Latest Posts
Support Update: So Many Lists…So Little Time!
I can still remember the excitement of buying my first new car. Like most new drivers, I already knew which car I wanted. It was the red coupe with grey...
February 23, 2011
Are You a VIP in Your Recipient’s Priority Inbox?
Forgive my brevity today as I write this blog through a congested haze. My allergies are acting up and I think I broke the record for the most in-office sneezes...
February 23, 2011
Design a Signup Form Users Want to Fill Out
Following the topic from last week, opt-in email marketing, today we’ll discuss ways to encourage users to subscribe. For most...
February 22, 2011
Effective Email Marketing: Segmenting by Psychographics
There are a few Benchmark blogs on demographics, and we’ll likely do many more since it’s essential to target email...
February 22, 2011
5 Key Ideas for Winery Email Marketing
Very few products inspire the passion and enthusiasm that fine wine does among its consumers. Email marketing of wine differs...
February 22, 2011
Major Retailers’ Email Volume Hits Record High Level
A recently released email marketing report by Responsys reveals that retail email volume hit an all-time record high level in...
February 22, 2011
Email Marketing from Your International Kitchen
If you are going to deploy your email marketing messages on a global scale, the first issue that comes to...
February 22, 2011
Banana Republic’s Presidential Bid Feels…Rushed
The images that you choose for your email marketing campaigns can make or break it. Too large or too many...
February 18, 2011