{"id":1015,"date":"2011-01-24T23:17:21","date_gmt":"2011-01-24T23:17:21","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/new-complaints-can-come-from-stale-email-campaigns-part-1\/"},"modified":"2020-10-27T17:12:49","modified_gmt":"2020-10-27T17:12:49","slug":"new-complaints-can-come-from-stale-email-campaigns-part-1","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/new-complaints-can-come-from-stale-email-campaigns-part-1\/","title":{"rendered":"New Complaints Can Come from Stale Email Campaigns (Part 1)"},"content":{"rendered":"<p>Right now you are looking at your <a href=\"https:\/\/ui.benchmarkemail.com\/email-marketing\/email-campaigns\">email campaign<\/a>, reading reports, and discussing marketing strategies with your campaign designers&#8230; STOP! Does the email you are sending out look like the one you sent 3 months ago? It better not.<\/p>\n<p>Emails need to be fresh and up to date, they need to have a competitive edge that shows the recipient a pertinent message. But more importantly, your demographic may get a bit moody and hit that <a href=\"https:\/\/benchmarkemail.com\/blog\/how-to-reduce-spam-complaints\/\" target=\"_blank\" rel=\"noopener noreferrer\">spam complaint<\/a> link if your marketing practices are stale. Think of marketing as a river, constantly moving, changing with the environment. Sometimes it changes the environment i.e, branding. You can&#8217;t measure successful marketing with email campaigns that are identical, but you sure can measure the spam complaints.<\/p>\n<p>Now that I have your attention, next week with Part 2 we will go over strategy on how to fine-tune the aesthetics of your campaign. Part 3 will go over lists, and part 4 will deal with content. Stay tuned.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Right now you are looking at your email campaign, reading reports, and discussing marketing strategies with your campaign designers&#8230; STOP! Does the email you are sending out look like the one you sent 3 months ago? It better not. Emails need to be fresh and up to date, they need to have a competitive edge&hellip;<\/p>\n","protected":false},"author":289,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1015","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Complaints Can Come from Stale Email Campaigns (Part 1) - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Complaints Can Come from Stale Email Campaigns (Part 1) - in\" \/>\n<meta property=\"og:description\" content=\"Right now you are looking at your email campaign, reading reports, and discussing marketing strategies with your campaign designers&#8230; STOP! 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