{"id":49289,"date":"2026-02-17T08:08:58","date_gmt":"2026-02-17T08:08:58","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/fr\/?p=49289"},"modified":"2026-02-17T08:08:58","modified_gmt":"2026-02-17T08:08:58","slug":"playable-et-benchmark","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/fr\/blog\/playable-et-benchmark\/","title":{"rendered":"Le nouveau partenariat entre Playable et Benchmark permet la diffusion de vid\u00e9os fiables et instantan\u00e9es pour les campagnes emailing Benchmark"},"content":{"rendered":"

PLEASANTON, Californie, 10 f\u00e9vrier 2026, Playable Inc., <\/strong>pionnier de la vid\u00e9o instantan\u00e9e pour le marketing num\u00e9rique, et<\/strong> Benchmark Email<\/strong>, plateforme mondiale d’email marketing, ont annonc\u00e9 aujourd’hui un partenariat strat\u00e9gique qui int\u00e8gre des fonctionnalit\u00e9s de lecture instantan\u00e9e de vid\u00e9os directement dans la plateforme d’email marketing Benchmark.<\/p>\n

Ce partenariat permet aux clients de Benchmark de cr\u00e9er rapidement et facilement des campagnes emailing vid\u00e9o tr\u00e8s performantes. Les marques constatent g\u00e9n\u00e9ralement une augmentation de 30 % de l’engagement et des revenus lorsqu’elles utilisent la technologie de lecture instantan\u00e9e de Playable. Gr\u00e2ce \u00e0 ce partenariat, les clients de Benchmark Email peuvent d\u00e9sormais inclure des vid\u00e9os de haute qualit\u00e9 et \u00e0 chargement rapide directement dans leurs e-mails HTML, sans avoir besoin de codage, de Design ou d’efforts techniques.<\/p>\n

Playable transforme automatiquement toute ressource vid\u00e9o en un format optimis\u00e9 qui offre une lecture coh\u00e9rente sur tous les appareils et dans tous les environnements de bo\u00eete de r\u00e9ception, rendant les e-mails vid\u00e9o accessibles et \u00e9volutifs pour les \u00e9quipes marketing de toutes tailles.<\/p>\n

Ce partenariat introduit \u00e9galement un mod\u00e8le de tarification \u00e0 plusieurs niveaux pour les clients de Benchmark, comprenant un plan Starter avec un essai gratuit de 7 jours, ainsi qu’une int\u00e9gration simplifi\u00e9e et des flux de travail rationalis\u00e9s con\u00e7us pour aider les sp\u00e9cialistes du marketing \u00e0 acc\u00e9l\u00e9rer la production de campagnes, \u00e0 booster les performances et \u00e0 offrir une meilleure exp\u00e9rience client.<\/p>\n

Phillip Wing, Phd, PDG et fondateur de Playable Inc., a d\u00e9clar\u00e9 : \u00ab Notre partenariat avec Benchmark Email permet \u00e0 des milliers d’entreprises de disposer de vid\u00e9os \u00e0 lecture instantan\u00e9e en une seule \u00e9tape. La vid\u00e9o est devenue la forme la plus puissante de communication num\u00e9rique, et les clients de Benchmark Email peuvent d\u00e9sormais cr\u00e9er des campagnes vid\u00e9o en quelques minutes et obtenir une augmentation significative de l’engagement et des revenus. \u00bb<\/p>\n

Jonathan Herrick, PDG de Benchmark Email, a d\u00e9clar\u00e9 : \u00ab Les email marketers ont besoin de nouveaux moyens pour se d\u00e9marquer. En ajoutant les fonctionnalit\u00e9s de lecture instantan\u00e9e de vid\u00e9os de Playable, nous offrons \u00e0 nos clients un outil simple et efficace qui donne des r\u00e9sultats concrets. Nous sommes ravis de proposer cette innovation \u00e0 notre base d’utilisateurs mondiale. \u00bb<\/p>\n

Benchmark et Playable vont lancer des activit\u00e9s de co-marketing, notamment un webinaire en anglais le 19 f\u00e9vrier, intitul\u00e9 \u00ab Video in Email That Actually Works \u00bb (La vid\u00e9o dans les e-mails qui fonctionne vraiment), qui traitera de comment utiliser la vid\u00e9o dans les e-mails, des pi\u00e8ges courants dans les bo\u00eetes de r\u00e9ception et des bonnes pratiques pour diffuser des vid\u00e9os fiables et \u00e0 lecture instantan\u00e9e sur tous les clients de messagerie. Cliquez ici pour vous inscrire.<\/strong><\/a><\/p>\n

\u00c0 propos de Benchmark Email<\/strong><\/p>\n

Benchmark Email est une plateforme mondiale d’email marketing qui dessert les petites et moyennes entreprises dans plus de 15 pays. Benchmark permet aux organisations de v\u00e9rifier l’email marketing en un temps record, gr\u00e2ce \u00e0 une \u00e9quipe d’assistance de classe mondiale compos\u00e9e d’experts en email marketing.<\/p>\n

\u00c0 propos de Playable<\/strong><\/p>\n

Playable permet aux entreprises de diffuser des vid\u00e9os de haute qualit\u00e9 et \u00e0 lecture instantan\u00e9e par e-mail et sur les canaux num\u00e9riques. Con\u00e7u pour fonctionner de mani\u00e8re fiable sur toutes les bo\u00eetes de r\u00e9ception, tous les appareils et tous les r\u00e9seaux, Playable transforme les vid\u00e9os en formats optimis\u00e9s pour la performance, l’engagement et l’\u00e9chelle. En simplifiant comment les vid\u00e9os sont cr\u00e9\u00e9es, diffus\u00e9es et mesur\u00e9es, Playable aide les \u00e9quipes \u00e0 utiliser plus efficacement la vid\u00e9o, sans ajouter de complexit\u00e9 \u00e0 leurs flux de travail.<\/p>\n

Contacts m\u00e9dias :<\/strong><\/p>\n

Nicole Kennedy, Playable INC. : nicole.kennedy@playable.video<\/strong><\/p>\n

Isabel Delgado, Benchmark Email : isabel@benchmarkemail.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

PLEASANTON, Californie, 10 f\u00e9vrier 2026, Playable Inc., pionnier de la vid\u00e9o instantan\u00e9e pour le marketing num\u00e9rique, et Benchmark Email, plateforme mondiale d’email marketing, ont annonc\u00e9 aujourd’hui un partenariat strat\u00e9gique qui int\u00e8gre des fonctionnalit\u00e9s de lecture instantan\u00e9e de vid\u00e9os directement dans la plateforme d’email marketing Benchmark. Ce partenariat permet aux clients de Benchmark de cr\u00e9er rapidement…<\/p>\n","protected":false},"author":3,"featured_media":9092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2164],"tags":[],"class_list":["post-49289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nLe nouveau partenariat entre Playable et Benchmark permet la diffusion de vid\u00e9os fiables et instantan\u00e9es pour les campagnes emailing Benchmark - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Playable et Benchmark Email ont annonc\u00e9 un partenariat qui int\u00e8gre des fonctionnalit\u00e9s de lecture vid\u00e9o instantan\u00e9e \u00e0 la plateforme d'email marketing Benchmark.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/fr\/blog\/playable-et-benchmark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le nouveau partenariat entre Playable et Benchmark permet la diffusion de vid\u00e9os fiables et instantan\u00e9es pour les campagnes emailing Benchmark - 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