# in --- ## Pages - [Email Marketing Pricing Plans - Benchmark Email](https://www.benchmarkemail.com/in/pricing/): Choose the Plan That’s Right for You *Please note that all plans are subject to reasonable use limits to safeguard... - [Design Engaging Emails with Canva](https://www.benchmarkemail.com/in/features/integrations/canva/): Easily Send Your Canva Email Design - [Smart Design](https://www.benchmarkemail.com/in/features/smart-design/): Design branded templates in seconds with Benchmark Email's email marketing AI - save time and highlight your visual identity! 🎨✨ - [Brand Kit](https://www.benchmarkemail.com/in/features/brand-kit/): The brand kit is essential for your online presence. Organise your visual identity and create email marketing campaigns faster🚀 - [Thank You - Pay as You Go](https://www.benchmarkemail.com/in/thank-you-vip/): You’re on the list! You’ll be the first to know when we launch new pricing plans. While most businesses get... - [Marketing Automation Guide](https://www.benchmarkemail.com/in/marketing-automation-info/): Marketing Automation What Your Small Business Should Know about Leveraging Marketing Automation to Grow Read on for an in-depth guide... - [pricing june 023](https://www.benchmarkemail.com/in/pricing-june/): Choose the Plan That’s Right for You How many contacts do you need? For high volume senders we offer send-based... - [High Volume Email Solutions](https://www.benchmarkemail.com/in/high-volume-email/): Send at Scale - Without Compromise High Volume Email Solutions from Benchmark Email SEE PRICING Need a special plan? Chat with Sales The world's leading - [Enterprise Email Solutions - Benchmark Email](https://www.benchmarkemail.com/in/enterprise-email-solutions/): Security & Reliability Delivered Enterprise Email Solutions from Benchmark Email SEE PRICING Need a special plan? Chat with Sales The world's leading - [Home new](https://www.benchmarkemail.com/in/home-new/): Send email. Smile. Repeat. Benchmark Email is a simple email marketing tool for anyone who needs to send personalized email... - [Status](https://www.benchmarkemail.com/in/status/): Benchmark Email Status May 29, 2020 1:52 am PT Delays in email sends are expected at this time for most... - [Landing pages](https://www.benchmarkemail.com/in/features/landing-pages/): Landing pages integrated in your email marketing tool. The landing page builder you need to create your landing pages. - [Careers](https://www.benchmarkemail.com/in/careers/): Our headquarters is located in Los Alamitos, California and Benchmark proudly boasts local offices across the globe. We also call... - [Help phone](https://www.benchmarkemail.com/in/help-phone/): Give us a call Contact # International # Days open Hours Time Zone 800. 430. 4095 213. 493. 6558 M-F... - [Servers](https://www.benchmarkemail.com/in/page/servers/): Benchmark Email Servers Hello and welcome! You’ve most likely arrived here because you’ve researched a link within an opt-in email... - [Video Tutorials](https://www.benchmarkemail.com/in/video-tutorials/): Email Marketing Video Library Get the most out of Benchmark with these quick and easy-to-follow video tutorials Your 1st Email... - [Twitter](https://www.benchmarkemail.com/in/features/integrations/twitter-2/): Twitter Template Integration for Benchmark Email Share recent tweets with subscribers. Convert your email subscribers into Twitter followers by sharing... - [SurveyMonkey](https://www.benchmarkemail.com/in/features/integrations/surveymonkey/): SurveyMonkey Integration for Benchmark Email Increase the reach of your surveys with email marketing. With our SurveyMonkey template integration, you... - [Cookie Policy](https://www.benchmarkemail.com/in/cookie-policy/): Site Terms Privacy Policy Cookie Policy Anti-Spam Policy Terms Of Use Spam Free Zone User Pledge Cookie Policy This cookie... - [Sender Pricing](https://www.benchmarkemail.com/in/sender-pricing/): Email Pricing Plans For Large Senders Safely and reliably send at high volumes Email plan Emails sends per month Price... - [LinkedIn](https://www.benchmarkemail.com/in/features/integrations/linkedin/): LinkedIn Integration for Benchmark Email Share Recent LinkedIn Updates with Your Subscribers Turn your subscribers into LinkedIn followers by sharing... - [Ebay](https://www.benchmarkemail.com/in/features/integrations/ebay/): Ebay Integration for Benchmark Email Easily Promote Ebay Items for Sale Bring more attention to your items for sale on... - [User Pledge](https://www.benchmarkemail.com/in/user-pledge/): Site Terms Privacy Policy Cookie Policy Anti-Spam Policy Terms Of Use Spam Free Zone User Pledge User Pledge Your commitment... - [Spam Free Zone](https://www.benchmarkemail.com/in/spam-free-zone/): Site Terms Privacy Policy Cookie Policy Anti-Spam Policy Terms Of Use Spam Free Zone User Pledge Spam Free Zone Defeating... - [YesInsights](https://www.benchmarkemail.com/in/features/integrations/yesinsights/): YesInsights Integration for Benchmark Email Add YesInsights surveys to your Benchmark Email campaigns With our YesInsights integration, you can automatically... - [Woocommerce](https://www.benchmarkemail.com/in/features/integrations/woocommerce/): WooCommerce Integration for Benchmark Email Send leads you’ve captured with your WooCommerce store to your Benchmark Email lists. With our... - [Privy](https://www.benchmarkemail.com/in/features/integrations/privy/): Privy Integration for Benchmark Email Send leads you’ve captured with Privy forms and pop-ups to your Benchmark Email lists. With... - [Downloads](https://www.benchmarkemail.com/in/about-us/brand-assets/downloads/): Downloads Guidelines Downloads Screenshots Logos AI EPS PNG AI EPS PNG AI EPS PNG Sign Up For Your Absolutely Free... - [Screenshots](https://www.benchmarkemail.com/in/about-us/brand-assets/screenshots/): Screenshots Guidelines Downloads Screenshots Downloads Automation PRO Download screenshots Benchmark Email Download screenshots Sign Up For Your Absolutely Free Account... - [Test Forms](https://www.benchmarkemail.com/in/test-forms/): Form Form First Name* Last Name* Company* E-mail* Phone Number* - Area Code Phone Number User Name* Password* Confirm Password*... - [Get Site Control](https://www.benchmarkemail.com/in/features/integrations/getsitecontrol/): Getsitecontrol Integration for Benchmark Email Add contacts from forms and popups to your Benchmark Email lists. With our Getsitecontrol integration... - [Kickbox](https://www.benchmarkemail.com/in/features/integrations/kickbox/): Kickbox Integration for Benchmark Email Improve the quality of your Benchmark lists with email verification tools. With the Kickbox integration,... - [ViralSweep](https://www.benchmarkemail.com/in/features/integrations/viralsweep/): ViralSweep Integration for Benchmark Email Send leads you’ve captured with ViralSweep contests to your Benchmark Email lists. With our ViralSweep... - [Wishpond](https://www.benchmarkemail.com/in/features/integrations/wishpond/): Wishpond Integration for Benchmark Email Send leads you’ve captured with Wishpond to your Benchmark Email lists. With our Wishpond integration,... - [Thank You](https://www.benchmarkemail.com/in/resource/thank-you/): Thanks for Downloading Your resource is on its way! We’re sending it to the email address you provided, so keep... - [Thank You - General](https://www.benchmarkemail.com/in/thank-you-general/): Thank You for Reaching Out We look forward to helping you and will be in touch with you soon. - [PipelineDeals](https://www.benchmarkemail.com/in/features/integrations/pipelinedeals/): PipelineDeals Integration for Benchmark Turn deals into customers with marketing automation Don’t let hot deals go cold. Add your PipelineDeals... - [Wufoo](https://www.benchmarkemail.com/in/features/integrations/wufoo/): Benchmark Email Wufoo Integration Automate engagement and follow-up with leads from Wufoo Grow your email lists by pulling data from... - [vCita](https://www.benchmarkemail.com/in/features/integrations/vcita/): vCita Integration for Benchmark Email Automate engagement and follow-up with your business contacts With our vCita integration, you can automatically... - [Smartsheet](https://www.benchmarkemail.com/in/features/integrations/smartsheet/): Smartsheet Integration for Benchmark Email Add Smartsheet contacts to your Benchmark Email lists With our Smartsheet integration, you can automatically... - [Recurly](https://www.benchmarkemail.com/in/features/integrations/recurly/): Recurly Integration for Benchmark Email Add your valuable customers to your email marketing lists With our Recurly integration, you can... - [LiveChat](https://www.benchmarkemail.com/in/features/integrations/livechat/): Benchmark Email LiveChat Integration Turn online chats into longtime customers with email marketing Follow up with customers and leads and... - [JotForm](https://www.benchmarkemail.com/in/features/integrations/jotform/): JotForm Integration for Benchmark Email Nurture leads from your online forms With our JotForm integration, you can automatically add your... - [Slack](https://www.benchmarkemail.com/in/features/integrations/slack/): Slack Integration for Benchmark Email Add Slack contacts to your Benchmark Email lists With our Slack integration, you can automatically... - [Google Contacts](https://www.benchmarkemail.com/in/features/integrations/google-contacts/): Google Contacts Integration for Benchmark Send Gorgeous Email Marketing Campaigns to Your Google Contacts Stay in touch with your Google... - [Email Marketing](https://www.benchmarkemail.com/in/features/email-builder/): Easily create professional email campaigns with Benchmark's email template builder. AI-powered, drag-and-drop, and designed for marketers! - [Page No Nav](https://www.benchmarkemail.com/in/page-no-nav/): Content will goes here - [FreshBooks](https://www.benchmarkemail.com/in/features/integrations/freshbooks/): FreshBooks Integration for Benchmark Email Import your FreshBooks contacts to your Benchmark account. With our FreshBooks integration, you can integrate... - [Freshdesk](https://www.benchmarkemail.com/in/features/integrations/freshdesk/): Freshdesk Integration for Benchmark Email Add Freshdesk contacts to your Benchmark Email lists With our Freshdesk integration, you can automatically... - [Groove](https://www.benchmarkemail.com/in/features/integrations/groove/): Groove Integration for Benchmark Email Add Groove contacts to your Benchmark Email list With our Groove integration, you can automatically... - [CrateJoy](https://www.benchmarkemail.com/in/features/integrations/cratejoy/): Cratejoy Integration for Benchmark Email Keep your ecommerce business top-of-mind with customers With our Cratejoy integration, you can automatically add... - [Contactually](https://www.benchmarkemail.com/in/features/integrations/contactually/): Contactually Integration for Benchmark Email Add Contactually contacts to your Benchmark Email lists With our Contactually integration, you can automatically... - [Acuity Scheduling](https://www.benchmarkemail.com/in/features/integrations/acuity-scheduling/): Acuity Scheduling Integration for Benchmark Email Stay in touch with appointment contacts With our Acuity Scheduling integration, you can automatically... - [Zoho](https://www.benchmarkemail.com/in/features/integrations/zoho/): Zoho Integration for Benchmark Email Intelligent Email Marketing for Your Zoho CRM Contacts Import your Zoho contacts into your Benchmark... - [Zapier](https://www.benchmarkemail.com/in/features/integrations/zapier/): Zapier Integration for Benchmark Email Integrate with 1500+ of your favorite apps with just a click. With our Zapier integration,... - [Shopify](https://www.benchmarkemail.com/in/features/integrations/shopify/): Integrate Shopify with Benchmark Connect with Ecommerce Customers With our Shopify integration, you can automatically add your Shopify customers to... - [Google Sheets](https://www.benchmarkemail.com/in/features/integrations/google-sheets/): Google Sheets Integration for Benchmark Pull Google data into your Benchmark Email account Tracking contacts in Google Sheets? Add them... - [Wordpress Plugin](https://www.benchmarkemail.com/in/features/integrations/wordpress-plugin/): Benchmark Email Lite WordPress Plugin Turn visitors into customers with email marketing tools for your WordPress site Connecting with your... - [Glossary](https://www.benchmarkemail.com/in/resources/email-glossary/): Email Marketing Glossary 50+ must-know terms to help you master email marketing Above-the-Fold Affirmative Consent API (Application Programming Interface) Auto... - [Affiliate Partners](https://www.benchmarkemail.com/in/partners/affiliates/): Become a Benchmark Affiliate You’re passionate about sharing your expertise to help businesses and entrepreneurs grow. Recommend our email marketing... - [Agency Partners](https://www.benchmarkemail.com/in/partners/agencies/): The Simple Recipe for Scaling Your Agency Become a Benchmark Agency Partner Ready to soar? Your expertise plus Benchmark’s email... - [Integration Partners](https://www.benchmarkemail.com/in/partners/integrations/): Integrate with Benchmark Integrating with Benchmark means much more than a simple collaboration. It means partnering with an incredible company... - [Developers](https://www.benchmarkemail.com/in/developers/): BENCHMARK EMAIL DEVELOPER Save Time With our Robust RESTful API With billions of emails sent monthly all around the world,... - [Lead Generation](https://www.benchmarkemail.com/in/features/lead-generation/): Create sign up forms easily with Benchmark Email's form builder. Build pop ups and landing pages to capture leads in minutes. - [About](https://www.benchmarkemail.com/in/about-us/): Since Day One We help businesses thrive with online sales and marketing solutions. Our tools help you grow your audience,... - [Email Marketing](https://www.benchmarkemail.com/in/email-marketing/): A COMPLETE STEP-BY-STEP GUIDE (2020) Getting Started with Email Marketing in Less Than One Week Following this guide, in just... - [Customers](https://www.benchmarkemail.com/in/customers/): Meet Our Customers Of over 500,000 users, we are pleased to thank some local names Each one of our customers,... - [Brand Assets](https://www.benchmarkemail.com/in/about-us/brand-assets/): Benchmark Brand Resources Thank you for your interest in the Benchmark brand, feel free to navigate through our guidelines and... - [Contact Us](https://www.benchmarkemail.com/in/contact/): Contact Us Have a question? Drop us a line and a friendly Benchmark specialist will respond in no time. Sarvaga... - [Partners](https://www.benchmarkemail.com/in/partners/): Partner with Benchmark Partner with a company filled with people as passionate about sales and marketing as you. We give... - [Anti-Spam Policy](https://www.benchmarkemail.com/in/anti-spam-policy/): Site Terms Privacy Policy Cookie Policy Anti-Spam Policy Terms Of Use Spam Free Zone User Pledge Anti-Spam Policy Where Benchmark... - [Terms of Use](https://www.benchmarkemail.com/in/terms-of-use/): Site Terms Privacy Policy Cookie Policy Anti-Spam Policy Terms Of Use Spam Free Zone User Pledge Benchmark Team Of Use... - [Resources](https://www.benchmarkemail.com/in/resources/): Learn Email Marketing Our free email marketing resources cover frequent mistakes as well as best practices in email marketing. - [Integrations](https://www.benchmarkemail.com/in/features/integrations/): These are all the tools that Benchmark Email integrates with to make email marketing as easy as possible. Connect with your favourite tools! - [Reporting](https://www.benchmarkemail.com/in/features/reporting/): Improve the performance of your campaigns by tracking the results of your email marketing actions with comprehensive reporting. - [Marketing Automation](https://www.benchmarkemail.com/in/features/marketing-automation/): With Benchmark Email's email marketing automation software you can easily send automated email series. Includes pre-designed templates. - [Features](https://www.benchmarkemail.com/in/features/): Email Marketing Made Simple Shine in the Inbox and Beyond with Powerful Email and Automation Tools SIGN UP FREE Lead... - [Simplify Email Marketing with Benchmark Email](https://www.benchmarkemail.com/in/): Create stunning email campaigns in minutes with Benchmark's AI-powered, easy-to-use email marketing software. No credit card required! - [Privacy Policy](https://www.benchmarkemail.com/in/privacy-policy/): Site Terms Privacy Policy Cookie Policy Anti-Spam Policy Terms Of Use Spam Free Zone User Pledge Privacy Policy Where we... --- ## Posts - [Your Networking Event is Cancelled. Now What?](https://www.benchmarkemail.com/in/your-networking-event-is-cancelled-now-what/): Every year, companies budget out for various marketing and sales expenses. They decide which tradeshows, conferences, and networking events they’ll... - [4 Things Your Sales Team Should Be Doing But Isn’t](https://www.benchmarkemail.com/in/things-your-sales-team-should-be-doing-but-isnt/): Your sales team is a significant contributor to the overall success of your company. Aside from being the ones to... - [How to Adapt a Mentality of Helping Over Selling](https://www.benchmarkemail.com/in/how-to-adapt-a-mentality-of-helping-over-selling/): This article was originally published on the Hatchbuck blog. Sales numbers and KPIs are on the minds of a lot... - [The Pros and Cons of Text-Based Email Versus HTML](https://www.benchmarkemail.com/in/text-based-email-versus-html/): Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In 2011 and... - [How to Implement Lifecycle Email Marketing Campaigns](https://www.benchmarkemail.com/in/lifecycle-email-marketing-campaigns/): Even as we’re in the middle of a pandemic, business, and life, must go on as much as possible. And... - [Are Your Emails Successful?](https://www.benchmarkemail.com/in/are-your-emails-successful/): Do you know if people are actually reading your emails? While it might seem like a silly question, successful email... - [Tools To Help Teams Work Remotely During the COVID-19 Outbreak](https://www.benchmarkemail.com/in/tools-to-help-teams-work-remotely-during-covid-19-outbreak/): With the COVID-19 outbreak, there are a lot of businesses that have instilled a temporary work from home policy. Perhaps... - [COVID-19: 6 Ways Email Marketing Can Help in Dealing With the Consequences](https://www.benchmarkemail.com/in/covid-19-and-businesses/): Our world is going through a very trying time right now. Our hearts go out to each and every person... - [How to Plan Your Social Media Calendar](https://www.benchmarkemail.com/in/social-media-calendar/): Social media is often an afterthought for marketers. It’s not our fault — we’ve got a lot on our plates... - [Email Marketing: 10 Reasons Why Your Response Rate Is Low](https://www.benchmarkemail.com/in/10-reasons-why-your-response-rate-is-low/): When you implement an email marketing strategy, you have to continually be ready to adapt to new methods and improve... - [4 Ways to Generate More Leads](https://www.benchmarkemail.com/in/4-ways-to-generate-more-leads/): Lead generation is extremely important for the continued and sustainable success of your business, but it can also be quite... - [Content or Design: What Matters More for Your Email Marketing?](https://www.benchmarkemail.com/in/content-or-design-what-matters-more-for-your-email-marketing/): When it comes to email marketing, what holds the most weight, email content, or email design? The answer, which likely... - [B2C Emails vs. B2B Emails](https://www.benchmarkemail.com/in/b2c-emails-vs-b2b-emails/): Knowing your audience is everything when it comes to marketing. You need to know exactly who you’re trying to reach... - [No More Excuses: Why You Need to be Automating Your Marketing](https://www.benchmarkemail.com/in/why-you-need-to-be-automating-your-marketing/): Are you constantly putting off finding and implementing marketing automation software? We get it: automated marketing is a relatively new... - [5 Things Every Effective Landing Page Should Have](https://www.benchmarkemail.com/in/effective-landing-page/): All marketing roads need to lead somewhere, and often, that somewhere is a landing page. As such, optimizing your landing... - [The Complete Guide to Nurturing Leads with Email Marketing](https://www.benchmarkemail.com/in/nurturing-leads-with-email-marketing/): So, you know you should be using email marketing, but maybe you aren’t sure how to get the most out... - [Leading Global SaaS Provider Benchmark Acquires St. Louis-Based MarketVolt](https://www.benchmarkemail.com/in/benchmark-acquires-marketvolt/): St. Louis, MO – February 18, 2020 – Leading sales and marketing SaaS provider Benchmark Email today announced it has... - [6 Steps to Create a Great Email Signature](https://www.benchmarkemail.com/in/create-a-great-email-signature/): When you get emails with signatures that include photos and live links to social media feeds, do you find them... - [Should Your SaaS Business Advertise on Review Sites?](https://www.benchmarkemail.com/in/advertise-on-review-sites/): Software companies, as well as marketing agencies that work with software companies, are up against a tricky problem when it... - [4 Steps to Writing An Email That Sells Your Product](https://www.benchmarkemail.com/in/writing-an-email-that-sells-your-product/): These days, having a digital storefront is a necessity — not a luxury. But, having an online place to transact... - [How to Create the Most Engaging Sales Email](https://www.benchmarkemail.com/in/create-the-most-engaging-sales-email/): Sales reps spend at least 33% of their work hours emailing. Email remains a robust sales and prospecting tool. But,... - [Introducing Benchmark Landing Pages](https://www.benchmarkemail.com/in/benchmark-landing-pages/): We are thrilled to announce the launch of Benchmark’s newest feature: Landing Pages! Take customer experience to the next level... - [Sync 2,000 Contacts with your Benchmark Account for Free](https://www.benchmarkemail.com/in/sync-2000-contacts-benchmark-account-free/): Should I be doing email marketing or ? I’m sure you’ve heard, or asked, some variation of that question dozens... - [How To Create A Webinar That Builds Your Email List](https://www.benchmarkemail.com/in/create-a-webinar-that-builds-your-email-list/): There’s nothing more powerful in modern marketing than putting a face to a brand. Opening the doors and chatting with... - [7 Brands That Send Great Emails](https://www.benchmarkemail.com/in/7-brands-that-send-great-emails/): Everyone’s inbox is busy. So if you want to grab and keep the interest of your subscribers, you have very... - [How Content Fuels Your Email Marketing](https://www.benchmarkemail.com/in/how-content-fuels-your-email-marketing/): It’s the classic question: which came first, the content or the marketing? Some may say that you can’t have a... - [The 6 Types of Emails You Should Be Sending](https://www.benchmarkemail.com/in/the-6-types-of-emails-you-should-be-sending/): Are you knocking it out of the park with your emails? Any marketer would rarely answer yes to that question.... - [7 Ways to Spice Up Your Email Newsletters](https://www.benchmarkemail.com/in/spice-up-your-email-newsletters/): Email newsletters are one of the best tools that you have for providing prospects with valuable resources and staying top... - [How to Build an Effective Email Drip Campaign](https://www.benchmarkemail.com/in/how-to-build-an-effective-email-drip-campaign/): Drip campaigns are crucial in educating, nurturing, and converting your prospects. They’re the star player in your overall marketing and... - [3 Reasons Your Marketing Plan Isn't Working](https://www.benchmarkemail.com/in/3-reasons-your-marketing-plan-isnt-working/): Tons of hard work goes into implementing a marketing plan. From planning to execution, your team has to invest a... - [The Anatomy of an Effective Email](https://www.benchmarkemail.com/in/anatomy-of-an-effective-email/): For every dollar spent on email marketing, you get $38 in return. That’s a lot of ROI for one strategy.... - [Here's An Example of HTML Email Code](https://www.benchmarkemail.com/in/heres-an-example-of-html-email-code/): A good email editor is essential for working with HTML email code Thanks a lot for keeping track of the... - [What Is an Enewsletter?](https://www.benchmarkemail.com/in/enewsletter-what-exactly-is-that/): Are you looking for “sign up newsletter”, a specific newsletter you might be interested in, or did you want to... - [Examples of Business Email Templates](https://www.benchmarkemail.com/in/examples-of-business-email-templates/): How to go about creating email templates and email newsletters that look professional Your email and newsletter templates are your... - [What are Ezines?](https://www.benchmarkemail.com/in/what-are-ezines/): How should I use an Ezine in my business? The term ‘ezine’ stands for electronic magazine. If you simply replace... - [How to Send Bulk Email and Pitfalls to Avoid](https://www.benchmarkemail.com/in/how-to-send-bulk-email-pitfalls-to-avoid/): Proper business bulk email has the following ingredients Bulk email marketing has become very popular among businesses, big and small,... - [Top Tips For Successful Email Marketing Campaigns](https://www.benchmarkemail.com/in/top-tips-for-successful-email-marketing-campaigns/): Need details on how to send a successful email marketing campaign? Here’s everything you need to know. If you break... - [10 Ways To Build A House Email List](https://www.benchmarkemail.com/in/10-ways-to-build-a-house-email-list/): Building a solid email list might be the most important thing you do as an email marketer. This list should... - [What is an "HTML email link?"](https://www.benchmarkemail.com/in/what-is-an-html-email-link/): Using text and HTML email together A long time ago, all email was created only in plain text. There was... - [Is "Mass Email" The Same Thing As Mass Mailer?](https://www.benchmarkemail.com/in/what-is-mass-email-is-it-the-same-thing-as-mass-mailer/): Mass email is a mass marketing method that produces very significant results When it comes to mass emails and mass... - [Email Marketing Landing Pages: A Guide](https://www.benchmarkemail.com/in/email-marketing-landing-pages-a-guide/): Email marketing is a powerful tool in itself, but it’s even more so with the use of landing pages. Landing... - [Opt-In Email Marketing Vs. Bulk Email Spam](https://www.benchmarkemail.com/in/opt-in-email-marketing-vs-bulk-email-spam/): Though many people practice email marketing to promote their goods and services, some don’t know the difference between spam and... - [How To Send Emails: 7 Steps](https://www.benchmarkemail.com/in/how-to-send-emails-7-steps/): Many email marketers fall into the trap of knowing when to send emails, but not how to send emails. Sure,... - [HTML Email Formatting: Mistakes and Fixes](https://www.benchmarkemail.com/in/html-email-formatting-mistakes-and-fixes/): Your email or newsletter must be the perfect balance of text, white space, images and links. However, you might be... - [Your Targeted Opt-In Email List Is Your Best Asset](https://www.benchmarkemail.com/in/your-targeted-opt-in-email-list-is-your-best-asset/): Utilize cool opt in email programs to create success in the email marketing world Any email marketing expert will emphasize... - [When To Send: A Practical Guide](https://www.benchmarkemail.com/in/when-to-send-a-practical-guide/): If you’re just starting to use email marketing or you’ve been using it for a while now, you know that... - [Tips for Sending an Effective Email Blast](https://www.benchmarkemail.com/in/how-should-you-go-about-doing-your-email-blast/): Which email blast programs should I use and should it be an email blast to an opt in list Email... - [Email Marketing Articles](https://www.benchmarkemail.com/in/email-marketing-articles/): Email Marketing info, articles, guides and more Our Free email marketing resources cover frequent mistakes as well as best practices... - [Opt-In Email: All About Permission](https://www.benchmarkemail.com/in/opt-in-email-all-about-permission/): Using opt in is the only reliable, respected email marketing process of the moment. Opt in, simply stated, means you... - [Email Advertising: A Promotional Favorite](https://www.benchmarkemail.com/in/email-advertising-a-promotional-favorite/): Throughout the years, many types of promotional methods have caught the public fancy. Television commercials. Radio ads. Direct marketing. Now... - [How Important Is It to Have a Business Newsletter?](https://www.benchmarkemail.com/in/how-important-is-it-to-have-a-business-newsletter/): Company newsletters can go a long way in educating and persuading your clients and prospects to work with you. “Email... - [How To Grow A Permission-Based Email List](https://www.benchmarkemail.com/in/how-to-grow-a-permission-based-email-list/): Suppose you run a very successful personal services agency. You have lots of loyal clients, a great reputation, but a... - [5 Subject Line Tips that Truly Work](https://www.benchmarkemail.com/in/5-subject-line-tips-that-truly-work/): Make no mistake, your subject line is the most important element in your email campaigns. It has to be compelling... - [Email Surveys: Gathering Data The Easy Way](https://www.benchmarkemail.com/in/email-surveys-gathering-data-the-easy-way/): Fewer technologies have done more for marketing than email. It’s fast, inexpensive, and delivers a lot of data to pore... - [What is a Bulk Email Sender?](https://www.benchmarkemail.com/in/what-is-a-bulk-email-sender/): Being a bulk emailer requires a lot of responsibility. The easiest part of sending bulk email, probably, is the sending... - [What is 'HTML For Email' and how to use it effectively](https://www.benchmarkemail.com/in/what-is-html-for-email-and-how-to-use-it-effectively/): Exactly how do I go about creating that HTML email? Before HTML based emails arrived on the email marketing scene,... - [How To Send Emails](https://www.benchmarkemail.com/in/how-to-send-emails/): What is “how send email” and how to send email messages? Emails have become a very popular method of communication... - [The Dos and Don'ts of a Mailing List](https://www.benchmarkemail.com/in/the-dos-and-donts-of-a-mailing-list/): Email Lists and Mailing lists are the backbone to a successful marketing program Email lists and mailing lists form a... - [The Email Marketing Advantage for Small Businesses](https://www.benchmarkemail.com/in/the-email-marketing-advantage-for-small-businesses/): Sometimes, in an attempt to target new customers, small businesses tend to ignore existing clients. Although it might take a... - [Email 101: Make Newsletters That Work](https://www.benchmarkemail.com/in/email-101-make-newsletters-that-work/): Your basic sales email and your basic email newsletter are two entirely different tools. While a sales email relies mostly... - [Double Opt-In Email Lists: Creating Permission-Based Lists](https://www.benchmarkemail.com/in/double-opt-in-email-lists-creating-permission-based-lists/): Many email marketers view a large list as proof of success. After all, a large list implies that hundreds or... - [Are You Sure About a Daily Email Newsletter?](https://www.benchmarkemail.com/in/are-you-sure-about-a-daily-email-newsletter/): Sending daily newsletters may not be a good idea. Imagine a scenario where you get up in the morning, everyday,... - [Need Help Managing Your Bulk Email Campaign?](https://www.benchmarkemail.com/in/need-help-managing-your-bulk-email-campaign/): Benchmark Email is the premier bulk email software service. With our permission-based online system, we can make your bulk email... - [Send HTML Emails That Work: 3 Things To Avoid](https://www.benchmarkemail.com/in/send-html-emails-that-work-3-things-to-avoid/): When it comes to email marketing, everyone knows that the devil is in the details. But did you know that... - [Email Marketing Newsletters: A Top To Bottom Guide](https://www.benchmarkemail.com/in/email-marketing-newsletters-a-top-to-bottom-guide/): One excellent way of staying in touch with your contacts and keeping your email marketing activities in top gear is... - [Targeted Bulk Email is Much Better Than Regular Bulk Email](https://www.benchmarkemail.com/in/targeted-bulk-email-is-much-better-than-regular-bulk-email/): Using bulk email and directly targeting your prospects and customers is always preferable to the shot gun approach, quantity is... - [Email Authentication: An Email Marketing Guide](https://www.benchmarkemail.com/in/email-authentication-an-email-marketing-guide/): In email marketing, authentication is becoming an even larger issue than the mountains of spam that make it to the... - [Email Marketing Segmentation: 4 Ways To Divide Your List](https://www.benchmarkemail.com/in/email-marketing-segmentation-4-ways-to-divide-your-list/): Unless you have a very small list or work in a very niche market, chances are your subscribers fall into... - [What Is An Enewsletter?](https://www.benchmarkemail.com/in/enewsletter-what-exactly-is-that-2/): Are you looking for “sign up newsletter”, a specific newsletter you might be interested in, or did you want to... - [How To Create A Newsletter Design In Less Than 5 Minutes](https://www.benchmarkemail.com/in/how-to-create-a-newsletter-design-in-less-than-5-minutes/): Utilizing Benchmark Email’s Drag and Drop Editor, you can make short work of a Newsletter Design. Email newsletters are a... - [The California Consumer Privacy Act and What You Need to Know](https://www.benchmarkemail.com/in/the-california-consumer-privacy-act/): Maintaining compliance is a daily necessity for marketers. With the amount of information that is now accessible, it’s crucial that... - [5 Ways to Kickstart Your Email Marketing This Year](https://www.benchmarkemail.com/in/kickstart-your-email-marketing/): There’s no doubt that consumers prefer emails when it comes to brand updates and marketing. More than half of consumers... - [8 Email Marketing Mistakes That Are Killing Your Results](https://www.benchmarkemail.com/in/8-email-marketing-mistakes/): All brands have the best intentions with their emails, but there are a lot of little things that can hurt... - [6 Email Marketing Trends for 2020](https://www.benchmarkemail.com/in/email-marketing-trends-2020/): We get pretty excited about email marketing and for good reason. Some of the most ambitious advancements in digital tech... - [4 Unique Ways to Get More Opt-In Subscribers](https://www.benchmarkemail.com/in/get-people-to-opt-in-to-your-emails/): More than 59 percent of marketers count email marketing as their biggest source of ROI. This proves that investing in... - [The 10 Best Free Email Marketing Tools](https://www.benchmarkemail.com/in/best-free-email-marketing-tools/): It’s no secret: email marketing is an extremely powerful way to reach your customer base. All it takes is knowing... - [4 Ways Deliverability-Based List Pruning Can Increase Your Email ROI](https://www.benchmarkemail.com/in/deliverability-based-list-pruning/): Email list cleanup can be a scary thing. As marketers, we understand that our contacts are our currency, and we... - [Top 10 Email Marketing Blogs You Should Follow](https://www.benchmarkemail.com/in/top-10-email-marketing-blogs-you-should-follow/): It’s easy to fall into a routine with your email marketing. You find that special blend of herbs and spices... - [The Email Marketing Benchmarks You Should be Measuring](https://www.benchmarkemail.com/in/email-marketing-benchmarks/): Technology is like the ocean. It ebbs and flows and can change on a dime. Take, for instance, email. When... - [8 Marketing Automation Tips for Small Business](https://www.benchmarkemail.com/in/small-business-marketing-automation-tips/): Marketing automation can be a godsend for small businesses. With limited time, resources, and team members on hand, automating repetitive... - [11 Ways to Upgrade Your Email Marketing Content](https://www.benchmarkemail.com/in/email-marketing-content/): With new marketing channels popping up regularly, email marketing may seem like an outdated technique. Despite this, email marketing remains... - [Growing Your Email List With Chatbots](https://www.benchmarkemail.com/in/growing-your-email-list-with-chatbots/): As chatbots continue to grow in popularity, especially with the onset of AI-backed capabilities, their potential applications in the business... - [5 Ways to Make Your Marketing Emails More Personal](https://www.benchmarkemail.com/in/email-personalization/): Can you guess how many emails were sent in one day in 2018? Would your guess be in the thousands... - [8 Email Deliverability Tips To Help You Get to the Inbox in 2020](https://www.benchmarkemail.com/in/email-deliverability-tips/): Wouldn’t it be great if every email you sent actually ended up in your intended recipients’ inboxes? While that’s certainly... - [6 Mistakes You're Making With Your Mobile-Friendly Email Campaign](https://www.benchmarkemail.com/in/mobile-friendly-email-campaign/): Smartphones are ubiquitous in today’s society. Most people can’t imagine going more than a few minutes without having their phones... - [6 Ways To Make Your Cart Abandonment Emails More Interesting](https://www.benchmarkemail.com/in/6-ways-to-make-your-cart-abandonment-emails-more-interesting/): Online shoppers are notoriously fickle, and why shouldn’t they be? There are so many options and avenues at their fingertips... - [The 10 Best CRM Tools for Small Business](https://www.benchmarkemail.com/in/best-crm-tools-small-business/): One of the most important parts of your business is your relationship with your clients. As your business grows, so... - [5 Foolproof Strategies to Help You Win More Email Subscribers](https://www.benchmarkemail.com/in/win-more-email-subscribers/): The only way to expand a business is to invest time and money into marketing. However, how do you know... - [5 Creative B2B Emails You Hadn't Considered](https://www.benchmarkemail.com/in/creative-b2b-emails/): Need some inspiration when it comes to your B2B email campaigns? We’ve got you covered. The right email campaign can... - [10 Ways To Grow Your Email List As An E-Commerce Brand](https://www.benchmarkemail.com/in/grow-your-ecommerce-email-list/): So, you’re ready to start using one of the most effective marketing techniques ever: email marketing. However, there’s a problem:... - [The Definitive List of Email Spam Trigger Words](https://www.benchmarkemail.com/in/email-spam-trigger-words/): Email marketing is as much an art as it is a science. You want your subject lines to effectively capture... - [Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge](https://www.benchmarkemail.com/in/leading-crm-and-email-marketing-saas-providers-hatchbuck-benchmark-merge/): The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. Los Alamitos, CA –... - [14 Psychology-Backed Tricks for Effective Sales and Marketing Emails](https://www.benchmarkemail.com/in/sales-and-marketing-emails/): Email marketing is still among the best marketing techniques. Despite what many marketers fear, 73% of millennials say email is... - [What Email Marketing Integrations Deliver Scary Good Results?](https://www.benchmarkemail.com/in/email-marketing-integrations-deliver-scary-good-results/): There is more than just using an email marketing service to send emails. Email marketing services, though, depending on who... - [The 7 Best Email Marketing Tips For Small Businesses We've Ever Heard](https://www.benchmarkemail.com/in/small-business-email-marketing-tips/): Email marketing looks a little bit different when you’re a small business. With fewer resources to work with, you can’t... - [Using Marketing Automation to Improve the Customer Journey](https://www.benchmarkemail.com/in/marketing-automation-customer-journey/): Today’s marketers wear a lot of hats. They’re content creators and data miners. Social media mavens and email experts. SEO... - [60% Say Email Marketing is Biggest Source of ROI: Going Back to School To Hit Your Benchmarks](https://www.benchmarkemail.com/in/60-say-email-marketing-is-biggest-source-of-roi-going-back-to-school-to-hit-your-benchmarks/): Nearly 60 percent of businesses say that email marketing is their top source of Return On Investment (ROI), according to... - [Inside Look: A More Flexible and Faster Campaign Creation Process](https://www.benchmarkemail.com/in/inside-look-a-more-flexible-and-faster-campaign-creation-process/): Benchmark is dedicated to building tools for growth, simplified. We aim to offer you streamlined processes that help you save... - [Want to Build Your Email List Faster? 
Here is How to Choose the Right Lead Magnets](https://www.benchmarkemail.com/in/want-build-email-list-faster-%e2%80%a8here-choose-right-lead-magnets/): Most people used to be thrilled to receive anything via email. Two decades ago. Today everybody’s inbox is so flooded... - [Heart of Business: Life is Never a Drag for Miz Cracker](https://www.benchmarkemail.com/in/heart-of-business-life-is-never-a-drag-for-miz-cracker/): A few weeks ago, the YouTube algorithm auto-played a video of Miz Cracker giving Queer Eye’s Antoni Porowski a drag... - [Raising the Bar: How Sandbox Software Engaged a List of 3,000 Subscribers](https://www.benchmarkemail.com/in/raising-the-bar-how-sandbox-software-engaged-a-list-of-3000-subscribers/): Sandbox was founded in 2011 when the two co-founders discovered the need for an administration software in the childcare industry.... --- ## Customers - [An awesome customer](https://www.benchmarkemail.com/in/customersstudies/an-awesome-customer/): an awesome customer Read this awesome customer story. - [an amazing story](https://www.benchmarkemail.com/in/customersstudies/an-amazing-story/): This is a story - [Walmart](https://www.benchmarkemail.com/in/customersstudies/walmart/): Walmart - [Charter](https://www.benchmarkemail.com/in/customersstudies/charter/): How Charter Doubled Open Rates --- ## Resources - [Easter Email Templates](https://www.benchmarkemail.com/in/resources/easter-email-templates/): Use our free, festive, and fun Easter email templates to promote your Easter discounts and events this year. - [Stpatricks Day Email Templates](https://www.benchmarkemail.com/in/resources/stpatricks-day-email-templates/): This St. Patrick’s Day, don’t just wear green—spread the cheer with every email you send with our St. Paddy's Day email templates. - [Womens History Email Templates](https://www.benchmarkemail.com/in/resources/womens-history-email-templates/): As Women's Day and Women's History Month unfold, your emails can carry the torch of this celebration, sparking inspiration, reflection. - [Free HTML Email Templates](https://www.benchmarkemail.com/in/resources/free-html-email-templates/): Free Responsive HTML Email Templates Simple HTML email templates for your email marketing campaigns Let Benchmark Email provide you with... - [How to Create an Email Welcome Series](https://www.benchmarkemail.com/in/resources/welcome-campaign-how-to/): How to Create an Email Welcome Series Use Automation to Increase Sales and Provide a Warm Welcome to New Subscribers... - [A Crash Course on Email Marketing](https://www.benchmarkemail.com/in/resources/email-marketing-crash-course/): A Crash Course on Email Marketing Learn new tips and tricks for optimizing your email campaigns Join Benchmark Expert Robert... - [The Ultimate Checklist for Better Email Subject Lines](https://www.benchmarkemail.com/in/resources/email-subject-lines/): The Ultimate Checklist for Better Email Subject Lines Increase Inbox Engagement With Stellar Subject Lines Write Better Subject Lines Subscribe... - [The Email Deliverability Formula](https://www.benchmarkemail.com/in/resources/email-deliverability/): The Email Deliverability Formula Ensure More of Your Valuable Emails are Landing in the Inbox Improve Your Email Deliverability Subscribe... - [The Quickstart Guide to Email Marketing](https://www.benchmarkemail.com/in/resources/email-marketing-quick-start/): The Quickstart Guide to Email Marketing Get Your Email Marketing Strategy Up and Running in a Few Simple Steps Get... - [The Foolproof Formula for Better Customer Feedback](https://www.benchmarkemail.com/in/resources/polls-surveys/): The Foolproof Formula for Better Customer Feedback Make Data-Driven Decisions with More Informed Customer Input Get Better Feedback Subscribe to... - [Getting Started with Marketing Automation](https://www.benchmarkemail.com/in/resources/marketing-automation-intro/): Getting Started with Marketing Automation Learn the Basics of Marketing Automation with This Free Webinar Join Benchmark automation expert Robert... - [The Complete Guide to Email Marketing](https://www.benchmarkemail.com/in/resources/email-marketing/): The Complete Guide to Email Marketing Everything You Need to Take Your Email Marketing to the Next Level Get Your... - [Glossary](https://www.benchmarkemail.com/in/resources/glossary/): Email Marketing Glossary 50+ must-know terms to help you master email marketing Above-the-Fold Affirmative Consent API (Application Programming Interface) Auto... - [Online Marketing 101](https://www.benchmarkemail.com/in/resources/online-marketing/): Online Marketing 101 Reach Customers and Prospects Beyond the Inbox Get Your Guide to Online Marketing Subscribe to Benchmark’s Blog... - [Email Marketing Metrics Handbook](https://www.benchmarkemail.com/in/resources/email-marketing-metrics/): Getting the Most Out of Email Marketing Metrics The Complete Guide to Analyzing Email Marketing Performance Get Your Email Metrics... --- ## Updates - [Single and Double Opt-in Signup Forms](https://www.benchmarkemail.com/in/?updates=single-and-double-opt-in-signup-forms): For years our users have been asking for a single opt-in option for their signup forms instead of the double... - [Benchmark and Hatchbuck Join Forces!](https://www.benchmarkemail.com/in/?updates=benchmark-and-hatchbuck-join-forces): If you haven’t already heard the news, prepare yourself! Benchmark has joined forces with Hatchbuck! Our companies officially merged on... - [New Email Workflow](https://www.benchmarkemail.com/in/?updates=new-email-workflow-2): A few weeks back, we launched our new email workflow to new users, and today, we’ve launched to all of... - [Benchmark Lite WordPress Plugin Version 3](https://www.benchmarkemail.com/in/?updates=benchmark-lite-wordpress-plugin-version-3): We’ve released a new version of the Benchmark Lite WordPress plugin. The latest version makes it easy to share blogs... - [Unsubscribe Reasons](https://www.benchmarkemail.com/in/?updates=unsubscribe-reasons): We’ve made it easier for you to view the reasons why some of your previous subscribers unsubscribed. To see that... - [New Email Workflow](https://www.benchmarkemail.com/in/?updates=new-email-workflow): We launched a new email workflow! Currently, it is only available for our new users and soon to follow for... - [Automation Pro: Jump To Node (new)](https://www.benchmarkemail.com/in/?updates=automation-pro-jump-to-node-new): We launched a new node for Automation Pro to help you save time! Our Jump To node can jump contacts... - [New Users Limited Time Offer](https://www.benchmarkemail.com/in/?updates=new-users-limited-time-offer): Are you a new user? If so, you are in luck. We are running a fresh new promotion for all... - [Email Delivery Tips](https://www.benchmarkemail.com/in/?updates=email-delivery-tips): To help our clients who are struggling with email delivery, we’ve added some delivery tips right in their email dashboard.... - [reCAPTCHA is now Live!](https://www.benchmarkemail.com/in/?updates=recaptcha-is-now-live): reCAPTCHA is now available in 3 of our signup forms! reCAPTCHA helps protect your website against spam, abuse, and it... - [CRM - Say Goodbye to Passwords!](https://www.benchmarkemail.com/in/?updates=crm-say-goodbye-to-passwords): We’ve eliminated more friction for those email users who want to unlock their CRM. Previously you had to create a... - [We've eliminated more bugs!](https://www.benchmarkemail.com/in/?updates=weve-eliminated-more-bugs): Report Summary Activity showing the export option, even if no data was available. This option has been removed. Report Summary... - [Signup Forms - Unsaved Changes Warning Message](https://www.benchmarkemail.com/in/?updates=signup-forms-unsaved-changes-warning-message): Now, when you are editing any signup form and decide to leave the page, a warning message will appear. The... - [Recipient Unsubscribe Reasons Report](https://www.benchmarkemail.com/in/?updates=recipient-unsubscribe-reasons-report): Your contact’s unsubscribe reasons can now be exported to files. Keep tabs of why people unsubscribe from your list to... - [HTTPS on all Signup Forms and Survey Pages](https://www.benchmarkemail.com/in/?updates=https-on-all-signup-forms-and-survey-pages): All Survey and Signup Form links have been switched from HTTP to HTTPS. We understand the importance of being SSL... - [Automation Pro: Real-time node reporting](https://www.benchmarkemail.com/in/?updates=automation-pro-real-time-node-reporting): Reporting Numbers above Nodes will update in real-time You don’t need to refresh the page to see updated numbers. See... - [Automation Pro: Update Contact Details Node NEW](https://www.benchmarkemail.com/in/?updates=automation-pro-update-contact-details-node-new): Have a user that went from subscriber to an actual client? Maintaining organized lists and segments is easy with Automation... - [Easier Access to Sub and Agency Accounts](https://www.benchmarkemail.com/in/?updates=easier-access-to-sub-and-agency-accounts): At Benchmark, we are big believers in the 2 Second Lean, and this improvement saves you about 2 seconds or... - [Image Gallery Improvements](https://www.benchmarkemail.com/in/?updates=image-gallery-improvements): Since the last update, we’ve made more enhancements to the Image Gallery. As of today, our users can upload multiple... - [Video Gallery Overlay Update](https://www.benchmarkemail.com/in/?updates=video-gallery-overlay-update): Our Video Gallery has been going through some maintenance, and now you can see a new video gallery overlay in... - [We've exterminated some bugs!](https://www.benchmarkemail.com/in/?updates=weve-exterminated-some-bugs): Bugs we’ve exterminated: We fixed an issue that removed a URL from an image if it was replaced. When you... - [New Full Embedded Form](https://www.benchmarkemail.com/in/?updates=new-full-embedded-form): You read that right! Our team launched a new fully embedded signup form, and the best news yet, it has... - [Signup Form: Image Gallery](https://www.benchmarkemail.com/in/?updates=signup-form-image-gallery): Now, our Embedded and Popup signup forms have the new and improved image gallery. Add your brand logo or any... - [Automation Pro: Delay Node](https://www.benchmarkemail.com/in/?updates=automation-pro-delay-node): Previously our delay node did not save automatically causing much confusion to you the user. We’ve updated the delay node... - [Automation Pro: Facebook Audience Template](https://www.benchmarkemail.com/in/?updates=automation-pro-facebook-audience-template): A new template was added to Automation Pro titled “Facebook Ad Retargeting. ” This template allows you to retarget Facebook... - [Automation Pro: Status badge in Canvas](https://www.benchmarkemail.com/in/?updates=automation-pro-status-badge-in-canvas): Now, while you are working in your Automation you’ll notice a status badge located on the top right. These badges... - [Document Gallery](https://www.benchmarkemail.com/in/?updates=document-gallery): Our Product team is working hard to update the style for all of our features and this week it was... - [Automation Pro: Hover Cursor](https://www.benchmarkemail.com/in/?updates=automation-pro-hover-cursor): In trying to make things easier to see, we update the cursor. It now indicates to a user that a... - [Automation Pro: Canvas Mobility Improvements](https://www.benchmarkemail.com/in/?updates=automation-pro-canvas-mobility-improvements): Now, while working in an automation you’ll be able to have more mobility within the canvas. We’ve added... Keyboard shortcuts... - [New Partner Banner Ads](https://www.benchmarkemail.com/in/?updates=new-partner-banner-ads): This week we gave our Partner banner ads a new look. If you are a partner and would like to... - [Email Reports: Percentage option for Unsubscribes](https://www.benchmarkemail.com/in/?updates=email-reports-percentage-option-for-unsubscribes): Now, in your Email reports, when viewing the Unsubscribes Reasons you have 2 new ways to see them. View 1,... - [Automation Pro: Duplicate a Deactivated Automation](https://www.benchmarkemail.com/in/?updates=automation-pro-duplicate-a-deactivated-automation): Our team added a button at the bottom of all deactivated automations, to easily duplicate the automation. Duplicating the automation... - [Inbox Checker: Discontinued Tests & New Tests Available](https://www.benchmarkemail.com/in/?updates=inbox-checker-discontinued-tests-new-tests-available): This week our Inbox Checker said goodbye to 8 tests and welcomed 12 new ones. If you aren’t already testing... - [Automation Pro: Email Preview](https://www.benchmarkemail.com/in/?updates=automation-pro-email-preview): If you are reusing an email you can now preview an email before selecting it while creating an automation. We... - [Automation Pro: Editing Multiple Conditions](https://www.benchmarkemail.com/in/?updates=automation-pro-editing-multiple-conditions): You can now edit the Multiple Conditions node in an active Automation. So if you changed your mind on what... - [Benchmark CRM](https://www.benchmarkemail.com/in/?updates=benchmark-crm-2): Our Free English users can now access the Benchmark CRM directly from their Benchmark Email account. We will slowly roll... - [Image Gallery](https://www.benchmarkemail.com/in/?updates=image-gallery): Our team has an improved experience for our Image gallery in the Drag & Drop Editor. The Image Gallery now... - [Email Reports](https://www.benchmarkemail.com/in/?updates=email-reports): This week our team improved the look of our Email Comparison Reports. Log in today to review and compare your... - [List Segmenting Enhancement](https://www.benchmarkemail.com/in/?updates=list-segmenting-enhancement): Users can now duplicate segments within a list. This is useful and convenient for people using multiple conditions in their... - [Popup Signup Form Updates](https://www.benchmarkemail.com/in/?updates=popup-signup-forms-2): Our Popup Signup Form had a small makeover. It now has new style updates and an updated builder. Also, users... - [Google + Removed](https://www.benchmarkemail.com/in/?updates=google-removed): This week our team removed Google + from our email editors. You will no longer have the option to add... - [Invalid Emails List](https://www.benchmarkemail.com/in/?updates=invalid-emails-list): Now, when you send an email campaign Benchmark will generate a list for you “Invalid Emails List. ” The Invalid... - [Small Embed Signup Form](https://www.benchmarkemail.com/in/?updates=small-embed-signup-form): Our Small Embed Signup Form went through a small makeover. It now has new style updates and an updated builder.... - [Improved PDF Reports](https://www.benchmarkemail.com/in/?updates=improved-pdf-reports): We know the importance of reports and also understand sometimes those reports need to be shared with others. Our newly... - [Launched a new Chat Bot](https://www.benchmarkemail.com/in/?updates=launched-a-new-chat-bot): We have launched a new ChatBot! Currently, it is only available to free English users. But will be available to... - [New Inbox Checkers](https://www.benchmarkemail.com/in/?updates=new-inbox-checkers): This week we’ve added 17 new Inbox Checkers! What does this mean for you? Well, you now have more options... - [New Image Editor](https://www.benchmarkemail.com/in/?updates=new-image-editor): After a very thoughtful evaluation our team has replaced our image editor to an easier to use one by Photo... - [Search Options](https://www.benchmarkemail.com/in/?updates=search-options): We’ve added search functions to some features that were missing it. The following features now have an easier way to... - [General Bug Fixes](https://www.benchmarkemail.com/in/?updates=general-bug-fixes): This week our team fixed a few bugs within our Drag and Drop editor. - [New Navigation](https://www.benchmarkemail.com/in/?updates=new-navigation): At Benchmark, we are always looking for 2-second improvements whether it be by using shortcuts, time-saving apps or improving the... - [New Segment Shortcut](https://www.benchmarkemail.com/in/?updates=new-segment-shortcut): You can now save 2 seconds and access the Segment feature directly from a list page. Click on the more... - [Dashboard Improvements](https://www.benchmarkemail.com/in/?updates=dashboard-improvements): Reports Previously when you hovered over an email report in the dashboard it was not clear that the report was... - [Speed Optimization](https://www.benchmarkemail.com/in/?updates=speed-optimization): Our team has improved the loading speed on some of our pages. One page that has improved drastically is our... - [New Feedback Button](https://www.benchmarkemail.com/in/?updates=new-feedback-button): Our team has added a Feedback button to get your input on our features. You will see the Thumbs Up... - [Add Contacts from your Dashboard](https://www.benchmarkemail.com/in/?updates=add-contacts-dashboard): You asked, and our team provided. Many clients have asked for an easy way to add contacts directly from the... - [Contact Rating](https://www.benchmarkemail.com/in/?updates=contact-rating): Over the past weeks, our team has quietly been working on a new feature, Contact Rating. As of today, this... - [Reuse an email or edit a draft straight Preview](https://www.benchmarkemail.com/in/?updates=access-email-actions-previewing-email): Now when you preview an email, you can duplicate or edit the design of the email with one click. Save... - [Email Drafts in the Homepage](https://www.benchmarkemail.com/in/?updates=email-drafts-homepage): In the world of lean all things would be at your fingertips, and while we can not create the emails... - [A Cleaner Automation Pro](https://www.benchmarkemail.com/in/?updates=cleaner-automation-pro): Our A-Pro team fixed a few bugs and cleaned up the way the canvas displays your automations. You can also... - [Keep Your Open Rate Thriving by Choosing From Your Top Subject Lines](https://www.benchmarkemail.com/in/?updates=keep-open-rate-thriving-choosing-top-subject-lines): Now when you create a regular email campaign, you will have the option to select from a list of suggested... - [Benchmark and PieSync Integration](https://www.benchmarkemail.com/in/?updates=benchmark-piesync-integration): Our team along with PieSync created an easy to use integration that will benefit all Benchmark users. Benchmark users can... - [Now it's Easier to Share Emails with Sub-Accounts](https://www.benchmarkemail.com/in/?updates=now-easier-share-emails-sub-accounts): Master accounts can now share emails with sub-accounts faster. Just go to ‘Emails’ from the left side navigation panel an... - [Autosave notifications in the Drag & Drop and Code Editors](https://www.benchmarkemail.com/in/?updates=autosave-notifications-drag-drop-code-editors): When you make changes in your email our editors will notify you. Whether you are using the Drag & Drop... - [Recalculate your contacts after deleting a list](https://www.benchmarkemail.com/in/?updates=recalculate-contacts-deleting-list): If you ever deleted a list of contacts then you know the Total Unique number of contacts did not recalculate... - [Edit your subject line before sending an email](https://www.benchmarkemail.com/in/?updates=edit-subject-line-sending-email): You can now review and edit your subject line before sending your email on the schedule step of the email... - [Automation Pro Update: Targeting Subscribers](https://www.benchmarkemail.com/in/?updates=automation-pro-update-targeting-subscribers): In Automation Pro, you can now target subscribers based on specific email links they click. We’ve also added new options... - [Edit an email in an active automation in Automation Pro](https://www.benchmarkemail.com/in/?updates=edit-email-active-automation-automation-pro): Yes, you read that right! You will now be able to make edits to emails in an active automation within... - [Redesigned Email Report Summary](https://www.benchmarkemail.com/in/?updates=redesigned-email-report-summary): Our teams have redesigned the Email Report Summary to make it easier to see quickly at a glance how your... - [Introducing the Benchmark Email Emoji Picker for Subject Lines](https://www.benchmarkemail.com/in/?updates=introducing-benchmark-email-emoji-picker-subject-lines): You can now easily pick out an emoji to include in your subject line in Step 1: Details of the... - [Benchmark Now Offers GDPR Compliant Sign Up Forms](https://www.benchmarkemail.com/in/?updates=benchmark-now-offers-gdpr-compliant-sign-forms): We have updated our classic and pop-up signup forms to be compliant with the GDPR. All You have to do... - [Benchmark Email Now Offers RESTful APIs](https://www.benchmarkemail.com/in/?updates=benchmark-email-now-offers-restful-apis): Benchmark Email launched its RESTful APIs for public use. Partners and Developers can now create apps and integrations faster and... - [Sync Contacts from Benchmark Email to CRM](https://www.benchmarkemail.com/in/?updates=sync-contacts-benchmark-email-crm): You can now sync your Benchmark Email lists to your Benchmark CRM contacts or leads. Not only is this a... - [Website Tracking with Sign up Forms](https://www.benchmarkemail.com/in/?updates=website-tracking-with-sign-up-forms): You can now track your subscribers the minute they signup via your Signup Form. When you create your signup form... - [New Integrations to Grow Your Email List](https://www.benchmarkemail.com/in/?updates=new-integrations-grow-email-list): We’ve released many new integrations to help you automatically add contacts from 3rd party tools and apps to your Benchmark... - [Automation Fridays](https://www.benchmarkemail.com/in/?updates=automation-fridays): Join us every Friday and have your email automation questions answered by our team of automation experts. They may even... - [Benchmark CRM](https://www.benchmarkemail.com/in/?updates=benchmark-crm): Email marketing is only one part of the success equation for any business. The relationships you share with your customers... - [New Integrations for Forms, Team Messaging, CRM and Customer Support](https://www.benchmarkemail.com/in/?updates=new-integrations-forms-team-messaging-crm-customer-support): We’re excited to announce new integrations with Formstack, Slack and Pipedrive. Also, with customer support systems Freshdesk, Desk. com by... - [New Benchmark Logo & Homepage](https://www.benchmarkemail.com/in/?updates=new-benchmark-logo-homepage): Alles neu macht der Frühling, heißt es so schön, und bei Benchmark haben wir das dieses Jahr sehr ernst genommen... - [Drag & Drop Email Designer Updates](https://www.benchmarkemail.com/in/?updates=drag-drop-email-designer-updates): We’ve made some improvements to our email editor with ease of use and speed in mind. Customization of the content... - [New Benchmark Email Interface Released](https://www.benchmarkemail.com/in/?updates=new-benchmark-email-interface-released): The first thing you’ll notice in Benchmark Email’s new user interface is a clear and concise navigation. All of your... - [Automation Pro](https://www.benchmarkemail.com/in/?updates=automation-pro): Crie jornadas automatizadas que permitem que você faça acompanhamentos com seus inscritos baseado no engajamento de seus emails, interações com... - [Popup Signup Forms](https://www.benchmarkemail.com/in/?updates=popup-signup-forms): Connect with site visitors, customers and blog readers at the right moment by creating well-designed popup forms for your website... - [New Automations](https://www.benchmarkemail.com/in/?updates=new-automations): Send automated emails based on engagement. Check out our new automations (renamed from autoresponders). Don’t worry, the list based, triggered... - [New Integrations for Wufoo, CRM & eCommerce](https://www.benchmarkemail.com/in/?updates=new-integrations-wufoo-crm-ecommerce): This month, we’re excited to announce new integrations with Wufoo, as well as CRM tools Microsoft Dynamics CRM and SugarCRM... - [New Facebook Events Integration](https://www.benchmarkemail.com/in/?updates=new-facebook-events-integration): Invite subscribers to one or multiple Facebook Events with our Facebook Events template integration. - [New Twitter Integration](https://www.benchmarkemail.com/in/?updates=new-twitter-integration): Share your five most recent tweets with our Twitter template integration. - [New eBay Integration](https://www.benchmarkemail.com/in/?updates=new-ebay-integration): Promote your items for sale with our eBay template integration. - [New LinkedIn Integration](https://www.benchmarkemail.com/in/?updates=new-linkedin-integration): Share company info and updates with our LinkedIn template integration. - [New Pinterest Integration](https://www.benchmarkemail.com/in/?updates=new-pinterest-integration): Share your boards with our Pinterest integration template. - [New Etsy Integration](https://www.benchmarkemail.com/in/?updates=new-etsy-integration): List your Etsy items with our integration template. - [Facebook Like Button in Drag & Drop Editor](https://www.benchmarkemail.com/in/?updates=facebook-like-button-drag-drop-editor): Easily add a “Facebook Like” button to your email campaigns. - [Code Editor Improvements: Auto-Saving & Live Preview](https://www.benchmarkemail.com/in/?updates=code-editor-improvements-auto-saving-live-preview): Our Code Editor is now even easier to use thanks to an auto-saving feature that operates as you work. The... - [Benchmark Events New Pricing](https://www.benchmarkemail.com/in/?updates=benchmark-events-new-pricing): Monthly fees for managing events have been eliminated. The fees per ticket have been reduced and can now be applied... - [Share Galleries with Sub-Accounts](https://www.benchmarkemail.com/in/?updates=share-galleries-sub-accounts): New expaned options for sub-accounts! Master accounts can now share images with sub-accounts. - [Image, Video and File Gallery Popup Redesign](https://www.benchmarkemail.com/in/?updates=image-video-file-gallery-popup-redesign): The media gallery in the Drag & Drop Email Designer has been redesigned to be even more intuitive to your... - [Custom Footer](https://www.benchmarkemail.com/in/?updates=custom-footer): In our Drag & Drop Email Designer, footer links in email campaigns are now customizable. - [New Templates](https://www.benchmarkemail.com/in/?updates=new-templates): Diwali Holy Week - [Signup Forms (Small Embed)](https://www.benchmarkemail.com/in/?updates=signup-forms-small-embed): Small embed forms are now available for you to quickly create and customize a signup form that can easily be... - [RSS Schedule Delivery Improvements](https://www.benchmarkemail.com/in/?updates=rss-schedule-delivery-improvements): Now with more options to schedule your RSS Email Campaign. - [New Pricing Plans](https://www.benchmarkemail.com/in/?updates=new-pricing-plans): New List Based plans. All List Based plans up to 50k come with unlimited sending. Any plan higher than 50k... - [Email Report - Click Heat Maps](https://www.benchmarkemail.com/in/?updates=email-report-click-heat-maps): Get more out of your email report by visually seeing what links have been clicked in your campaign. --- # # Detailed Content ## Pages - Published: 2025-02-21 - Modified: 2025-04-22 - URL: https://www.benchmarkemail.com/in/pricing/ Choose the Plan That's Right for You Free Explore our core email tools. ₹0/mo. Sign Up Free Easiest-ever email builder, plus: 500 contacts 3,500 emails/mo Forms Reports Have questions about pricing? Contact us. MONTHLY ANNUAL $ USD ₹ INR R$ BRL ¥ CNY € Euro $ AUD ¥ JPY $ NT$ ₹ INR $ MXN £ GBP Most Popular Pro Unlock advanced features. ₹960. 00/mo. contacts 500 1,000 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000 100,000 >100,000 Sign Up Free Everything in Free, plus: 7,500 emails/mo. Email automation Landing pages A/B testing Have questions about pricing? Contact us. Enterprise Talk to sales for a custom quote. Let's Talk get a quote Everything in Pro, plus: Managed account set-up Deliverability tools Volume discounts Send-based pricing Have questions about pricing? Contact us. Free Explore our core email tools. ₹0/mo. Sign Up Free Easiest-ever email builder, plus: 500 contacts 3,500 emails/mo Forms Reports Have questions about pricing? Contact us. MONTHLY ANNUAL $ USD ₹ INR R$ BRL ¥ CNY € Euro $ AUD ¥ JPY $ NT$ $ MXN £ GBP Most Popular Pro Unlock advanced features. ₹816. 00/mo. contacts 500 1,000 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000 100,000 >100,000 Sign Up Free Everything in Free, plus: 7,500 emails/mo. Email automation Landing pages A/B testing Have questions about pricing? Contact us. Enterprise Talk to sales for a custom quote. Let's Talk get a quote Everything in Pro, plus: Managed account set-up Deliverability tools Volume discounts Send-based... --- > Easily Send Your Canva Email Design - Published: 2024-04-30 - Modified: 2024-05-03 - URL: https://www.benchmarkemail.com/in/features/integrations/canva/ Design Engaging Emails with Canva Easily Send Your Canva Email Design GET STARTED Turning Canva designs into email templates just got easier. Publish your Canva designs to your Benchmark Email image gallery with one click. Then, easily add your Canva designs as images to your email templates. It's easy to build one-of-a-kind emails that get results. Get Started Not a designer? Not a problem! Canva offers hundreds of templates that are perfectly suited for email marketing: Email headers Images Email signatures Get Started > What Will You Design Today? Easy-to-use tools that help you flex your creativity work even better together. With Benchmark Email's Canva integration, email marketing is now the easiest - and dare we say, most fun - part of your day! Get Started Email Design Resources Just for You --- > Design branded templates in seconds with Benchmark Email's email marketing AI - save time and highlight your visual identity! 🎨✨ - Published: 2024-03-08 - Modified: 2024-11-27 - URL: https://www.benchmarkemail.com/in/features/smart-design/ Email design made effortless with AI Smart Design is your shortcut to building custom, branded email campaigns. Sign up for free to generate your email. CREATE YOUR FIRST EMAIL Email creation made easy. Whether you're a seasoned marketer or new to the world of email campaigns, Smart Design empowers you to create professional-grade emails effortlessly. CREATE YOUR FIRST EMAIL Emails designed to reach your goals. Welcome new subscribers, deliver routine updates, or showcase your latest products with ease. Choose your goal and let Smart Design do the rest! CREATE YOUR FIRST EMAIL Your brand, your way. No more cookie-cutter templates. Smart Design + Brand Kit pulls your logo, brand colors and images from your website to create your emails. Leave a lasting impression with a professional design tailored to your brand. CREATE YOUR FIRST EMAIL Emails that write themselves. Crafting email copy has never been simpler. Smart Design provides you with custom email content that aligns with your business and drives action. CREATE YOUR FIRST EMAIL Work Smarter, Not Harder Sign up for a free account and create your first email with Smart Design. CREATE YOUR FIRST EMAIL --- > The brand kit is essential for your online presence. Organise your visual identity and create email marketing campaigns faster🚀 - Published: 2024-01-26 - Modified: 2024-11-27 - URL: https://www.benchmarkemail.com/in/features/brand-kit/ Keep your style in sync with Brand Kit With Brand Kit, your emails look on-brand and on-point every time. Sign up for a free account to create your own Brand Kit. SIGN UP FREE document. createElement('video'); https://www. benchmarkemail. com/in/wp-content/uploads/sites/11/2024/01/brand-kit-eCommerce. m4v https://www. benchmarkemail. com/in/wp-content/uploads/sites/11/2024/01/brand-kit-eCommerce-logo-2. m4v Never hunt for your logo again. With Brand Kit, the logo of your choice is always easily accessible from the image gallery. No more stalling design to track down the logo you use for email marketing campaigns. SIGN UP FREE Keep brand colors at your fingertips. There's nothing more tedious than searching for your brand color hex codes to copy/paste. With Brand Kit, your chosen colors are always available to you in your color picker. SIGN UP FREE https://www. benchmarkemail. com/in/wp-content/uploads/sites/11/2024/01/brand-kit-eCommerce-colors-3. mp4 Instantly train Smart Design, our email design AI tool. With Smart Design + Brand Kit, your email campaign designs are on-brand and aligned to your goals. Let our AI do the heavy lifting on design and content, while you add the final touches. SIGN UP FREE Work Smarter, Not Harder Sign up for a free account to try out Brand Kit. SIGN UP FREE --- - Published: 2023-08-18 - Modified: 2023-08-18 - URL: https://www.benchmarkemail.com/in/thank-you-vip/ You're on the list! You'll be the first to know when we launch new pricing plans. While most businesses get the best ROI from an ongoing email marketing strategy, some of our customers send emails only seasonally. We'll keep you in the loop around pay as you go pricing options. --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://www.benchmarkemail.com/in/marketing-automation-info/ Marketing Automation What Your Small Business Should Know about Leveraging Marketing Automation to Grow Read on for an in-depth guide on what marketing automation is, how it works, how it can help your company and your customers, features to look for, and tips and tricks that will make you experience as much success as possible. What is Marketing Automation? Marketing automation is the use of software to assist with lead generation and engagement with contacts in a relevant, personal way, in a simple, repeatable and scalable process. At BenchmarkONE, we know marketing automation. We live and breathe it, and that means we do whatever we can to empower agencies, agency clients, and small businesses to use it to the best of their ability in order to see tremendous results and growth.   If you'd rather skip the guide and dive right into marketing automation software, sign up for a free BenchmarkONE account. You'll get access to our all-in-one CRM, which includes everything you need to kick-start your marketing automation initiatives.   Sign Up for Our Free Marketing Automation Software Marketing automation pulls leads from everywhere into one central location and automates the next step. With marketing automation, you stop costly leaks and drive more customers back into your inbound marketing funnel. 50% of your leads are qualified, but just not ready to buy. (Gleanster) How Does Marketing Automation Work? With marketing automation, you can reach out to the right person with the right email when they are ready instead of... --- - Published: 2023-06-21 - Modified: 2023-07-20 - URL: https://www.benchmarkemail.com/in/pricing-june/ Choose the Plan That's Right for You How many contacts do you need? 500 ₹ INR $ USD R$ BRL ¥ CNY € Euro $ AUD ¥ JPY $ NT$ ₹ INR $ MXN $ COP S/. PEN $ ARS £ GBP MONTHLY ANNUAL Free Try it for free! ₹0/mo. START FOR FREE 3500 emails/mo. Design amazing emails, plus: Capture new subscribers Segment Lists Track email performance Have questions about pricing? Contact us. Lite Perfect for getting started ₹779/mo. Select Annual to pay ₹662 / mo. START FOR FREE 3,500 emails / mo. Everything in Free, plus: Remove Benchmark Branding Schedule Emails Publish Landing Pages Have questions about pricing? Contact us. Best Value Pro Perfect for growing your audience ₹799/mo. Select Annual to pay ₹679 / mo. START FOR FREE 7,500 emails/ mo. . Everything in Free, plus: Automate customer journeys Engage subscribers with landing pages Optimize campaigns with a/b testing Have questions about pricing? Contact us. Enterprise Perfect for optimizing growth Starting at 25,000 contacts START FOR FREE 625,000 emails/ mo. Everything in Pro, plus: Unlimited sending Protect your reputation with Dedicated IP Launch quickly with managed account set-up Have questions about pricing? Contact us. Free Try it for free! ₹0/mo. START FOR FREE 3500 emails/mo. Design amazing emails, plus: Capture new subscribers Segment Lists Track email performance Have questions about pricing? Contact us. Lite Perfect for getting started ₹662/mo. Regularly ₹779 / mo. START FOR FREE 3,500 emails / mo. Everything in Free, plus: Remove Benchmark Branding Schedule... --- > Send at Scale - Without Compromise High Volume Email Solutions from Benchmark Email SEE PRICING Need a special plan? Chat with Sales The world's leading - Published: 2023-03-21 - Modified: 2023-05-26 - URL: https://www.benchmarkemail.com/in/high-volume-email/ Send at Scale - Without Compromise High Volume Email Solutions from Benchmark Email SEE PRICING Need a special plan? Chat with Sales The world's leading brands trust their email to Benchmark Dependable Deliverability Get to the Inbox with Machine Learning Get to the Inbox with Machine Learning Every email send is backed by Smart Sending AI, our proprietary machine learning technology that improves email engagement to maximize deliverability. Whether you're sending thousands or millions of emails per month, our email infrastructure is built to scale with you. Email WhitelabelingDedicated IPDeliverability Monitoring Reliable Support Email Marketing Expertise Since 2004, we've connected businesses with their customers and prospects through email marketing. From deliverability and list management to email marketing strategy, our team of experts is here to help you achieve your goals. 24/7 supportManaged Account SetupAccount Health Check Ups Send-Based Pricing Scale Your Program With Pricing Based on Email Sends. Pricing starts at $40/mo. for 10,000 email sends per month. Save as you scale your sending limit. SEE PRICING Security and Compliance Putting Data Security & Privacy First Protecting your data and your customers' data is our top priority. With an international presence, we're committed to adhering to the latest Privacy and data compliance standards across the globe. GDPR & CCPA CompliantEU-US and Swiss-US Privacy Shield CertifiedDispute resolution through TrustArcTLS data encryptionContinuous attack surface monitoring Integrations Fuel Your Email Program Integrate with your favorite tools to seamlessly streamline emailing across marketing, sales and operations. Leverage Zapier or one of our built-in integrations... --- > Security & Reliability Delivered Enterprise Email Solutions from Benchmark Email SEE PRICING Need a special plan? Chat with Sales The world's leading - Published: 2023-03-21 - Modified: 2023-05-26 - URL: https://www.benchmarkemail.com/in/enterprise-email-solutions/ Security & Reliability Delivered Enterprise Email Solutions from Benchmark Email SEE PRICING Need a special plan? Chat with Sales The world's leading brands trust their email to Benchmark Security and Compliance Putting Data Security & Privacy First Protecting your data and your customers' data is our top priority. With an international presence, we're committed to adhering to the latest Privacy and data compliance standards across the globe. GDPR & CCPA CompliantEU-US and Swiss-US Privacy Shield CertifiedDispute resolution through TrustArcTLS data encryptionContinuous attack surface monitoring Dependable Deliverability Get to the Inbox with Machine Learning Get to the Inbox with Machine Learning Every email send is backed by Smart Sending AI, our proprietary machine learning technology that improves email engagement to maximize deliverability. Whether you're sending thousands or millions of emails per month, our email infrastructure is built to scale with you. Email WhitelabelingDedicated IPDeliverability Monitoring Reliable Support Email Marketing Expertise Since 2004, we've connected businesses with their customers and prospects through email marketing. From deliverability and list management to email marketing strategy, our team of experts is here to help you achieve your goals. 24/7 supportManaged Account SetupAccount Health Check Ups Global Presence Serving You with an International Footprint Our email marketing platform is available in 9 languages and offers local support for 15 regions around the world. No matter where your business takes you, Benchmark Email is there to help you connect to your global customer base. &nbsp English &nbsp Español &nbsp Deutsch &nbsp 繁體中文 &nbsp 简体中文 &nbsp 日本語 &nbsp Italiano &nbsp Português &nbsp Français Email Marketing Solutions For... --- - Published: 2022-04-20 - Modified: 2022-08-11 - URL: https://www.benchmarkemail.com/in/home-new/ Send email. Smile. Repeat. Benchmark Email is a simple email marketing tool for anyone who needs to send personalized email at scale. SIGN UP FREE Free Forever. No credit card required. Sell More Feature your products to grow new and repeat sales. Emails are mobile responsive, easily branded, and ready to delight subscribers in the inbox. Learn More Email Templates for Every Occasion All Invitation & Event Summer Valentine's St. Patrick's Day Women's Day Easter Real Estate Travel & Tourism Finance Birthday & Anniversary Announcement Sales & Marketing Retail Restaurants Monthly Newsletter Promo eCommerce Non-Profits Holiday Software & Technology BROWSE ALL TEMPLATES Attract More Build your subscriber list with forms, pop-ups and landing pages. Learn More Or, integrate with your favorite sales and marketing tools. Easily add contacts to Benchmark Email from your favorite platforms. Connect with more subscribers every month to grow sales. Learn More Get More Personal Go beyond the basic broadcast email. Email automation keeps communication relevant and timely. Convert more subscribers to customers with outreach that is tailored to their needs. Learn More Guess Less Keep a pulse on email marketing. Our tools let you test, measure and optimize campaigns. So easy, anyone can see a lift in their email marketing results. Learn More More Love from Our Customers REVIEW The templates and tools are very user friendly. Able to make a professional looking newsletter in a short amount of time. Easy learning curve to create great email blasts and content. Lots of support from Benchmark... --- - Published: 2020-05-28 - Modified: 2020-05-29 - URL: https://www.benchmarkemail.com/in/status/ Benchmark Email Status May 29, 2020 1:52 am PT Delays in email sends are expected at this time for most clients. May 28, 2020 3:05 pm PT Image uploading is working, but delays in email sends may still occur intermittently. May 28, 2020 7:45 am PT Our data center began experiencing intermittent network connectivity issues on May 27 at 1:30 pm PT. Sending emails may be delayed at this time and upload images is not working. Only some clients are being impacted. --- > Landing pages integrated in your email marketing tool. The landing page builder you need to create your landing pages. - Published: 2020-04-17 - Modified: 2024-11-27 - URL: https://www.benchmarkemail.com/in/features/landing-pages/ Landing Pages Attract More Leads and Subscribers Drag and Drop Creating branded landing pages in a snap with our easy-to-use drag and drop builder. No coding required. Design with Templates Take the guesswork out of design with our basic landing page template layouts - proven to convert. Grow Your List Embed your Benchmark forms within your landing pages to seamlessly add new contacts to your email lists. Integrate Campaigns Tie your landing pages to your marketing campaigns, emails and automations for a streamlined user journey. Brand Your Link Publish your landing pages to your own subdomain for consistent branding across the entire user experience. Track Your Goals Measure campaign ROI with landing page goals, like page engagement and new subscribers. Ignite Customer Relationships with Benchmark Email A suite of tools designed to make marketing easier for everyone. Email Marketing Stay in touch with your contacts using simple tools to create gorgeous emails. GET STARTED Landing Pages Boost conversions from your marketing campaigns with targeted landing pages. GET STARTED Marketing Automation Create workflows for your contact lists and nurture new leads into loyal customers. GET STARTED Landing Page Resources Updates Introducing Benchmark Landing Pages Take customer experience to the next level and grow your contact lists with Benchmark's new landing page builder. Practical Marketer 5 Things Every Effective Landing Page Should Have Optimizing your landing pages is an essential step for your inbound marketing efforts. Sign Up For Your Absolutely Free Account No Credit Card Required . signup-form-wrap input. form-text-field {... --- - Published: 2020-01-17 - Modified: 2020-01-17 - URL: https://www.benchmarkemail.com/in/careers/ Our headquarters is located in Los Alamitos, California and Benchmark proudly boasts local offices across the globe. We also call Bogotá, Guangzhou, Guatemala City, Gurgaon, Madrid, Mexico City, Mumbai, Rome, Sáo Paolo, Taipei and Tokyo home (or casa, 家, ホーム). Add in remote teams and employees and the list grows from there. This allows us to offer our services in nine languages, with a local presence and customer support for each one. --- - Published: 2020-01-14 - Modified: 2020-02-12 - URL: https://www.benchmarkemail.com/in/help-phone/ Give us a call Contact # International # Days open Hours Time Zone 800. 430. 4095 213. 493. 6558 M-F 6:00AM-5:00PM PST 52. 55. 3300. 5177 M-F 9:00AM-6:00PM UTC- 6 Hours (+34) 912 558 876 M-F 9:00AM-6:00PM CEST (57)1-6386408 M-F 8:00AM-5:00PM UTC -5 Hours 502. 6626-5959 M-F 7:00AM-5:00PM UTC -6 Hours + 55 (11) 2246-2778 M-F 9:00AM-6:00PM UTC - 3 Hours + 351 (308) 800-750 M-F 9:00AM-6:00PM UTC - 3 Hours (+49) 8341 9753 002 M-F 9:00AM-6:00PM CET (+33) 01 86 26 09 53 M-F 9:00AM-6:00PM CEST (+41) 43 508 4676 M-F 9:00AM-6:00PM CET 0039 06 94806705 M-F 9:00AM-6:00PM CEST 886-2-2258-5981 M-F 8:30 AM-5:30PM GMT+1 86-020-2838-3668 M-F 8:30AM-6:00PM GMT+1 (+44) 20 3695 2266 M-F 8:00AM-5:00PM GMT チャット・メールのみ対応 M-F 10:00AM-12:00PM 1:00PM-5:00PM GMT+9 0124 - 419 2601 /02/03/04/05 M-S 24/7 Monday 5:00 AM - Sunday 5:00 AM GMT+05:30 --- - Published: 2020-01-14 - Modified: 2020-01-14 - URL: https://www.benchmarkemail.com/in/page/servers/ Benchmark Email Servers Hello and welcome! You’ve most likely arrived here because you’ve researched a link within an opt-in email campaign sent by one of our customers. Benchmark Email is a leading email service provider (ESP), having served over 73,000 users with our professional, permission-based email solutions. We require all our customers follow very strict email marketing best practices. Our anti-spam policies ensure that the millions of emails sent from our servers have the highest delivery rates possible. At Benchmark, we easily set the standard for affordable, easy email marketing. Here's a list of some of the companies who use Benchmark Email. Benchmark Email Home Page --- - Published: 2020-01-13 - Modified: 2020-01-14 - URL: https://www.benchmarkemail.com/in/video-tutorials/ Email Marketing Video Library Get the most out of Benchmark with these quick and easy-to-follow video tutorials Your 1st Email Campaign Getting Started Create and send your first professional email campaign using our Email Designer! Import Your First Contacts Getting Started Get an overview of the different ways of creating subscriber lists and importing your contacts. Real-Time Reports Getting Started Track and analyze your email metrics and trends. Dashboard Getting Started Learn how to successfully navigate the Benchmark Email user interface. An Email in Under 90 Seconds? Getting Started We accept the challenge, but could it really be done? Let's see a great looking email being created in just under 90 seconds. Small Embed Forms Getting Started Easily create a small embed form that you can place virtually anywhere such as Facebook, Wordpress, JimDoh and your own website. Automation Lite Overview Getting Started This overview demonstrates how easy it is to use our Automation Lite feature. The Automation Lite feature can send emails based on 3 different triggers. Send an email to all new signups using the trigger "Send emails when contact is added to a list. " Keep your automation short or set up a sequence of emails to go out based on the schedule you select. Automation Pro: A Quick Overview Enterprise Features Automation Pro is a tool that allows you to create and automate customer journeys. Create pathways to convert leads into customers or to re-engage with lost customers, based on emails they open and click on... --- - Published: 2020-01-13 - Modified: 2020-01-13 - URL: https://www.benchmarkemail.com/in/features/integrations/twitter-2/ Twitter Template Integration for Benchmark Email Share recent tweets with subscribers. Convert your email subscribers into Twitter followers by sharing recent tweets with the Benchmark Email Twitter Template Integration. Up to five of your company’s most recent tweets are included with the Twitter template option. This integration is available free with every Benchmark Account. Requirements: Benchmark Email Account (free to sign up) Twitter Account How to Integrate: No download necessary Easily share company’s most recent tweets Gain Twitter followers with the power of email marketing Connect Today --- - Published: 2020-01-07 - Modified: 2020-01-13 - URL: https://www.benchmarkemail.com/in/features/integrations/surveymonkey/ SurveyMonkey Integration for Benchmark Email Increase the reach of your surveys with email marketing. With our SurveyMonkey template integration, you can send your surveys to your customers and subscribers. There are a few different templates and layouts to choose from. This integration is available free with every Benchmark Account. Requirements: Benchmark Email Account (free to sign up) SurveyMonkey Account How to Integrate: No download necessary Send surveys to your customers and subscribers with ease Expand the reach of your surveys with the power of email marketing Connect Today --- - Published: 2020-01-06 - Modified: 2023-07-13 - URL: https://www.benchmarkemail.com/in/cookie-policy/ Site Terms Privacy Policy Cookie Policy Anti-Spam Policy Terms Of Use Spam Free Zone User Pledge Cookie Policy This cookie policy only applies to European users affected under GDPR Benchmark Email is owned and operated by Benchmark Internet Group ("Benchmark," "we," "us" and "our"). This is our Cookie Policy, which details how we use cookies in the operation of our business and when the subscribers of our users visit the sites or online stores owned by our users or open and engage with the email campaigns sent through our tools. In this statement, we will explain as to what cookies are and why Benchmark uses them. Additionally, we'll inform you of your rights in regards to controlling our use of them. Our Cookie Policy will stand as a part of our Terms of Use. Terms used in the Cookie Policy not defined here have been outlined in our Privacy Policy. Benchmark may use cookies to collect personal information, or for the collection of information that later becomes personal information when combined with additional information. For further details on how Benchmark processes your personal information, you can review our Privacy Policy and Cookie Settings. What Is A Cookie? Aside from being the favorite snack of a beloved, furry, blue Monster, Cookies are small pieces of data that are placed on site visitors computers or mobile devices. Using cookies is a standard practice across the web by online SaaS companies, such as ours, for the purpose (as an example) of making a... --- - Published: 2019-12-23 - Modified: 2022-11-17 - URL: https://www.benchmarkemail.com/in/sender-pricing/ Email Pricing Plans For Large Senders Safely and reliably send at high volumes Email plan Emails sends per month Price / Overage price per email Contact Sales 10k 10,000 ₹3,042. 00/mo₹ 0. 31 Contact Sales 50K 50,000 ₹11,622. 00/mo₹ 0. 23 Contact Sales 100k 100,000 ₹19,422. 00/mo₹ 0. 20 Contact Sales 250k 250,000 ₹35,022. 00/mo₹ 0. 14 Contact Sales 500k 500,000 ₹62,322. 00/mo₹ 0. 12 Contact Sales 1M 1,000,000 ₹101,322. 00/mo₹ 0. 10 Contact Sales 2. 5M 2,500,000 ₹194,922. 00/mo₹ 0. 08 Contact Sales 5M 5,000,000 ₹350,922/mo₹ 0. 07 Contact Sales 10M 10,000,000 ₹623,922. 00/mo₹ 0. 06 Contact Sales 15M 15,000,000 ₹779,922. 00/mo₹ 0. 05 Contact Sales Add-ons List Verification Ensure the highest quality subscribers and deliverability by having your list(s) verified. Learn more $3. 00 For every 1,000 contacts Image Hosting Upgrade your basic storage so that all of your most engaging images, logos and graphics are at the ready thanks to unlimited image hosting. Learn more $5. 00 Monthly Unlimited storage Dedicated IP Remove yourself from the crowd, taking control of your sending reputation and delivery into the inbox. Learn more $28. 95 Monthly Inbox Checkers View how your email campaigns will appear on any device, in every inbox client and on every browser. Learn more $14. 00 For 100 test Start Sending Today Sending to a large list? It's easy with Benchmark's send-based plans. Speak with sales to find the right plan for you and to get started. Contact Sales --- - Published: 2019-12-19 - Modified: 2019-12-19 - URL: https://www.benchmarkemail.com/in/features/integrations/linkedin/ LinkedIn Integration for Benchmark Email Share Recent LinkedIn Updates with Your Subscribers Turn your subscribers into LinkedIn followers by sharing recent updates with the Benchmark Email LinkedIn Template Integration. Your company’s information and three most recent updates are included with the LinkedIn template option. This integration is available free with every Benchmark Account. Requirements: Benchmark Email Account (free to sign up) LinkedIn Account & Company Page How to Integrate: No download necessary Easily share important company information and updates Gain LinkedIn followers with the power of email marketing Connect Today --- - Published: 2019-12-19 - Modified: 2019-12-19 - URL: https://www.benchmarkemail.com/in/features/integrations/ebay/ Ebay Integration for Benchmark Email Easily Promote Ebay Items for Sale Bring more attention to your items for sale on eBay thanks to the Benchmark Email eBay Template Integration. Either promote one or multiple items with the eBay template option. This integration is available free with every Benchmark Account. Requirements: Benchmark Email Account (free to sign up) Ebay Seller ID How to Integrate: No download necessary Automatically add leads to your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-12-19 - Modified: 2023-07-13 - URL: https://www.benchmarkemail.com/in/user-pledge/ Site Terms Privacy Policy Cookie Policy Anti-Spam Policy Terms Of Use Spam Free Zone User Pledge User Pledge Your commitment to good email marketing Unsolicited Commercial Email Unsolicited commercial email must not be sent. Commercial Email Commercial email must not be sent to an individual's e-mail address unless one of the following situations exists: Prior affirmative consent of the individual has been obtained, as defined by the CAN SPAM Act of 2003; or Prior consent of the individual has been obtained as defined by the European Commission Privacy and Electronic Communications Directive Content of Commercial Email Every commercial email must include an opportunity for the recipient to unsubscribe from receiving such email in the future. Such requests to unsubscribe must be processed promptly and the recipient should be informed of the length of time required for processing. Commercial email must not include "from address" fields, subject lines and message bodies that are misleading, false, or deceptive. Subject lines must not mislead as to the content and purpose of the message. Gathering of Email Addresses Email addresses must not be gathered through surreptitious methods (e. g. , scraping or harvesting). Definitions Affirmative Consent (as definted by the U. S. CAN SPAM Act of 2003): The recipient expressly consented to receive the message, either in response to a clear and conspicuous request for such consent or at the recipient's own initiative; and if the message is from a party other than the party to which the recipient communicated such consent, the recipient... --- - Published: 2019-12-19 - Modified: 2023-07-13 - URL: https://www.benchmarkemail.com/in/spam-free-zone/ Site Terms Privacy Policy Cookie Policy Anti-Spam Policy Terms Of Use Spam Free Zone User Pledge Spam Free Zone Defeating spam one email at a time Benchmark Email takes spam very seriously. If we didn't, our customers wouldn't get the great delivery rates we provide. But there's a lot that goes into building an anti-spam company. Here's what we do on our end to fight the battle against spam: We work closely with email and Internet service providers. Keeping the lines of communication open is great for both sides. We follow our own set of good email marketing practices. We've spent years creating a list of guidelines and we work all the time to make them even better. We're a member of the elite Email Sender & Provider Coalition. This means we agree to follow a charter of the highest quality email marketing rules. We investigate every complaint. If one of our customers gets a spam complaint, we investigate it quickly and thoroughly. We do not take on customers that buy, rent or scrape up lists. All our customers use organic opt-in email lists. This keeps delivery rates high for everyone. If a customer is caught spamming, their account is immediately terminated. If you're thinking of sending non opt-in email on our watch, you have been warned. We use Return Path technology and expertise to improve our delivery rates. This means we work vigorously with one of the top companies to constantly get your emails into the inbox. We are... --- - Published: 2019-12-18 - Modified: 2019-12-18 - URL: https://www.benchmarkemail.com/in/features/integrations/yesinsights/ YesInsights Integration for Benchmark Email Add YesInsights surveys to your Benchmark Email campaigns With our YesInsights integration, you can automatically add your YesInsights one-click surveys to a Benchmark Email campaign. Gain valuable feedback from your subscribers with ease. Available free with every Benchmark account. Requirements: Benchmark Email Account (sign up for free) YesInsights Account Integration Is Fast & Easy: No download necessary Automatically add leads to your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-12-18 - Modified: 2019-12-18 - URL: https://www.benchmarkemail.com/in/features/integrations/woocommerce/ WooCommerce Integration for Benchmark Email Send leads you've captured with your WooCommerce store to your Benchmark Email lists. With our WooCommerce extension, you can automatically add your WooCommerce customers to a Benchmark Email list. Send automated follow-ups from the moment they submit their information. Available free with every Benchmark account. Requirements: Benchmark Email Account (sign up for free) WooCommerce Account Integration Is Fast & Easy: No download necessary Automatically add leads to your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-12-13 - Modified: 2019-12-13 - URL: https://www.benchmarkemail.com/in/features/integrations/privy/ Privy Integration for Benchmark Email Send leads you've captured with Privy forms and pop-ups to your Benchmark Email lists. With Privy's integration with Benchmark, you can automatically add your Privy leads from your exit intent popups and opt-in forms to the Benchmark Email list you choose. Send automated follow-ups from the moment contacts submit their information. Available free with every Benchmark account. Requirements: Benchmark Email Account (sign up for free) Privy Account Integration Is Fast & Easy: No download necessary Automatically add leads to your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-12-13 - Modified: 2021-02-26 - URL: https://www.benchmarkemail.com/in/about-us/brand-assets/downloads/ Downloads Guidelines Downloads Screenshots Logos AI EPS PNG AI EPS PNG AI EPS PNG Sign Up For Your Absolutely Free Account No Credit Card Required --- - Published: 2019-12-13 - Modified: 2021-02-26 - URL: https://www.benchmarkemail.com/in/about-us/brand-assets/screenshots/ Screenshots Guidelines Downloads Screenshots Downloads Automation PRO Download screenshots Benchmark Email Download screenshots Sign Up For Your Absolutely Free Account No Credit Card Required --- - Published: 2019-12-13 - Modified: 2019-12-13 - URL: https://www.benchmarkemail.com/in/test-forms/ window. 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With our Getsitecontrol integration you can collect email addresses from your custom opt-in forms, surveys and contact forms. Simply choose the specific mailing list and Getsitecontrol will add every new email subscriber to your Benchmark Email list automatically. Staying connected with your visitors has never been easier. Requirements: Benchmark Email Account (sign up for free) Getsitecontrol Account Integration Is Fast & Easy: No download necessary Automatically add leads to your Benchmark Email list(s) Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-12-13 - Modified: 2019-12-13 - URL: https://www.benchmarkemail.com/in/features/integrations/kickbox/ Kickbox Integration for Benchmark Email Improve the quality of your Benchmark lists with email verification tools. With the Kickbox integration, you can seamlessly access, import, and verify lists in your Benchmark account. Customize your export to easily manage and maintain healthy lists. Benchmark customers receive 100 free verification credits when signing up, and a 10% discount on all Kickbox verification services. Requirements: Benchmark Email Account (sign up for free) Kickbox email verification account Integration Is Fast & Easy: No download necessary Improve the quality of your email lists and boost deliverability Make every email send count Connect Today --- - Published: 2019-12-13 - Modified: 2019-12-13 - URL: https://www.benchmarkemail.com/in/features/integrations/viralsweep/ ViralSweep Integration for Benchmark Email Send leads you've captured with ViralSweep contests to your Benchmark Email lists. With our ViralSweep integration, you can automatically add your ViralSweep entries from any of your sweepstakes or contests to any Benchmark Email Lists. Send automated follow-ups from the moment they submit their information. Available free with every Benchmark account. Requirements: Benchmark Email Account (sign up for free) Viralsweep Account Integration Is Fast & Easy: No download necessary Automatically add leads to your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-12-13 - Modified: 2019-12-13 - URL: https://www.benchmarkemail.com/in/features/integrations/wishpond/ Wishpond Integration for Benchmark Email Send leads you've captured with Wishpond to your Benchmark Email lists. With our Wishpond integration, you can automatically add your Wishpond leads from your landing pages and contests to a Benchmark Email list. Send automated follow-ups from the moment they submit their information. Available free with every Benchmark account. Requirements: Benchmark Email Account (sign up for free) Wishpond Account Integration Is Fast & Easy: No download necessary Automatically add leads to your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-12-10 - Modified: 2019-12-10 - URL: https://www.benchmarkemail.com/in/resource/thank-you/ Thanks for Downloading Your resource is on its way! We're sending it to the email address you provided, so keep any eye on your inbox. --- - Published: 2019-12-09 - Modified: 2019-12-10 - URL: https://www.benchmarkemail.com/in/thank-you-general/ Thank You for Reaching Out We look forward to helping you and will be in touch with you soon. --- - Published: 2019-11-22 - Modified: 2019-11-22 - URL: https://www.benchmarkemail.com/in/features/integrations/pipelinedeals/ PipelineDeals Integration for Benchmark Turn deals into customers with marketing automation Don't let hot deals go cold. Add your PipelineDeals contacts to your email list and say, "Hello! ". Stay in touch with monthly newsletters, automate follow-up and nurture your CRM leads with this Benchmark Email integration. Requirements: Benchmark Email account (sign up for free) PipelineDeals account Integration Is Fast & Easy: No download necessary Automate the growth of your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-11-22 - Modified: 2019-11-22 - URL: https://www.benchmarkemail.com/in/features/integrations/wufoo/ Benchmark Email Wufoo Integration Automate engagement and follow-up with leads from Wufoo Grow your email lists by pulling data from your forms with the Benchmark Email Wufoo Integration. Use your contact forms, online surveys and event registrations to add new subscribers to your Benchmark Email account. This integration is available free with every Benchmark Account. Requirements: Benchmark Email Account (free to sign up) Wufoo Account Integration Is Fast & Easy: No download necessary Automatically add leads to your Benchmark Email lists Capitalize on the traffic to your website with the power of email marketing Connect Today --- - Published: 2019-11-22 - Modified: 2019-11-22 - URL: https://www.benchmarkemail.com/in/features/integrations/vcita/ vCita Integration for Benchmark Email Automate engagement and follow-up with your business contacts With our vCita integration, you can automatically add your customers and leads who have engaged with you via the vCita platform to a Benchmark Email list. Create and automate customer journeys from the moment a contact is added to your list. Available free with every Benchmark account. Requirements: Benchmark Email Account (free to sign up) Premium vCita Account Integration Is Fast & Easy: No download necessary Automatically add leads to your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-11-21 - Modified: 2019-11-22 - URL: https://www.benchmarkemail.com/in/features/integrations/smartsheet/ Smartsheet Integration for Benchmark Email Add Smartsheet contacts to your Benchmark Email lists With our Smartsheet integration, you can automatically add your Smartsheet collaborators and contacts to a Benchmark Email list. Stay in touch and top of mind using automation. Available free with every Benchmark account. Requirements: Benchmark Email Account (free to sign up) Smartsheet Account How to Integrate: No download necessary Automatically add contacts to your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-11-21 - Modified: 2019-11-21 - URL: https://www.benchmarkemail.com/in/features/integrations/recurly/ Recurly Integration for Benchmark Email Add your valuable customers to your email marketing lists With our Recurly integration, you can automatically add the customers and leads who have processed recurring payments to a Benchmark Email list. Create and automate customer journeys from the moment a contact is added to your list. Available free with every Benchmark account. Requirements: Benchmark Email Account (sign up for free) Recurly Account Integration Is Fast & Easy: No download necessary Automate the growth of your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-11-21 - Modified: 2019-11-21 - URL: https://www.benchmarkemail.com/in/features/integrations/livechat/ Benchmark Email LiveChat Integration Turn online chats into longtime customers with email marketing Follow up with customers and leads and stay top-of-mind by adding them to your contact lists thanks to the Benchmark Email LiveChat Integration. Automatically add contacts to your Benchmark Email lists when they interact with you via chat. This integration is available free with every Benchmark Account. Requirements: Benchmark Email Account (sign up for free) LiveChat Account Integration Is Fast & Easy: No download necessary Automate the growth of your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-11-21 - Modified: 2019-11-21 - URL: https://www.benchmarkemail.com/in/features/integrations/jotform/ JotForm Integration for Benchmark Email Nurture leads from your online forms With our JotForm integration, you can automatically add your leads from your forms on your website or anywhere else to a Benchmark Email list. Create and automate customer journeys from the moment a lead completes your forms. Available free with every Benchmark account. Requirements: Benchmark Email Account (sign up for free) JotForm Account Integration Is Fast & Easy: No download necessary Automate the growth of your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-11-21 - Modified: 2019-11-22 - URL: https://www.benchmarkemail.com/in/features/integrations/slack/ Slack Integration for Benchmark Email Add Slack contacts to your Benchmark Email lists With our Slack integration, you can automatically add your contacts in Slack to a Benchmark Email list. Stay engaged with all the teams with which you work. Available free with every Benchmark account. Requirements: Benchmark Email Account (sign up for free) Slack Account Integration Is Fast & Easy: No download necessary Automate the growth of your Benchmark Email lists Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-11-21 - Modified: 2019-11-21 - URL: https://www.benchmarkemail.com/in/features/integrations/google-contacts/ Google Contacts Integration for Benchmark Send Gorgeous Email Marketing Campaigns to Your Google Contacts Stay in touch with your Google Contacts with the power of Benchmark's email marketing and marketing automation tools. Pull your Google Contacts into a Benchmark email list and start marketing to your connections. Requirements: Benchmark Email account (sign up for free) Google Account Integration Is Fast & Easy: No download necessary No setup in Gmail or Google required Connect Today --- > Easily create professional email campaigns with Benchmark's email template builder. AI-powered, drag-and-drop, and designed for marketers! - Published: 2019-11-21 - Modified: 2024-11-27 - URL: https://www.benchmarkemail.com/in/features/email-builder/ Create Engaging Emails That Get Results You don't need to be an email marketing expert or design whiz to create email campaigns that spark interest. Benchmark Email's suite of email-building tools is crafted with busy marketers in mind. TRY IT NOW AI-Powered Email Design It's never been quicker to send effective email campaigns. Easily generate custom, branded email templates that shine in the inbox with the power of Smart Design AI. Learn more Bring Your Email Vision to Life Our drag-and-drop email builder features everything you need to createmarketing emails that convert. No coding skills required. Brand Kit Keep your brand's colors, logos and messaging consistent in every email you create. Learn more Smart Content Avoid writer's block with a prompt. Let Smart Content AI write your email copy in a snap. Learn more Layouts Structure your emails with rows and columns for flexible design. Text + Images Add and edit the building blocks of your email with all of the flexibility you need. Buttons Craft a call-to-action that converts with eye-catching buttons. Product Blocks Highlight your products in your email campaigns to boost sales. Learn more Saved Blocks Easily reuse impactful elements, like email headers and call-to-action sections. Permission Reminders Gracefully remind unengaged users to opt-out, keeping your email reputation pristine. Advanced Editor Our easy-to-use code editor provides a live preview as you code. Seamlessly Design and Edit Images Great images are essential to captivating email design. We make it simple withour integrations and image editing capabilities. Image Editing... --- - Published: 2019-11-20 - Modified: 2019-11-20 - URL: https://www.benchmarkemail.com/in/page-no-nav/ Content will goes here --- - Published: 2019-11-20 - Modified: 2020-01-10 - URL: https://www.benchmarkemail.com/in/features/integrations/freshbooks/ FreshBooks Integration for Benchmark Email Import your FreshBooks contacts to your Benchmark account. With our FreshBooks integration, you can integrate your FreshBooks CRM records with your Benchmark account. A simple solution to start sending email marketing campaigns to the contacts you’ve already established with FreshBooks. Requirements: Benchmark Email Account (free to sign up) FreshBooks Account How to Integrate: No download necessary Easier than adding FreshBooks contacts to your Benchmark account manually Stay in touch with your FreshBooks contacts with the power of email marketing Connect Today --- - Published: 2019-11-20 - Modified: 2019-11-20 - URL: https://www.benchmarkemail.com/in/features/integrations/freshdesk/ Freshdesk Integration for Benchmark Email Add Freshdesk contacts to your Benchmark Email lists With our Freshdesk integration, you can automatically add the customers you support via Freshdesk to a Benchmark Email list. Send follow-ups to check in on your customers using automation. Available free with every Benchmark account. Requirements: Benchmark Email Account (works with Free Trial) Freshdesk Account Integration Is Fast & Easy: No download necessary Automatically add customers to your Benchmark Email list(s) Create quality engagement with the power of email marketing Learn More --- - Published: 2019-11-20 - Modified: 2019-11-21 - URL: https://www.benchmarkemail.com/in/features/integrations/groove/ Groove Integration for Benchmark Email Add Groove contacts to your Benchmark Email list With our Groove integration, you can automatically add the customers and leads who you’ve helped and provided support to a Benchmark Email list. Create and automate customer journeys from the moment a contact is added to your list. Available free with every Benchmark account. Requirements: Benchmark Email Account (sign up for free) Groove Account Integration Is Fast & Easy: No download necessary Automatically add leads to your Benchmark Email list(s) Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-11-19 - Modified: 2019-11-19 - URL: https://www.benchmarkemail.com/in/features/integrations/cratejoy/ Cratejoy Integration for Benchmark Email Keep your ecommerce business top-of-mind with customers With our Cratejoy integration, you can automatically add your customers via Cratejoy to a Benchmark Email list. Keep top-of-mind with your customers using automation. Available free with every Benchmark account. Requirements: Benchmark Email Account (free to sign-up) Cratejoy Account Integration Is Fast & Easy: No download necessary Automatically add customers to your Benchmark Email list(s) Create quality engagement with the power of email marketing Learn More --- - Published: 2019-11-19 - Modified: 2019-11-21 - URL: https://www.benchmarkemail.com/in/features/integrations/contactually/ Contactually Integration for Benchmark Email Add Contactually contacts to your Benchmark Email lists With our Contactually integration, you can automatically add contacts to a Benchmark Email list. Create and automate customer journeys from the moment a contact is added to your list. Available free with every Benchmark account. Requirements: Benchmark Email Account (sign up for free) Contactually Account Integration Is Fast & Easy: No download necessary Automatically add leads to your Benchmark Email list(s) Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-11-19 - Modified: 2019-11-21 - URL: https://www.benchmarkemail.com/in/features/integrations/acuity-scheduling/ Acuity Scheduling Integration for Benchmark Email Stay in touch with appointment contacts With our Acuity Scheduling integration, you can automatically add contacts to a Benchmark Email list. Create and automate customer journeys from the moment an appointment is made and a contact is added to your list. Available free with every Benchmark account. Requirements: Benchmark Email Account (sign up for free) Acuity Scheduling Account Integration Is Fast & Easy: No download necessary Automatically add leads to your Benchmark Email list(s) Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-11-18 - Modified: 2019-11-21 - URL: https://www.benchmarkemail.com/in/features/integrations/zoho/ Zoho Integration for Benchmark Email Intelligent Email Marketing for Your Zoho CRM Contacts Import your Zoho contacts into your Benchmark Email account and optimize your email marketing connections. Contacts are sent to an email list of your choosing and can be set up easily in your Benchmark dashboard. Available free with every Benchmark account. Requirements: Benchmark Email account (sign up for free) Zoho Account Integration Is Fast & Easy: No download necessary Import all your Zoho contacts at once Easier than adding Zoho contacts to your Benchmark account manually No setup in Zoho required Connect Today --- - Published: 2019-11-18 - Modified: 2019-11-21 - URL: https://www.benchmarkemail.com/in/features/integrations/zapier/ Zapier Integration for Benchmark Email Integrate with 1500+ of your favorite apps with just a click. With our Zapier integration, you can integrate with more than 1500 other web services like Gmail, Evernote, Facebook and Google Docs. Now your Benchmark account is more powerful than ever. Here are just a few ways you can automate your email marketing with the power of Benchmark and Zapier: Add emails from your Gmail account to a Benchmark Email list. Connect GoToWebinar attendees and registrants to your Benchmark Email account with ease. Add Eventbrite attendees to a Benchmark Email list automatically. Add Benchmark Email subscribers from Google Docs spreadsheet rows or send Benchmark Email subscribers to a spreadsheet. Add subscribers to your Benchmark Email account with Wufoo. Add Desk. com customers to a Benchmark Email list or vice-versa automatically. Pass contacts back and forth between Benchmark Email and Capsule CRM. Pull your customer’s information from LiveChat and add it to a list in your Benchmark Email account.   How does it work? The Zapier integrations allows for two functions. A push and a pull. If an individual signs up on one of your Benchmark Email signup forms, it will trigger a 3rd party app also integrated with Zapier into action. This could mean a Benchmark Email user is alerted to schedule a call or an appointment. Inversely, when someone interacts with one of the 3rd party services also integrated with Zapier, their email address can be pulled into your contact list. For example, if... --- - Published: 2019-11-14 - Modified: 2019-11-21 - URL: https://www.benchmarkemail.com/in/features/integrations/shopify/ Integrate Shopify with Benchmark Connect with Ecommerce Customers With our Shopify integration, you can automatically add your Shopify customers to a Benchmark Email list. Send automated follow-ups from the moment they submit their information. Available free with any Benchmark account. Requirements: Benchmark Email Account (sign up for free) Shopify Account Integration Is Fast & Easy: No download necessary Automatically add customers to your Benchmark Email list(s) Create quality engagement with the power of email marketing Connect Today --- - Published: 2019-11-14 - Modified: 2019-11-21 - URL: https://www.benchmarkemail.com/in/features/integrations/google-sheets/ Google Sheets Integration for Benchmark Pull Google data into your Benchmark Email account Tracking contacts in Google Sheets? Add them to your email list and say, "Hello! ". Collecting survey responses from a Google Form? These responses are tracked in Google Sheets, Pull them into the fun and connect with survey takers with an email. It's simple to connect with contacts on a Google Sheet with this Benchmark Email integration. Requirements: Benchmark Email account (sign up for free) Google Account Integration Is Fast & Easy: No download necessary No setup in Gmail or Google required Data collected from Google's Form/Survey tool can be imported into your Benchmark account Connect Today --- - Published: 2019-11-14 - Modified: 2019-11-14 - URL: https://www.benchmarkemail.com/in/features/integrations/wordpress-plugin/ Benchmark Email Lite WordPress Plugin Turn visitors into customers with email marketing tools for your WordPress site Connecting with your WordPress audience has never been easier with the WordPress plugin for Benchmark. Install today for free! Create & Customize Signup Forms Add a customizable signup form to any WordPress page Add subscribers by email, name or one of 27 custom fields included in the widget Connect Your Blog to Benchmark Email Your Benchmark contact lists are automatically available when you integrate Sync signup forms to any of your email lists Control up to 5 separate Benchmark Email accounts from your WordPress site Email Blog Updates to Your Contacts Send email-ready versions of your posts to your subscribers Want to preview a campaign? Send a test email to yourself from within the dashboard Or schedule the blog to send at a later date Get Real-Time Analytics Engagement reports will display in your dashboard as soon as you send an email Learn where your emails are being opened with Opens by Location data Visual pie chart gives you statistics at a glance Install for Free --- - Published: 2019-11-04 - Modified: 2019-11-19 - URL: https://www.benchmarkemail.com/in/resources/email-glossary/ Email Marketing Glossary 50+ must-know terms to help you master email marketing Above-the-Fold Affirmative Consent API (Application Programming Interface) Auto Responder Blacklists Blocking Bounced Email Calls to Action Campaign CAN-SPAM Act of 2003 Click-Through Confirmed Opt-In Content Conversion Rate Double Opt-In Email Blocking Email Deliverability Feedback Loop Hard Bounce / Soft Bounce Header House List HTML (HyperText Markup Language) Mailing List Landing Page Open Open Rate Opt In (or Subscribe) Opt Out (or Unsubscribe) Permission-Based Email Personalization Phishing Privacy Recipient Rental List (or Acquisition List) Reputation Segmentation Sender Spam Spam Complaint Spoofing Subject Line Subscribe Targeting Tracking UCE Unique Click Universal Resource Locator (URL) Unsubscribe Voice Whitelists WIIFM or “What’s in It for Me? ” A Above the Fold The part of an email or web page that is visible without scrolling. It is generally more desirable placement because of its visibility. Affirmative Consent Another word for permission. The recipient of your email has been clearly and fully notified of the collection and use of his email address and has consented prior to such collection and use. Affirmative consent is not only a best practice; it is required by all reputable email marketing services. API Also known as Application Programming Interface, an API is a programming tool to enable separate software programs to communicate with each other or work harmoniously within an operating system. Good examples are Java and Microsoft DirectX, a bundle of APIs that enable game programming and video on PCs. Auto Responder A program or a script... --- - Published: 2019-10-09 - Modified: 2023-12-20 - URL: https://www.benchmarkemail.com/in/partners/affiliates/ Become a Benchmark Affiliate You're passionate about sharing your expertise to help businesses and entrepreneurs grow. Recommend our email marketing platform and receive a recurring 30% commission for as long as your referral is a customer. It's simple - and free - to begin earning monthly commission as a Benchmark Affiliate. Join Now How does the affiliate program work? Our top affiliate partners are generating thousands of dollars every month just by spreading the word about Benchmark. If you recommend digital marketing tools to your clients or audience, you too can add passive income as a Benchmark affiliate. We provide you with a unique tracking URL that you can include anywhere you share content. Users create an account through your partner URL will be tracked as a referral. When your referrals upgrade to a paid account, you will receive a 30% commission for every payment they make. Join Now Earn 30% commission as a Benchmark affiliate partner JOIN NOW AND START EARING Earn passive income with Benchmark It's easy to get started and free to sign-up Share your partner URL Share your partner URL on your website, social media posts, and emails. We even provide ready-made banners with your account. Track performance You can track how many referrals are signing up for free and paid accounts, as well as how much commission you're earning each month. Earn passive income Earn 30% commission every time your referral makes a payment - for the lifetime of your account. Create an account to... --- - Published: 2019-10-08 - Modified: 2019-10-21 - URL: https://www.benchmarkemail.com/in/partners/agencies/ The Simple Recipe for Scaling Your Agency Become a Benchmark Agency Partner Ready to soar? Your expertise plus Benchmark's email marketing and marketing automation tools is a recipe for success. Join Now Enrich Your Service Offering. Increase Your Revenue. Extend email marketing services to your customers and grow your retainer revenue every month. Manage email marketing campaigns for your clients and resell a powerfully simple email marketing platform as your agency soars above the rest. Perks That Put the Fun Back in Growing Your Agency Focus on the Creative Work You Love Recurring Income Package Benchmark's email marketing platform with your email marketing services to generate predictable monthly revenue. Exclusive Discounts It's easy to resell Benchmark to your clients and earn. Receive a 25% ongoing discount or commission for every client you sign. Reseller Tools Leave the marketing to us! We'll provide you with the assets you need to attract new clients and turn current clients into Benchmark customers. Client Management Unlock agency-focused tools within Benchmark's app. Track clients in your client dashboard and ensure you're generating results every month. Flexibility Receive commissions on individual client accounts, or get a discount by purchasing a master account - whatever suites your model best! Dedicated Support You have a partner in Benchmark. Our email marketing experts have years of experience and are dedicated to helping you and your clients succeed. Join Now It's More than Just Software We're Part of Your Team As a Benchmark Agency Partner, not only do you offer... --- - Published: 2019-10-08 - Modified: 2020-04-02 - URL: https://www.benchmarkemail.com/in/partners/integrations/ Integrate with Benchmark Integrating with Benchmark means much more than a simple collaboration. It means partnering with an incredible company (if we say so ourselves) with great values ... that is a world leader in online marketing tools. You’ll also gain exposure to the dedicated and passionate professionals who are using Benchmark to earn money for their businesses. Our simple, well-developed API allows us to integrate in a very easy way, with the supervision of an awesome team of experts. View API Docs Become an Integration Partner Today Connect with the Benchmark Integrations team to become a partner. Our integration partners enjoy several opportunities to enrich their customer's experience and reach a new audience: Exclusive developer support. Promotion of your services in our newsletter and on our website. Exposure of your brand through Benchmark in-app. Marketing opportunities, such as co-branded webinars, blog posts and reports. Become a Partner Contact Us Should be Empty: --- - Published: 2019-10-07 - Modified: 2023-06-05 - URL: https://www.benchmarkemail.com/in/developers/ BENCHMARK EMAIL DEVELOPER Save Time With our Robust RESTful API With billions of emails sent monthly all around the world, our RESTful API provides you with the scalability and methods to partner, integrate and let your ideas shine with one of the world's top email marketing services. EXPLORE OUR API WE RUN ON POSTMAN Get your Benchmark API Key Signup to Postman Free Get your Benchmark API Key Developers all around the world have integrated with us using our API Our paid clients are constantly looking for ways to save time and better manage their contact lists and activity. "Recently Benchmark introduced a new REST API. Overall this API was much better suited for us than the original one. The documentation on it is also quite clear. We did still have some questions, and the Benchmark team was very helpful and willing to do some improvements for us. So overall very happy about the process in the past few months. " Laura Lee Schultz Head of Partner Marketing   "The Benchmark API is great: clear and intuitive. In fact, it's way better than many others We've worked with. The integration went smoothly and works like a charm" Nina Delacruz Inbound Marketing Consultant   "We recently utilized Benchmark Email's ReST API for our WooCommerce integration plugin project. We used this API for searching/adding contact lists and searching/adding/updating/removing contacts on a list and found no problems. Thanks to the Benchmark team for always supporting its app developers! " Sean Conklin Founder at... --- > Create sign up forms easily with Benchmark Email's form builder. Build pop ups and landing pages to capture leads in minutes. - Published: 2019-10-03 - Modified: 2024-11-27 - URL: https://www.benchmarkemail.com/in/features/lead-generation/ Growing an Audience is Easy Use List Builders, Automations, Surveys & Polls to build a loyal fanbase that engages with your message. Sign up forms for your website Design embeddable sign up forms and pop ups to include on your website. Improve conversion and grow your lists easily. TRY IT FOR FREE! Put your signup form on your website Grab new contacts with a custom Signup Form. Place it on your site, blog or favorite social network and watch your list grow. Sign Up Forms + Landing Pages Attract More Leads and Subscribers Drag and Drop Creating branded landing pages in a snap with our easy-to-use drag and drop builder. No coding required. Brand Your Link Publish your landing pages to your own subdomain for consistent branding across the entire user experience. Track Your Goals Measure campaign ROI with landing page goals, like page engagement and new subscribers. Grow Your List Embed your Benchmark forms within your landing pages to seamlessly add new contacts to your email lists. Integrate Campaigns Tie your landing pages to your marketing campaigns, emails and automations for a streamlined user journey. Design with Templates Take the guesswork out of design with our basic landing page template layouts - proven to convert. List Management Segmenting, importing and integrating are all easy to do with our list management tool.   Segment Break down your lists by demographics, customer likes and dislikes and more. Send the most relevant content to all your subscribers.   Import Create lists by... --- - Published: 2019-09-16 - Modified: 2023-05-26 - URL: https://www.benchmarkemail.com/in/about-us/ Since Day One We help businesses thrive with online sales and marketing solutions. Our tools help you grow your audience, engagement and sales. Benchmark Email offers an integrated, automated and robust feature set built to help the enterprise of any size. A powerfully simple and simply powerful email marketing solution designed to help you create and send compelling campaigns with ease. Engagement tools designed to help your business guide your customers through the customer journey. Bring customers in with signup forms that automatically fit into any space on your site you want. Automated and triggered follow up tools to stay in touch with your subscribers. Target, Test and Track success. World Class Support. Worldwide. Benchmark recognizes the importance of being represented locally, having native speakers to assist in support and a friendly face to welcome you at any local trade shows and events. That's why Benchmark is available in nine different languages and has offices in fifteen countries across the globe. 100+ Employees in 15 countries 9 Supported Languages #1 Customer Support in 2015 by PC Magazine Our Fearless Leaders Curt and Denise Keller learned to be hard workers as they rose through the ranks at highly successful companies. Then, they proved to be great entrepreneurs themselves by starting their own business that would grow into an international company that continues to expand. However, they cemented themselves as true leaders and visionaries by creating a company that helps other businesses to thrive as well. Curt Keller CIO Denise Keller CFO... --- - Published: 2019-09-16 - Modified: 2023-05-26 - URL: https://www.benchmarkemail.com/in/email-marketing/ A COMPLETE STEP-BY-STEP GUIDE (2020) Getting Started with Email Marketing in Less Than One Week Following this guide, in just 15 minutes a day for the next three days, you'll be able to build an email marketing plan that: Captures new leads and customers. Capitalize on the traffic coming to your website! Doubles your returning customers. After all, your customers are also your warmest leads. Brings back visitors who abandon cart. Don't miss out on hot leads! Gets automated feedback from customers. Use this information to improve, create more engagement and sell more. That's it! In three days (or less), you'll be well on your way to email marketing success! Want to become an email marketing guru in one day? Tackle all of the steps on this page, and you'll be sending emails like a pro in no time. If you need an email marketing tool, you can sign up here free. Need help? We're here for you via phone, chat or email to answer any questions. What is email marketing, and why is it so important? Your email list is your most valuable asset. Email marketing allows you to spend less time and money, while getting more engagement and sales: The average Return On Investment (ROI) for email marketing is $38 for every $1 spent. Email keeps customers coming back for more! It costs five times more to attract a new customer than to keep your existing ones. Email is the most effective channel for generating sales according to... --- - Published: 2019-09-16 - Modified: 2021-02-09 - URL: https://www.benchmarkemail.com/in/customers/ Meet Our Customers Of over 500,000 users, we are pleased to thank some local names Each one of our customers, from small businesses to international brands, is very important to us. How we deliver for our largest and best known clients is also important to you. Al Kline OWNER, CEO CANTERBURY GARDENS "I am very pleased with our email marketing because that is our connection to our customers. We're constantly using this marketing tool to enhance our web presence. " Brian Harrington OWNER, CEOSUNRISE POS "We started using Benchmark about 5 years ago and we will absolutely continue to use here on out. It's been an incredible utility for us. " Brandon Beechler OWNER, CEO BMB DEZINES "The best feature I found was the use of my own HTML code. It allows full control over my emails and how they interact with my clients. " Jerry Rice OWNER, CEO RICE GENERAL "My favorite feature is multiple lists, and being able to send out to customers who have different needs. Benchmark has made life easier for me, keeping my office organized. " Mariana Gatto OWNER, CEO ITALIAN MUSEUM OF LA "We use Benchmark to promote membership and awareness of the goals of the museum. It's pretty much limitless in the ways that we use Benchmark. " Marcy Feldman OWNER, CEO STITCH CAFE "My degree is in Accounting, so I love graphs and charts. The first time I actually saw how many people opened my emails? That made me happy! " Larry... --- - Published: 2019-09-16 - Modified: 2021-02-26 - URL: https://www.benchmarkemail.com/in/about-us/brand-assets/ Benchmark Brand Resources Thank you for your interest in the Benchmark brand, feel free to navigate through our guidelines and downloads Guidelines Downloads Screenshots The Benchmark Logo Variations The Benchmark logo can only appear in the three variations shown below. The logotype can never appear without the mark. Colors The Benchmark logo can appear in the light and dark swatches below. It will never appear in a color. If color is not available for technical reasons, you may use black. Midnight gray #1D202D White #FFFFFF Benchmark blue #4E5FF9 Minimum Space Clearance Keep a minimum space between the logo and other elements. This zone is equal to half the height of the sized logomark, as indicated by the “x” below. Horizontal logo space clearance Vertical logo space clearance Logomark space clearance What Not To Do Don't In writing, the “m” is never capitalized. Don’t use our logo in the middle of a sentence. Don’t use any color other than white and the specified midnight gray. Don’t separate “Benchmark” from the mark. Don’t replace or attempt to recreate our company name with another font. Don’t use the old Benchmark logo.   Try Color the background behind the logo. Use a background image that doesn’t impede logo recognition or have elements within the clearance zone. Friendly reminder These graphics are property of Benchmark and they are protected by intellectual property laws. By using our logo, third parties agree that these resources will not be displayed in any way that may be confusing or... --- - Published: 2019-09-16 - Modified: 2023-03-27 - URL: https://www.benchmarkemail.com/in/contact/ Contact Us Have a question? Drop us a line and a friendly Benchmark specialist will respond in no time. Sarvaga Technologies LLP 203, Tower N6, Paras Irene, Sector 70A, Gurgaon 122 101 Haryana Call us: +91 79822 89539 , +91 81788 05825   First Name* Last Name* E-mail* Area Code Phone Number Your Message Contact Us Should be Empty: --- - Published: 2019-09-16 - Modified: 2023-11-09 - URL: https://www.benchmarkemail.com/in/partners/ Partner with Benchmark Partner with a company filled with people as passionate about sales and marketing as you. We give you the opportunity to grow your business right along with ours, making marketing easier and more rewarding. Check out our different partnership opportunities and choose the one that is the best fit for you and your business. Integrations Grow exposure for your app by integrating with Benchmark and working with our team to reach a whole new audience. Learn More Affiliates Promote Benchmark's marketing platform and start earning a 30% commission on every referral. Signing up is simple and it's free to join! Learn More Agencies Extend email marketing services and more to your clients to generate monthly recurring income. Enjoy agency tools and special discounts. Learn More --- - Published: 2019-09-16 - Modified: 2023-07-13 - URL: https://www.benchmarkemail.com/in/anti-spam-policy/ Site Terms Privacy Policy Cookie Policy Anti-Spam Policy Terms Of Use Spam Free Zone User Pledge Anti-Spam Policy Where Benchmark stands on spam At Benchmark Email, we've crafted a strong, zero-tolerance anti-spam policy to protect the delivery rates and reputations of our customers. If you feel one of our customers has sent you spam, please email us below and we'll immediately take steps to solve the problem. Our Anti-Spam Policy Simply stated, we at Benchmark Email are anti-spam. We hold the privacy of all users in the highest regard, as well as the recipients of emails sent by our customers. The Federal CAN-SPAM Act The Federal CAN-SPAM Act, put into law in 2003, dictates rules in sending commercial email. We at Benchmark vigorously follow these rules and add a few more for added safety, they include: If you are sending commercial email, non-personal, business-focused email, you must have specific permission to email your recipients. You can do this by using opt-in or closed loop opt-in to sign up subscribers. When you use opt-in, you must make a reasonable effort to make certain the person who signed up to receive communications from you is who they say they are. You must hang on to evidence that subscribers have given you permission, and must be able to produce that evidence within 72 hours of request. You must tell you recipients, in your email, where you got their info. This might include a line that says "you received this email because you signed... --- - Published: 2019-09-16 - Modified: 2023-11-14 - URL: https://www.benchmarkemail.com/in/terms-of-use/ Site Terms Privacy Policy Cookie Policy Anti-Spam Policy Terms Of Use Spam Free Zone User Pledge Benchmark Team Of Use PLEASE READ THIS AGREEMENT CAREFULLY BEFORE USING ANY OF THE SERVICES AVAILABLE AT BENCHMARKEMAIL. COM. IF YOU DO NOT ACCEPT THE TERMS OF THIS AGREEMENT, DO NOT USE THE SERVICES. This agreement sets out the legally binding terms of your use of the services provided by Benchmark Internet Group, LLC (hereinafter referred to as "Benchmark" or "Services") to you (hereinafter referred to as "End User," "You" or "Your"), and may be modified by Benchmark from time to time, such modifications to be effective upon posting of the modified agreement. By accessing, using and/or registering for the services provided by Benchmark, you agree that you have read and understand this End User Terms of Service and all of its contents (hereinafter referred to as this "Agreement"), intend this Agreement to be the legal equivalent of a signed, written contract and equally binding, and that you will be subject to all of the terms and conditions set forth herein. You agree to review the Agreement periodically to be aware of any such modifications, additions, deletions or other changes, and your continued access, registration and/or use of the Services shall be deemed your acceptance of the modified agreement. The last effective update to these terms of use was 2/12/19.   Overall And General Teams Benchmark (also, "we" or "us") provides products, services, related offerings, software, websites and sub-websites (BENCHMARKEMAIL. COM) all offering features... --- - Published: 2019-09-13 - Modified: 2019-12-18 - URL: https://www.benchmarkemail.com/in/resources/ Learn Email Marketing Our free email marketing resources cover frequent mistakes as well as best practices in email marketing. --- > These are all the tools that Benchmark Email integrates with to make email marketing as easy as possible. Connect with your favourite tools! - Published: 2019-09-13 - Modified: 2024-11-27 - URL: https://www.benchmarkemail.com/in/features/integrations/ We Integrate with 1500+ Services Boost your Benchmark Email account into the stratosphere thanks to integrations with WordPress, Facebook, Google, Shopify, Zapier and more. Add customers to your mailing list when they buy products from you through Shopify. Learn more Tracking contacts in Google Sheets? Add them to a Benchmark email list with this fast, easy integration. Learn more Integrate with 1500+ web services like Gmail, Evernote, Facebook and Google Docs with our Zapier integration. Learn more Send your Zoho contacts professional newsletters by integrating with your Benchmark Email account. Learn more Keep the conversation going in the inbox. Add Slack contacts to your Benchmark Email lists. Learn more Turn cold leads into hot deals with the PipelineDeals integration for Benchmark Email. Learn more Grow your contact lists by connecting your Wufoo forms to your Benchmark Email account with this integration. Learn more Add Groove contacts to your Benchmark Email lists and stay in touch with your customers. Learn more Add contacts from your Getsitecontrol popups and forms to Benchmark Email. Learn more Engage leads from JotForm with Benchmark Email marketing automation tools. Learn more Grow your contact list when customers and leads interact with you via LiveChat with this integration. Learn more Add Acuity Scheduling contacts to your Benchmark Email lists to turn meetings into customers. Learn more Add Contactually CRM contacts to your Benchmark Email lists. Learn more Add Recurly contacts to your Benchmark Email lists to stay connected to valued customers. Learn more Share your recent LinkedIn... --- > Improve the performance of your campaigns by tracking the results of your email marketing actions with comprehensive reporting. - Published: 2019-09-13 - Modified: 2024-11-27 - URL: https://www.benchmarkemail.com/in/features/reporting/ Track. Report. Improve. Our AB Testing, Inbox Checker and Reporting features help you create better campaigns by understanding how subscribers interact with your emails. . textspace{ margin: 50px 20%; } Reports overview social geotracking overview Know where your successes are by tracking opens, links clicked and customer activity in real time. See which emails bounced and how you can improve future campaigns. social See who shared your email campaign via social media or if they Liked it. You can tailor future social media-based campaigns to those subscribers. geotracking Discover where in the world your subscribers are opening your emails. Segment lists based on timezones to make sure your emails are always delivered at the time you want. . tabs-data{ padding: 30px 40px; } . textual{float: left;width:35%;} . img{ float: right; width:50%;; } . textual h4{ color: #1d202d; font-weight: 600; font-size: 1. 25rem; font-style: normal; } A/B Testing subject lines compare delivery time subject lines Pinpoint the best times to send your email to your lists. Find out when your subscribers are most likely to open your email campaigns, whether it be morning, noon or night. compare Test campaign vs. campaign to see which one will produce a higher click rate. Compare your campaigns against one another to discover the best one. delivery time Pinpoint the best times to send your email to your lists. Find out when your subscribers are most likely to open your email campaigns, whether it be morning, noon or night. Always look good with Inbox Checker... --- > With Benchmark Email's email marketing automation software you can easily send automated email series. Includes pre-designed templates. - Published: 2019-09-13 - Modified: 2024-11-27 - URL: https://www.benchmarkemail.com/in/features/marketing-automation/ Simple Email Marketing Automation Software Send automated emails when users click on a link, complete a sign up form or take an action on your website. Start your automation a. in-action { margin-bottom: 140px; font-size: . 8em; color: #8f93ae; line-height: 1. 8; background: url(https://www-new. benchmarkemail. com/images/autopro/play-head-marketing. svg) no-repeat; background-position-x: 0%; background-position-y: 0%; background-size: auto; background-size: 28px; background-position: 1px 1px; width: 200px; padding: 3px 0 3px 40px; font-weight: 400; display: block; text-transform: uppercase; letter-spacing: 1px; } See it in action Relax, Let Automation Pro do the Follow Up for You Drive revenue with timely, personalized automated emails WELCOME SERIES Abandoned Cart Follow up series WELCOME SERIES Abandoned Cart Follow up series Get Straight To Growing Your Business Use one of our marketing automation templates or create your own Welcome Subscriber Automate your welcome email series and onboard subscribers with ease Convert Leads Use this template to turn subscribers into customers Purchase Confirmation Automatically move subscribers from your leads list to your customers list start your automation Marketing Automation Resources Not sure where to get started? Looking for some inspiration? Webinar: How to Create a Welcome Series Automate your welcome email series and onboard subscribers with ease Register Now Email Us Sign Up For Your Absolutely Free Account No Credit Card Required . signup-form-wrap input. form-text-field { box-shadow: none; height: auto; border: 1px solid #e6e6e8; border-radius: 3px; font-size: 1rem; -webkit-box-shadow: 0 0 0 1000px #fff inset; color: #666872; height: 42px; } . signup-form-wrap #frm_submit_new { font-size: . 8rem; font-weight: 600; text-transform: uppercase;... --- - Published: 2019-09-13 - Modified: 2021-02-09 - URL: https://www.benchmarkemail.com/in/features/ Email Marketing Made Simple Shine in the Inbox and Beyond with Powerful Email and Automation Tools SIGN UP FREE Lead Generation Grow Your Subscriber List with Forms and More. List building is fun with subscriber forms that blend in seamlessly with your website, polls, and surveys. TRY IT FOR FREE Learn more EMAIL MARKETING Boost Engagement with Gorgeous Emails and Campaigns. Sending email is fun again with our easy to use email checklist and drag & drop builder TRY IT FOR FREE Learn more MARKETING AUTOMATION Turn Subscribers into Customers with Automated Emails. Send timely, highly-relevant offers to your contact list. Let our simple automation tool take care of follow-up, and watch the sales roll in. TRY IT FOR FREE Learn more REPORTING Measure, Improve and Grow with Reports. Track important email marketing metrics and increase engagement with A/B testing and reports. TRY IT FOR FREE Learn more Sign Up For Your Absolutely Free Account No Credit Card Required --- > Create stunning email campaigns in minutes with Benchmark's AI-powered, easy-to-use email marketing software. No credit card required! - Published: 2019-09-13 - Modified: 2025-04-22 - URL: https://www.benchmarkemail.com/in/ A powerfully simple email marketing platform. Got a minute? Create your first email in a jiff with Smart Design AI CREATE YOUR FIRST EMAIL Design with AI Build custom, branded emails in just a few clicks. Smart Design AI is your companion for creating professional-grade emails featuring your logo, images, colors and messaging. Learn More Sell More Feature your products to grow new and repeat sales. Emails are mobile responsive, easily branded, and ready to delight subscribers in the inbox. Try it for free! Email Marketing Templates for Every Occasion All Invitation & Event Summer Valentine's St. Patrick's Day Women's Day Easter Real Estate Travel & Tourism Finance Birthday & Anniversary Announcement Sales & Marketing Retail Restaurants Monthly Newsletter Promo eCommerce Non-Profits Holiday Software & Technology BROWSE ALL TEMPLATES Attract More Leads Our easy-to-use tools help you capture more leads and grow your email list to boost sales. Learn More Integrations Connect with your favorite sales and marketing tools. Easily add contacts from platforms like Google Sheets, Shopify, Zapier, Slack, and more to Benchmark Email, expanding your reach each month. All Integrations Your browser does not support the video tag. Guess Less Keep a pulse on email marketing Our tools let you test, measure and optimize campaigns. So easy, anyone can see a lift in their email marketing results. Learn More Get More Personal Go beyond the basic broadcast email. We've simplified email automation. With Benchmark, you don't need to be an automation expert to send tailored outreach that feels... --- - Published: 2019-08-19 - Modified: 2025-03-03 - URL: https://www.benchmarkemail.com/in/privacy-policy/ Site Terms Privacy Policy Cookie Policy Anti-Spam Policy Terms Of Use Spam Free Zone User Pledge Privacy Policy Where we stand on gathering, sharing and protecting your info Privacy Policy for Benchmark Email Effective Date: 5/24/2018 Welcome to Benchmark Email, owned and operated by Benchmark Internet Group (herein after referred to as "Benchmark," "company," "us," "we," and/or "our"). This document/page lays out our privacy policy in regards to information that we may collect on our website benchmarkemail. com and through the associated Benchmark Email Service. This includes personal information (personal data) of customers, registered users, interested parties and non-registered visitors of the websites of Benchmark. The use of information collected through our Service shall be limited to the purpose of providing the service for which our customers have engaged us. Your data and privacy are of utmost importance to Benchmark, and this privacy policy was created to emphasize that. This policy will explain how we use and protect your personal data and any other information gathered with the service as well as the human resources data of our employees. It also describes the choices available to you regarding the use of, your access to, and how to update and correct and erase your personal information. Controller of the Data File The controller of the data file within the meaning of data protection law is Benchmark Internet Group: Jose Hernandez - VP Sales & Marketing Benchmark Email 10621 Calle Lee, Building 141 Los Alamitos, CA 90720, USA Phone: 800. 430. 4095... --- --- ## Posts - Published: 2020-04-02 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/your-networking-event-is-cancelled-now-what/ - Categories: Uncategorized Every year, companies budget out for various marketing and sales expenses. They decide which tradeshows, conferences, and networking events they’ll be going to. Making room for these kinds of events is pretty important, as many give businesses a chance for face-to-face interaction with potential customers and partners. It allows businesses to build trust and a foundation for a solid relationship with their prospects. With the right sponsors and attendees, these events are invaluable. Due to the COVID-19 outbreak, most public events have been canceled for the year. With encouragement from our government to stay inside as much as possible and practice social distancing, we’re not able to use these kinds of methods right now. Which means we have to increase other efforts to make up for the lost opportunities. We’ll break down a few alternative methods to keep your marketing and sales efforts chugging right along, all without having to leave your home. The Value of Virtual Events Just because your in-person events have been canceled doesn’t mean there isn’t another way to bring people together (safely). Virtual events are the best way to still provide that real-time value to your customers, leads, and audience while maintaining a safe distance. Here are a few examples to give a whirl. 1. Webinars Webinars are a great addition to any marketing strategy and a wonderful alternative when in-person get-togethers just aren’t possible. What’s even better is that since you’re running the webinar, you can choose the topic. It can be anything you... --- - Published: 2020-04-01 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/things-your-sales-team-should-be-doing-but-isnt/ - Categories: Uncategorized Your sales team is a significant contributor to the overall success of your company. Aside from being the ones to get your products or services sold in the first place, sales also have a responsibility to help propagate your brand identity and maintain a high level of trust with your customers. Often, they’re also privy to product or service complaints that might never make it to your official customer service department. With so many balls in the air, it’s easy to understand why a sales team that fails to do its job well is going to have a major effect on a company’s morale and bottom line. There’s a lot of value in ensuring that your sales team is running as optimally as possible — even if you’re on the marketing end. Is your sales team doing everything that they can to contribute to the overall success of your company and the product you (and especially they) are selling? For most companies, the answer is probably no. With that in mind, here are four sales tips that your team should be following if they’re not already. 1. Regularly Meeting with the Marketing Team Clearing up the misconception that marketing and sales are two wildly different departments is a necessary step in maximizing the utility of both teams. It’s marketing’s job to help boost sales, so essentially, the two departments need to enable one another and strive to reach the same goals. Cracks in the relationship between the two are also... --- - Published: 2020-03-27 - Modified: 2020-06-04 - URL: https://www.benchmarkemail.com/in/how-to-adapt-a-mentality-of-helping-over-selling/ - Categories: Uncategorized This article was originally published on the Hatchbuck blog. Sales numbers and KPIs are on the minds of a lot of businesses right now. With everything going on, there’s a real concern over how revenue will be affected, and with that comes concerns for the overall livelihood and longevity of businesses. We are all feeling the negative effects of this outbreak, and are faced with the realization that our companies will probably suffer, some more than others. But that’s no reason to neglect your sales and marketing efforts. In fact, there’s no better time to ramp up your efforts and continue to push to achieve your goals. The simple reality is that selling seems silly right now. Also, your traditional approaches are probably not getting the results they used to. It’s time for a new approach. By focusing on helping instead of selling, you’ll find that you’ll not only put your customers first but see benefits for your own company as well. Let Selling Take a Backseat This approach may seem hard, especially since sales are no doubt on your mind right now. But we’re all in this together. We all have to look out for one another, and the best way to do that is to find ways to offer up suggestions, tips, and contributions. Below are some methods you can adopt that are aimed at helping over selling. Invest In a Content Marketing Strategy One of the most cost-effective ways to both market your company while you also... --- - Published: 2020-03-26 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/text-based-email-versus-html/ - Categories: Uncategorized Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In 2011 and 2014, HubSpot asked survey takers which they prefer, and both years a majority chose HTML. In practice, though, simple, text-based email designs win out time and time again in A/B testing. Of course, it would be silly to write off HTML emails — and in fact, images, videos, and creative design elements are some of the most memorable features of successful email marketing. What is there to make of it all then? In this post, we’ll explain the basics of both text-based emails and HTML emails as well as their pros and cons so that you can decide for yourself which is worth your time and effort. Plain Text Emails Plain text emails are messages that contain text without any additional flair, such as fonts, colors, or design elements. Nothing is embedded, including images or links. They’re just plain Jane, good ole’ fashion text emails — the same as you might send to your friends or colleagues. These types of emails were commonplace when emails were first being used in marketing. For obvious reasons, too, considering we hadn’t yet tapped the potential of what emails could be and look like — or built an infrastructure of email tools and platforms to aid in their transformation. Pros They’re better for one-on-one email correspondence. Where plain text emails really excel is with sales letters and updates. They’re inherently personal, and offer quick,... --- - Published: 2020-03-25 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/lifecycle-email-marketing-campaigns/ - Categories: Uncategorized Even as we’re in the middle of a pandemic, business, and life, must go on as much as possible. And as your business feels the repercussions right now, you may be looking for tips and tools that can help. Enter: email marketing. Email marketing is great for a number of things. It helps nurture your leads, provide them with educational content, and helps you stay top of mind with them. And let’s face it, right now you need to stay on their minds. From crisis email marketing to regular drip campaigns, utilizing email marketing strategies right now is in your best interest. Your prospects are just as worried as you are, and that’s a call for you to be a resource to help them. But first, you need to understand the customer lifecycle and how it informs your approach. All consumers follow a distinct lifecycle when they go from prospect to lead to customer to brand loyalist. And utilizing what you know about each of the stages of the lifecycle with your email marketing is one of the best ways to get more utility out of every single message that you send. Lifecycle email marketing refers to product emails that are sent to recipients based on what stage of the customer lifecycle they’re in. To help you do it, we’ll go over the basics of what the customer lifecycle looks like and how you can send emails that better pertain to each stage — and why it’s so beneficial to... --- - Published: 2020-03-19 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/are-your-emails-successful/ - Categories: Uncategorized Do you know if people are actually reading your emails? While it might seem like a silly question, successful email marketing can’t run on hopes and dreams alone. It’s important that you know how to measure the performance of your email efforts, and that you’re regularly tracking the right email metrics so that if they’re not hitting the right marks, you can make the necessary adjustments. Gathering key email metrics tells you a few different things. First, it says whether your emails are driving engagement with subscribers, and if so, what kind of engagement they’re driving. And second, they tell you how you compare to others, both in your industry and beyond it. All of this is crucial to know if you want to maximize the impact of your email marketing campaigns. What metrics should you be paying attention to then? Here are four of the big ones. The Email Metrics You Should Be Tracking Make a point of tracking each of these metrics regularly. Then, compare them among your own metrics over time, as well as the average metrics for your industry. Doing this will let you know if you’re falling short in any areas, and will also illuminate the areas where you’re doing great. 1. Click-Through-Rates What it is: Click-through-rates tell you how often your recipients are clicking the links within your emails, including your CTAs and links to key areas of your website. Why it matters: The higher your click-through-rates, the more interest and engagement your emails... --- - Published: 2020-03-18 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/tools-to-help-teams-work-remotely-during-covid-19-outbreak/ - Categories: Uncategorized With the COVID-19 outbreak, there are a lot of businesses that have instilled a temporary work from home policy. Perhaps your company is one of them, and you’re currently sitting on your couch or at your home office desk reading this blog post, looking for tips. While your priority is probably dealing with the consequences and improving communication with your customers, you’ll also want to make sure your teams are set up for success while they work remotely. Luckily, we live in an age with tons of digital tools and enabling software that help us not only be better at our jobs but are also designed for bringing teams together and creating simpler processes. Here are seven tools that are sure to help your team work remotely during the COVID-19 outbreak: 1. Hatchbuck Having marketing automation and a CRM tool, like Hachbuck, will assist your sales and marketing teams with eliminating redundancies in their day-to-day tasks. As your team works from home, having a tool like Hatchbuck ensures they don’t drop the ball when it comes to adequate customer management and nurture. Your teams can email numerous prospects with ease, informing them of any protocols your organization has in place regarding COVID-19, and ensure them that you’re still available should they need you. They can also continue to send personalized content so that business can continue as normal. 2. Slack Working from home sounds like a luxury, and in many cases, it usually is. But given the circumstances, working from... --- - Published: 2020-03-16 - Modified: 2020-06-04 - URL: https://www.benchmarkemail.com/in/covid-19-and-businesses/ - Categories: Uncategorized Our world is going through a very trying time right now. Our hearts go out to each and every person out there dealing with COVID-19 and its repercussions. Please know that while our team is working from home to do our part to help mitigate the spread, our availability and service to our customers remains the same. We’re here for you to help with anything regarding our product; all you have to do is send an email to support@benchmarkemail. com or call. We realize there are a lot of businesses out there who, like us, are finding themselves in uncharted territory right now. We’re all being forced to adopt measures we never believed possible, and clear and direct communication has grown essential in a jungle of fake news and social media noise. Email marketing is a direct and measurable medium, making it stand out among other messages and content. It allows companies and organizations to manage the way they’ll be handling the effects of this deep crisis, and maintain transparency with their customers. Six Ways Email Marketing Helps Your Business Deal With the Consequences of COVID-19 1. Maintain Transparency Sending an email to your customers allows you to maintain transparency about how your business is dealing with the situation. In your email outreach, you can include any specific details about what your company is doing to prepare and how you’ll continue to support your customers. Your customers appreciate transparency, especially in times like this. It assures them that no matter... --- - Published: 2020-03-12 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/social-media-calendar/ - Categories: Uncategorized Social media is often an afterthought for marketers. It’s not our fault — we’ve got a lot on our plates and not a lot of time to do it. But if you’re not paying enough attention to social, you’re definitely missing out. No matter your market, there’s a good chance that a large portion of your audience is using social media. In fact, about 90 percent of Millennials, 77 percent of Gen Xers, and 48 percent of Baby Boomers are active on social media. And for a good portion of Gen Z’ers and Millennials, social media is the most relevant advertising channel driving their purchases. With so many people heavily engaged in social media — both in terms of day to day life and purchase decisions — having a sound social strategy is key. And for that, you’re going to need a social media calendar. Posting is a lot easier when you know what you’re going to post, when you’re going to post it, and how it fits into your broader digital marketing strategy. Here’s how to start planning and putting together a social media calendar that helps you finally take advantage of all that untapped potential. Establish a Content Plan Content planning helps you narrow down your efforts and focus on what matters. What types of content you post on each social media channel depends on what works well for that individual platform. While it might be easier to assign the same content and ledes for all channels, if... --- - Published: 2020-03-11 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/10-reasons-why-your-response-rate-is-low/ - Categories: Uncategorized When you implement an email marketing strategy, you have to continually be ready to adapt to new methods and improve whenever needed. Some metrics gauge the performance of marketing emails, and if they portray that the response rate is low, you should revise the strategy you’re using. Perhaps you need to write more engaging sales emails, include more visuals, or try incorporating video content in your emails. Regardless of what new methods you try, first, you have to understand what could be lowering the response rate on the email marketing strategy you are implementing. Well, here are ten culprits of a low email response rate: 1. Bad Timing Sending emails at random times can lead to a lower open rate because your target audience looks at their inbox at very certain times. If you send the email while they are busy at work or when they’re asleep, it will be buried by others that will be sent after it. It will lose its priority, and potential customers won’t see it and, therefore, open it. It is essential to identify the trends of the target market you have in mind and determine the best time to send emails to them. Generally, it’s good practice to send emails in the morning when your audience wakes up. Also, consider that some people go through their emails when commuting to work, so up until about 10 a. m. should be a good window. 2. Promotion Overkill Don’t bore your audience. Even when writing product... --- - Published: 2020-03-05 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/4-ways-to-generate-more-leads/ - Categories: Uncategorized Lead generation is extremely important for the continued and sustainable success of your business, but it can also be quite challenging. Sixty-eight percent of businesses report that they struggle to generate leads, with things like a lack of budget, time, and staff resources as barriers. Regardless of the resources you’re working with, finding a strategy for effective lead generation is crucial. You not only need new leads to bring in new customers. An active lead generation plan helps fuel your marketing efforts as well, providing you with an audience to nurture and educate, and a driving force behind the type of content you create and why you create it. If you’re one of the 61% of marketers who report lead generation as being their top challenge, then you’re in the right place. In this article, we’ll discuss four of our favorite ideas for generating more leads — both now and as you grow. The Importance of a CRM for Lead Generation Like lead generation, CRM (Customer Relationship Management) plays an important role in marketing and content creation. By tracking the behaviors of your leads and the relationships that you’re establishing with them, you gain vital insights that help you better personalize the content you’re sending. More than half of customers expect brands to anticipate their needs and make relevant suggestions before they ever even make a purchase. To get the most out of the ideas listed below, make sure you have a comprehensive CRM system in place that you can... --- - Published: 2020-03-04 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/content-or-design-what-matters-more-for-your-email-marketing/ - Categories: Uncategorized When it comes to email marketing, what holds the most weight, email content, or email design? The answer, which likely isn’t very surprising, is that it’s both! Successful emails are balanced, beautiful, and pleasing to the eye. They’re also filled with valuable, conversion-driven content for your subscribers. And you’ll need to prioritize both if you want your emails to make as much of an impact as possible. In this article, we’ll go over the role that email content and email design play in effective digital marketing. Keep them both in mind when you create your emails, and you should have no trouble keeping your recipients engaged. The Value of Email Content If we pare down email marketing to its most basic purpose, then it is, above all, a tool for sending content to prospects and leads. Sending emails is a way to share insights — and for those insights to drive some sort of action on the part of the reader. That means that the actual text and substance of what you’re sharing is incredibly important. You never want to email your subscriber list without an apparent reason for doing so. That wastes everyone’s time (including yours) and may make it difficult for you to build and maintain trust with your contact list — assuming they decide to stick around. The content of your emails needs to provide some sort of value, and it needs to be obvious to your subscribers what that value is. Additional content features that are... --- - Published: 2020-02-27 - Modified: 2024-04-24 - URL: https://www.benchmarkemail.com/in/b2c-emails-vs-b2b-emails/ - Categories: Uncategorized Knowing your audience is everything when it comes to marketing. You need to know exactly who you’re trying to reach — and more specifically, their interests, needs, and pain points — to make a productive impact. Correctly identifying your audience is one of the biggest obstacles in email marketing. This goes double when you’re working out the differences between sending a B2C email and a B2B email. When it comes to speaking to consumers vs. businesses, you have to understand what motivates each audience and their behavior so that your emails can be more effective. Here’s where to start. Business-to-Consumer (B2C) Emails Think about the last email that you received from your favorite online retailer. Chances are it included a special promotion of some kind — and there’s a reason for that. Consumers respond well to promotional emails that let them know how they can save money on things they already love. And this value-driven purpose is at the heart of all B2C emails. Emotion plays a big part in consumer purchases, so your goal with a B2C email is to build an emotional connection, telling a story that inspires some sort of engagement. Images and videos work well for this purpose, as does the promotional content mentioned above. And don’t be afraid to be a little funnier and a little less buttoned-up with your tone. Consumers love brands that are entertaining and have a clear personality. The consumer buying cycle: Because their purchases are tied to emotions, the buying... --- - Published: 2020-02-26 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/why-you-need-to-be-automating-your-marketing/ - Categories: Uncategorized Are you constantly putting off finding and implementing marketing automation software? We get it: automated marketing is a relatively new marketing solution that requires an investment in time and money to get off the ground. But there are a lot of benefits to putting marketing automation to work for your business — and a lot of reasons why you should do it sooner rather than later. The Benefits of Automated Marketing There is plenty of sound reasoning behind why you should be automating your marketing processes. So before we talk about why it’s crucial you do it now, here are some general benefits that speak to the utility — and growing necessity — of marketing automation software. It saves you money. While it will cost you money to purchase and run, a marketing automation tool will also save you a ton of money by taking care of the rote processes that eat up so much of your team’s time. In addition to being able to reduce staffing costs, you’ll also be able to be more efficient in tracking expenditures and outcomes and ensuring you don’t spend money on dead-end efforts. It refines your marketing process. Like the rest of us, you’re probably always on the lookout for ways to do things better, smarter, and faster. Automating your marketing allows you to do just that, with key actions taking place even without your input. You’ll identify gaps in your process, as well as eliminate some of the barriers standing in the... --- - Published: 2020-02-20 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/effective-landing-page/ - Categories: Uncategorized All marketing roads need to lead somewhere, and often, that somewhere is a landing page. As such, optimizing your landing pages is an essential step for your inbound marketing efforts. Landing pages are how most of your site visitors will convert into leads for your company. And in a lot of ways, they’re where the buyer’s journey begins. There’s a lot that you can learn from your landing pages — if they’re done right. This includes who’s coming to your site, from where, and what they’re doing once they get there. This is key information for composing your audience personas and creating better-targeted marketing materials. It also helps you qualify your visitors, narrowing in on those who are most interested in your product or service. For your landing page to, well, land, you need to make sure the core components are present. So what are they? Here are five factors you have to nail to build a successful landing page. 1. The Header The first question a prospect is going to ask when they end up on your landing page is, why am I here? You need to be able to convey value and purpose right away, which means you’ll need a solid header. Think of your landing page header like the title of a blog post. It should clearly and concisely cue visitors into what they’ll find there. An image in the header can take it a step further in establishing brand identity from the get-go. To keep it... --- - Published: 2020-02-19 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/nurturing-leads-with-email-marketing/ - Categories: Uncategorized So, you know you should be using email marketing, but maybe you aren’t sure how to get the most out of it. Nurturing leads through email isn’t always an intuitive process, and a lot of businesses make avoidable mistakes that reduce the impact of their outreach. So what’s the secret to effective email nurturing? As it turns out, it’s less about one magic bullet and more about optimizing your process and objectives (we know, way less exciting). In this article, we’ll provide you with the information your team requires to better nurture your leads with email marketing. 1. Have a CRM and Marketing Automation Software in Place Trying to send email nurture campaigns without a CRM tool and marketing automation software is like trying to steer a canoe with just a tree branch for a paddle. These platforms do a ton of the hard work for you, and they also make it a whole lot easier to get where you need to go. A CRM allows you to track your prospects’ behaviors, including what pages they’re visiting, what forms they’re filling out, what content of yours they’re downloading and engaging with, and any previous interactions you’ve had with them. This enables you to track and monitor behavior, so you can make your email nurturing campaigns more targeted and personalized. Marketing automation software, meanwhile, saves you time, money, and effort with your nurture emails. Set up your automated platform to send emails out for you instead of having to send them... --- - Published: 2020-02-18 - Modified: 2020-04-03 - URL: https://www.benchmarkemail.com/in/benchmark-acquires-marketvolt/ - Categories: Uncategorized St. Louis, MO – February 18, 2020 – Leading sales and marketing SaaS provider Benchmark Email today announced it has acquired MarketVolt, a St. Louis-based email marketing platform, for an undisclosed amount. Benchmark Email, which recently merged with well-known St. Louis-based CRM software provider Hatchbuck, boasts over 130 employees serving 150,000 users in 15 countries worldwide. Headquartered in St. Louis, Benchmark will continue to support MarketVolt customers and technology. “We see this strategic acquisition as an opportunity for continued expansion of Benchmark’s global presence. We look forward to building upon the exceptional service MarketVolt has delivered to its customers in the St. Louis community and in the K-12 education space,” said Benchmark Email CEO Jonathan Herrick. Moving forward MarketVolt employees will join Benchmark’s growing headquarters located in Kirkwood, Missouri as it expands its footprint as a tech leader in St. Louis. “MarketVolt was founded and headquartered in St. Louis. We’re thrilled to join forces with Benchmark, a strong, industry-leading St. Louis company that is creating more tech jobs in our region and strengthening St. Louis’ position as an emerging technology hub,” former MarketVolt CEO Tom Ruwitch said. With the acquisition, MarketVolt customers will be able to remain on the MarketVolt platform, however, they also gain access to industry-leading email marketing and CRM tools. Benchmark’s powerful, yet simple drag-and-drop email builder enables businesses and marketers to build professional emails in minutes. For those customers needing an integrated CRM and email marketing platform, they’ll have the option to transition to Hatchbuck’s robust... --- - Published: 2020-02-13 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/create-a-great-email-signature/ - Categories: Uncategorized When you get emails with signatures that include photos and live links to social media feeds, do you find them interesting and wonder how you could do the same? An email signature can make your emails stand out from the daily storm that hits most inboxes every day. This simple six-step process will guide you through designing your own awesome email signature. 1. Determine Your Goal Your signature will make you stand out, but what do you expect to achieve beyond that? Work out what your immediate and short-term goals for this process. Possible direct effects of a great email signature include; a greater sense of personal contact, an extra social media follower, and a smiling contact. Your immediate aim might be to amuse your contact, and laughs don’t generate dollars directly, but a happy contact is more likely to buy from you. If your prospects feel a more personal bond with you, they are more apt to ask for your help when making a purchase. 2. Learn Basic HTML You can use a plain text email signature, but it will never stand out like an HTML formatted one. You only need a smattering of code knowledge to produce great-looking sign-offs. And Copy and Paste solves a lot of apparent issues. The easiest way to get the code you want is to: Open a WordPress Dashboard → Posts → Add New Post → Then enter type that you want. Insert any images just as you would for a blog post... --- - Published: 2020-02-12 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/advertise-on-review-sites/ - Categories: Uncategorized Software companies, as well as marketing agencies that work with software companies, are up against a tricky problem when it comes to review sites. While these sites can be a valuable resource for people who are researching SaaS platforms and features, they’re also becoming increasingly pay to play. For users of the site, that means less transparency about why companies are ranking where they are. And for the companies themselves, that means if you’re not willing to pay, you’re probably not going to rank high enough to be discovered. Should a review site PPC be in your SaaS company’s marketing budget? As with most things in the pay-per-click marketing world: it depends. Below, we’ll go over some of the pros and cons of paying for leads on review sites so that you can make the decision that’s best for your budget and your long-term goals. Pro: Review Site Leads are Key in the Age of Informed Consumerism Today’s consumers want to know as much information about a product as they can before they invest. This is in large part because software purchases are happening without direct human interaction. And the less you can speak to your product yourself, the more you have to rely on other sources to tout what makes you so great. Review sites serve a key purpose when it comes to moving potential customers along all stages of the sales cycle. Also, they can make the difference between someone discovering (and purchasing) your product and never hearing... --- - Published: 2020-02-06 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/writing-an-email-that-sells-your-product/ - Categories: Uncategorized These days, having a digital storefront is a necessity — not a luxury. But, having an online place to transact your business isn’t enough. If you want to keep your business in the black, you need warm traffic full of people ready to purchase. Out of the numerous marketing strategies out there, when it comes to selling your products online, there’s one that stands the test of time (so far) — selling through email. Whether you’re wondering how to sell an online course, SaaS product, or physical event, there’s something to glean from these four steps on how to write an email that sells your products. 1. Segment Your Email Using the 5 Stages of Awareness The first step to writing an email that sells is to make sure you’re writing and sending emails to the right audience. But, how do you make sure your targeting and messaging are on point? By segmenting your email list using the five stages of awareness: Really unaware – people who aren’t actively looking for a solution and don’t know they have a problem Problem-aware – visitors who realize they have a problem but aren’t hunting for a fix Solution-aware – browsers which understand they need a solution to their problem but haven’t actively researched options yet Product-aware – people who have done some research and are aware of the options for solutions to their problem Most aware – prospective customers who are actively seeking a solution to their problem, have done their research,... --- - Published: 2020-02-05 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/create-the-most-engaging-sales-email/ - Categories: Uncategorized Sales reps spend at least 33% of their work hours emailing. Email remains a robust sales and prospecting tool. But, how you go about creating those sales emails is really what matters here. Prospects may not know a ton about you or your products, so they’ll need a reason to open, read, and convert. Here are 17 actionable tips for creating the most engaging sales emails that will delight your prospects. 1. Prepare Before you begin composing your email, take some time to gather relevant information on your target audience. The best sales negotiation training can equip you to identify your target recipient, but also consult your marketing strategy where your audience personas should be clearly indicated. Also, consult your CRM software if the lead you’re reaching out to is in your system. It should tell you what your recipient cares about and what sort of content he or she is engaging with. Also, check your prospects out online by looking for any content they’ve created, publications they read or contribute to, or what their social media activity is like. Determine the kinds of posts and tweets the recipient shares and review their company’s website. 2. Use Engaging Subject Lines Your sales email subject line is the most critical part of convincing your prospect to open your email. Crafting the perfect subject line can influence the recipient’s initial perception of the message, and ultimately determine if he or she will open it. Your email subject may even be the ice-breaker... --- - Published: 2020-02-05 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/benchmark-landing-pages/ - Categories: Uncategorized We are thrilled to announce the launch of Benchmark’s newest feature: Landing Pages! Take customer experience to the next level and grow your contact lists with Benchmark’s new landing page builder. In a few simple steps, you can create stunning, branded landing pages from scratch with our drag and drop builder. Need more help in the design department? Start with a simple landing page template and make it your own. Attract More Leads and Subscribers Landing pages are crucial to generating ROI from your marketing campaigns. With Benchmark’s new landing page builder, you can create a page with hyper-targeted messaging that relates directly to the contacts on your email campaign. So, instead of sending a group of contacts to your homepage, you can send them to a landing page tailored to their journey – whether it’s a unique promotion, a new ebook or an updated online course. Build Landing Pages with Ease You’re too busy to learn the ins and outs of HTML and CSS. Our simple drag and drop builder means that ambitious marketers and busy business owners alike can create a landing page in a snap. Our tools allow you to flex your creative muscle and build the right page for your brand and your marketing campaign. Leverage the Power of Email Automation Benchmark forms can be embedded in any landing page you create. As contacts fill out your form on your landing page and are added to a list, you can trigger automations to further personalize their... --- - Published: 2020-01-30 - Modified: 2020-01-30 - URL: https://www.benchmarkemail.com/in/sync-2000-contacts-benchmark-account-free/ - Categories: Practical Marketer Should I be doing email marketing or ? I’m sure you’ve heard, or asked, some variation of that question dozens of times. Our answer to every version of that question is the same: email marketing is never an either/or situation. You should combine email with all your marketing channels and business tools to maximize the power of each channel or tool. When all are working together, in the same direction, to further the narrative of your brand, your email marketing (and everything else) will be the most powerful. That’s why you should be integrating your email marketing account with everything else your business is using to help your business thrive. Well, folks. We have some good news. Sync 2,000 Contacts with your Benchmark Account for Free Our new partnership with PieSync will allow you to connect your email marketing account with 100+ business tools and apps ... totally free! This is a special offer for Benchmark Email users that will allow you to sync up to 2,000 contacts with your email marketing account at no extra cost. That means if you’re collecting email address in your other business tools and apps, you can sync up to 2,000 of them with your email marketing account. Using PieSync with a different ESP, it would cost you $19/month to do. If your list is growing rapidly and you want to exceed the 2,000 contact limit, that’s a good problem to have! PieSync will automatically upgrade your account, so you don’t suffer a workflow... --- - Published: 2020-01-29 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/create-a-webinar-that-builds-your-email-list/ - Categories: Uncategorized There’s nothing more powerful in modern marketing than putting a face to a brand. Opening the doors and chatting with your audience is one of the most effective forms of engagement there is. In fact, the average audience viewing time for a webinar is 57 minutes. That’s about 54 minutes more than people will typically give you! Hosting regular webinars provides your brand with a variety of benefits. In this article, we’ll look at how holding an effective and informed webinar can increase consumer loyalty and drive lead generation opportunities, and therefore, grow your email lists. Choose a Topic That Resonates Before you get started, you have to choose a discussion topic that will be of interest to your audience. This will not only help ensure you have something valuable to offer, but it will also increase your chances of getting high-quality leads to register. No one will want to spend an hour of their time listening to a sales presentation. Get creative, and spend a little effort researching what your audience needs to know. What are the main pain points customers face? This is an excellent question to ask when generating your webinar content. The more you can educate people during your webinar, the more they will stick around. You can look to your blog and social media for inspiration too. What are your three most popular blog posts? What’s trending right now on social? This can help you refine topics that leads will want to hear about. People... --- - Published: 2020-01-28 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/7-brands-that-send-great-emails/ - Categories: Uncategorized Everyone’s inbox is busy. So if you want to grab and keep the interest of your subscribers, you have very little time to do so, and your emails have to be great. Hours of effort creating visual content and engaging copy can be lost if your email subject line is weak, fails to stand-out, and doesn’t motivate your subscribers to open the email. You want your messages to be the best they can possibly be, but there’s a lot that goes into the overall success of your email marketing. How do you ensure you’re paying mind to each part appropriately, and doing so in a way that creates a great email that is read and converts? The first step towards effective emails is addressing each component that has a hand in their overall success. And it doesn’t hurt to check out the brands that lead by example. What Makes a Great Email? Effective email campaigns are not an accident. Here are the various components that contribute to a successful email: Subject Line: This is your only chance to make a first impression. In fact, 47% of email recipients open emails based on the subject line alone. Short, concise, and creative is your best bet here. Personalization: The more you can customize your email content to a particular audience, the more relevant it becomes. This can be done by segmenting your leads and sending them content that is consistent with where they are in the buyer’s journey. Responsive Design: 73% of... --- - Published: 2020-01-23 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/how-content-fuels-your-email-marketing/ - Categories: Uncategorized It’s the classic question: which came first, the content or the marketing? Some may say that you can’t have a successful email marketing strategy without first creating the content that will sustain it. And while it’s really up to your team, process, and goals to determine how you go about prioritizing one over the other, it’s undeniable that content plays a significant role in shaping your email marketing plan — and its performance. Email marketing content often gets short shrift. There’s a tendency to undervalue the importance of email copy, or at least to give it a bit less care and oversight than you might something like a blog or white paper (though, as you’ll see, there’s a lot of overlap between these various content strategies). And while it’s undoubtedly true that emails usually differ from other content formats in terms of tone, the stakes are just as high. In this post, we’ll go over the importance of email marketing for your inbound marketing strategy and how good content is the fuel that keeps it healthy. Effective Email Marketing Starts With Strategy Email marketing is about more than just letting subscribers know what you’re selling. Your strategy needs substance, variety, and engaging content. When you put together a strategy with those three elements at the forefront, you’ll build beneficial brand awareness, stay top of mind with your prospects, and, most importantly, engage, nurture, and convert. But again, your approach is crucial. When you craft the content you’ll be using in... --- - Published: 2020-01-22 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/the-6-types-of-emails-you-should-be-sending/ - Categories: Uncategorized Are you knocking it out of the park with your emails? Any marketer would rarely answer yes to that question. No matter what your strategy looks like or how effective you think it is, email marketing mistakes happen, and results can always be improved. The type of emails you create matters. If you aren’t sending emails your audience finds relevant, they’ll disengage and possibly unsubscribe altogether, which can affect your deliverability over time. A successful email marketing strategy goes a lot deeper than just a casual message to your email lists once in a while to let them know you’re still around. If you want to create emails that engage, delight, and convert, you need to be diversifying your efforts with emails that span a range of formats, purposes, and frequencies. This includes creating emails that cater to the various email lists in your arsenal. So avoid rapid unsubscribes and uninterested audience members. Below are six essential types of marketing emails you should be incorporating into your email strategy, and why they’re beneficial for not only you but your email subscribers as well. 1. Newsletters Opt-in email newsletters are crucial for building brand awareness and loyalty, and a great opportunity for marketing teams of all sizes to increase engagement with their audience. Whether you send newsletters weekly, monthly, or just once a quarter, use them to provide a round-up of your most recently published content, as well as a place to highlight any new promotions, offers, or events. Why they’re... --- - Published: 2020-01-16 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/spice-up-your-email-newsletters/ - Categories: Uncategorized Email newsletters are one of the best tools that you have for providing prospects with valuable resources and staying top of mind with them. And with more than half of U. S. consumers checking their email accounts over ten times a day, brands have plenty of opportunities to connect with interested leads. But it’s not enough to just check-in — you have to be sending newsletters that are worthy of your subscribers’ attention and inspire them to keep the connection going. What’s more, newsletters can get stale fast, so continuously brainstorming ideas to keep your newsletters fresh is necessary. It’s your job as a marketer to ensure that the messages you’re sending out are always providing interest and value to your audience. If you don’t keep them engaging and fun to read, you run a significant risk of losing subscribers, which can be bad news for your inbound marketing strategy. With so much riding on keeping your email newsletters from ending up straight in the trash folder, we thought we’d share some of our best ideas for keeping your prospects’ interest. Here are seven of them. 1. Play Around With Tone Why so serious? Instilling brand authority doesn’t have to mean avoiding all colloquial language. I don’t know about you, but I love it when brands’ messaging is less buttoned up. Speaking to your audience as if you personally know them is one of the best ways to break down that wall and let them in. Prospects want to engage... --- - Published: 2020-01-15 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/how-to-build-an-effective-email-drip-campaign/ - Categories: Uncategorized Drip campaigns are crucial in educating, nurturing, and converting your prospects. They’re the star player in your overall marketing and sales game, so assembling them must be done with a lot of thought, care, and strategy. You also need a firm grasp on what makes your prospects tick so you can fill your campaigns with targeted content and the right message, which will move them through the funnel more seamlessly. Drip campaigns have this annoying habit of seeming like a very confusing strategy, one with a lot of moving parts and factors that ultimately determine their success. While it’s true that a lot goes into them, they’re actually a huge time-saver, and putting them together doesn’t have to be such a headache. We’ll cover all of the basics that you need to know about drip campaigns, including the benefits that they offer your marketing strategy and how to put them together effectively. So don’t grab the Excedrin just yet. The Benefits of an Email Drip Campaign When it comes to marketing, every minute matters, and every strategy has to deliver. So let’s get into the weeds a bit on the beneficial reasons to invest time and resources into drip campaigns. 1. Personalized Content Personalized emails result in transaction rates that are 6x higher than non-personalized emails. The whole point of drip campaigns is to offer your audience a consistent stream of touchpoints, filled with personalized content based on what they need and where they are in the buyer’s journey. Each... --- - Published: 2020-01-09 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/3-reasons-your-marketing-plan-isnt-working/ - Categories: Practical Marketer Tons of hard work goes into implementing a marketing plan. From planning to execution, your team has to invest a lot of hours and a lot of effort into putting together a strategy that will succeed — which is why it’s such a bummer when it doesn’t. A failed marketing strategy is usually the result of three common mistakes, and by identifying what they are, you’ll be able to avoid making them. We’ll go over what those three mistakes are so you can craft a strategy that avoids them, and see real success out of your marketing efforts. 1. You Didn’t Clearly Identify Your Goals Marketing is an end to a mean. But if you’re not really sure what you’re trying to achieve, how are you going to optimize your efforts to get there? The goals that you choose for your marketing efforts should be specific, measurable, and attainable. Instead of focusing on something overly broad like “increase revenue,” break down your bigger goals into smaller goals that will serve as stepping stones toward that more ambitious undertaking. Some of the most common marketing goals include: Broadening exposure and increasing brand awareness among new customers Generating new leads Converting more prospects into sales Increasing SEO and page rankings Enhancing customer relations Each of these goals is tied to specific marketing practices that make them achievable for teams of all sizes. The key is to know exactly what you’re trying to achieve in the first place so that you can target... --- - Published: 2020-01-08 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/anatomy-of-an-effective-email/ - Categories: Practical Marketer For every dollar spent on email marketing, you get $38 in return. That’s a lot of ROI for one strategy. But, before you hit send, there are various things you have to keep in mind that ensure your email is built effectively. A successful email is much like the human body. It has various parts that all need to work together for it to function and operate smoothly as a whole. The anatomy of every effective email includes at least seven specific components that should be present, all of which will encourage people to open it, engage with the content, and eventually convert. So to get it right and see that sweet ROI, here are the necessary components that comprise the anatomy of an effective email: 1. “From” Field The “from” space is an essential piece of real estate because it can immediately initiate trust. Never set up your emails to be sent from a generic address. Instead, have the “from” contain the name of someone within your organization, preferably someone from your sales or marketing team. Next to the subject line, the “from” field is where most people look at before opening the email. And the easier it is to identify the source of an email, the more likely it will be opened. 2. Subject Line As we alluded to in the previous point, your subject line is the second opportunity to make a good first impression. 35% of email recipients open an email based on the subject line... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/enewsletter-what-exactly-is-that/ - Categories: Email Marketing Are you looking for "sign up newsletter", a specific newsletter you might be interested in, or did you want to create your own? Enewsletters are publications that are regularly developed and distributed by businesses, charitable organizations, societies, clubs and religious bodies. Based on topics that interest customers, they are an effective way to maintain contact. Businesses also use newsletters to promote products or services. So, how do you find newsletters that cater to your interests? Well, plenty of enewsletter directories are available on the Internet. Simply log on to one of them and look for topics that interest you. Voila! You’ll have a thousand and one options! The following are a few sites you can look at. Newsletter Access Newsletter Access is a gateway to independent online newsletters that includes topics ranging from money and lifestyle to society and culture. You can search for and locate your favorite topic by relevant title or subject. You can also create newsletters on your own using plain-text, HTML and PDF formats. Unlike plain-text, you can incorporate colors, images, videos and links in HTML newsletters. Thus the latter often look more appealing and professional. However, it is not easy to create a newsletter in HTML. Even if you know HTML, the process can become strenuous because you have code the email and test it thoroughly in different web based email services and email clients to make sure it looks the same on all of them. As an alternative, you can use HTML based newsletter... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/heres-an-example-of-html-email-code/ - Categories: Email Marketing A good email editor is essential for working with HTML email code Thanks a lot for keeping track of the latest developments in the world of Internet Marketing through the Mool Blog. We at Mool sincerely believe in innovation and providing value to our patrons. Get your dope on the happenings through our brand new weekly newsletter.   The newsletter, like our blog, will contain resources about Internet Marketing and general information. Confused? No surprise at all! This is an example of an HTML code from a regular marketing email. Those of you who know HTML will recognize this immediately; while others will wonder what this gibberish is. The example is only a small section of a marketing email. This code, as you might understand, does not contain images and colorful backgrounds. So you can only imagine the sort of coding you may have to do if you actually decide to incorporate graphics and colors. Even if you know how to use HTML, you’re bound to find the process tedious. While some folks create their HTML based emails in an email client like Microsoft Outlook, others prefer to use an HTML Editor like Adobe Dreamweaver. If you plan to use Dreamweaver though, you will need to download some free email templates and customize them in ways that you see fit. However, there is a simpler and more efficient way to develop and send email campaigns to your customers—use a professional email marketing service. Benchmark Email is an email marketing service... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/examples-of-business-email-templates/ - Categories: Email Marketing How to go about creating email templates and email newsletters that look professional Your email and newsletter templates are your business representatives. If your clients do not find the email or newsletter template appealing, it is unlikely they’ll look at the content. In other words, all the effort you’ve taken to come up with quality content will be wasted. That’s why your email or newsletter must have the correct balance of good content and aesthetic design. Companies often find it difficult to create email and newsletter templates, which look professional, so here are some tips to help you create your own templates. If you’re a do-it-yourself kind of company, you can use an email client like Microsoft Outlook to create email templates. Once you start Outlook, go to the Tool menu and hit the Mail Format tab. Your next step is to uncheck the box that reads Use Microsoft Office Word To Edit Email Messages. Hit the Ok button to apply the changes. Next, click the New Mail Message button, on the toolbar. After the message window appears, add your subject line and write your content. You can add images, colors, videos or any other graphics you wish to. After that, go to File menu and select the Save As option. Select Outlook Template from the Save As Type list, hit save and your template is ready. If you're not much of a Microsoft fan, you can also use an application such as Adobe Dreamweaver to create your own email... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/what-are-ezines/ - Categories: Email Marketing How should I use an Ezine in my business? The term 'ezine' stands for electronic magazine. If you simply replace 'maga' from magazine, with an 'e,' you get the term 'ezine'. In terms of features, an ezine is similar to a magazine in the sense that one has to subscribe to ezines to read them. For example, if a person wants recipes for soups, they can search on the Internet for an ezine that discusses cooking or specifically talks about soups. Like magazines, ezines also cater to a group of special clients. Readers subscribe to ezines out of interest or when they require guidance about something very specific. When you sign up for an ezine campaign, it’s like becoming part of a club because you are with people who have interests similar to yours. One difference between ezines and magazines is that ezines are usually free of charge. You can publish an ezine on almost anything; ezine topics range from interior designing, spirituality, education to sports. So how can you use an ezine for your business? For a start, you should know that high quality content and reliability form the lifeblood of ezines. When executed properly, an ezine campaign can really give your business a big boost. It can significantly increase the flow of traffic to your website, the main hub of your products or services, thereby increasing your sales. However, this process is easier said than done. As mentioned above, the quality of the content plays a big role... --- - Published: 2019-12-26 - Modified: 2020-10-28 - URL: https://www.benchmarkemail.com/in/what-is-mass-email-is-it-the-same-thing-as-mass-mailer/ - Categories: Email Marketing Mass email is a mass marketing method that produces very significant results When it comes to mass emails and mass mailer, there is no real difference between the two terms. They both mean bulk sending of promotional emails to your customers and contacts. At times, people mistake mass emails for spam. However, the difference between the two is that spam is unsolicited, whereas mass emails are permission based. Mass email marketing has some very profound advantages over all other forms of marketing. Boost website traffic One of the many challenges you may face as an online marketer is the ability to attract people to your website. Organizations even employ search engine optimization (SEO) techniques to improve their rankings on search engines. However, increased traffic does not mean improved sales or profits. This is where mass email marketing comes into play. You should supply your current and potential customers with quality content through newsletters. If you can do that on a consistent basis, you can expect a high inflow of traffic and more conversions. To help you design great email campaigns, you can employ the services of a professional email marketing company like Benchmark Email. They offer you a range of professional looking templates for your mass emails. You can customize these templates to suit your requirements with their powerful WYSIWYG (What You See Is What You Get) Editor. You can also decide the date and time at which your emails will be sent to your subscribers. Track campaign progress With... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/how-to-send-bulk-email-pitfalls-to-avoid/ - Categories: Email Marketing Proper business bulk email has the following ingredients Bulk email marketing has become very popular among businesses, big and small, across the world. As compared to some of the other means of promotion such as advertising through TV, newspapers, radio, pamphlets and flyers, email marketing is more effective and a lot cheaper. With email marketing you can target people all over the world. On the negative side, the email marketing phenomenon has given rise to unsolicited bulk email sending, also known as spamming. Spammers gather email addresses from the Internet or rent them from other companies and send promotional emails about all kinds of products to these addresses. How to go about a bulk email campaign There are several ways you can go about sending bulk email, but broadly either you will do it yourself or use an email marketing service provider. If you use a mail client like Microsoft Outlook to send bulk emails, you can go to the Tools menu and select Address Book. Hit New and select the New Group option. Select a group name and add all the email addresses you want and hit OK. Once completed, you can create a new mail message and incorporate any group you want, in the To field. On the other hand, if you want life to be a little less complicated so you can focus on your core tasks, go for the more sensible alternative - a professional email marketing service provider. These companies offer a range of schemes... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/top-tips-for-successful-email-marketing-campaigns/ - Categories: Email Marketing Need details on how to send a successful email marketing campaign? Here's everything you need to know. If you break down any successful email marketing campaign, you'll find more than one or two things that made it a hit. Everything from targeting the audience to personalizing emails has probably played a role. If your aim is to launch your own campaign with a high success factor, you'll need to do some or all of the following: Target your emails to the right recipients Most failed email marketing campaigns didn't work because the sender treated every email recipient the same. The person who loved blue wallpaper got the blanket email featuring the green wallpaper. While the people who like green wallpaper were happy, the rest of the email recipients were alienated. Don't make the same mistake. Gather as much data as you can, from geographic location to customer buying habits. Study that data and divide your list accordingly. If you have a group of people who love one type of service you offer and another group that couldn't care less, strategize accordingly. Personalize your emails Call your customers by name in emails if you can. Send your emails from the same from address every time. The more personal you can get, the easier it is to build trust. You'll also have a better chance of your emails being opened and read. Keep your layout simple Don't overload your layout with flashy graphics, huge fonts and other in-your-face items. Keep your layout... --- - Published: 2019-12-26 - Modified: 2020-01-30 - URL: https://www.benchmarkemail.com/in/email-marketing-landing-pages-a-guide/ - Categories: Email Marketing Email marketing is a powerful tool in itself, but it's even more so with the use of landing pages. Landing pages are pages you put on your Website that customers can link to from your email. On their face, they allow you to keep your email copy to a minimum as well as funnel customers to a page with more info, more images, and even a purchase option so recipients can buy what you're selling. Why are landing pages used? To cut back on your email copy and let you put more links in your emails To add a more extensive explanation beyond your email copy To showcase your goods and services To give your recipients tip lists To send customers to extensive pages on shipping info and sales To draw recipients to your Website To up-sell ancillary products on your site To help you track your email campaign traffic and how effective your campaigns are To ease the burden of your customer service team A landing page is really no different than any other page on a Website, except for the fact that they're meant to be found and “landed on” directly from your emails and newsletters. Creating and maximizing landing pages: helpful tips Make the pages in-line with your overall Website design The key to landing page design is to make it look like the rest of your Website. It should blend in perfectly, so just in case a customer decides to poke around on your other pages,... --- - Published: 2019-12-26 - Modified: 2020-01-30 - URL: https://www.benchmarkemail.com/in/opt-in-email-marketing-vs-bulk-email-spam/ - Categories: Email Marketing Though many people practice email marketing to promote their goods and services, some don't know the difference between spam and opt-in email marketing. It's understandable. As the years have progressed, many sources have blurred the line between opt-in and bulk email spam for their own purposes. However, we've defined both here. Spam vs. opt-in email: definitions Bulk email spam: Spam is any email sent for commercial purposes without permission from the receiver. This means that if you're sending emails to your friends, family and colleagues, it does not qualify as spam. However, if you're sending a batch of emails to people who never asked to receive them from you, promoting your latest line of shaving products, you're most definitely sending spam. Opt-in email: Opt-in email is any commercial email sent to people who have specifically signed up to receive it. Permission, in this respect, is clear-cut. If you have a list based on people who have signed up to receive emails about travel in general but not your travel agency, it doesn't qualify as specific permission. If you have a list of people who have agreed, in some form of writing, link clicking or other evidence, that they want to receive emails from your travel agency specifically, you fall well within the bounds of opt-in. The case for opt-in permission What makes permission email marketing different is not just that you have the approval of the customer to send to them, it's that you, by getting permission, are sending email... --- - Published: 2019-12-26 - Modified: 2020-10-26 - URL: https://www.benchmarkemail.com/in/10-ways-to-build-a-house-email-list/ - Categories: Email Marketing Building a solid email list might be the most important thing you do as an email marketer. This list should be completely opt in, contain only subscribers that want to hear from you, and include some sort of proof – written or digital – that shows where and how you got each email address. That being said, how does one go about building a list? What are some good guidelines to follow? Here's a list of things to consider when building a permission-based email list: 1. Get permission This seems like a no-brainer, but let's face it: the temptation to buy, rent or scrape together a list from the Internet is strong. Instead of going this route, set up a Signup Form on your site. Use that Signup Form, also known as a sign-up box, to gather email addresses and build up your contacts. Find out more about Benchmark Email's customizable Signup Forms and list management tools. Automatically sign up and add people to your contact list. 2. Plan for the long-term When you add subscribers, craft a long-term plan that keeps them in the fold as long as possible. This might mean putting together a long-term strategy to try to get as much customer feedback as possible on what they'd like to see more of on your site or in your store. Develop trust and cultivate something that lasts. 3. Re-confirm your customers If you're working with a house list that hasn't been used in a while or contains... --- - Published: 2019-12-26 - Modified: 2020-10-29 - URL: https://www.benchmarkemail.com/in/what-is-an-html-email-link/ - Categories: Email Marketing Using text and HTML email together A long time ago, all email was created only in plain text. There was no option for HTML; emails sent and received were boring, plain and rather ugly looking. Today thankfully, there is the option of creating HTML email. HTML email makes a lot of things possible. It allows the creation of a much more effective layout as compared to text email. It gives you the option of having color in your email. It lets you include images. Advertisements too are a lot more compelling in HTML email than they are in text emails. However there is a catch; just because the HTML option is available and comes with a whole range of exciting features does not mean that you should focus on creating only HTML email and forget about your text version. It is very important that you give your readers a choice of HTML and text. The reason for this is a lot of people don’t always create good HTML emails. This can lead to messy layouts, too many colors, chaotic or missing images and even broken links! This makes the email difficult to read and results in people preferring to read it in text. Sometimes people, especially those who access their emails through email clients like Microsoft Outlook, Thunderbird or Lotus Notes, are unable to view their emails in HTML format and this makes it even more important to provide them with a text alternative. HTML email links have the option... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/how-to-send-emails-7-steps/ - Categories: Email Marketing Many email marketers fall into the trap of knowing when to send emails, but not how to send emails. Sure, they're able to create a campaign, send it out to the masses and field the results, but there is far more to email marketing than just following the steps to create and send a campaign. Here are the steps we recommend going through when sending emails. Step 1: Define a goal and plan What do you want to accomplish with your email? What are your long-term goals as well as short term ones? What type of message do you want to send or template do you want to lose? These highly legitimate questions need to be asked before you send out your HTML email or newsletter. Step 2: Choose a template and graphics What type of template(s) will you use when you send campaigns? It's a good question. Go over your options and choose one or more based on what you'll use them for. You might want to choose one template for your sales emails, one for your how-to tips, and so on and so forth. Once you've made these decisions, stick with them so you can build a sense of uniformity with customers. Step 3: Get your contact list in order Go through your email list and strike out the hard bounces and the soft bounces that seem to never go anywhere. Segment your email list for better targeting. Once your contact lists are in order, you can easily... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/html-email-formatting-mistakes-and-fixes/ - Categories: Email Marketing Your email or newsletter must be the perfect balance of text, white space, images and links. However, you might be surprised how many email marketers get this delicate equation all wrong. Emails with too many images. We've seen it all at Benchmark. However, this article is meant to help you get it right. What we've done in this space is list out the most common HTML formatting errors and mistakes – and how to correct them. So keep reading if you still have questions on whether or not you're doing things right. Most likely, you probably do. Mistake #1: Using too many images/graphics and not enough text You've probably gotten plenty of emails – mainly from spammers – full of images (or even just one big image) but slim on the text side. While these emails may be pretty to look at, remember that just as email clients weed out spammy text emails, they also block image-heavy / light on text ones. So, what can you do about this? Keep reading: Shrink, shrink, shrink those images down so they don't overwhelm the text. You need balance in your email or newsletters. Smaller images can help you achieve this. Use thumbnail images if you need to. When someone clicks on these thumbnails, link them back to the Web version of your html email or newsletter. This will help you tremendously as the people sent to the Web version of your email or newsletter will see your email in its entirety, images... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/your-targeted-opt-in-email-list-is-your-best-asset/ - Categories: Email Marketing Utilize cool opt in email programs to create success in the email marketing world Any email marketing expert will emphasize the importance of a targeted opt in email list. As a businessperson and marketer, your objective is to bring about an increase in sales through your email communication. To achieve this objective, you should build strong and lasting relationships with your customers. You can reach this stage only after you’ve proved you are trustworthy and reliable, for which you need engage customers regularly through a convenient and cost-effective medium like email. A targeted opt in email list can often be the catalyst you need for increasing revenue. Some people believe that a bigger email list is the key to a successful marketing campaign, but this couldn’t be further from the truth. It is better to have a list of 2000 high-value customers, who have signed up for your email, than 400000 general prospects from a rented list who probably do not have the faintest interest in buying your offerings. Remember, quality usually trumps quantity. Good marketers can find innumerable ways of gathering subscribers and expanding their email list. You can run different contests, polls, surveys, promotional offers and more to give subscriptions a push. But such a list doesn’t guarantee success because you need to be able to establish a rapport with customers in your email communication. You need to classify and segment your customer and prospect list based on criteria that you deem appropriate. If you run a gym... --- - Published: 2019-12-26 - Modified: 2020-10-29 - URL: https://www.benchmarkemail.com/in/when-to-send-a-practical-guide/ - Categories: Email Marketing If you're just starting to use email marketing or you've been using it for a while now, you know that two of the biggest questions you'll need to answer is how often you'll send and when you'll send. Believe it or not, these two things matter. A poorly timed send or sending emails too often or not often enough can break your campaign and make it a complete waste of time. So let's tackle what works and what doesn't. When should you send your campaigns? It might surprise. Keep reading. When to send There are many studies out there claiming to know when the best time is to send your email campaign or newsletter. The good news is, there is a consensus on most of the data. The best days to send, at least until recently, were the following: Tuesday Wednesday Thursday It all seems simple enough. Monday is the day that most people start their work weeks, and that day is often to filled with planning and getting the engine going to really look at sales emails. Friday is no good either. Many people have already "checked out" and are already in weekend mode by the time noon strikes. Saturday is out of the question, because it's the only day of the week without a work day on the back end. Hence, clients often spend this time outside the home. Emails are often not on the agenda. Sunday as a good option Now we get to Sunday, and here's... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/how-should-you-go-about-doing-your-email-blast/ - Categories: Email Marketing Which email blast programs should I use and should it be an email blast to an opt in list Email blast is one of the most popular methods you can use to promote products and services online. It is an email sent to a large subscribers list and its biggest advantage is its speed and reach. As if that wasn’t enough, email blast programs can be designed in HTML so you can increase brand recall by using the right colors, logos and a look that is similar to your own website. Best of all, you can even conduct online surveys and polls in your email blast to get an idea of what customers think of your offerings. Getting the right email blast program You could use your Hotmail, Gmail or Yahoo accounts, but if you need something professional and fool-proof and want to avoid being labeled a spammer, it’s a far better idea to use an email blast program provided by a professional email marketing company such as Benchmark Email. Benchmark’s partnerships with elite consortiums like The Email Sender & Provider Coalition (EPSC) and leading delivery experts like Return Path give you the best chance of reaching a prospect’s inbox, which is a major challenge in email blast marketing. Benchmark Email even has built-in data merging features, which allow you to import contact information from different databases so you don’t need to re-enter long email lists. Besides this, you can also customize your mails in easy-to-use HTML editors before sending... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/email-marketing-articles/ - Categories: Email Marketing Email Marketing info, articles, guides and more Our Free email marketing resources cover frequent mistakes as well as best practices in email marketing. We'll show how to build your first list from scratch, write an effective message, and show you how to read the results. Email Marketing 101 What is email marketing? And how can it benefit your small business? Check out these great articles on using email marketing campaigns to increase your visibility and turn subscribers into customers. What Is Email Marketing? The Email Marketing Advantage for Small Businesses Email Marketing Campaigns: 4 Great All-Around Tips Email Advertising: A Promotional Favorite Email Marketing Newsletters: A Top To Bottom Guide When To Send: A Practical Guide Email Lists You're ready to get the word out about your company or small business. You know that email marketing is the way to go. But who are you going to send to? Learn about building a house list and opt-in emails here! How To Grow A Permission-Based Email List 10 Ways To Build A House Email List Opt-In Email Marketing Vs. Bulk Email Spam Email Marketing Segmentation: 4 Ways To Divide Your List Email Segmentation: 3 Ways To Boost Your Response Email Polling and Online Surveys Email marketing gives businesses an unprecedented level of contact with their customers and clients. Don't let it go to waste. Use email polls and online surveys to find out what your subscribers really want. Email Surveys: Gathering Data The Easy Way HTML Email Formatting Benchmark provides hundreds... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/email-surveys-gathering-data-the-easy-way/ - Categories: Email Marketing Fewer technologies have done more for marketing than email. It's fast, inexpensive, and delivers a lot of data to pore over. But one facet of email marketing tends to be grossly underused -- and it's a shame because it's a great, easy way to gather invaluable client data. That facet is email marketing surveys and polling. When you use email marketing to send out email surveys or you place a poll right on your Website, you're doing more than bypassing the usual mail or telephone survey. You're saving money, connecting with your recipients, and showing all your permission-based subscribers that you truly care what they think. Keep reading for more info. Email surveys and polls: a list of applications What can you use your email surveys to do? Here's a good list: Gather feedback on your products or services Improve your product offering, seasonal line or list of services Find out if your customer service is suiting your client needs Discover which products are most popular with customers Find out how your customers are using your products and services Uncover ancillary products that customers want to see you sell Gather feedback on a special event or sale Find out how you can improve your Website or the sales process The items listed above are the tip of the iceberg. Use surveys and polling to truly get the pulse of your customers and shape your business based on the responses of your recipients. When you sign up for a paid plan,... --- - Published: 2019-12-26 - Modified: 2020-01-30 - URL: https://www.benchmarkemail.com/in/how-to-grow-a-permission-based-email-list/ - Categories: Email Marketing Suppose you run a very successful personal services agency. You have lots of loyal clients, a great reputation, but a very, very thin email list. You want more people on that list, but you have to do it the right way. To accomplish this, you have to gather permission-based subscriptions for your email or newsletter. Top ways to grow a permission-based list Create a Signup Form Create a sign-up box, and place it on every page of your Website. Don't skimp and simply put it on your home page. Build one that matches the theme of your site and place the code on every page that your customers and potential customers may stumble upon. Wondering what a Signup Form is? Here's a pic: Use a button in forum posts to link to your Signup Form Add a button to your forum and message board posts, linking back to your Signup Form on your Website so people can sign up for your emails. Here's an example of what sign-up button looks like: Hold a subscription drive Hold a subscription drive for your clients at your brick and mortar or online store. Use a form with a check box that they can fill in showing that they agree to become a subscriber. Keep copies of all your opt-in forms just in case you get hit with a spam complaint later. If you want to sign up lots of people in one shot, offer some sort of incentive. These incentives may include: A... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/opt-in-email-all-about-permission/ - Categories: Email Marketing Using opt in is the only reliable, respected email marketing process of the moment. Opt in, simply stated, means you got permission from your recipients to send your campaigns to them. But there is more to opt in that what is seen at its face. Here's more info on opt in, what it means, and how you should go about using it. Try Confirmed Opt In Opt in, simply stated, means you got permission from recipients. This might mean they signed up in your Signup Form or you got their email address during a big sale or trade show. The key to opt in email is evidence that you can show email providers should you get hit with a spam complaint. But there's another type of opt in that's even better than the single step system many email marketing pros use. Confirmed opt in means that you not only got the info from your recipients to send, but you sent an email with a link asking them to confirm their subscription. Each customer that confirms their subscription is officially confirmed opt in. The second step is used to cut back on fraud, including people signing up others for emails and newsletters without their knowledge. Use a Signup Form The best tool for building an opt-in list is a Signup Form. A Signup Form is a box that goes on your Website, inviting people to enter their email addresses and other data to sign up for your newsletters. What makes a... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/email-advertising-a-promotional-favorite/ - Categories: Email Marketing Throughout the years, many types of promotional methods have caught the public fancy. Television commercials. Radio ads. Direct marketing. Now that the Internet has taken over the game, from banner ads to social network pages, the one constant is that email marketing has become the most affordable, effective and targeted promotional tool out there. If you're not sure why, just keep reading. Email marketing facts: Email marketing brings in as much as $47 in ROI for every dollar spent Even in a shaky economy, email marketing is the only promotional tool that businesses consistently spend more money on Email marketing will be a $1. 1 billion business by 2010 Close to 90% emails are delivered and that number is expected to grow over the next few years According to a recent large survey, an average of 50% of people clicked on a link because a product interested them. The case for email marketing Email marketing is incredibly affordable There's not a single promotional tool out there with the same level of affordability of email marketing. Emails cost only pennies on the dollar, and even get cheaper when you send more. Compared to buying TV, newspaper or radio advertising, email marketing is a true bargain Email marketing is completely targeted What other type of advertising allows you to call each customer by name, write copy based on their needs and wants, and cater individually to whatever product the customer fancies at the moment? Only email marketing gives you a true one-to-one... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/how-important-is-it-to-have-a-business-newsletter/ - Categories: Email Marketing Company newsletters can go a long way in educating and persuading your clients and prospects to work with you. "Email newsletters are the best way to maintain customer relationships on the Internet. " - Jakob Nielsen, Internet Guru We didn’t say it! This is a refrain coming from one of the Internet’s leading usability experts. So if you’re trying to find ways to engage customers and prospects, look no further, the business newsletter has arrived. We could think of several reasons why you should invest in sending out a company newsletter, but here are some of the most important ones. Higher brand recall and association What do you do after you’ve sold that washing machine or software? Instead of waiting for customers to get in touch with you when they have problems, business newsletters offer you a way of interacting with ‘dormant’ customers, cross-selling other related products and adding value through info like product care tips and more. So the next time customers want to upgrade to a more sophisticated product or service, you’re the first brand they think of. Personalized and targeted customer communication Unlike other forms of communication that are difficult and inconvenient to personalize, email business newsletters are a breeze. If you use a professional email marketing service provider like Benchmark Email, you can automatically add the recipient’s name to every newsletter for that extra warmth. You can even manage your email lists in a way that classifies your customer base according to various attributes like demographics,... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/what-is-a-bulk-email-sender/ - Categories: Email Marketing Being a bulk emailer requires a lot of responsibility. The easiest part of sending bulk email, probably, is the sending bit. The challenge, however, lies in actually getting customers and prospects to: Open your email; Read it; and Respond to it, in an already over-communicated and overloaded inbox. To make this happen, the very first step is to make it to your customer’s inbox without being marked as that most feared word in the email marketer’s lexicon – spam. As a sender of bulk email, these are some good bulk email sending practices that will take you a long way in ensuring that your mail reaches the customer’s inbox and achieves its goals: Use your own email list How would you feel if someone showed up for lunch uninvited? Well, we’re exaggerating a bit, but unsolicited email is like that – an uninvited email in your mailbox! Instead of taking shortcuts, take the time and effort to build your own email list. This guarantees a high-quality recipient list that actually wants to get your email. Leading email marketing service providers like Benchmark Email will always make certain that you provide your own email list rather than rent or buy them. Beat the spam filters Unless you have tons of time to track constantly changing email delivery rules, the surest way of beating spam filters is to send your emails through a reputed bulk email sending service. Good bulk email sending services typically have affiliations with email and Internet service providers... --- - Published: 2019-12-26 - Modified: 2020-10-29 - URL: https://www.benchmarkemail.com/in/what-is-html-for-email-and-how-to-use-it-effectively/ - Categories: Email Marketing Exactly how do I go about creating that HTML email? Before HTML based emails arrived on the email marketing scene, businesses relied on plain text emails to communicate with clients. Now, they send emails with brilliant graphical content, links to different web pages and even online surveys in simple emails. One of the several advantages of an HTML email message is that it can carry your branding and look like your own website. You can include pictures, charts and design it in a way that will leave your clients awestruck. So what can you include in an HTML based email? Graphics & Videos Graphics make your email colorful and pleasing to the eye. In HTML based emails, you can include dazzling images that add aesthetic value to your communication that your readers will find more appealing than plain text emails. After all, an image speaks a thousand words and this dictum is true because your clients will understand your message much better through images and text rather than just plain text. If you use Benchmark Email, you can even add videos to your email easily by simply dragging videos to your email layout. However, it is important to use graphics and videos judiciously because too many images make your email heavy and difficult to open. Emails overloaded with images and videos will set off spam filters and may never reach your clients. Even if it does, they may not be able to see what your mail contains. Links Links are... --- - Published: 2019-12-26 - Modified: 2020-10-26 - URL: https://www.benchmarkemail.com/in/5-subject-line-tips-that-truly-work/ - Categories: Email Marketing Make no mistake, your subject line is the most important element in your email campaigns. It has to be compelling yet also very brief, which is not an easy combo, even for the most battle-hardened email marketer. To make things easier, we've taken our 5 favorite subject line tips and listed them below. They've worked for us, they'll work for you too: Keep It Under 55 Characters We'll admit it – 55 characters is not a lot of space. It's a tiny amount of text. However, you absolutely must cut your subject line down to 55 characters. Why? Because many email clients – Yahoo for one – truncate anything bigger than 55. You want your subject line to be seen in all its glory. Cut your subject lines back and every customer will see your open pitch in total. Ask a Question Asking a question is a subject line technique that works well because it gives the customer something to think about. Your question should be something on almost every customer's mind. And by opening your email, they're answering that question through their interest. You can even answer the question in your subject line. Here are a few examples of question-type subject lines: Running through too much toner? We can help Need a cool backpack for Fall? We've got 'em Need a better bod for summer? This workout works All of the subject lines above ask a question, give an answer, and all come in under 55 characters. Ask a... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/how-to-send-emails/ - Categories: Email Marketing What is "how send email" and how to send email messages? Emails have become a very popular method of communication among people across the world. This is why businesses use emails to promote their products and services. Email marketing has a number of advantages. Unlike other methods of promotion, email marketing requires a very nominal investment. You can target anyone across the world. It’s also the fastest method of promotion. However, people still ask the question, 'how to send email? ' Essentially they want to simply understand the process behind sending emails. You can use an email client like Microsoft Outlook to send email messages. Once you setup your account, go to your Address Book. You will come across a button that reads New; click it. From the drop down menu that appears, select Group. Select and add a suitable name for your Group. Add all the email addresses you want by hitting the Select Members button. Once you hit it, a new window will appear which shows all the email addresses available in your contact list. After you’ve finished adding all email addresses, select Ok. If you want to add more addresses, follow the same procedure. To send an email to your contacts, select the New Message option on the toolbar. Enter an appropriate subject for your email. Make sure it does not have any spam-like terminology or symbols. After that, hit the To button and select the name of the group that you want to send emails to.... --- - Published: 2019-12-26 - Modified: 2020-10-28 - URL: https://www.benchmarkemail.com/in/the-dos-and-donts-of-a-mailing-list/ - Categories: Email Marketing Email Lists and Mailing lists are the backbone to a successful marketing program Email lists and mailing lists form a very integral part of any email marketing campaign. Such lists are extremely useful as they can help you turn your venture into a profitable investment. With time, you can expect people in your list to be loyal to you. However, for a successful email marketing campaign, there are dos and don’ts that you should keep in mind when you’re building and maintaining an email list. Do's Use a double opt-in email list With the amount of spam floating about the Internet growing exponentially, Internet service providers and email service spam filters have taken several measures to deal with this menace. As a responsible email marketer, you would do well to develop a double opt-in list that confirms recipients really want to receive your email. A double opt-in list is the best way to create a high-quality email list. Moreover, it will ensure that all your email communication passes the first, and often biggest, hurdle – getting into your prospect’s mailbox. If you’re using Benchmark Email, you can take advantage of their nifty double opt-in list building tool. Segment your email list Leverage the greatest advantage of email marketing campaigns—targeted communication. Compared to other email marketing services, Benchmark Email empowers you to divide lists according to demographics, customer likes and dislikes and much more. This is extremely useful if you have a large and diverse customer base because it helps you... --- - Published: 2019-12-26 - Modified: 2020-11-03 - URL: https://www.benchmarkemail.com/in/email-101-make-newsletters-that-work/ - Categories: Email Marketing Your basic sales email and your basic email newsletter are two entirely different tools. While a sales email relies mostly on images, graphics and appealing copy to draw the reader in, the email newsletter relies on a more straightforward approach, often using more copy and less graphics to get the message across. When you make a newsletter, you have to be extra conscious of its purpose, as well as what your goals are in sending it. Here are three questions to ask yourself when you make newsletters: What is my goal in sending my newsletter? When you make a newsletter, you want it to do something. It might be to sell something in a more covert way than a sales email. You might need to reassure your recipients that your company is doing well and you'll continue to deliver top-notch products. Maybe you want it to tell recipients that you've overhauled your customer service strategy and you want them to know that you'll go above and beyond expectations from now on. Your HTML newsletter should have a single purpose. It's easy to say that you'd like it to accomplish three things, or even four, but cut it back to one. Make it a direct, focused message. If you jump around too much, trying to do too many things, you'll confuse your readers and lose sight of the message. What types of visuals will I need? While many newsletters go out without a single image or graphic, we recommend that you... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/double-opt-in-email-lists-creating-permission-based-lists/ - Categories: Email Marketing Many email marketers view a large list as proof of success. After all, a large list implies that hundreds or thousands of people have signed up to receive your emails. But how many of those email addresses have actual value? How many are never opened, automatically deleted or bounced back with an error message? Drop your dead weight with Benchmark Email’s Permission Pass System, a free service to paid customers. Permission Pass will "close the loop", making your email list lean, mean, and 100% double opt-in. Save time and money by only sending to customers interested in what you have to say. Permission Pass benefits include: A tighter, more focused list More conversions Better open rates Great reputation with ISPs Outstanding delivery rates No more spam complaints An audience genuinely interested in what you’re selling Here's how the system works: You agree to Permission Pass your list. This means that we’ll take your list and send emails to your customers. In these messages, customers will confirm via a link that they’re still interested in receiving your emails. Once a customer confirms their sign up, they are now officially double opt-in. We add your confirmed customers to an elite, double opt-in list Once a customer confirms their email sign up, they’ll immediately receive your email campaign or newsletter. We'll also add them to a choice list of double opt-in subscribers. We'll use special servers to send to your Permission Passed customers Our high reputation servers are only used to send email... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/need-help-managing-your-bulk-email-campaign/ - Categories: Email Marketing Benchmark Email is the premier bulk email software service. With our permission-based online system, we can make your bulk email marketing as headache-free as possible. At Benchmark Email, we strongly believe that you can send permission-based online bulk email blasts without landing in the sandbox. As a bulk email sender, we protect your reputation by only working with opt-in customers. Here’s more on what you can do as a customer: Create your bulk email lists online or upload them to the site Craft and send email in bulk with our powerful email software Use our bulk email service to track your campaign success in real time Benchmark’s bulk marketing software is completely Web-based. It requires no downloads and no complicated setups. If you’d like to take a road test, click here to sign up for a free 30-day trial. It’s no risk – no credit card required. --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/are-you-sure-about-a-daily-email-newsletter/ - Categories: Email Marketing Sending daily newsletters may not be a good idea. Imagine a scenario where you get up in the morning, everyday, to the identical breakfast. You eat one egg, two apples and three slices of cheese toast, day after day, week after week, month after month, year after year. Blech! Doesn’t seem very appealing, does it? Now ask yourself - why, why you would want to avoid such a situation. The answer is simple; to avoid monotony or to seek variety, however you want to put it (and, for health reasons, of course! ). You wouldn’t mind the menu once in a week or in a fortnight, though. You can apply the same principle to what can be a very sensible media investment – the email newsletter. However, here’s why sending newsletters daily might not be such a good idea: Here are some good reasons for small businesses to leverage email marketing: It’s likely to create customer annoyance. Do you want to run that risk? Optimum frequency is about targeting ROI goals but more importantly, it’s about how often your customer wants to hear from you. Sending a message everyday might turn the subscriber off to a point where he blocks you, deletes your message right away or simply hits the unsubscribe link. Over-mailing seems beneficial in the short-term but consistency reigns in the long-term. To conduct an effective newsletter campaign, use Benchmark Email’s marketing features that include advice on choosing optimum mailing frequencies and many other tips and tricks! It’s... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/the-email-marketing-advantage-for-small-businesses/ - Categories: Email Marketing Sometimes, in an attempt to target new customers, small businesses tend to ignore existing clients. Although it might take a fair bit of convincing on the part of designers, most small businesses eventually create an email marketing campaign to leverage existing clients. Email marketing is suitable for small businesses for a number of reasons. Email campaigns are economical and can compliment the business model of almost every small organization. Most small businesses are able to provide quality service as compared to larger corporations. Due to the exceptional quality of work, people tend to view the work of small businesses as genuine, sincere and trustworthy and are usually more willing to give their email addresses to such vendors. Here are some good reasons for small businesses to leverage email marketing: 1. It is economical Usually, most small businesses create special offers, promotions and reminders for their customers, in the form of printed material. Converting this material into email format is not only quick and simple but also results in saving on print and postage expenditure. Sending an email does not cost anything, especially when compared to the cost of printing and posting material. Sending emails is an inexpensive way of marketing business products and services. Also, emails are created in the form of blank templates. A user simply needs to populate the template to use it. Once the initial cost has been covered, using email involves minimum expenses. Email marketing allows small businesses to manage their campaigns successfully without hiring new... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/send-html-emails-that-work-3-things-to-avoid/ - Categories: Email Marketing When it comes to email marketing, everyone knows that the devil is in the details. But did you know that sloppy HTML code can get your email dumped into the spam file? That's why we've put together this list of things you'll need to know when you send HTML emails. Keep reading for more info: Avoid sloppy HTML and other code in your layouts If you're using your own HMTL layout for your email campaigns, you'll need to do a sweep and get rid of all the little things that can lampoon your campaigns. This include sloppy HTML code, junk code left over from Microsoft Word and other programs, and open tags. What you need to do before you send your campaigns is preview what your email layout will look like in the inboxes of major email providers. Send yourself a test campaign and any leftover sloppy code will show up in the form of design errors. If you usually work in Microsoft Word to create your email copy, then want to flow it right into your layouts, we recommend that you either create your email marketing text in NotePad , or save your work in text-only format in Word or no-frills word processing software. Don't send an HTML email without a text one as well A few years ago, a study showed that the amount of people who had their email set to receive text-only emails was extremely small – less than 2%. However, that number has kicked up... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/email-marketing-newsletters-a-top-to-bottom-guide/ - Categories: Email Marketing One excellent way of staying in touch with your contacts and keeping your email marketing activities in top gear is by sending newsletters. These newsletter can contain all sorts of information, including the following: New product or service announcements How-to articles Step-by-step directions on using certain products Company updates Changes in shipping, terms of use and more Customer testimonials Product reviews and comparisons Listings of the products most popular with your customers Case studies Truth be told, your email newsletter can hold pretty much whatever you want it to. However, when crafting your newsletter, you have to plan and think ahead. You should follow a checklist just to make sure everything is in order well before you send your newsletter out to your email list. Your subject line: a checklist Your subject line is the first line of defense when it comes to getting clients to open it. It is the first thing they'll see, so it reigns supreme in importance. Here's what you need to ask yourself when you're crafting your subject line: Is it compelling? You want your subject line to be interesting enough to stand out amongst all the other emails in your customer inbox. Does it contain spam words? If you're using phrases like "mega sale! " or "save loads of cash" in your subject line, you're almost asking spam filters to dump your emails in the junk file. Avoid this over-excited, hyped-up language so you can not only get past spam filters, but get clients... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/targeted-bulk-email-is-much-better-than-regular-bulk-email/ - Categories: Email Marketing Using bulk email and directly targeting your prospects and customers is always preferable to the shot gun approach, quantity is not better than quality "The money is in the list" is a classic quote which completely describes what bulk email marketing is all about. List building requires a lot of patience and dedication. It can also become a time consuming process. However, you can expect high returns from such a list. Once you get enough email addresses, segment them into different groups and send exclusive emails for each one, rather than sending the same mail to all and sundry. A targeted email list is one where you focus on the needs, likes and dislikes of every single customer you have. When you develop a targeted list, you can come up with an email marketing campaign that’s a lot more customized and personalized. A targeted email list helps you to interact with people who share your interests or require your products and services in a language, tone and style that appeals to them. Your clients, in turn, feel that you take their interests very seriously and that they are valued. With a targeted list, you will always have a group of loyal customers. For instance, if you are a bookseller and have a chain of retail outlets, then you can segment your list into people who prefer certain genres of books, age-groups, most valued customers etc. You can also classify your list on the basis of the purchases your customers make.... --- - Published: 2019-12-26 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/email-authentication-an-email-marketing-guide/ - Categories: Email Marketing In email marketing, authentication is becoming an even larger issue than the mountains of spam that make it to the inbox. Why? Because while spam itself is pretty straightforward – a sometimes obviously unwanted message that shows up in the inbox – email spoofing is more nefarious because it lets spammers take over the email identities of perfectly legitimate, rule-abiding email marketers and ruins their reputations. Case in point. Have you ever seen emails sent to you, with your own company's name in the sent from field, pushing Viagra, fake Rolex watches or anything else of that sort? That's an example of a spammer who took over your identity, forged your information and is now using your perfectly good reputation to send out junk to angry recipients. And the spam complaint will affect your good name, not the fraudster who used it. At the moment, there's really only one way to combat the forging of where an email comes from and who sent it: authentication. Authentication: Different Types Email authentication is a process that verifies the true identity of each sender and the origin of their emails or newsletters. This means that even if your totally legitimate paper company purportedly sent out an ad featuring mail-order brides from Pango Pango, the email service provider can look at various sets of data, compare it against the data they already have on file for you and immediately block your email from making it to the inbox. You might ask why authentication is... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/how-to-create-a-newsletter-design-in-less-than-5-minutes/ - Categories: Email Marketing Utilizing Benchmark Email's Drag and Drop Editor, you can make short work of a Newsletter Design. Email newsletters are a great way to maintain regular contact with your clients. Sending email newsletters is also inexpensive, as compared to other forms of promotion. Especially when you consider the Return On Investment (ROI) that email marketing delivers. The generally accepted stat is that for every $1 spent on email marketing you earn $38. There are two main components of a good newsletter. The first component is the newsletter design and the second is the newsletter content. If you ignore either of these, your newsletter campaign is likely to fall flat on its face. Newsletter Design Newsletters are very simple to design. Ideally, you can create a newsletter design in the span of five minutes. All you need is a good editor and templates. Both these things are available with Benchmark Email. Even on the free Benchmark Starter Plan, once you sign up you get to choose from a range of email newsletter templates, which are based on a range of themes. For instance, if you have organized a special promotion to celebrate the spirit of Halloween, then you can select a Halloween-themed template. Benchmark Email’s drag and drop editor is powerfully simple and simply powerful. After you select an appropriate template and open it in the editor, you can make changes in every section. To get started, you’ll probably want to add your logo to your newsletter. It’s quick and easy to... --- - Published: 2019-12-26 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/email-marketing-segmentation-4-ways-to-divide-your-list/ - Categories: Email Marketing Unless you have a very small list or work in a very niche market, chances are your subscribers fall into different categories They may include everyone from people who never open your emails to those who actually click on links and make purchases. But to truly maximize the effectiveness of your email campaign, you'll need to segment your list and target each portion appropriately. Here are 4 types of list segments that you'll need to increase your conversion rate, and a few tips to get them to move on your call to action: List 1: The responders If you're using any sort of analytics software, you'll know who opened your email, clicked on a link and went back to your site to make a purchase or simply look around. Start by adding these people to a separate list. These are your responders. Since they open your emails and show obvious interest in your product, they should be treated like gold. Cater to their needs by sending them offers based on their product tastes. Give them sneak previews and exclusive discounts rewarding them for their loyalty. Ultimately you want to keep their interest up so they continue to buy from you or look for products to spend their money on. And ideally, this list is the one you want most of your subscribers to land on. List 2: The new subscribers The people who signed up for your newsletter within the last email cycle or so should make up their very... --- - Published: 2019-12-26 - Modified: 2020-11-03 - URL: https://www.benchmarkemail.com/in/enewsletter-what-exactly-is-that-2/ - Categories: Email Marketing Are you looking for "sign up newsletter", a specific newsletter you might be interested in, or did you want to create your own? Enewsletters are publications that are regularly developed and distributed by businesses, charitable organizations, societies, clubs and religious bodies. Based on topics that interest customers, they are an effective way to maintain contact. Businesses also use newsletters to promote products or services. So, how do you find newsletters that cater to your interests? Well, plenty of enewsletter directories are available on the Internet. Simply log on to one of them and look for topics that interest you. Voila! You’ll have a thousand and one options! The following are a few sites you can look at. Newsletter Access Newsletter Access is a gateway to independent online newsletters that includes topics ranging from money and lifestyle to society and culture. You can search for and locate your favorite topic by relevant title or subject. You can also create newsletters on your own using plain-text, HTML and PDF formats. Unlike plain-text, you can incorporate colors, images, videos and links in HTML newsletters. Thus the latter often look more appealing and professional. However, it is not easy to create a newsletter in HTML. Even if you know HTML, the process can become strenuous because you have code the email and test it thoroughly in different web based email services and email clients to make sure it looks the same on all of them. As an alternative, you can use HTML based newsletter... --- - Published: 2019-12-23 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/the-california-consumer-privacy-act/ - Categories: Practical Marketer Maintaining compliance is a daily necessity for marketers. With the amount of information that is now accessible, it’s crucial that consumers feel protected and in the know. With the GDPR somewhat recently released, we’ve all become accustomed to making sure our consumers are fully aware of what we do with their information, should they choose to offer it up to us. Transparency is the key to trust, and now that California released a new policy, it’s time we get up to speed on what it means, how it will affect our marketing, and what we need to disclose to our consumers to maintain transparency with them. Here are a few basics of the CCPA to help you better understand how this Act affects the way you market to your customers. What is the CCPA, and When Will it Go Into Effect? The California Consumer Privacy Act (CCPA) is a new data privacy law that applies to businesses that collect personal information from California residents. This law reinforces the privacy of California residents and maintains full transparency over what their information will be used for when collected. The act goes into effect on Jan. 1, 2020. What Do You Mean By “Information”? Information can be anything from your consumers’ names and email addresses to their IP address and financial information. Basically, it’s anything that can be traced back to or related to a consumer. What Does the CCPA Mean for Consumers? The CCPA protects California consumers (anyone living in California or... --- - Published: 2019-12-19 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/kickstart-your-email-marketing/ - Categories: Practical Marketer There’s no doubt that consumers prefer emails when it comes to brand updates and marketing. More than half of consumers check their personal email accounts more than ten times a day, and 99% of consumers are checking their email accounts at least one time per day. That’s a lot of chances to connect with tons of people, as well as one of the reasons emails are the most effective ways to engage with consumers. With more than 59% of marketers reporting email marketing as their number one source of ROI, it makes sense to put extra effort into your campaigns. So why not make sure that your 2020 email marketing strategy is off to a great start from the get-go? Here are five of our top tips for breathing new life into your emails and maximizing their performance and returns. 1. Start With Great Content Content is always going to be king in the marketing world. After all, the whole point of content is to communicate a specific message — right? Putting content at the top of your priority list makes a ton of sense when it comes to optimizing your email marketing efforts, and it’s one of the biggest things you can do to boost engagement across the buying journey. High-performing email marketing content has a couple of critical features. To start, it’s well-written and original (this is a biggie). Poorly edited copy, overly wordy copy, and boring copy are all going to turn off your subscribers. Great content... --- - Published: 2019-12-18 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/8-email-marketing-mistakes/ - Categories: Practical Marketer All brands have the best intentions with their emails, but there are a lot of little things that can hurt your email marketing performance — and many of them you might not even be aware that you’re doing. Some email marketing mistakes annoy consumers. Others make it so that the message never gets in front of them in the first place. And all email marketing mistakes can lead to major missed opportunities when it comes to open rates, click-throughs, and other forms of engagement. All-in-all, making mistakes with your email marketing can make you lose trust with your subscribers, and possibly lose them altogether. The best way to avoid these pitfalls is to know what they are in the first place. Take a look at this list of eight common email mistakes that brands make to determine which, if any, your messages — and your metrics — might be falling victim to. 1. Poorly Edited Copy Nobody is expecting an email marketing message to read like The Atlantic, but that doesn’t mean you can get away with typos, grammatical errors, and other writing mistakes. Poorly edited copy hurts the integrity of your brand and suggests to your subscribers that you don’t have quite as much authority as you’re trying to project. Hire a professional editor to do damage control on all your pieces of content, including your email copy. If there isn’t room for that in your budget, then check out free online editing tools, like Grammarly, that can spot... --- - Published: 2019-12-12 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/email-marketing-trends-2020/ - Categories: Practical Marketer We get pretty excited about email marketing and for good reason. Some of the most ambitious advancements in digital tech have made their way into emails, and many more are just around the corner — which is big news for any company that is using emails to engage with their audience (so, pretty much everyone). With 2020 fast approaching, we thought we’d take a look at some of the email trends that are expected to make a significant impact in the coming year. In addition to helping inform your email marketing strategy in the year to come, these trends also give some insight into evolving consumer expectations and how you can modify even current best practices to provide your subscribers more of what they want. Without further ado, here are six of the 2020 email marketing trends to look forward to — and work into your marketing strategy — as we enter the new year. 1. Design Over Copy As the saying goes, an image is worth a thousand words. But good email design is worth even more — especially when it comes to lending authority to your brand. Today’s consumers are increasingly familiar with the tenets of good design, and even small taboos like unsophisticated fonts or non-complementary colors are going to have an impact on your perceived levels of trustworthiness and authenticity. What you say in your emails is always going to matter, but as we move into 2020, put an even higher priority on design than you... --- - Published: 2019-12-11 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/get-people-to-opt-in-to-your-emails/ - Categories: Practical Marketer More than 59 percent of marketers count email marketing as their biggest source of ROI. This proves that investing in email marketing is one of the most lucrative marketing strategies you could use, so your lists must be filled with high-quality prospects that are interested in what your company offers. Enter: opt-in subscribers. Opt-in subscribers are a cornerstone of successful email marketing. More than just proof that people are out there who want to hear from you, opt-in subscribers are crucial for ensuring your emails make it to the inbox (and stay out of the spam folder). The lengthier your contact list, the more substantial amount of prospects you have to nurture and — hopefully — convert to customers. Now, if only it were easy to get all those opt-in subscribers in the first place. Getting people to opt into your emails, like most things in digital marketing, requires a creative approach to see success. Unlike building a contact base off of purchased lists and site skimming, there are no shortcuts when it comes to growing your opt-in email subscribers. To win more subscribers, you’ve got to put work and time into it. Below are some of the creative ways you can encourage more people to opt-in to your emails for a stronger, more successful email marketing strategy. 1. Website Pop-Ups We’ve all seen them: pop-ups that appear right in the middle of the page (or perhaps less overtly, off in the corner), encouraging us to “subscribe to our newsletter.... --- - Published: 2019-12-05 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/best-free-email-marketing-tools/ - Categories: Practical Marketer It’s no secret: email marketing is an extremely powerful way to reach your customer base. All it takes is knowing your audience, peppering in some personality and a bit of help from a robust email marketing toolkit arsenal. There’s no way to do practical, consistent email marketing alone. The complex task of managing your lists, personalizing each email based on selected criteria, and creating templates that will quickly render on any device is best left in the capable hands of a computer. There are so many email marketing tools out there, though. Where do you even start? Let’s examine 10 of the best free email marketing tools to make your email campaigns soar. 1. Benchmark Email We don’t mean to be vain, but our email tools are pretty darn great. Our free email service allows you to send up to 14,000 emails per month to up to 2,000 clients. We offer an excellent starter in drip campaigns, easy-to-understand reporting, eCommerce integrations, and beautiful responsive templates. 2. Sender Sender has some cool features that aren’t seen in some of the other email marketing tools. It is optimized for use with eCommerce solutions and offers easy-to-use plug-ins for all the major content management systems on the market. One cool feature that Sender has is the ability to turn videos into animated GIFs inside of your emails, adding an element of interactivity that gets your message noticed. 3. Omnisend OmniSend is the email marketing toolkit of choice for eCommerce. It is completely optimized... --- - Published: 2019-12-04 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/deliverability-based-list-pruning/ - Categories: Practical Marketer Email list cleanup can be a scary thing. As marketers, we understand that our contacts are our currency, and we work hard to grow and maintain our database. But over time, especially with a database that is older or managed across multiple teams or departments, data quality issues can take a chunk out of our bottom line if sender reputation and deliverability begin to dip. So we’re left to figure out the best solution, faced with the challenge of cleaning up our email lists without missing out on opportunities for future engagement. We know we should prune our list, but we can’t go lopping off vast segments indiscriminately. For example, when tasked to shape up an email database before a more massive send or when preparing for data migration. But no pressure, though. An industry “best practice” is to prune your email list based on how long it has been since the subscriber has interacted with your email. However, the timeframe used as criteria for determining whether a subscriber is active or inactive can be arbitrary, leave opportunities on the table, and can be debatable among marketers in an organization. After all, there is data to suggest that sending emails to a deliverable subscriber can still have a positive effect without an open or click. Instead, a better place to start is by using the deliverability-based method to begin the pruning process. What Is Deliverability-Based Pruning, Exactly? For those looking for a more concrete way to identify and prune low-quality... --- - Published: 2019-11-27 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/top-10-email-marketing-blogs-you-should-follow/ - Categories: Practical Marketer It’s easy to fall into a routine with your email marketing. You find that special blend of herbs and spices that kicks your emails into success and you coast along. No shame here—we all get complacent sometimes. But, with an industry like email marketing, you have to stay sharp to keep ahead of the curve. Email is always changing. The way emails render on different devices and services, what is considered accessible design, new developments in interactivity, and innovations in copy or design happen at lightning speed. Many of us combat this by subscribing to our competitor’s newsletters and watching our analytics like a hawk. That is a great first step, but one of the best ways to keep your fingers on the pulse of the industry is to pick the minds of the great movers and shakers of the field. Luckily, in the age of blogs, you have a wealth of excellent sources to choose from. Let’s look at a curated list of excellent email marketing blogs to follow that will keep you on-trend with both technological advances and creative inspiration. Benchmark We’re not ones to brag, but we work tirelessly to create and curate content that drives both email inspiration and success. We cover a lot of topics in our articles, with everything from the psychology of marketing to what causes a spam filter to trigger. We are forward thinkers in the email marketing game and are always striving to find new and innovative ways to drive our... --- - Published: 2019-11-19 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/email-marketing-benchmarks/ - Categories: Practical Marketer Technology is like the ocean. It ebbs and flows and can change on a dime. Take, for instance, email. When electronic mail first came on the scene, the idea of quickly sending a correspondence instead of waiting a couple of days for snail mail felt like magic. The tide was in, and the possibilities were endless. Pretty soon, email marketing became one of the best ways to reach and nurture your audience. But like all periods of greatness, there comes a time when the light fades a bit. And in an instant, the tide went out, leaving tin cans of spam in its wake. Email became inundated with clutter and junk, and people began to dread checking their inbox. Eventually, it became an unpopular form of digital marketing. But, with 60% of marketers claiming email is the biggest source of ROI, the tide is coming back in again. By the year 2022, the number of active email users is forecasted to reach 4. 3 billion people. The rise of intelligent email service providers and securely encrypted firewall technology has gained the trust of consumers once more, leading to the development of automated sales and marketing technologies that streamline email strategies. These programs produce a lot of data that a brand should know how to measure and put to work. But the key is in knowing what metrics to look at. Email Marketing Metrics to Measure Every business has different objectives they want to reach. That means there is no set... --- - Published: 2019-11-13 - Modified: 2020-01-31 - URL: https://www.benchmarkemail.com/in/small-business-marketing-automation-tips/ - Categories: Practical Marketer Marketing automation can be a godsend for small businesses. With limited time, resources, and team members on hand, automating repetitive tasks and processes allows your small business to do more with less for better marketing results. But even the robots need a little help doing their jobs. To make sure that you’re optimizing your business’s usage of marketing automation, it pays to take a step back and overview the best practices that others have learned along the way. And to make it easy for you, we’ve compiled some of the very best small business marketing automation tips and must-dos from around the web. Ready? Let’s get into it. 1. Choose Your Software Carefully Not all marketing automation solutions are created equally. Keep in mind that, while there are certainly a lot of great options out there, not all of them are necessarily right for your business. Put time and effort into researching marketing automation software so you can be sure to make the right pick, and don’t be afraid to drill vendors on the things that matter most to your company, including data integration capabilities with your existing software solutions and the platform’s strengths and weaknesses. Source: CRM Magazine 2. Build Your List — Don’t Buy It “Your campaigns are only as good as your list,” says Debbie Farese, Senior Manager of Product Marketing for HubSpot. And if you really want your list to pull its weight, it needs to be filled with qualified leads. So while it might be... --- - Published: 2019-11-07 - Modified: 2020-10-27 - URL: https://www.benchmarkemail.com/in/email-marketing-content/ - Categories: Practical Marketer With new marketing channels popping up regularly, email marketing may seem like an outdated technique. Despite this, email marketing remains the channel with the highest ROI per marketing dollar and is an incredibly effective tool for everything from direct and effective sales to growing social media audiences. The main thing that has changed over the years in email marketing is the scope of the emails themselves (and the ability to get placed in the inbox). While some businesses still use email to deliver promotional or sales-y content, the most successful marketing emails are focused on valuable, educational content. It’s the content of your emails that gets people interested in subscribing regularly in the first place. Email can also serve as a great way to lead people from being simply aware of your company to being brand advocates. Here’s how to upgrade your content to make email marketing work efficiently. Put more work into it The first step toward creating better content is simply stepping up your game. You may think that people are now too engaged in 140-character Twitter posts to have the time to read anything for longer than a few seconds. That’s simply not true. Posts that contain over 3000 words show remarkable results in every metric from social media shares to attracting traffic. Invest more time in each email. Even though it’s more time-intensive to create them, the benefits will pay off later. Don’t just go for the length, go for the detail in the way you... --- - Published: 2019-10-28 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/growing-your-email-list-with-chatbots/ - Categories: Practical Marketer As chatbots continue to grow in popularity, especially with the onset of AI-backed capabilities, their potential applications in the business realm continue to grow. According to Gartner, 55 percent of all companies will be using chatbots by 2020. Forrester research describes chatbot growth as “crazy,” stating, “Bots are easier to develop than apps, and they’re a way to reach customers where they spend a majority of their time. ” One of the most pertinent uses for chatbots at the moment is in the automation arena. Bots are able to autonomously handle customer service conversations, answer questions, and gather useful consumer data. One of the most important components of this data is email. Although it may seem a bit old school, email marketing is still alive and well, and chatbots are one of the easiest and most effective ways to nurture that invaluable email list. Why Use Chatbots? Chatbots have become wildly popular, with more than 1. 3 billion people using Facebook messenger bots alone. Drift’s State of Conversational Marketing report found people from all 195 countries use online chat. What explains this popularity? By all accounts, a chat is more convenient, faster, and more readily available than any other form of communication. As Forrester noted, these bots exist in places where customers are already spending a majority of their time — on social media and online. This makes chatbots an easy way to connect with users on a more personal level and provides them with a satisfying interaction. Chatbots are... --- - Published: 2019-10-24 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/email-personalization/ - Categories: Practical Marketer Can you guess how many emails were sent in one day in 2018? Would your guess be in the thousands or millions? Surprisingly, it is actually in the billions. In one day in 2018, there were 281 billion emails sent and received. Even more surprising is that number is expected to increase to 347 billion in just three years. If your company is sending out marketing emails and you were already wondering how to stand-out, that number might not be what you want to hear. However, the good news is there are plenty of tips and tricks you can incorporate into your content to get noticed, read, appreciated and convert leads into customers. Personalize Your Subject Line The first way is an old trick, but one that is still useful to marketers. If you made sure to get everyone’s first name when building out your email lists, this is one you can start using today. Now, you may be wondering if this still gets higher open rates, since you likely aren’t the first person your customer has seen add their first name to a sales email. According to Experian, your customers are 29% more likely to open your email if their name is used. The study showed that personalized emails generated six times higher transaction rates. This is one of the quickest and easiest ways to get noticed and make your customer feel like you know them by name. Take a Conversational Tone Knowing what to say is the first... --- - Published: 2019-10-21 - Modified: 2020-01-31 - URL: https://www.benchmarkemail.com/in/email-deliverability-tips/ - Categories: Practical Marketer Wouldn’t it be great if every email you sent actually ended up in your intended recipients’ inboxes? While that’s certainly the goal when it comes to email marketing, making your way into someone’s inbox is often a lot easier said than done — especially with today’s rigorous spam filters. Okay, we know what you’re thinking: But I’m not sending spam. And while we get it, your standard email provider is usually more likely to err on the side of caution when choosing which messages make their way into the inbox and which messages fall into the dreaded spam box. It’s important then to optimize your emails so that they don’t set off any red flags, and we’ve got just the tips to help you do that. Read on for eight email deliverability tips that will help your marketing emails end up where you want them to. 1. Focus on Opt-In Subscribers It’s not just your conversion rates that suffer from emailing recipients who have not opted in to hearing from you. Email providers have pretty strict terms of service, especially when it comes to business communications. If you rent, buy, or otherwise obtain email addresses without direct permission, there’s a strong chance you’re going to get flagged as spam. 2. Clean Up Your Contact List Emails sent to non-deliverable addresses will result in a bounce back, and your bounce rate is one of the determining factors that email providers and internet service providers look at when qualifying your message. Fortunately,... --- - Published: 2019-10-16 - Modified: 2020-01-31 - URL: https://www.benchmarkemail.com/in/mobile-friendly-email-campaign/ - Categories: Practical Marketer Smartphones are ubiquitous in today’s society. Most people can’t imagine going more than a few minutes without having their phones nearby. The widespread adoption of these and other mobile devices is good news for marketers who want to reach out to people in an accessible and effective way. You can send emails that people read and otherwise engage with on their mobile gadgets. That matters because: Many people receive push notifications from their email providers and are alerted to new messages immediately. Individuals often carry their mobile devices wherever they go and may be more likely to read content during downtime, such as while waiting for appointments. More internet traffic comes from mobile devices than desktop computers. Handheld devices let people engage with content during times when computer usage may be unfeasible, such as during road trips and at concerts, festivals and sporting events. Most of the world’s population will solely use smartphones for internet access by 2025. You cannot ignore the rising popularity of mobile devices and should make creating effective campaigns for people who use them a priority. However, even carefully planned mobile-friendly email campaigns can backfire. Here are six blunders mobile-centric marketers should avoid. 1. Showing Insensitivity to Events One of the best practices for email marketing is to connect content to well-known events. You could even do it in a broad sense by talking about summer getaways when seasonal changes bring warmer temperatures, for example. However, trying to connect with people by talking about relatable things... --- - Published: 2019-10-14 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/6-ways-to-make-your-cart-abandonment-emails-more-interesting/ - Categories: Practical Marketer Online shoppers are notoriously fickle, and why shouldn’t they be? There are so many options and avenues at their fingertips that there’s no sense in wildly committing to the first products they see. The multi-step checkout process allows them to toy with potential purchases — chalk certain items down as likely buys while they look around for alternatives. From the standpoint of a seller, of course, this can be extremely frustrating. Just when you think you’re on the verge of making a sale — a site visitor having heaped their cart with products and taken the first step in the checkout phase — it all goes up in smoke. The interested party disappears from the site, leaving behind all those items. To combat this, every sensible online merchant automates cart abandonment emails to trigger when this happens. The goal? To tempt back the near-misses and turn those abandoned carts into sales. But they’re so common that they easily get dull and predictable. If what’s on your site didn’t do enough to hold someone’s attention, you won’t get anywhere with a boring email. So, if you want to optimize the results you get from your cart abandonment email campaigns, you need to make them more interesting. Here are 6 ways to do just that: Reiterate the Main Selling Points Very commonly, cart abandonment emails will simply list the items left behind and advise that they’re still on offer — handy for prospective buyers who simply got distracted and forgot to finish... --- - Published: 2019-10-11 - Modified: 2020-01-30 - URL: https://www.benchmarkemail.com/in/best-crm-tools-small-business/ - Categories: CRM One of the most important parts of your business is your relationship with your clients. As your business grows, so does the volume of relationships you need to manage. While at first, one-off emails, various databases, or paper spreadsheets can do OK at keeping your customer data within reach, as your business blossoms, so do your needs for a toolset that’s more robust. Customer data is only useful if it’s being utilized. Once you get to the point that you can’t hold your client information in your noggin or in an arm’s reach, it’s time to go digital. A small business CRM is a critical piece of software that will keep all your client information in one place. Some offer more tools that are related to sales, some offer more marketing reporting, but all offer the basic functionality of customer information management. Let’s look at ten of the best CRM tools that are perfect for small businesses. Hatchbuck Hatchbuck is a sales and marketing tool that helps you from the moment you capture a lead until you close a sale. Not only is the price point small business-friendly, but Hatchbuck’s platform includes a CRM that allows you to easily see client activity, track leads, and keep your information organized. With an all-in-one marketing platform, Hatchbuck also offers email marketing and automation that integrates directly with your CRM to easily manage all customer and prospect communication in one place. The platform allows users to automate marketing efforts with intelligent actions and... --- - Published: 2019-10-03 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/win-more-email-subscribers/ - Categories: Email Marketing The only way to expand a business is to invest time and money into marketing. However, how do you know which channel should you choose? Among tons of online marketing tools available today, there is one that has been around for as long as the Internet has been in existence – email! Almost every modern person uses email for communication, work, education, and personal purposes. Being so widely-spread, this is one of a few channels that allow marketers to reach out to millions of Internet users worldwide. Thus, using it as one of your primary channels for online marketing has its purpose and potential benefits for your business. On average, a person spends about 28% of their working time reading and responding to the messages. This fact makes it a powerful marketing tool available to every business at literally no cost. Key Concept of Email Marketing Whether you are a dedicated manager, marketer, or entrepreneur, the main goal that unites all these specialists is to nurture and grow their businesses. Luckily, in the 21st century, there are numerous opportunities for advancement. Among tons of different marketing strategies, email marketing is often being undervalued. Many entrepreneurs have probably heard of this technique. However, most of them don’t realize its full potential and have no idea how to use it to benefit their businesses. So, exactly what is email marketing? In simple terms, it's a strategy that allows you to promote your business by using email as the primary channel. Here are... --- - Published: 2019-09-26 - Modified: 2020-01-30 - URL: https://www.benchmarkemail.com/in/creative-b2b-emails/ - Categories: Email Marketing Need some inspiration when it comes to your B2B email campaigns? We’ve got you covered. The right email campaign can make or break your marketing efforts, especially when you’re running a small business on limited resources. From the content and substance of your emails to their design, each feature should be optimized to convert. And while you don’t have to reinvent the wheel, you should always be aiming for creativity in every email campaign that you put into action. Below, we’ll give you a full picture view of some of the unique ways that you can use email to enhance consumer engagement and get you closer to your most ambitious marketing and sales goals. Try to focus on both the forest and the trees — considering how an email might function on its own but also as part of your larger marketing initiatives. After all, you’ve got big goals, and it’s going to take a cohesive strategy to meet them. So let’s get to it. Here are five of our favorite creative B2B email ideas for small businesses. 1. Activation Emails Just because someone is a customer doesn’t mean that they’re an engaged customer. B2B marketing is all about cultivating strong relationships that are sustainable throughout each stage of the funnel, even after a customer has made a purchase. That’s where an activation email comes into play, not just confirming with a customer that they’re ready to go but offering up valuable information that they can use to get the... --- - Published: 2019-09-19 - Modified: 2020-01-30 - URL: https://www.benchmarkemail.com/in/grow-your-ecommerce-email-list/ - Categories: Email Marketing, Ecommerce So, you’re ready to start using one of the most effective marketing techniques ever: email marketing. However, there's a problem: your email list is too small. Luckily there are numerous tried and true strategies to help you grow it. So whether you’re just starting out or you’re looking for new ways to boost your subscriber counts, here are ten ways to grow your email list as an e-commerce brand. 1. Pop-Ups are your new best friends. Many people hate pop-ups. Why? Because they are annoying and your neighbor says they are annoying so they are annoying. Well, what makes them annoying? The thing is that pop-ups are perceived as annoying because of the ways they are misused by companies. For example, intrusive pop-ups that dominate most of your screen and are impossible to exit will definitely make you grunt. At the same time, having pop-ups appear every time a visitor lands on a new page is probably just as irritating. Source: Cygnett. com The solution is simple. Make your pop-ups reasonably sized, valuable and provide an easy way to close them. Moreover, making your pop-up appear once or twice is more than enough for the visitor to make up their mind. Also, make the text concise and your call to action clear. 2. Discounts can work miracles. Discounts and coupons are a blessing from above. At least, that's what most of your potential customers are probably thinking and the way you should be thinking, too. Discounts are proven to be... --- - Published: 2019-09-17 - Modified: 2020-01-30 - URL: https://www.benchmarkemail.com/in/email-spam-trigger-words/ - Categories: Email Marketing Email marketing is as much an art as it is a science. You want your subject lines to effectively capture the attention of your recipients and entice them to click, but you also don’t want to risk being flagged as spam. Unfortunately, email platforms are becoming more intuitive by the day, which means if you’re not careful, your messages could easily end up rerouted before they ever even reach your readers. One of the easiest ways to avoid triggering spam filters is to choose the words you use in your subject line very carefully. To make things a little easier, we’ve put together a rather exhaustive list of common email spam trigger words. Feel free to bookmark this post and consult back whenever you’re crafting an email message. Numbers / Symbols • 100% (including 100% free, 100% satisfied, etc. ) • 50% Off • $$$ (including earn $, save $, make $, only $, etc. ) • #1 • 4U • Billion • Join Millions • Million • One Hundred Percent • Thousands Greetings • Dear {name} • Friend • Hello Sales & E-Commerce • Act now • As Seen On • Bargain • Best Price • Buy • Buy Direct • Cheap • Clearance • Compare • Compare Rates • Discount • Fantastic Deal • Free • Great Offer • Incredible Deal • Limited (i. e. Limited Time Offer, etc. ) • Lowest Price • New Customers Only • Name Brand • No Purchase Necessary • Offer • Offer... --- - Published: 2019-09-10 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/leading-crm-and-email-marketing-saas-providers-hatchbuck-benchmark-merge/ - Categories: Benchmark News - Tags: CRM The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. Los Alamitos, CA - September 10, 2019 - Benchmark Email and Hatchbuck, leading SaaS (software as a service) providers of sales and marketing solutions, today announced they have merged, creating a global customer relationship management (CRM) and email marketing automation technology leader. The combined entity will operate under the Benchmark name and has U. S. offices in St. Louis and Los Angeles with international presence in 15 countries. Jonathan Herrick, previously CEO and Co-Founder of Hatchbuck will assume the role of CEO. Curt Keller, previously CEO of Benchmark, will assume the role of Chief Innovation Officer and Chairman of the Board. The newly merged company brings together 130 employees serving over 150,000 users in 15 countries and 9 languages worldwide. With businesses rapidly adopting digital sales and marketing technology, the combination of Hatchbuck CRM and Benchmark email solutions will enable the newly formed company to better serve its customers and gain market share in an ever growing CRM and marketing technology market. By 2025 the CRM market is projected to reach nearly $82 billion and the email marketing market is expected to reach $22 billion (Grand View Research). “Email marketing has always been a cost-effective way to connect with customers,” said Keller. “As SMBs invest more heavily in digital channels, they need a centralized place to track the relationships they’ve worked hard to build. We’re extremely excited about partnering with Hatchbuck to make CRM... --- - Published: 2019-09-05 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/sales-and-marketing-emails/ - Categories: Email Marketing Email marketing is still among the best marketing techniques. Despite what many marketers fear, 73% of millennials say email is the best way to communicate with brands. The practice is not going to die out any time soon. The driving force behind email marketing is psychology. You’re more likely to perform an action if you’ve already performed a smaller step. This makes people who have subscribed to your newsletter more likely to go deeper into the sales funnel. Besides, many subscribe with the sole aim of waiting for a discount to buy something later. Leverage psychology even more to supercharge your email marketing campaign. Here’s how you do that. Segment the audience You probably know that segmenting the audience is considered to be a standard practice in email marketing. But you don’t have to do it just because everybody else does. You have to do it because it works wonders for your campaign. Segmented emails bring in two-thirds of revenue. This is the case because people expect to see personalized offers. They don’t want to browse through everything you have on the list, they just want to read about what interests them. This is why personalized emails are opened 26% more often. What do you do to make the emails really personal? You get to know your audience with as much detail as you can. Here’s what you have to consider when segmenting the audience. Activity on the website Activity with the emails Social media activity Explicitly stated preferences With... --- - Published: 2019-09-04 - Modified: 2020-01-29 - URL: https://www.benchmarkemail.com/in/email-marketing-integrations-deliver-scary-good-results/ - Categories: Email Marketing - Tags: Email Marketing, CRM, intégrations There is more than just using an email marketing service to send emails. Email marketing services, though, depending on who you use, will sometimes have limited resources. Like in a scary movie, you want any tools you can get your hands on to get you get out of a sticky situation. In this case, you’d want all the tools you can get to help you successfully market to your subscribers. So here are some types of email marketing integrations that can deliver life-saving results. CRM Integrations There are many Customer Relationship Management tools out there, Zoho and Salesforce are just a couple out there. Many email marketing services may not provide a comprehensive tool to store and manage contacts. By using CRM, you’ll be able to view and manage your subscribers a lot more easily. Allowing you to create specific segments to target and send to. E-Commerce Stores It’s best to collect contacts organically and what better way to organically build your subscriber base than with an online storefront. E-Commerce, or conducting business online as you can imagine is the way to go nowadays. Integrating your email marketing service with your store, you can collect very strong subscribers who may open your emails and return to your store. Blogging Blogging as an activity is popular among businesses and casual internet users alike. There are also the "in-betweens" - casual internet users striving to make a living off blogging. There are others who use blogs as a launchpad to set up... --- - Published: 2019-08-28 - Modified: 2020-01-30 - URL: https://www.benchmarkemail.com/in/small-business-email-marketing-tips/ - Categories: Email Marketing Email marketing looks a little bit different when you’re a small business. With fewer resources to work with, you can’t afford to just throw a scattered strategy at the wall and see what sticks. Small business email marketing requires a coordinated, cohesive plan that optimizes your network, your budget, and your marketing mojo. And for that, you want to focus on the practices that are guaranteed to stretch your efforts as far as they can go. You’ve got a few major goals when it comes to email marketing: Maximize your open rates Maximize your click-through rates Actually make it into your recipients’ email inboxes (this one is a biggie) So how do you do it? We’ve compiled seven of the very best small business email marketing tips we’ve found around the web to help you ace your inbound marketing strategy and get more bang for your email buck. Incorporate these tips into your own practices to start seeing results fast. 1. Never Buy Email Addresses “Unless your company is in the middle of a merger or acquisition, you're not going to come across a high-quality email list you can purchase. If it's for sale, it means the email addresses on it have already been deemed non-responsive or unqualified for marketing outreach. ” Source: Hubspot You know that feeling you get when you receive a promotional email from someone you didn’t ask to hear from? It’s not a feeling you want to replicate when it comes to your own business and... --- - Published: 2019-08-22 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/marketing-automation-customer-journey/ - Categories: Marketing Automation Today’s marketers wear a lot of hats. They’re content creators and data miners. Social media mavens and email experts. SEO researchers and influencer investors and anything else that they need to be in order to help their brands stand out in the right ways. Just as the digital age has made the customer journey more robust (and frankly, a bit more complicated), it has also made the role of a good marketer that much harder to define. Effective marketing is no longer just about getting results — it’s about optimizing and capitalizing on every single customer behavior so that you can thrive in a hyper-competitive marketplace. And that’s where marketing automation can really help a marketer excel. Marketing automation is becoming increasingly indispensable for both fueling and improving the customer journey. Through automation, brands can stay in touch with their customers more efficiently, and nurture them to the point of sale with targeted communications, promotions, and ads. It’s a good thing, too. With so much to do, the more marketers can automate, the better - especially when it leads to improved results. So how can marketing automation enrich the customer journey and push prospects further down the sales funnel for your business? Let’s take a look. Awareness Stage The awareness stage is at the very top of the customer journey funnel. At this stage, you’re focused less on targeting individual customers and more on lead generation efforts. Marketing automation makes that process a whole lot easier, which is a major... --- - Published: 2019-08-14 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/60-say-email-marketing-is-biggest-source-of-roi-going-back-to-school-to-hit-your-benchmarks/ - Categories: Email Marketing Nearly 60 percent of businesses say that email marketing is their top source of Return On Investment (ROI), according to HubSpot. We’ve got your back if you don’t feel like you’re hitting that benchmark. See what we did there? ! Thankfully, Back to School season is here! This time of year can bring a rush of feelings to people of all ages. To the kids: dread. To the parents: relief (though they may not admit it). While many of us long for the downright luxurious schedule of being in school -- with summers off and a winter and spring break, for starters -- we grown-ups can still use this back-to-school period to go back to the basics and make sure we have a good foundation of the essentials for our work. Just like Billy Madison went back to school to prove he knew everything he’d need to make it in the real world -- all of us could use a refresher on how to thrive with our email marketing. And so, we present the ABCs (and beyond) of how to make magic with your email marketing strategy. But first, you may ask: Is email marketing really that important? Is it really such an essential, high-priority marketing tool, like everyone says? Back to Basics: Here’s Why Email Marketing is So Essential Email marketing may seem like just another tedious task on your to-do list, making you ask: “Why? What’s the point of it all? ” An understandable impulse, but as it... --- - Published: 2019-08-13 - Modified: 2020-11-03 - URL: https://www.benchmarkemail.com/in/inside-look-a-more-flexible-and-faster-campaign-creation-process/ - Categories: Email Marketing - Tags: new feature Benchmark is dedicated to building tools for growth, simplified. We aim to offer you streamlined processes that help you save time and stress less. That mission is the driving force behind any new Benchmark tools and improvements that our team makes. It has lead to new features big and small. Automation Pro was designed to make email marketing automation accessible to everybody. It allows you to create sequences of emails that are automatically triggered to be sent based on specific pages on your website being visited or when links in your email are clicked on. Tools like A/B Testing and Targeted Emailing also help you quickly and easily send better, more relevant content to your subscribers. Sometimes, it’s just a seemingly small feature that can have a big impact on your email marketing success, like the emoji picker for your subject lines. The point is, we get that you need tools that won’t slow you down. That must be especially true for the single most important tool we offer: our email builder. Don’t worry, the same drag-and-drop editor that you know and love isn’t going anywhere. We’re merely simplifying the workflow to make things even quicker and easier for you. Introducing the New Email Designer Checklist What is happening? As I mentioned before, there won’t be any changes to the Email Designer itself. We’re simply streamlining the steps of the email builder process. Now, each step of the checklist is all on one page. Our new checklist page lets you... --- - Published: 2019-08-12 - Modified: 2020-06-05 - URL: https://www.benchmarkemail.com/in/want-build-email-list-faster-%e2%80%a8here-choose-right-lead-magnets/ - Categories: Email Marketing Most people used to be thrilled to receive anything via email. Two decades ago. Today everybody’s inbox is so flooded with messages - both wanted and unwanted - that even being able to send your newsletter has become a privilege. So, if you are a business willing to build a list for email marketing, how do you earn this privilege? How do you encourage more of your website visitors to become loyal subscribers? Two words. Lead magnets. What are lead magnets, anyway? Lead magnet is a real buzzword these days, and you probably hear it a lot. That’s because using a lead magnet is known to be an excellent email opt-in conversion booster. A lead magnet is a specifically targeted item that you promise in exchange for a sign-up. Something that can be delivered within a few minutes. Something irresistible. An ethical bribe if you will. Crate&Barrel offers a 10% discount for a subscription Adam Connell, the author of Blogging Wizard, states lead magnets can increase conversions by a factor of 7 and even more. Tim Soulo, the Head of Marketing at Ahrefs, shares a 300%-growth case study on his blog. If you’re still skeptical, read this post where Hubspot provides an impressive example of a 42% conversion rate achieved with the right lead magnet. Can you imagine that? Almost half of all page visitors chose to subscribe. Shane Barker, a digital marketer, offers a free 30-min consultation in exchange for a name and an email When you think of... --- - Published: 2019-08-09 - Modified: 2020-01-07 - URL: https://www.benchmarkemail.com/in/heart-of-business-life-is-never-a-drag-for-miz-cracker/ - Categories: Small Business - Tags: podcast, heart of business A few weeks ago, the YouTube algorithm auto-played a video of Miz Cracker giving Queer Eye's Antoni Porowski a drag makeover. It left me thinking about the opportunities that being on a show like RuPaul's Drag Race opened up for a drag queen's career. Then, I remembered I hosted a podcast that asked those very questions to a person who gets to play dress up for a living. Not long after, I had confirmation for an interview in an email signed xoxo Miz Cracker. Reader, let me tell you: Miz Cracker does not disappoint. Fun, witty and thoughtful. We talk about how she got her start in drag, the decision to go on RuPaul's Drag Race and what she's been up to since. Miz Cracker talks about the importance of building a brand and how social media has changed the game for drag queens. I mean brand building is 90% of what I do. I am on stage for about 10 to 30 minutes a day. I'll do two five-minute numbers or I'll do a half hour show, at most I'll do an hour and 15 minutes show. And the rest of the entire day is thinking about the brand and what I'm putting out there. A lot of people think that building a brand is about fabricating an image and building it on social media, creating a story. But it really should be sort of turning around to the pile of stuff that is you and shoveling it onto... --- - Published: 2019-08-06 - Modified: 2020-01-30 - URL: https://www.benchmarkemail.com/in/raising-the-bar-how-sandbox-software-engaged-a-list-of-3000-subscribers/ - Categories: Small Business - Tags: Case Study, Raising the Bar Sandbox was founded in 2011 when the two co-founders discovered the need for an administration software in the childcare industry. Looking at other players in this industry, they quickly noticed that there were only a few options available and they were cumbersome to work in and outdated. They set out to develop a solution that would make it easier for owners and early educators to manage their daily activities at the center. By meeting with a number of local centers they were able to find out more about the needs and wants of childcare workers and early educators. Fast forward 8 years, Sandbox is now one of the fastest-growing companies in the childcare space with over 80,000 users across North America. They have also recently received Two awards from Gartner Digital Markets for ‘Best Value’ and ‘Best Ease of Use. ’ Sandbox Software’s mission is to innovate through technology to enable childcare centers to grow their business and optimize the learning experiences for their families. I found Benchmark Email to be extremely intuitive and easy to use. I was a little concerned about the flexibility of the email editing, however, I found it easy to start working in and it allowed me to create professional looking emails. Gavin Wieske - Marketing Manager at Sandbox Sandbox was looking for an email service provider that boasted both fast and easy campaign creation options to help them build and maintain their brand. Sandbox hadn't found a solution that offered an adaptable enough email... --- --- ## Customers - Published: 2019-10-16 - Modified: 2019-10-16 - URL: https://www.benchmarkemail.com/in/customersstudies/an-awesome-customer/ an awesome customer Read this awesome customer story. --- - Published: 2019-10-16 - Modified: 2019-10-17 - URL: https://www.benchmarkemail.com/in/customersstudies/an-amazing-story/ This is a story --- - Published: 2019-09-16 - Modified: 2019-10-16 - URL: https://www.benchmarkemail.com/in/customersstudies/walmart/ Walmart --- - Published: 2019-09-16 - Modified: 2019-10-16 - URL: https://www.benchmarkemail.com/in/customersstudies/charter/ How Charter Doubled Open Rates --- --- ## Resources > Use our free, festive, and fun Easter email templates to promote your Easter discounts and events this year. - Published: 2024-03-19 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/easter-email-templates/ - Resources Type: HTML Email Templates Hop Into Spring with Our Free Easter Email Templates! Unleash the Joy of Easter with Beautifully Crafted Email Designs The season of renewal is upon us, and what better way to embrace it than by refreshing your email campaigns? At Benchmark Email, we're thrilled to share our festive spirit through an exclusive collection of Easter-themed email templates - and we're offering them for FREE! Whether you're announcing an Easter sale, sending warm holiday wishes, or sharing news of an Easter event, our templates make your message egg-stra special. Designed to be as vibrant and fresh as spring itself, these templates ensure your emails stand out in every inbox. What's Hopping into the Inbox? Easter Sale Spectacular: Eye-catching templates designed to boost your promotional emails with cheerful Easter and spring motifs. Bunny Bulletins: Fun and whimsical rabbit-themed designs that add a playful touch to your communications. Easter Greetings: Warm and heartfelt templates to convey your Easter wishes with style and grace. Download All Want to send faster? Sign up for a free Benchmark Email account to edit and send your Easter templates now. Template Instructions Using our templates is easy. Just download each template in ZIP format. Once you've downloaded a template, you can edit it and customize it using your favorite text or HTML editor. The best part? Our templates are absolutely free! Download All Want to send faster? Sign up for a free Benchmark Email account to edit and send your Easter templates now. --- > This St. Patrick’s Day, don’t just wear green—spread the cheer with every email you send with our St. Paddy's Day email templates. - Published: 2024-03-19 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/stpatricks-day-email-templates/ - Resources Type: HTML Email Templates Get Your Free St. Paddy's Day Email Templates! Celebrate St. Patrick's Day with a Splash of Green in The Inbox! This St. Patrick's Day, don't just wear green-spread the cheer with every email you send! Whether you're reaching out to customers, clients, or friends, our exclusive collection of St. Paddy's Day email templates will help you capture the spirit of this festive day with ease. Why Choose Our St. Paddy's Day Templates? Vibrant Designs: Each template is imbued with the luck of the Irish, featuring vibrant greens, golds, and iconic symbols like shamrocks, leprechauns, and pots of gold. Fully Customizable: Easy to personalize with your own message, logo, and contact information. No leprechaun magic needed! Responsive Layouts: Look great on every device, from your old clunker of a desktop to the latest smartphone. Absolutely Free: Yes, you read that right! Our pot of gold comes at no cost to you. Download All Want to send faster? Sign up for a free Benchmark Email account to edit and send your St. Patrick's Day templates now. Template Instructions Using our templates is easy. Just download each template in ZIP format. Once you've downloaded a template, you can edit it and customize it using your favorite text or HTML editor. The best part? Our templates are absolutely free! Download All Want to send faster? Sign up for a free Benchmark Email account to edit and send your St. Patrick's Day templates now. --- > As Women's Day and Women's History Month unfold, your emails can carry the torch of this celebration, sparking inspiration, reflection. - Published: 2024-03-19 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/womens-history-email-templates/ - Resources Type: HTML Email Templates Celebrate Women's History with Impactful Email Templates Empower Your Message This Women's Day & Women's History Month March stands as a beacon of celebration - honoring the remarkable achievements of women throughout history and today. As Women's Day and Women's History Month unfold, your emails can carry the torch of this celebration, sparking inspiration, reflection, and action within your community. Why Choose Our Templates? Designed with Purpose: Each template is crafted to not only celebrate but also to educate and inspire action. From highlighting historical figures to showcasing today's changemakers, our templates are a canvas for stories worth telling. Fully Customizable: Your voice is unique, and so should be your message. Our templates come with easy-to-use customization options, allowing you to tailor your message, visuals, and call-to-actions. Responsive and Compatible: Ensure your message looks impeccable across all devices. Our templates are tested and optimized for various email clients and screen sizes. Free to Download: We believe in the power of spreading knowledge and inspiration. Our Women's Day and Women's History Month email templates are entirely free for you to download and use. Download All Want to send faster? Sign up for a free Benchmark Email account to edit and send your Women's Day templates now. Template Instructions Using our templates is easy. Just download each template in ZIP format. Once you've downloaded a template, you can edit it and customize it using your favorite text or HTML editor. The best part? Our templates are absolutely free! Download All Want to... --- - Published: 2020-01-03 - Modified: 2021-02-09 - URL: https://www.benchmarkemail.com/in/resources/free-html-email-templates/ - Resources Type: HTML Email Templates Free Responsive HTML Email Templates Simple HTML email templates for your email marketing campaigns Let Benchmark Email provide you with expertly crafted email templates! Our templates are completely compatible with iPhone, Gmail, iPad, Apple Mail, Outlook, Samsung Mail and other big email clients. Take a look at six simple and convenient templates below – all are guaranteed to help you get started on your email marketing campaigns. Preview Device App Email Template Preview Christmas Special Offer Email Template Preview Education Email Template Preview Flash Sale Email Template Preview Travel Site Email Template Preview Outdoors Email Template HTML Templates for Every Occassion The Benchmark Starter Plan gives you access to hundreds of templates and our world class email designer for free No Credit Card Required Template Instructions Using our templates is easy. Just download each template in ZIP format. Once you've downloaded a template, you can edit it and customize it using your favorite text or HTML editor. The best part? Our templates are absolutely free! Download All --- - Published: 2019-12-12 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/welcome-campaign-how-to/ - Resources Type: Guides How to Create an Email Welcome Series   Use Automation to Increase Sales and Provide a Warm Welcome to New Subscribers Join Benchmark Expert Robert Schweickert as he walks through the value of an automated welcome series and how to create the best possible user experience for new customers. Save a Seat Mastering the Automated Welcome Series Every marketer should have at least one automation in place to greet new customers. Enter the Welcome Series. In this webinar, we'll discuss the value of a Welcome Series and how it provides a unified experience for all new subscribers. It's a great way to introduce a new lead to your brand and to prime them to become loyal customers. Don't miss it! What You'll Learn Importance of a welcome series Benefits of automating your welcome series How to build a welcome series that will impress your subscribers How to use Benchmark's Automation Pro --- - Published: 2019-12-12 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/email-marketing-crash-course/ - Resources Type: Guides A Crash Course on Email Marketing   Learn new tips and tricks for optimizing your email campaigns Join Benchmark Expert Robert Schweickert as he discusses strategies for improving your onboarding process, increasing engagement and maximizing ROI through email marketing. Save a Seat Become an Email Marketing Guru in Under an Hour Want to learn more about Benchmark and the best ways to optimize your email marketing campaigns? In this webinar, we'll cover creating campaigns in our drag & drop editor, uploading contact lists and much more. Save time and resources while increasing engagement and your bottom line! What You'll Learn Onboarding: techniques from signup forms to list segmentation Engagement: build customer loyalty with automations, RSS Emails and more ROI: maximize success by learning how to react to your reports and using A/B testing --- - Published: 2019-12-11 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/email-subject-lines/ - Resources Type: Guides The Ultimate Checklist for Better Email Subject Lines Increase Inbox Engagement With Stellar Subject Lines   Write Better Subject Lines Subscribe to Benchmark's Blog DOWNLOAD Should be Empty: Step Up Your Subject Lines Your subject line is arguably the most important element of your email marketing campaign. This free guide, The Ultimate Checklist for Better Subject Lines, will teach you everything you need to know about making this first and fundamental impression on your recipients. Inside you'll discover how to make an email worth a subscriber's time and show value from the jump while keeping the content crisp and professional. What You'll Learn Why Better Content Means Better Results How to Improve Your First Impression Why You Need to Skip the Spam How to Inject Your Brand's Personality Tying It All Together How to Test, Adapt, and Improve --- - Published: 2019-12-11 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/email-deliverability/ - Resources Type: Guides The Email Deliverability Formula Ensure More of Your Valuable Emails are Landing in the Inbox   Improve Your Email Deliverability Subscribe to Benchmark's Blog DOWNLOAD Should be Empty: 5 Steps to Reach the Inbox Too often, deliverability only becomes the subject of attention when things go wrong. But any good email marketer knows that a strong deliverability strategy is a proactive one. Make your life easier with this practical 36-page free guide to ensuring more of your valuable emails are making it to their destination. What You'll Learn Define the private domain best suited for your business Add an SPF record and DKIM Authentication to protect yourself against identity theft Clean your lists to avoid a high bounce rate and affect your reputation Optimize your subject lines to improve your open rate Apply the best content and design tactics to avoid spam filters Related Resources --- - Published: 2019-12-11 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/email-marketing-quick-start/ - Resources Type: Guides The Quickstart Guide to Email Marketing Get Your Email Marketing Strategy Up and Running in a Few Simple Steps   Get Your Quickstart Guide Subscribe to Benchmark's Blog DOWNLOAD Should be Empty: Start Sending Better Emails Today The Quickstart Guide to Email Marketing is designed to be a fast, logical approach for the email marketer who simply wants to understand the steps in an effective email marketing process. Read on as we outline the seven steps your email marketing strategy should follow (without the creative direction or extra fluff you don't want). With our quickstart guide, you'll learn to capture more subscribers in chapter one, move on to creating your content in chapter three, and you'll be tracking your success by chapter six. What You'll Learn Step 1 - Get Subscribers Step 2 - Organize Your Lists Step 3 - Create Content Step 4 - Schedule Delivery Step 5 - Subscribers Respond Step 6 - Track Your Success Related Resources --- - Published: 2019-12-11 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/polls-surveys/ - Resources Type: Guides The Foolproof Formula for Better Customer Feedback Make Data-Driven Decisions with More Informed Customer Input   Get Better Feedback Subscribe to Benchmark's Blog DOWNLOAD Should be Empty: Start Capturing Valuable Customer Feedback In the digital arena, the customer who holds all the power. With social media ablaze, your business must pass through the gauntlet of likes, tweets and mentions about your product, services or even brand identity. But this doesn't have to be a bad thing. Customers want to share their insight with your business, and you can encourage and streamline this process using online surveys and polls to stay engaged in real time. The Foolproof Formula for Better Customer Feedback is the manual for email marketers who are ready to give their users something to write home about. What You'll Learn Take the Initiative Getting Your Message through the Door Crafting Content that Converts Prompting Response through Engagement Polls and Surveys Tests, Measurements and Psychographics Molding User Expectations --- - Published: 2019-12-11 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/marketing-automation-intro/ - Resources Type: Guides Getting Started with Marketing Automation   Learn the Basics of Marketing Automation with This Free Webinar Join Benchmark automation expert Robert Schweickert as he walks you through the basics of marketing automation. This webinar is perfect for any entrepreneur looking to begin using marketing automation. No experience necessary! Save a Seat Learn Marketing Automation Basics in Under an Hour Save time and send more timely, personalized messages with marketing automation. Design, manage and execute sales and marketing strategies by automating the tasks and processes of scheduling, sending and tracking marketing campaigns based on the actions that subscribers take on an email campaign and your website. What You'll Learn Is marketing automation the same as email marketing? The benefits of marketing automation Automating your sales funnel A step-by-step process for creating an automation --- - Published: 2019-12-10 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/email-marketing/ - Resources Type: Guides The Complete Guide to Email Marketing Everything You Need to Take Your Email Marketing to the Next Level Get Your Guide to Email Marketing Subscribe to Benchmark's Blog DOWNLOAD Should be Empty: Welcome to Your Email Marketing Guidebook! Benchmark's Complete Guide to Email Marketing is today's most comprehensive guide on email marketing. Packed full of email marketing insights, tips and tricks, this free resource will serve as a roadmap for your strategy - whether you're a seasoned pro or just getting started. We'll cover the steps you should take, the tools you should use and the most important factors to consider when promoting your business in the inbox. We promise you won't find a more thorough, informational email marketing guide, no matter what email tool you might be using! What's Inside Why Email Marketing? Preparation Permission and Spam Increasing Engagement and Growing Your Lists Segmentation, Campaigns, Automation, Content and Delivery Tracking and Reporting --- - Published: 2019-11-19 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/glossary/ - Resources Type: Glossary Email Marketing Glossary 50+ must-know terms to help you master email marketing Above-the-Fold Affirmative Consent API (Application Programming Interface) Auto Responder Blacklists Blocking Bounced Email Calls to Action Campaign CAN-SPAM Act of 2003 Click-Through Confirmed Opt-In Content Conversion Rate Double Opt-In Email Blocking Email Deliverability Feedback Loop Hard Bounce / Soft Bounce Header House List HTML (HyperText Markup Language) Mailing List Landing Page Open Open Rate Opt In (or Subscribe) Opt Out (or Unsubscribe) Permission-Based Email Personalization Phishing Privacy Recipient Rental List (or Acquisition List) Reputation Segmentation Sender Spam Spam Complaint Spoofing Subject Line Subscribe Targeting Tracking UCE Unique Click Universal Resource Locator (URL) Unsubscribe Voice Whitelists WIIFM or "What's in It for Me? " A Above the Fold The part of an email or web page that is visible without scrolling. It is generally more desirable placement because of its visibility. Affirmative Consent Another word for permission. The recipient of your email has been clearly and fully notified of the collection and use of his email address and has consented prior to such collection and use. Affirmative consent is not only a best practice; it is required by all reputable email marketing services. API Also known as Application Programming Interface, an API is a programming tool to enable separate software programs to communicate with each other or work harmoniously within an operating system. Good examples are Java and Microsoft DirectX, a bundle of APIs that enable game programming and video on PCs. Auto Responder A program or a script... --- - Published: 2019-11-06 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/online-marketing/ - Resources Type: Guides Online Marketing 101 Reach Customers and Prospects Beyond the Inbox   Get Your Guide to Online Marketing Subscribe to Benchmark's Blog DOWNLOAD Should be Empty: The Ultimate Guide to Online Marketing for Beginners Ready to move beyond email marketing to reach prospects and customers wherever they are online? We want to launch your small business into the digital stratosphere with social media campaigns and search engine optimization. Inside our Online Marketing 101 Guide, we'll consider the pros and cons of earned vs. paid advertising. Are you a product- or service-focused company, and is word-of-mouth all you need to generate those organic searches? Is PPC feasible with your budget? We'll take you through the basics and consider the drawbacks and pitfalls of today's most popular online media. Learn how to broadcast yourself, create fan pages and optimize your SEO - these steps and more are covered in our free, downloadable guide. What You'll Learn How to Maximize Your Online Presence Earned vs. Paid Advertising Dealing with the Drawbacks The Truth about SEO How to Start Social Media Marketing How to Broadcast Your Marketing Finding Your Online Marketing Strategy --- - Published: 2019-11-06 - Modified: 2024-09-27 - URL: https://www.benchmarkemail.com/in/resources/email-marketing-metrics/ - Resources Type: Guides Getting the Most Out of Email Marketing Metrics The Complete Guide to Analyzing Email Marketing Performance Get Your Email Metrics Handbook Subscribe to Benchmark's Blog DOWNLOAD Should be Empty: Learn How to Analyze and Improve Your Email Marketing Metrics Here it is, the complete guide to understanding your email marketing metrics. Each segment of data is broken down by its location, purpose and significance to your campaign. In depth analysis is provided for subscribes, click rates, geographic mapping, forwards, unsubscribes and social stats. Learn why open rates do not necessarily dictate the success of your emails and which metric may be closer to the truth. Learn how to react to click performance and bounce rates and how to adjust your strategy to garner higher responses for the future. The Email Marketing Metrics Handbook is the perfect companion to your free Benchmark Email account. What's Inside The Most Important Metrics to Track Opened Emails Opens by Location Bounced Emails Click Rate, Click Performance Emails Forwarded Unsubscribes Social Stats Abuse Complaints Track and React --- --- ## Updates - Published: 2019-10-15 - Modified: 2021-02-09 - URL: https://www.benchmarkemail.com/in/?updates=single-and-double-opt-in-signup-forms - Update Types: New Feature For years our users have been asking for a single opt-in option for their signup forms instead of the double opt-in process. While this was possible, it always involved a call, an email, or a chat with our support team to have it enabled. Well, you asked, and we finally delivered! Our development team created and released the new Confirmation Settings for signup forms. With this new feature, users can set the confirmation settings for each signup form. So here is what’s changed: Each signup form will have its own confirmation settings. This means you can have one signup form as a double opt-in and another as a single opt-in. By default, all signup forms are set to Double Opt-in, if you need single opt-in you can change it ? If you had Single Opt-in enabled before this change, all existing signup forms are left as single opt-in. However, any new signup forms created will be set to double Opt-in (you can change of course). You can still send a welcome email to users when using the Single Opt-in method. If the subscriber doesn’t confirm in the email, they’ll still get added to your list. If you’d like to know more about single or double opt-in methods, check out the FAQ’s below: Single Opt-in Signup Forms: https://kb. benchmarkemail. com/single-opt-in-signup-forms Double Opt-in: https://kb. benchmarkemail. com/what-is-confirmed-opt-in/ --- - Published: 2019-09-01 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=benchmark-and-hatchbuck-join-forces - Update Types: News If you haven’t already heard the news, prepare yourself! Benchmark has joined forces with Hatchbuck! Our companies officially merged on September 1st, 2019. With this merger, we now have nearly 130 employees and 150,000 users across 15 countries and 9 languages. Our office will remain in Los Angeles and will be led by Jonathan Herrick, former CEO and Cofounder of Hatchbuck. There are no changes to fear with our Benchmark Email product. Instead, additions that will make your email marketing journey that much easier! Hatchbuck is well known for its easy to use CRM, and we are so excited for our Benchmark users to take advantage of it to help them grow and streamline their sales process. Please stay tuned to our monthly email newsletter for further upcoming announcements! --- - Published: 2019-08-19 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-email-workflow-2 - Update Types: Enhancements A few weeks back, we launched our new email workflow to new users, and today, we’ve launched to all of our existing users. This new email workflow saves you time by avoiding the step by step process. What this means for you is, now when you create an email, you’ll have an email checklist, and in the checklist, you can you choose where you want to start. Whereas before you had to select a list, design your email, complete your sending details, etc. Now, you decide what you want to get done first, whether it be to design the email or add who you will send it to, the option is yours. Log in to your account today to check our new and improved email workflow.     --- - Published: 2019-08-05 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=benchmark-lite-wordpress-plugin-version-3 - Update Types: New Feature We’ve released a new version of the Benchmark Lite WordPress plugin. The latest version makes it easy to share blogs as emails, and lets you edit Benchmark Email signup forms without ever having to leave your WordPress account! Here are some of the new options and benefits available: Manage your entire Benchmark Email account. Some examples: Email Lists Signup Forms Email Campaigns Automations Send Blogs as Email campaigns from the Posts page. Easier plugin configuration. Enable popup signup forms. A cleaner admin interface. Switched from the XML-RPC API over to the newer and faster REST API. Click here to see the possibilities with our new Benchmark Lite plugin. --- - Published: 2019-08-05 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=unsubscribe-reasons - Update Types: Enhancements We’ve made it easier for you to view the reasons why some of your previous subscribers unsubscribed. To see that report, follow these steps. Go to Reports and select Email Reports. Click on the name of the email you’d like to review. Then, click on Activity Details. Next, click on the Opens dropdown and select Unsubscribes. You’ll now see the different options for unsubscribing. Click on the number given if any to view the specific email addresses.   --- - Published: 2019-08-05 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-email-workflow - Update Types: Enhancements We launched a new email workflow! Currently, it is only available for our new users and soon to follow for everyone else. Instead of a step by step process, you will now be able to create an email in a way that works best for you. No need to complete one step at a time, if you want to go straight to the email editor you can! Or if you are not sure which list you will send to you, you can bypass that section and complete other options in the Email Checklist. Sign up today and explore what Benchmark can help you accomplish! --- - Published: 2019-07-23 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=automation-pro-jump-to-node-new - Update Types: New Feature We launched a new node for Automation Pro to help you save time! Our Jump To node can jump contacts going through your automation from one point to another. For example, let’s say you wanted a contact to be pushed to a new list once they finally opened an email, rather than creating the same nodes over and over, you can use the Jump To node to push them to the new list once they’ve finally opened the original email. To learn more about the new Jump To node, please click here. --- - Published: 2019-07-08 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-users-limited-time-offer - Update Types: News Are you a new user? If so, you are in luck. We are running a fresh new promotion for all of our new users to get one on one help from our experts. Claim your offer within 24 hours of signing up and get 1 hour of email strategy and email campaign building with one of our experts! The promotion banner will appear on your homepage for only 48 hours. We look forward to all of your questions!         --- - Published: 2019-07-08 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=email-delivery-tips - Update Types: Enhancements To help our clients who are struggling with email delivery, we’ve added some delivery tips right in their email dashboard. The delivery tips include faq’s on how to improve your email delivery, how to reduce spam complaints, and more! Now, if you don’t see the delivery tips, then this means you are doing good! Of course, if you are still interested in improving your delivery or learning about how to improve your deliverability, please click here to access our delivery faqs. --- - Published: 2019-07-01 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=recaptcha-is-now-live - Update Types: New Feature reCAPTCHA is now available in 3 of our signup forms! reCAPTCHA helps protect your website against spam, abuse, and it can identify the difference between computers and humans. You can find the new reCAPTCHA feature in the Small Embed, Embedded Form, and Popup signup forms. To learn how to enable reCAPTCHA in your signup form, click here. --- - Published: 2019-06-17 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=crm-say-goodbye-to-passwords - Update Types: Enhancements We’ve eliminated more friction for those email users who want to unlock their CRM. Previously you had to create a new password to unlock the feature. We’ve removed this, and now it makes it even easier for qualified Benchmark Email clients to unlock their free Benchmark CRM account. If you haven’t already unlocked the CRM, here are the steps on how to do it. Log in to your Benchmark Email account. Click on your name on the top right corner. Last click on the CRM option. Unlock the possibilities today! --- - Published: 2019-06-10 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=weve-eliminated-more-bugs - Update Types: Bug fix Report Summary Activity showing the export option, even if no data was available. This option has been removed. Report Summary The Overview design was breaking in smaller screens. The issue has been corrected. File Upload Gallery Clients who uploaded files with Asian characters noticed the file names, were not being displayed correctly. Our team corrected the issue, and the characters are displaying accordingly. --- - Published: 2019-06-03 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=signup-forms-unsaved-changes-warning-message - Update Types: Enhancements Now, when you are editing any signup form and decide to leave the page, a warning message will appear. The popup displays the following message: This page is asking you to confirm that you want to leave – data you have entered may not be saved. Please note the message could be different, depending on the browser you are using. By adding this popup message, we can help you avoid losing any of your unsaved changes. --- - Published: 2019-05-27 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=recipient-unsubscribe-reasons-report - Update Types: Enhancements Your contact’s unsubscribe reasons can now be exported to files. Keep tabs of why people unsubscribe from your list to better analyze them. From the activity details section in your campaign report select Export to File and select Unsubscribe Reason to include it in your exported file. All the options you choose to export will auto save so you don’t have to check them more than once. --- - Published: 2019-05-27 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=https-on-all-signup-forms-and-survey-pages - Update Types: Enhancements All Survey and Signup Form links have been switched from HTTP to HTTPS. We understand the importance of being SSL certified both for Benchmark and our users. Having an HTTPS vs. HTTP can help with increased conversions and increased customer trust. --- - Published: 2019-05-20 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=automation-pro-real-time-node-reporting - Update Types: Enhancements Reporting Numbers above Nodes will update in real-time You don’t need to refresh the page to see updated numbers. See example: https://screencast. com/t/hCTD9G6yh4mR --- - Published: 2019-05-20 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=automation-pro-update-contact-details-node-new - Update Types: Enhancements Have a user that went from subscriber to an actual client? Maintaining organized lists and segments is easy with Automation Pro. When automating a journey or flow, you can now automatically update a user’s information based on their activity with a new Update Details Node. --- - Published: 2019-05-13 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=easier-access-to-sub-and-agency-accounts - Update Types: Enhancements At Benchmark, we are big believers in the 2 Second Lean, and this improvement saves you about 2 seconds or more depending on your internet connection. We have added the user management link to our user drop-down menu for faster access to switch between accounts. Whether you are going to a Sub Account or an Agency account, the route is shorter now. All Benchmark Pro users can create Sub-accounts. --- - Published: 2019-05-13 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=image-gallery-improvements - Update Types: Enhancements Since the last update, we’ve made more enhancements to the Image Gallery. As of today, our users can upload multiple images by dragging them directly into the window or by browsing for files, and they can rename their files. The search functionality has been improved as well. --- - Published: 2019-05-13 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=video-gallery-overlay-update - Update Types: Enhancements Our Video Gallery has been going through some maintenance, and now you can see a new video gallery overlay in the Drag and Drop Editor. Functionalities are still the same, except now the style is the same as our Image gallery.   --- - Published: 2019-05-01 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=weve-exterminated-some-bugs - Update Types: Bug fix Bugs we’ve exterminated: We fixed an issue that removed a URL from an image if it was replaced. When you created a signup form, you didn’t know you had to scroll down to see the ‘next’ button we are sorry, and we have fixed that. Automation Pro (05/20/2019) We have an animation that displays whenever a user completes a node. This animation was displaying whenever users were entering the canvas, and no new nodes had been saved. This has been fixed, the animation no longer shows up. The Date Picker interface was not updating whenever new values were selected. It is now fixed, and the date picker is currently updating. --- - Published: 2019-04-22 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-full-embedded-form - Update Types: New Feature You read that right! Our team launched a new fully embedded signup form, and the best news yet, it has all of the same functionalities as the classic signup form. The Full Embedded form has replaced our Classic Signup Form in the new interface, but don’t worry if you were previously using a classic form, the signup form itself is not affected. Some things to note: 1. The Full Embed form is not available for clients using our old interface. 2. You will not be able to create a new form using the Classic Signup form option, in the new interface. However, you can duplicate a previously used classic form. 3. The Classic Signup form is only available to users using our old interface. 4. The new Full Embedded form is GDPR Compliant. If you haven’t already created a signup form, do so today! --- - Published: 2019-04-22 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=signup-form-image-gallery - Update Types: Enhancements Now, our Embedded and Popup signup forms have the new and improved image gallery. Add your brand logo or any image you want to your signup form. --- - Published: 2019-04-17 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=automation-pro-facebook-audience-template A new template was added to Automation Pro titled “Facebook Ad Retargeting. ” --- - Published: 2019-04-17 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=automation-pro-status-badge-in-canvas - Update Types: Enhancements Now, while you are working in your Automation you’ll notice a status badge located on the top right. These badges identify the status of your automation. Active Inactive Draft This improvement is aimed to help you identify the status of your automation quick and easy while working in the automation. --- - Published: 2019-04-15 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=document-gallery - Update Types: Enhancements Our Product team is working hard to update the style for all of our features and this week it was the Document Gallery. You can access the Document Gallery through an email in the Drag and Drop Editor. Easily drag in or browse for your files. Click Here to learn how. --- - Published: 2019-04-05 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=automation-pro-hover-cursor - Update Types: Enhancements In trying to make things easier to see, we update the cursor. It now indicates to a user that a node is clickable by updating their cursor from an arrow to a pointing hand whenever they hover over a node. --- - Published: 2019-04-01 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-partner-banner-ads - Update Types: Enhancements This week we gave our Partner banner ads a new look. If you are a partner and would like to update your banner adds, see the steps below. Log into your Benchmark account Click on your account name (top right. ) Select, Partner Program. Click on the Banner and Ads option. Choose a theme, and then copy the code for the ad you want to use. Take the code and add or replace on your site. You are all set! Not a partner yet? What are you waiting for sign up and start earning 25% commission for any new account you refer to Benchmark. Click here to learn more. --- - Published: 2019-03-11 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=email-reports-percentage-option-for-unsubscribes - Update Types: Enhancements Now, in your Email reports, when viewing the Unsubscribes Reasons you have 2 new ways to see them. View 1, based on the total count. New View 2, based on the percentage. --- - Published: 2019-03-11 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=automation-pro-duplicate-a-deactivated-automation Our team added a button at the bottom of all deactivated automations, to easily duplicate the automation. Duplicating the automation copies all nodes and conditions. Try it out, by logging in today! --- - Published: 2019-03-11 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=inbox-checker-discontinued-tests-new-tests-available - Update Types: Enhancements This week our Inbox Checker said goodbye to 8 tests and welcomed 12 new ones. If you aren’t already testing your emails, we recommend you give it a shot. Click Here to learn how to create your first Inbox Checker. New Email Clients Added Mobile Clients iPhone XR (iOS 12) iPhone XS (iOS 12) iPhone XS Max (iOS 12) Microsoft Outlook app (iOS 11) Gmail app (Android 8) Gmail app (Android 7) Samsung Mail (Android 7) Webmail Clients New Gmail interface (Internet Explorer) New Gmail interface (Firefox) New Gmail interface (Chrome) Desktop Clients Apple Mail 12 (Dark Mode) Outlook 2019 (Win 10) Email Clients Discontinued Outlook 2000 Outlook 2002 Outlook 2003 Outlook 2011 for Mac Lotus Notes 7 Lotus Notes 8 Apple Mail 9 Apple Mail 10 --- - Published: 2019-02-26 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=automation-pro-email-preview - Update Types: Enhancements If you are reusing an email you can now preview an email before selecting it while creating an automation. We previously only provided the email name, and this was not so helpful for our clients, with the new update clients can click on the preview option to see the template of the email they are choosing. Haven’t tried our Automation Pro feature yet? Click here to learn more! --- - Published: 2019-02-26 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=automation-pro-editing-multiple-conditions - Update Types: Enhancements You can now edit the Multiple Conditions node in an active Automation. So if you changed your mind on what conditions you wanted, you can now edit them without having to deactivate and start a new Automation. --- - Published: 2019-02-25 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=benchmark-crm-2 - Update Types: News Our Free English users can now access the Benchmark CRM directly from their Benchmark Email account. We will slowly roll out to our other regions in the weeks to come.     --- - Published: 2019-02-25 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=image-gallery - Update Types: Enhancements Our team has an improved experience for our Image gallery in the Drag & Drop Editor. The Image Gallery now supports multiple device sizes, and you can upload multiple images at a time by dragging and dropping files directly into your window. --- - Published: 2019-02-18 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=email-reports - Update Types: Enhancements This week our team improved the look of our Email Comparison Reports. Log in today to review and compare your email reports. --- - Published: 2019-02-11 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=list-segmenting-enhancement - Update Types: Enhancements Users can now duplicate segments within a list. This is useful and convenient for people using multiple conditions in their segments. Log in today to create a new segment! --- - Published: 2019-02-04 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=popup-signup-forms-2 - Update Types: Enhancements Our Popup Signup Form had a small makeover. It now has new style updates and an updated builder. Also, users can control how often a popup form will show up to a user who has not subscribed. Log in today to see the new changes! --- - Published: 2019-02-04 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=google-removed - Update Types: News This week our team removed Google + from our email editors. You will no longer have the option to add a Google + account. To learn more about Google’s decision to discontinue this service, please click here. --- - Published: 2019-01-28 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=invalid-emails-list - Update Types: Enhancements Now, when you send an email campaign Benchmark will generate a list for you “Invalid Emails List. ” The Invalid Email list is composed by all of the email addresses which were marked as Invalid by ISP’s when you sent your campaign out. Benchmark will filter out any emails that are present in the Invalid Email List, in all future email campaigns, unless you remove them.     --- - Published: 2019-01-28 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=small-embed-signup-form - Update Types: Enhancements Our Small Embed Signup Form went through a small makeover. It now has new style updates and an updated builder. Log in today to see the new changes! --- - Published: 2019-01-21 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=improved-pdf-reports - Update Types: Enhancements We know the importance of reports and also understand sometimes those reports need to be shared with others. Our newly improved reports will help you better see your statistics. See who opened, clicked, bounced, unsubscribed and much more from your email reports. Check out this new update by downloading a PDF report of your latest email campaign! --- - Published: 2019-01-21 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=launched-a-new-chat-bot - Update Types: Enhancements We have launched a new ChatBot! Currently, it is only available to free English users. But will be available to all clients soon. If you haven’t already given it a try we encourage you to do so. You can find the ChatBot in your account’s Help page or in the Knowledge Base. Feel free to share any feedback on how we can improve the Benchmark bot. --- - Published: 2018-12-31 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-inbox-checkers - Update Types: Enhancements This week we’ve added 17 new Inbox Checkers! What does this mean for you? Well, you now have more options to test your email with. Find out how your email will be displayed to your recipients and improve your email if needed. Learn how to create your first Inbox Checker here. New Tests Added Android Android Google Inbox – Android 6. 0 (Marshmallow) – Samsung Galaxy S6 Android Gmail App (IMAP Account Setup) – Android 4. 4. 4 (KitKat) – Samsung Galaxy Nexus Android 5. 1 – Android 5. 1 (Lollipop) – Samsung Galaxy S6 Android 6. 0 – Android 6. 0 (Marshmallow) – Samsung Galaxy S6 Samsung Mail – Android 6. 0 (Marshmallow) – Samsung Galaxy S6 Microsoft Outlook – Android 6. 0 (Marshmallow) – Samsung Galaxy S6 iPhone, iPad iPad Mini – iOS 11 iPad Pro – iOS 11 iPhone 7 – iOS 11 iPhone 7 plus – iOS 11 iPhone 8 – iOS 11 iPhone 8 plus – iOS 11 iPhone X – iOS 11 iPhone SE – iOS 11 iPhone XS – iOS 12 Gmail App – iOS 10. 3. 2 – iPhone 7 Outlook iOS – iOS 11 – iPhone 8 Windows Outlook 2019 – Windows 10 Version 1803 Windows 10 Mail – Windows 10 Anniversary Update --- - Published: 2018-12-31 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-image-editor - Update Types: Enhancements After a very thoughtful evaluation our team has replaced our image editor to an easier to use one by Photo Editor SDK. You’ll still have access to previous editing options like filters, adding text, cropping and resizing along with other fun options. The new image editor is available in the Image Gallery.   Check out our new image editor today!         --- - Published: 2018-12-12 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=search-options - Update Types: Enhancements We’ve added search functions to some features that were missing it. The following features now have an easier way to search through. Segments Signup forms AB Test Reports We rely heavily on your feedback, please share with us other areas we can improve. --- - Published: 2018-12-10 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=general-bug-fixes - Update Types: Bug fix This week our team fixed a few bugs within our Drag and Drop editor.           --- - Published: 2018-12-06 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-navigation - Update Types: Enhancements At Benchmark, we are always looking for 2-second improvements whether it be by using shortcuts, time-saving apps or improving the user experience. We understand you want a product that is easy to navigate through and a product that is also easy to understand. Which is why we are excited to finally show you what our teams have been working hard on, our new interface navigation. The new navigation is set to be available to all responsive site users today Dec 6th, 2018! The navigation changes are based solely on your feedback. We hope with these new changes you can save time, get to where you need faster and ultimately get work done easier. The left menu options can now be minimized or expanded based on your preference. Each featured option will have different destinations to choose from. For example, if you click on Emails you will see Email, AB Test, Archive and RSS Emails. Everything in one section, the navigation will remain with you throughout your page changes. Also, if you decide to minimize your menu options you’ll still see the icons to each feature such as Emails, Contacts, Surveys, and Reports. With that being said, we hope these new changes improve your user experience. We will continue to look for more ways to enhance our product and deliver the best product you’ve come to love. --- - Published: 2018-11-19 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-segment-shortcut - Update Types: Enhancements You can now save 2 seconds and access the Segment feature directly from a list page. Click on the more options icon and then click on Create New Segment. After clicking on Create New Segment, the segment page will open with your list pre-selected and a segment name based on your list name. --- - Published: 2018-11-05 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=dashboard-improvements - Update Types: Enhancements Reports Previously when you hovered over an email report in the dashboard it was not clear that the report was clickable. A Hover state was added to individual email reports to better distinguish the click areas. Quick Actions Menu Originally the only option for the Quick Action menu was to Add Contacts to a List, but that has changed. Now, when you click on the plus icon in the dashboard you will see 2 additional quick actions Create Email or Create New List. --- - Published: 2018-10-15 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=speed-optimization - Update Types: Enhancements Our team has improved the loading speed on some of our pages. One page that has improved drastically is our Inbox Checker page. The improved loading speed makes viewing all of your test much quicker. --- - Published: 2018-10-08 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-feedback-button - Update Types: Enhancements Our team has added a Feedback button to get your input on our features. You will see the Thumbs Up button throughout your account. Let us know if the feature is helpful, by selecting one of the three emotions, and leave us your comments on how the feature can be improved.   --- - Published: 2018-10-01 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=add-contacts-dashboard - Update Types: New Feature You asked, and our team provided. Many clients have asked for an easy way to add contacts directly from the dashboard, and our team has added a button to allow this. When you click on the plus icon an option to add contacts to an existing list will appear, you’ll select your import method, your list and voilà contacts added! -All contact lists are subject to list verification.   --- - Published: 2018-10-01 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=contact-rating - Update Types: New Feature Over the past weeks, our team has quietly been working on a new feature, Contact Rating. As of today, this feature is now available for all Benchmark users. ? Each contact in your account will have a Star Rating. The rating is based on email engagement. Contacts can have from 0 to 5 Stars. It gets better! ? You can segment your list based on contacts rating! Engage with contacts who are genuinely interested in your emails, or re-engage with those who are not. What are you waiting for? Go check out your contacts ratings and start engaging! To learn more about Contact Rating click here. --- - Published: 2018-09-17 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=access-email-actions-previewing-email - Update Types: Enhancements Now when you preview an email, you can duplicate or edit the design of the email with one click. Save yourself 2 seconds by using this option. --- - Published: 2018-09-14 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=email-drafts-homepage - Update Types: Enhancements In the world of lean all things would be at your fingertips, and while we can not create the emails for you, we can certainly make it easier to access your draft or incomplete emails. This week our product team has brought you access to incomplete and draft emails in the home dashboard. You can see up to 15 incomplete or draft emails sorted by the modified date. If there are no incomplete emails or drafts in your account, the dropdown will not appear. What are you waiting for? Get started on that email you have been putting off! --- - Published: 2018-09-10 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=cleaner-automation-pro - Update Types: Enhancements Our A-Pro team fixed a few bugs and cleaned up the way the canvas displays your automations. You can also hover your mouse over step labels to view all selected lists and full URLs.   --- - Published: 2018-09-07 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=keep-open-rate-thriving-choosing-top-subject-lines - Update Types: New Feature Now when you create a regular email campaign, you will have the option to select from a list of suggested subject lines previously used organized by how good they performed. This will allow you to craft better subject lines and to keep your open rate improving. Available for all users. --- - Published: 2018-09-04 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=benchmark-piesync-integration - Update Types: New Feature Our team along with PieSync created an easy to use integration that will benefit all Benchmark users. Benchmark users can take advantage of the 2-way sync that PieSync offers, allowing them to update 2 services at the same time. What is even better is that Benchmark users can use PieSync for free ? Check out our lastest PieSync Blog Learn how to start using the Benchmark and PieSync Integration today!   --- - Published: 2018-08-29 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=now-easier-share-emails-sub-accounts - Update Types: Enhancements Master accounts can now share emails with sub-accounts faster. Just go to ‘Emails’ from the left side navigation panel an then simply click on the email options menu (The three dots located at the right of every listed email. ) where the option ‘Share to sub-account’ will appear. The only condition is that it won’t show for “incomplete” emails. . so make sure you save the email as a draft and the option will show in the menu. --- - Published: 2018-08-13 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=autosave-notifications-drag-drop-code-editors - Update Types: Enhancements When you make changes in your email our editors will notify you. Whether you are using the Drag & Drop or Code Editors you will see when your email template was last autosaved. Autosave time located in footer of editor. --- - Published: 2018-08-06 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=recalculate-contacts-deleting-list - Update Types: Enhancements If you ever deleted a list of contacts then you know the Total Unique number of contacts did not recalculate immediately. Our team has helped leanify this process by reducing the delay time from 4 hours down to a few seconds! Simply select the option to calculate right away when you delete a list. You can only recalculate contacts when you delete a list from your Trash folder. --- - Published: 2018-07-02 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=edit-subject-line-sending-email - Update Types: Enhancements You can now review and edit your subject line before sending your email on the schedule step of the email process. By the time you decide to send out your email, you could’ve forgotten what your subject line was, or the purpose it originally had. This new enhancement will allow you to change your subject line right before you get ready to schedule out your email. --- - Published: 2018-06-30 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=automation-pro-update-targeting-subscribers - Update Types: Enhancements In Automation Pro, you can now target subscribers based on specific email links they click. We’ve also added new options to help you define which webpage visitors you’d like to target. --- - Published: 2018-06-30 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=edit-email-active-automation-automation-pro - Update Types: Enhancements Yes, you read that right! You will now be able to make edits to emails in an active automation within Automation Pro. Edit and swap emails within your active automated journey. You can make improvements without skipping a beat and view reports of current and previous versions. Learn More. --- - Published: 2018-06-18 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=redesigned-email-report-summary - Update Types: Enhancements Our teams have redesigned the Email Report Summary to make it easier to see quickly at a glance how your email performed. If you didn’t already know you can also click on Activity Details to see a more detailed report of your Opens, Unopens, Bounces, Unsubscribes, Clicks, Forwards and Abuse Complaints.   --- - Published: 2018-06-13 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=introducing-benchmark-email-emoji-picker-subject-lines - Update Types: New Feature You can now easily pick out an emoji to include in your subject line in Step 1: Details of the email creation process. This feature is available to you in our Drag & Drop Editor, HTML Code Editor and Plain Text Editor as well and can be used in the creation of regular emails, Automation Pro, RSS emails and a simple automation via Automation Lite. Learn How & Why To Use Emojis In Your Subject Lines. . --- - Published: 2018-05-25 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=benchmark-now-offers-gdpr-compliant-sign-forms - Update Types: New Feature We have updated our classic and pop-up signup forms to be compliant with the GDPR. All You have to do is include the required check box linked to your privacy policy. Find out How you can create GDPR-compliant sign up forms. You can also read about the ways Benchmark Email is now GDPR friendly here. --- - Published: 2018-03-07 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=benchmark-email-now-offers-restful-apis - Update Types: News Benchmark Email launched its RESTful APIs for public use. Partners and Developers can now create apps and integrations faster and in a more organized manner. If you’re interested in putting Benchmark Email’s RESTful APIs to use, you can access them through our developer’s page. With our APIs, you can make 500 calls every two minutes and 60,000 calls total each day. To put our APIs to use, you’ll need to access your Benchmark Email API token. --- - Published: 2018-03-01 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=sync-contacts-benchmark-email-crm - Update Types: New Feature You can now sync your Benchmark Email lists to your Benchmark CRM contacts or leads. Not only is this a great way to get updates from your email marketing list into your CRM, you can even use Benchmark Email signup forms and integrations to populate new contacts or leads to the CRM. Find out more on our CRM workflows page. --- - Published: 2018-01-07 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=website-tracking-with-sign-up-forms - Update Types: Enhancements You can now track your subscribers the minute they signup via your Signup Form. When you create your signup form you’ll have 4 different options to embed. JavaScript Snippet with Website Tracking HTML Code with Website Tracking JavaScript Snippet HTML Code To learn how to use the signup form tracking click here. --- - Published: 2017-09-05 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-integrations-grow-email-list - Update Types: Enhancements We’ve released many new integrations to help you automatically add contacts from 3rd party tools and apps to your Benchmark account. This includes eCommerce, Form building, payment and video services such as 3dcart, Recurly, Stripe, Wistia and more. Check out the Apps & Integrations page for more. --- - Published: 2017-08-04 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=automation-fridays - Update Types: Bug fix Join us every Friday and have your email automation questions answered by our team of automation experts. They may even jump right into an account and show you how to build an automation themselves! This is an interactive opportunity and we’re here to serve as your teacher, consultant and sounding board for automating your emails, plus you’ll learn from what other marketers are doing with automation. --- - Published: 2017-06-26 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=benchmark-crm - Update Types: New Feature Email marketing is only one part of the success equation for any business. The relationships you share with your customers extends beyond that. That’s why we’re launching Benchmark CRM to help you manage all aspects of your customer relationships. Sales, support and marketing all with one universal login. --- - Published: 2017-04-11 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-integrations-forms-team-messaging-crm-customer-support - Update Types: News We’re excited to announce new integrations with Formstack, Slack and Pipedrive. Also, with customer support systems Freshdesk, Desk. com by Salesforce and LiveChat. --- - Published: 2017-03-24 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-benchmark-logo-homepage Alles neu macht der Frühling, heißt es so schön, und bei Benchmark haben wir das dieses Jahr sehr ernst genommen und haben uns ein neues Homepage-Design und ein brandneues Logo gegönnt. Aber keine Angst, wir sind immer noch das gleiche, bewährte E-Mail-Engagement-Tool wie bisher. Wir wollten einfach nur die ständige Evolution, die wir als Unternehmen und Marke durchlaufen, auch äußerlich widerspiegeln. --- - Published: 2017-01-24 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=drag-drop-email-designer-updates - Update Types: Enhancements We’ve made some improvements to our email editor with ease of use and speed in mind. Customization of the content blocks has been organized in a way that will flow better for marketers as well as some additional tweaks to make the editor more intuitive. --- - Published: 2017-01-01 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-benchmark-email-interface-released - Update Types: New Feature The first thing you’ll notice in Benchmark Email’s new user interface is a clear and concise navigation. All of your favorite features are now easier to find. At any point, while using our tools, you will have a better understanding of where you’re at and from where you have come. Other improvements include a faster experience while creating email campaigns and automations with Benchmark. You will also be able to glance at your data and immediately interpret it without wasting any time having to determine the success of your efforts. --- - Published: 2016-12-15 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=automation-pro Crie jornadas automatizadas que permitem que você faça acompanhamentos com seus inscritos baseado no engajamento de seus emails, interações com seu site e mais. Mapeie facilmente a jornada que quer que seus contatos trilhem. Você também pode inserir gatilhos para enviar emails automáticos, mudar contatos de lista, etc. Faça com que sua estratégia de marketing seja ainda mais eficaz, convertendo leads em clientes leais. --- - Published: 2016-09-13 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=popup-signup-forms - Update Types: New Feature Connect with site visitors, customers and blog readers at the right moment by creating well-designed popup forms for your website with our simple and highly customizable signup form editor. --- - Published: 2016-06-27 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-automations - Update Types: News Send automated emails based on engagement. Check out our new automations (renamed from autoresponders). Don’t worry, the list based, triggered automations are still there too! --- - Published: 2016-06-20 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-integrations-wufoo-crm-ecommerce - Update Types: News This month, we’re excited to announce new integrations with Wufoo, as well as CRM tools Microsoft Dynamics CRM and SugarCRM and eCommerce platforms including BigCommerce, LemonStand and Volusion. --- - Published: 2016-05-25 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-facebook-events-integration Invite subscribers to one or multiple Facebook Events with our Facebook Events template integration. --- - Published: 2016-04-26 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-twitter-integration - Update Types: New Feature Share your five most recent tweets with our Twitter template integration. --- - Published: 2016-04-26 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-ebay-integration - Update Types: Enhancements Promote your items for sale with our eBay template integration. --- - Published: 2016-04-19 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-linkedin-integration - Update Types: New Feature Share company info and updates with our LinkedIn template integration. --- - Published: 2016-04-19 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-pinterest-integration - Update Types: New Feature Share your boards with our Pinterest integration template. --- - Published: 2016-04-13 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-etsy-integration - Update Types: New Feature List your Etsy items with our integration template. --- - Published: 2016-04-08 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=facebook-like-button-drag-drop-editor - Update Types: New Feature Easily add a “Facebook Like” button to your email campaigns. --- - Published: 2016-02-22 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=code-editor-improvements-auto-saving-live-preview - Update Types: Bug fix Our Code Editor is now even easier to use thanks to an auto-saving feature that operates as you work. The Code Editor also auto-updates your Preview as you go without slowing down your workflow. --- - Published: 2015-12-10 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=benchmark-events-new-pricing - Update Types: News Monthly fees for managing events have been eliminated. The fees per ticket have been reduced and can now be applied to the customer. Plus, you can now use your Authorize. net account to accept payments. --- - Published: 2015-12-10 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=share-galleries-sub-accounts - Update Types: News New expaned options for sub-accounts! Master accounts can now share images with sub-accounts. --- - Published: 2015-12-10 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=image-video-file-gallery-popup-redesign - Update Types: News The media gallery in the Drag & Drop Email Designer has been redesigned to be even more intuitive to your needs. --- - Published: 2015-12-01 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=custom-footer - Update Types: News In our Drag & Drop Email Designer, footer links in email campaigns are now customizable. --- - Published: 2015-11-09 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-templates - Update Types: New Feature Diwali Holy Week --- - Published: 2015-10-13 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=signup-forms-small-embed - Update Types: Enhancements Small embed forms are now available for you to quickly create and customize a signup form that can easily be embedded anywhere on your site. --- - Published: 2015-10-13 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=rss-schedule-delivery-improvements - Update Types: Bug fix Now with more options to schedule your RSS Email Campaign. --- - Published: 2015-09-23 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=new-pricing-plans - Update Types: News New List Based plans. All List Based plans up to 50k come with unlimited sending. Any plan higher than 50k is able to send 14X the number of their subscriber plan. --- - Published: 2015-09-21 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=email-report-click-heat-maps - Update Types: Enhancements Get more out of your email report by visually seeing what links have been clicked in your campaign. --- - Published: 2015-09-01 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=eventbrite-integration-templates - Update Types: News You can now integrate your events from Eventbrite with templates for single or multiple events. --- - Published: 2015-08-27 - Modified: 2020-03-03 - URL: https://www.benchmarkemail.com/in/?updates=surveymonkey-integration-templates - Update Types: New Feature You can now integrate your surveys from SurveyMonkey with templates designed specifically for them. --- ---