{"id":12563,"date":"2016-07-27T08:34:42","date_gmt":"2016-07-27T15:34:42","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=1903"},"modified":"2022-10-11T12:47:31","modified_gmt":"2022-10-11T12:47:31","slug":"reussir-linternational-le-cas-benchmark-partie-1-2","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/fr\/blog\/reussir-linternational-le-cas-benchmark-partie-1-2\/","title":{"rendered":"R\u00e9ussir \u00e0 l\u2019international: le cas Benchmark (partie 1)"},"content":{"rendered":"

J\u2019ai d\u00e9cid\u00e9 de partager avec vous, au travers d\u2019articles de blog, l\u2019historique de cr\u00e9ation de l\u2019entreprise et les \u00e9tapes de notre d\u00e9veloppement \u00e0 l\u2019international. Quels b\u00e9n\u00e9fices et surtout quels challenges incombent \u00e0 l\u2019\u00e9tablissement de bureaux \u00e0 l\u2019\u00e9tranger ? Cela vient bien entendu apr\u00e8s une p\u00e9riode de m\u00fbre r\u00e9flexion. J\u2019entends souvent autour de moi des gens qui disent avoir appris gr\u00e2ce \u00e0 la lecture de blogs de personnes ou d\u2019entreprises ayant r\u00e9ussies. On peut s\u2019am\u00e9liorer en apprenant des nouveaux concepts ou en utilisant des outils dont on n\u2019aurait jamais entendu parl\u00e9 sans avoir lu tel ou tel article. J\u2019esp\u00e8re que les lecteurs de mes articles pourront s\u2019inspirer de notre parcours pour grandir avec leur entreprise, notamment si vous envisagez de vous d\u00e9velopper \u00e0 l\u2019\u00e9tranger.<\/span><\/p>\n

Comment tout a d\u00e9marr\u00e9 pour Benchmark ? En 2003-2004, apr\u00e8s avoir \u00e9volu\u00e9 dans le domaine de la finance, je cherchais un nouveau challenge pour remplir mes journ\u00e9es. Lors des 10 derni\u00e8res ann\u00e9es ayant pr\u00e9c\u00e9d\u00e9es la cr\u00e9ation de Benchmark, j\u2019avais cr\u00e9\u00e9 plusieurs petites soci\u00e9t\u00e9s offrant des solutions de logiciels d\u2019impression (desktop publishing and printing). Le succ\u00e8s \u00e9tait mod\u00e9r\u00e9, mais surtout je perdais rapidement de l\u2019int\u00e9r\u00eat pour ce secteur d\u2019activit\u00e9. Le d\u00e9veloppement d\u2019internet aura eu raison de moi puisque j\u2019ai alors d\u00e9cid\u00e9 de me lancer dans cette nouvelle \u00e8re technologique. Apr\u00e8s quelques mois d\u2019\u00e9tude, de pr\u00e9vision et de bricolage, je d\u00e9cidais de me lancer dans l\u2019email marketing et enregistrais le nom de benchmarkemail.wpengine.com. J\u2019appr\u00e9ciais ce nom pour des raisons simples. Je r\u00eavais d\u2019un produit qui devienne la r\u00e9f\u00e9rence sur son march\u00e9, par lequel les gens associeraient l\u2019email marketing de mani\u00e8re automatique \u00e0 Benchmark Email. Et par rapport \u00e0 mon \u00e9tat d\u2019esprit de comp\u00e9titeur, ce nom correspondait bien \u00e0 ma philosophie !<\/span><\/p>\n

Venait ensuite le challenge de cr\u00e9er cet outil (\u00e0 l\u2019\u00e9poque, on le consid\u00e9rait d\u2019ailleurs comme un site ayant des fonctionnalit\u00e9s sympas, mais on n\u2019osait pas encore l\u2019appeler service ou prestation) d\u2019email marketing. O\u00f9 pourrions-nous recruter des designers et programmeurs de talent ? Avec quel budget ? Devrais-je solliciter ma famille et mes amis ou plut\u00f4t un investisseur priv\u00e9 ? Ma d\u00e9cision s\u2019est port\u00e9e sur un investisseur priv\u00e9 car je ne souhaitais pas impliquer mes proches dans les risques pris concernant la gestion de l\u2019entreprise ou devoir nous expliquer sur pourquoi les choses ne marchent pas bien. Un \u00e9chec aurait \u00e9t\u00e9 pour nous une perte de temps et d\u2019argent, mais pas un drame familial.<\/span><\/p>\n

Une des premi\u00e8res d\u00e9cisions aura \u00e9t\u00e9 de chercher des talents hors de nos fronti\u00e8res afin de r\u00e9duire le co\u00fbt humain. L\u2019Inde semblait le meilleur compromis puisque ses d\u00e9veloppeurs d\u00e9tiennent un savoir-faire high tech de haut standing. C\u2019est d\u2019autre part un pays o\u00f9 l\u2019on retrouve des valeurs d\u2019int\u00e9grit\u00e9 fortes et de respect, tr\u00e8s pr\u00e9sentes dans la culture Hindou. Inconsciemment j\u2019ai d\u00fb \u00eatre influenc\u00e9 dans ma jeunesse par le film <\/span>Gandhi<\/span><\/i>, jou\u00e9 magnifiquement par Ben Kingsley. L\u2019Inde tombait \u00e0 pic.<\/span><\/p>\n

\n

\"\"<\/p>\n

Le premier affichage \u00e0 l\u2019ext\u00e9rieur de notre bureau de Gurgaon, en Inde.<\/p>\n<\/div>\n

\n

\"\"<\/p>\n

Lors de notre premier voyage en famille, en Inde. Je mesure le chemin parcouru en voyant \u00e0 quel point notre fils a grandi depuis cette photo !<\/p>\n<\/div>\n

J\u2019aidais ma femme \u00e0 cette \u00e9poque avec notre entreprise d\u2019impression et nous vendions du mat\u00e9riel en ligne. Cela nous permettais de faire rentrer des revenus tout en donnant \u00e0 Benchmark un chance de grandir.<\/span><\/p>\n

Nous \u00e9tions bas\u00e9 dans un petit immeuble d\u00e9di\u00e9 au m\u00e9dical (notre premier bureau \u00e9tait constitu\u00e9 d\u2019une petite pi\u00e8ce d\u2019environ 35m<\/span>2<\/b>), \u00e0 c\u00f4t\u00e9 de dentistes, orthophonistes et podologues. Le loyer \u00e9tait peu cher, et c\u2019\u00e9tait bien cela l\u2019essentiel. Cela nous permettait de concentrer notre budget sur le produit. Lors de la premi\u00e8re ann\u00e9e, nous avions 1 personne s\u2019occupant du support (bas\u00e9e \u00e0 Delhi), 4 d\u00e9veloppeurs (\u00e0 Mumbai) et moi-m\u00eame. J\u2019envoyais mes demandes de design, en les scannant \u00e0 Mumbai, et bien que cela puisse para\u00eetre rudimentaire, \u00e7a s\u2019av\u00e9rait \u00eatre plut\u00f4t efficace ! Je ne comptais pas mes heures, puisque je passais des journ\u00e9es enti\u00e8res au bureau et entre 3 et 5 nuits par semaine pass\u00e9es \u00e0 travailler aux horaires Indiens. A cette \u00e9poque, j\u2019\u00e9tais un peu plus jeune ? et j\u2019adorais le challenge de cette nouvelle id\u00e9e.<\/span>
\n<\/span>
\n<\/span>Comme vous pouvez le voir, Benchmark \u00e9tait une entreprise de port\u00e9e internationale d\u00e8s le d\u00e9part. Dans mon prochain article, j\u2019\u00e9voquerai plus en d\u00e9tail les 5 derni\u00e8res ann\u00e9es avec les challenges et les r\u00e9ussites rencontr\u00e9s.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

J\u2019ai d\u00e9cid\u00e9 de partager avec vous, au travers d\u2019articles de blog, l\u2019historique de cr\u00e9ation de l\u2019entreprise et les \u00e9tapes de notre d\u00e9veloppement \u00e0 l\u2019international. Quels b\u00e9n\u00e9fices et surtout quels challenges incombent \u00e0 l\u2019\u00e9tablissement de bureaux \u00e0 l\u2019\u00e9tranger ? Cela vient bien entendu apr\u00e8s une p\u00e9riode de m\u00fbre r\u00e9flexion. J\u2019entends souvent autour de moi des gens…<\/p>\n","protected":false},"author":80,"featured_media":12774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2224],"tags":[],"class_list":["post-12563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international"],"yoast_head":"\nR\u00e9ussir \u00e0 l\u2019international: le cas Benchmark (partie 1) - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/fr\/blog\/reussir-linternational-le-cas-benchmark-partie-1-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9ussir \u00e0 l\u2019international: le cas Benchmark (partie 1) - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"J\u2019ai d\u00e9cid\u00e9 de partager avec vous, au travers d\u2019articles de blog, l\u2019historique de cr\u00e9ation de l\u2019entreprise et les \u00e9tapes de notre d\u00e9veloppement \u00e0 l\u2019international. Quels b\u00e9n\u00e9fices et surtout quels challenges incombent \u00e0 l\u2019\u00e9tablissement de bureaux \u00e0 l\u2019\u00e9tranger ? Cela vient bien entendu apr\u00e8s une p\u00e9riode de m\u00fbre r\u00e9flexion. 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