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Frequently Asked Questions

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How do I install the tracking code on my website?

Whenever you use an element or module that requires a tracking code on your website, we provide you with a javascript code to install on the pages you wish to track. Simply copy and paste the code provided into the body of your page’s source code. You may need to contact your webmaster or your service provider to do so. We recommend placing the code in your header as it will load first.

For Google Tags manager please follow these instructions:


  1. Log into your Benchmark Email account at www.benchmarkemail.com
  2. Navigate to your Automation Pro tool
  3. Click or start a Journey
  4. Use an element website activity for Triggers, or website engagement for Conditions
  5. Then open your Google Tags Manager
  6. Click Tags on the left sidebar
  7. Create a new tag
  8. Choose Custom HTML
  9. Then paste in your Benchmark tracking code
  10. Under Triggering, select All Pages
  11. Then Save

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