Most recent posts
How a Small Business Can Improve Its Word of Mouth Advertising
Luckily, for the small business, there are numerous marketing tactics to lean on in today’s digital world. However, word of mouth advertising is often held in higher regard than many...
February 9, 2012
Being a Better Business Leader: Eliminating Egoism & Bad Habits
Whether a company experiences success or failure is largely dependent on its leadership. Throughout history, we have witnessed some of the world\'s most powerful companies plummet into nonexistence because of...
January 25, 2012
This Season, Remember Benchmark’s Free PTA & Kids Programs
Today’s sluggish economy is showing no mercy nor favoritism as it has taken a toll on individuals and organizations alike....
December 29, 2011
Why Verizon’s Ad Campaign Is Being Targeted by Congress
Congressmen Ed Markey and Joe Barton, co-chairs of the House Privacy Caucus, are showing no favoritism when it comes to...
October 31, 2011
BabyCenter & Mom Central Report High Smartphone Use for Moms
New research reveals some interesting numbers on how moms are using smartphones and the internet to engage with technology. According...
September 29, 2011
E-Marketing to Online Communities: It’s about the Relationship
The concept of online communities is as strong today as it ever was. A user can literally find a community...
September 22, 2011
Facebook Testing Its Advertising Opt-out Feature
Social media giant Facebook is currently experimenting with a new feature that could potentially have major implications for marketers using...
September 20, 2011
IZEA Report Reveals Marketing Commitment to Social Media
Does your company dabble in the act of paying for social media sponsorships? It may sound impractical, but apparently it...
September 13, 2011
Compare Groupon’s Latest Privacy Inquiry with Email Best Practices
Many observers are watching Groupon with hawk eyes as the daily deals player continues to grow. Among them is the...
September 9, 2011