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Frequently Asked Questions

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What is a clean list and how do I clean my list?

Strike bounced and erroneous emails from your list. Get rid of hard and soft bounces. With our list cleaning tools, you can cut the old, outdated and useless email addresses from all your email lists.

List hygiene is the practice of keeping your lists clean of email addresses that go nowhere. Benchmark advises you to clean your list after every campaign you send. Your list may become smaller, but your remaining emails will target the customers that truly want to hear from you.

To clean your list:
  1. Click on the Contacts menu.
  2. Click on the list name you want to clean.
  3. You can find the Clean List link in the top right hand box titled "Contact List Activities".
  4. Click on Clean List.
  5. In the next screen, you need to select which contacts you wish to clean out.
  6. Click Submit.
Note: For more information on best list cleaning practices, check out Benchmark's free email marketing manual on How to Build Opt-in Email Lists.

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