Shireen Qudosi
Most recent posts
5 Alternative Training and Development Ideas
Classic training and development horror stories recall experiences very similar to scenarios pulled from TV’s The Office. Purgatory redefined, the idea of sitting in a circle with an over paid...
August 13, 2014
Thought Leadership: Why Companies are Ditching Ivy League for Corporate Universities
It used the be the case that you could go to an ivy league university, and you’d be a guaranteed top pick in a pool of job applicants. However, a...
August 11, 2014
How to Turn Marketing Writers into Brand Journalists
Just as a great general turns boys into soldiers, your marketing manager should be churning marketing writers into brand journalists....
August 8, 2014
The Art of Dealing with Challenging Clients
I recently had a chat with a friend who’s been dealing with a very difficult client all summer long. The...
July 30, 2014
Two Benchmarks of Creatively Driven Leaders
The key to being a creatively-driven leader is in the ability to inspire imagination in the workplace. Luckily, that doesn’t...
July 28, 2014
How to Hack into Pop Culture: A Guide for the Pop-Culture Challenged
As a thirty something, I’ve known for a while know that I’m on the brink of extinction when it comes...
July 25, 2014
Pop Culture Trend: Selfie Marketing
As grown adults, we might be a little more than tired of the endless slush of “selfies.” Self-taken pictures, or...
July 24, 2014
How to Measure Your Direct Mail Campaigns
Direct mail campaigns are treated as something beyond the pale. They’re a sort of relic carried over from the last...
July 17, 2014
The Art of Being a Great Salesman
In recent years, the marketing department has been hailed has the most important area for business development. In fact, in...
July 16, 2014
