{"id":1150,"date":"2011-03-10T02:10:22","date_gmt":"2011-03-10T02:10:22","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/groupon-businesses-take-advantage-of-that-online-good-will\/"},"modified":"2020-01-20T15:30:22","modified_gmt":"2020-01-20T15:30:22","slug":"groupon-businesses-take-advantage-of-that-online-good-will","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/groupon-businesses-take-advantage-of-that-online-good-will\/","title":{"rendered":"Groupon Businesses, Take Advantage of That Online Good Will"},"content":{"rendered":"<p>Do you love the email discount powerhouse known as Groupon? Who cares if it\u2019s apparently worth much more than the $6 billion Google offered for it? All you know is you sign up one day and local deals come a pourin\u2019 down your e-pipe the next.<\/p>\n<h2>Sometimes I Can\u2019t Be Bothered with Groupon<\/h2>\n<p>I admit, I\u2019ve not been paying attention to all the daily deals as well as I should. I even sometimes stare at a deal I want, but because I\u2019m checking my email in between bites of fast food with the one thumb that doesn\u2019t have guacamole on it, I\u2019m in no position to pull the trigger. I make a mental note to come back and do it, but invariably that cerebral Post-it falls off the cognitive mirror.<\/p>\n<h2>Luckily, My Wife Can Be<\/h2>\n<p>My wife, however, was eagle-eyed and hawk hungry last week. She spied a Groupon offer for a local sushi restaurant. Yes, we\u2019d gone there before and might not have needed too much coaxing to eventually go again, but half-off is half-off. No sooner had the ink dried on her printed discount confirmation than we were on our way and seated. I sometimes wonder if the high cost of ink blows the coupon\u2019s savings\u2026<\/p>\n<h2>They Certainly Crossed the \u201ct\u201d in Discount<\/h2>\n<p>With the restaurant offering a half price deal and Groupon taking a considerable portion of the online fees collected, the sushi and staff had to be spot on. And they were! As many times as we\u2019ve eaten there, we agreed this was the best tasting, most well presented occasion. The sushi was awesome. And because we were playing with house money, I even stepped up and ordered a steak that made two people weep &#8211; me because it was so delicious, and the chef because it went out for free.<\/p>\n<h2>But Didn\u2019t Dot the \u201ci\u201d in Sushi<\/h2>\n<p>So what\u2019s to complain about when the staff is super-friendly, the sushi sublime and the steak so stubbornly succulent? Just one thing: they never asked for my email. I\u2019m sorry, but I have to let this shouting out\u2026 WHAT WERE YOU THINKING? WE OBVIOUSLY ARE PEOPLE WHO RESPOND TO EMAILS \u2013 THAT\u2019S HOW WE GOT THAT GROUPON IN THE FIRST PLACE. I REALLY WOULD SIGN UP FOR YOUR LIST.<\/p>\n<h2>How Can You Complain with a Mouth Full of Crunchy Roll?<\/h2>\n<p>In all fairness, that Groupon had the place swamped. But it really looked like they went out of their way to make the promotion sparkle. I never felt so loved. If my hands weren\u2019t full of raw fish, I\u2019d have high-fived every employee on the way out. At least we remembered to do the right thing when you get a discount \u2013 tip well on the full amount of the original pre-discount check.<\/p>\n<h2>They Might Be \u201cOff the Hook\u201d After All<\/h2>\n<p>I just thought of something. Groupon obviously has our email addresses. Maybe we opted-in to receive <a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\">email marketing<\/a> directly from the merchant as part of the deal. I certainly hope so. I can\u2019t stand the thought of them doing all that work and missing out on reeling us in regularly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you love the email discount powerhouse known as Groupon? Who cares if it\u2019s apparently worth much more than the $6 billion Google offered for it? All you know is you sign up one day and local deals come a pourin\u2019 down your e-pipe the next. Sometimes I Can\u2019t Be Bothered with Groupon I admit,&hellip;<\/p>\n","protected":false},"author":270,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-1150","post","type-post","status-publish","format-standard","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Groupon Businesses, Take Advantage of That Online Good Will - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Groupon Businesses, Take Advantage of That Online Good Will - in\" \/>\n<meta property=\"og:description\" content=\"Do you love the email discount powerhouse known as Groupon? Who cares if it\u2019s apparently worth much more than the $6 billion Google offered for it? All you know is you sign up one day and local deals come a pourin\u2019 down your e-pipe the next. Sometimes I Can\u2019t Be Bothered with Groupon I admit,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/groupon-businesses-take-advantage-of-that-online-good-will\/\" \/>\n<meta property=\"og:site_name\" content=\"in\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-10T02:10:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-20T15:30:22+00:00\" \/>\n<meta name=\"author\" content=\"Paul Rijnders\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Rijnders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/groupon-businesses-take-advantage-of-that-online-good-will\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/groupon-businesses-take-advantage-of-that-online-good-will\\\/\"},\"author\":{\"name\":\"Paul Rijnders\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/417a0bb5ef8c9d113220916de5d8952a\"},\"headline\":\"Groupon Businesses, Take Advantage of That Online Good Will\",\"datePublished\":\"2011-03-10T02:10:22+00:00\",\"dateModified\":\"2020-01-20T15:30:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/groupon-businesses-take-advantage-of-that-online-good-will\\\/\"},\"wordCount\":545,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/groupon-businesses-take-advantage-of-that-online-good-will\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/groupon-businesses-take-advantage-of-that-online-good-will\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/groupon-businesses-take-advantage-of-that-online-good-will\\\/\",\"name\":\"Groupon Businesses, Take Advantage of That Online Good Will - in\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"datePublished\":\"2011-03-10T02:10:22+00:00\",\"dateModified\":\"2020-01-20T15:30:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/groupon-businesses-take-advantage-of-that-online-good-will\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/groupon-businesses-take-advantage-of-that-online-good-will\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/groupon-businesses-take-advantage-of-that-online-good-will\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Groupon Businesses, Take Advantage of That Online Good Will\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"in\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/417a0bb5ef8c9d113220916de5d8952a\",\"name\":\"Paul Rijnders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"caption\":\"Paul Rijnders\"},\"description\":\"Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/paulrijnders\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Groupon Businesses, Take Advantage of That Online Good Will - in","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Groupon Businesses, Take Advantage of That Online Good Will - in","og_description":"Do you love the email discount powerhouse known as Groupon? Who cares if it\u2019s apparently worth much more than the $6 billion Google offered for it? All you know is you sign up one day and local deals come a pourin\u2019 down your e-pipe the next. Sometimes I Can\u2019t Be Bothered with Groupon I admit,&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/in\/groupon-businesses-take-advantage-of-that-online-good-will\/","og_site_name":"in","article_published_time":"2011-03-10T02:10:22+00:00","article_modified_time":"2020-01-20T15:30:22+00:00","author":"Paul Rijnders","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paul Rijnders","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/groupon-businesses-take-advantage-of-that-online-good-will\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/groupon-businesses-take-advantage-of-that-online-good-will\/"},"author":{"name":"Paul Rijnders","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/417a0bb5ef8c9d113220916de5d8952a"},"headline":"Groupon Businesses, Take Advantage of That Online Good Will","datePublished":"2011-03-10T02:10:22+00:00","dateModified":"2020-01-20T15:30:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/groupon-businesses-take-advantage-of-that-online-good-will\/"},"wordCount":545,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/groupon-businesses-take-advantage-of-that-online-good-will\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/groupon-businesses-take-advantage-of-that-online-good-will\/","url":"https:\/\/www.benchmarkemail.com\/in\/groupon-businesses-take-advantage-of-that-online-good-will\/","name":"Groupon Businesses, Take Advantage of That Online Good Will - in","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"datePublished":"2011-03-10T02:10:22+00:00","dateModified":"2020-01-20T15:30:22+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/groupon-businesses-take-advantage-of-that-online-good-will\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/groupon-businesses-take-advantage-of-that-online-good-will\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/groupon-businesses-take-advantage-of-that-online-good-will\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"Groupon Businesses, Take Advantage of That Online Good Will"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"in","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/417a0bb5ef8c9d113220916de5d8952a","name":"Paul Rijnders","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","caption":"Paul Rijnders"},"description":"Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/paulrijnders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/1150\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=1150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}