esprit. 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Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others."}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/posts\/12489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/comments?post=12489"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/posts\/12489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/media\/29855"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/media?parent=12489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/categories?post=12489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/fr\/wp-json\/wp\/v2\/tags?post=12489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}