{"id":1048,"date":"2011-02-03T23:11:48","date_gmt":"2011-02-03T23:11:48","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/piperlime-strikes-back-with-email-segmentation\/"},"modified":"2020-10-28T10:48:24","modified_gmt":"2020-10-28T10:48:24","slug":"piperlime-strikes-back-with-email-segmentation","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/piperlime-strikes-back-with-email-segmentation\/","title":{"rendered":"Piperlime Strikes Back with Email Segmentation"},"content":{"rendered":"<p>A few weeks ago I wrote about the less-than-targeted <a href=\"https:\/\/ui.benchmarkemail.com\/email-marketing\/email-campaigns\">email campaign<\/a> I received from Piperlime. I suppose it&#8217;s only fair that I offer up this follow up, especially since they listened to what I said&#8230;so much so that it&#8217;s almost scary. It&#8217;s like they read my blog and created this email campaign just for me. That&#8217;s how it should feel when you&#8217;re successfully targeting your email campaigns.<\/p>\n<p>Let&#8217;s rewind. When we first reviewed Piperlime&#8217;s lack of <a href=\"https:\/\/benchmarkemail.com\/blog\/befuddle-your-subscribers-by-failing-to-segment-email-lists\">email segmentation<\/a>, I realized it was because I had not yet set my preferences. I wrote about that, and also my distaste for shoes in general. I also mentioned that I bought slip ons since I can&#8217;t wear flip flops all the time.<\/p>\n<p>The other day I received another email from Piperlime. This time it wasn&#8217;t for women&#8217;s shoes and flair jeans. It was like they crafted the email for my eyes only. The subject was &#8220;Easy slip-ons + casual Friday style,&#8221; a subject line that knows the way to my heart. The email included an animation that scrolled through several styles of slip-ons. I didn&#8217;t even have to go to their website to peruse the selection.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/piperlime2.jpg\" width=\"300\" height=\"363\" \/><\/p>\n<p>If an email marketer is successfully segmenting their subscriber lists, an email should seem as if it was written just for the recipient. It shouldn&#8217;t be easy to see how or why a subscriber set off a trigger. Perhaps Piperlime was just trying to get back in our good graces with this email campaign. More likely, their preference center works effectively. Now I&#8217;m not confused as to why I&#8217;m receiving emails about women&#8217;s shoes, and may even purchase a new pair of shoes. My old ones are starting to look like they&#8217;re the only pair I wear&#8230;casual Friday or not.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago I wrote about the less-than-targeted email campaign I received from Piperlime. I suppose it&#8217;s only fair that I offer up this follow up, especially since they listened to what I said&#8230;so much so that it&#8217;s almost scary. It&#8217;s like they read my blog and created this email campaign just for me.&hellip;<\/p>\n","protected":false},"author":26,"featured_media":1049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Piperlime Strikes Back with Email Segmentation - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Piperlime Strikes Back with Email Segmentation - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"A few weeks ago I wrote about the less-than-targeted email campaign I received from Piperlime. 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