Series Posts: Ecommerce
Benchmark Email Shopify Integration
Taking your business from in-store to online can be a very daunting experience. Not only is there a whole new...
April 7, 2015
Benchmark Email Magento Integration
It’s hard to think of an item that you can’t buy online these days (if you ever wanted to try...
March 5, 2015
Why E-Commerce Has Conquered Black Friday
You may feel like you’re missing out on Black Friday – the biggest pre-holiday shopping day that comes the day...
November 21, 2014
PayPal: A Friendly Button
It is pretty hard to imagine an e-commerce site that doesn’t have that good ol’ yellow and blue PayPal button...
November 13, 2014
A Return to Brick and Mortar: Why Entrepreneurs Are Rethinking Storefronts
We’ve been rushing to e-commerce to sell our goods when really the time might be ripe to return to the...
October 15, 2014
Benchmark PayPal Integration
If you are reading Benchmark’s business blog, you are most likely a small business owner. If you are a business...
April 1, 2014
E-Commerce Re-Imagined: Wayfair & Others Redefine Online Shopping
There’s one thing any e-commerce needs to be successful and that’s imagination. Though e-commerce is most closely associated with convenience,...
September 12, 2012
PrestaShop: The Poor Man’s Solution to a Quick E-Commerce Platform
In a slumped economy, many former employees are deciding to take the lead by trying their hand at small business...
July 9, 2012
Small Business Owners Shouldn’t Underestimate Etsy
Let’s be honest. When Etsy first came out, it was seen as a relatively kitsch venue for selling things only...
June 13, 2012