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Frequently Asked Questions

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What is the difference between creating an AB test from Step 5 email creation versus Tools?

Creating an AB test in Step 5 of the email creation process limits your AB test to the Subject Line.

Creating an AB test by clicking on AB Testing from the Tools drop-down menu allows you to test the following:

  1. From Name / Subject Line Test
  2. Campaign vs. Campaign Test
  3. Multiple Variable Test
  4. Delivery Time Test

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