{"id":1080,"date":"2011-02-15T02:25:08","date_gmt":"2011-02-15T02:25:08","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/is-the-iphone-changing-email-open-behavior\/"},"modified":"2020-01-30T23:14:20","modified_gmt":"2020-01-30T23:14:20","slug":"is-the-iphone-changing-email-open-behavior","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/","title":{"rendered":"Is the iPhone Changing Email Open Behavior?"},"content":{"rendered":"<h2>I Wasn\u2019t Open to Change, Just Changing How I Open<\/h2>\n<p>So I guess I probably belong to about 30 or 40 various email lists: vendors from whom I\u2019ve purchased, group discount deals, shopping news websites, travel\u2026 the list goes on. But lately I\u2019ve been noticing a behavior change. Whereas before I\u2019d often look at the all important subject line, I think I\u2019m now just checking out who sent the email and deciding to open solely based on that. As a matter of fact, I can\u2019t really recall any subject lines from any email I\u2019ve opened in the last few weeks.<\/p>\n<p>Without looking at my laptop, I can easily recount my favorite senders and what messages they\u2019ve sent. But I wanted to know what I wasn\u2019t opening, so I opened up good ol\u2019 Gmail. Hmmn, I passed on opening newsletters from a music site, an airline, a creative magazine\u2026 and this list goes on and on too.<\/p>\n<h2>How Did I Pass Up Some Good Subject Lines?<\/h2>\n<p>So then I looked at the subject lines: Special This, Deal on That, Introducing This, Important Notice about That. Honestly, I\u2019m numb to this. But I was surprised that I also ignored some brands I care about (usually seeing them in a subject line makes me open) and some witty, interesting subject lines (I\u2019m a sucker for off-kilter subjects). I was truly surprised that I was passing up some good stuff. Am I just overwhelmed by the volume of email and unable to pick out things I care about?<\/p>\n<h2>No One Was Calling but It Was Time to Pick Up the Phone<\/h2>\n<p>Then I got to thinking: I rarely check my email on the Gmail webpage. I rarely check it on my laptop at all. I check it mostly on my phone! So I had to get up off this comfy chair, retrieve my iPhone and look to see just exactly how my emails show up. As I was walking over, I tried to recall how email messages are displayed on my phone. Maybe the <a href=\"https:\/\/www.benchmarkemail.com\/resources\/email-marketing-articles\/email-subject-line-tips\">subject lines<\/a> are truncated\u2026<\/p>\n<h2>The iPhone Almost Forces You to Look at Sender First<\/h2>\n<p>Two seconds later the answer was painfully obvious. I clicked the circle, slid the thumb and touched the mail icon on the bottom of the screen. As I stared at my iPhone\u2019s mail client, I saw that Apple\u2019s iPhone email display was encouraging me to focus primarily (if not solely) at the sender of my emails.<\/p>\n<p>No, the subject lines were not truncated, but they were in a subordinate position. On my laptop, the sender and subject line come in at similar sizes. But on the iPhone, the sender literally receives top billing: Bold, double size and on top. Have a look here:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/01\/iphone-grab.gif\" width=\"216\" height=\"324\" \/><\/p>\n<p>Just glancing down, all I see is \u201cOverstock, Groupon, YouTube\u2026\u201d and some clothing deal newsletters. Never mind the somewhat compassionate \u201cAnimal Rights\u201d subject line. Forget about Matix and other clothing brands. And if I\u2019m overwhelmed by Groupon\u2019s mail rate (I am), I just pass on it and totally overlook their deal on a cool wine bottling experience (I did). Looking back, I probably would have opened some of these if the subject line had top billing.<\/p>\n<h2>So What Now?<\/h2>\n<p>I dunno. You tell me. Is there a setting that lets me switch how this looks? Can I swap the positions of the sender and subject line? I\u2019ve had this phone for a few years and this is honestly the first time I thought about it. Chances are good that a great percentage of iPhone users never will think about this. I don\u2019t know if this counts for everyone in the world, but it\u2019s now true for me: If you want me to open your <a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/html-email-templates-listing\/Newsletters\">email newsletter<\/a>, you\u2019d better be a name I really trust to deliver the goods.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I Wasn\u2019t Open to Change, Just Changing How I Open So I guess I probably belong to about 30 or 40 various email lists: vendors from whom I\u2019ve purchased, group discount deals, shopping news websites, travel\u2026 the list goes on. But lately I\u2019ve been noticing a behavior change. Whereas before I\u2019d often look at the&hellip;<\/p>\n","protected":false},"author":270,"featured_media":1081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is the iPhone Changing Email Open Behavior? - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is the iPhone Changing Email Open Behavior? - in\" \/>\n<meta property=\"og:description\" content=\"I Wasn\u2019t Open to Change, Just Changing How I Open So I guess I probably belong to about 30 or 40 various email lists: vendors from whom I\u2019ve purchased, group discount deals, shopping news websites, travel\u2026 the list goes on. But lately I\u2019ve been noticing a behavior change. Whereas before I\u2019d often look at the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/\" \/>\n<meta property=\"og:site_name\" content=\"in\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-15T02:25:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-30T23:14:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/iphone-grab.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"216\" \/>\n\t<meta property=\"og:image:height\" content=\"324\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Paul Rijnders\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Rijnders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/\"},\"author\":{\"name\":\"Paul Rijnders\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/417a0bb5ef8c9d113220916de5d8952a\"},\"headline\":\"Is the iPhone Changing Email Open Behavior?\",\"datePublished\":\"2011-02-15T02:25:08+00:00\",\"dateModified\":\"2020-01-30T23:14:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/\"},\"wordCount\":659,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/iphone-grab.gif\",\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/\",\"name\":\"Is the iPhone Changing Email Open Behavior? - in\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/iphone-grab.gif\",\"datePublished\":\"2011-02-15T02:25:08+00:00\",\"dateModified\":\"2020-01-30T23:14:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/iphone-grab.gif\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/iphone-grab.gif\",\"width\":216,\"height\":324},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/is-the-iphone-changing-email-open-behavior\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is the iPhone Changing Email Open Behavior?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"in\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/417a0bb5ef8c9d113220916de5d8952a\",\"name\":\"Paul Rijnders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"caption\":\"Paul Rijnders\"},\"description\":\"Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/paulrijnders\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is the iPhone Changing Email Open Behavior? - in","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Is the iPhone Changing Email Open Behavior? - in","og_description":"I Wasn\u2019t Open to Change, Just Changing How I Open So I guess I probably belong to about 30 or 40 various email lists: vendors from whom I\u2019ve purchased, group discount deals, shopping news websites, travel\u2026 the list goes on. But lately I\u2019ve been noticing a behavior change. Whereas before I\u2019d often look at the&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/","og_site_name":"in","article_published_time":"2011-02-15T02:25:08+00:00","article_modified_time":"2020-01-30T23:14:20+00:00","og_image":[{"width":216,"height":324,"url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/iphone-grab.gif","type":"image\/gif"}],"author":"Paul Rijnders","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paul Rijnders","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/"},"author":{"name":"Paul Rijnders","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/417a0bb5ef8c9d113220916de5d8952a"},"headline":"Is the iPhone Changing Email Open Behavior?","datePublished":"2011-02-15T02:25:08+00:00","dateModified":"2020-01-30T23:14:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/"},"wordCount":659,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/iphone-grab.gif","articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/","url":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/","name":"Is the iPhone Changing Email Open Behavior? - in","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/iphone-grab.gif","datePublished":"2011-02-15T02:25:08+00:00","dateModified":"2020-01-30T23:14:20+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/iphone-grab.gif","contentUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/iphone-grab.gif","width":216,"height":324},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/is-the-iphone-changing-email-open-behavior\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"Is the iPhone Changing Email Open Behavior?"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"in","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/417a0bb5ef8c9d113220916de5d8952a","name":"Paul Rijnders","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","caption":"Paul Rijnders"},"description":"Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/paulrijnders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=1080"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media\/1081"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=1080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=1080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=1080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}